OPEN CALL FOR EVALUATION BODIES PDO ROSÉ WINES COMMUNICATION CAMPAIGN In Germany ENJOY EUROPE 1144 PROJECT - AGRIP-MULTI-2024-IM WINES OF PROVENCE - VALTÈNESI

CIVP - Conseil Interprofessionnel des Vins de Provence

ender Title: Evaluation of PDO Rosé Wines Communication Campaign in Germany (2025-2027) ENJOY EUROPE 1144 PROJECT - AGRIP-MULTI-2024-IM Objective: The tender seeks to select an evaluation body to conduct a qualitative and quantitative assessment of a three-year communication campaign promoting PDO rosé wines in Germany. The evaluation will focus on: Implementation tracking (Lot 1). Measuring the campaign's impact on awareness and perception of PDO rosé wines (Lot 2). Background of the Campaign: This campaign is a continuation of a successful 2022-2024 initiative co-financed by the European Union under Regulation (EU) 1144/2014. It aims to enhance awareness and recognition of PDO quality labels and rosé wine expertise among European consumers, focusing specifically on Germany, a key market for premium wines Key Market Insights: Germany is the second-largest market for rosé wine consumption, showing a trend towards premium products. PDO certifications are viewed as guarantees of quality and tradition, but awareness remains low (9% of Germans recognize the PDO label, Eurobarometer 2022). The campaign targets Millennials and Generation Z, focusing on messages around quality, regional specificity, and environmental sustainability. Scope of Work: The evaluation will cover two lots: Lot 1 - Implementation Tracking: Evaluation of activities, outputs, and qualitative feedback from beneficiaries. Annual budget: euros30,000 (excluding VAT). Lot 2 - Impact Measurement: Baseline and final surveys to assess changes in awareness and perception of PDO rosé wines. Annual budget: euros60,000 (excluding VAT). Deliverables: Annual Reports (Lot 1): Submission by January 15 of each year, assessing the campaign's implementation and results. Final Report (Lot 2): Submission by December 15, 2027, summarizing the campaign's impact on PDO awareness and perception.

Date limite

Le délai de réception des offres était de 2025-01-15. L'appel d'offres a été publié le 2024-11-27.

Qui ?

• CIVP - Conseil Interprofessionnel des Vins de Provence

Qu'est-ce que c'est ?

Où ?

• Ile-de-France › Paris
• Provence-Alpes-Côte d’Azur › Var

Historique des marchés publics

Date	Document
2024-11-27	Avis de marché

Avis de marché (2024-11-27)
Objet
Champ d'application du marché
Titre: OPEN CALL FOR EVALUATION BODIES PDO ROSÉ WINES COMMUNICATION CAMPAIGN In Germany ENJOY EUROPE 1144 PROJECT - AGRIP-MULTI-2024-IM WINES OF PROVENCE - VALTÈNESI
Numéro de référence: AO 11.44_2024_EVALUATION
Brève description:
“ender Title: Evaluation of PDO Rosé Wines Communication Campaign in Germany (2025-2027) ENJOY EUROPE 1144 PROJECT - AGRIP-MULTI-2024-IM Objective: The...”

Brève description

ender Title:
Evaluation of PDO Rosé Wines Communication Campaign in Germany (2025-2027)
ENJOY EUROPE 1144 PROJECT - AGRIP-MULTI-2024-IM

Objective:
The tender seeks to select an evaluation body to conduct a qualitative and quantitative assessment of a three-year communication campaign promoting PDO rosé wines in Germany. The evaluation will focus on:
Implementation tracking (Lot 1).
Measuring the campaign's impact on awareness and perception of PDO rosé wines (Lot 2).

Background of the Campaign:
This campaign is a continuation of a successful 2022-2024 initiative co-financed by the European Union under Regulation (EU) 1144/2014. It aims to enhance awareness and recognition of PDO quality labels and rosé wine expertise among European consumers, focusing specifically on Germany, a key market for premium wines

Key Market Insights:
Germany is the second-largest market for rosé wine consumption, showing a trend towards premium products.
PDO certifications are viewed as guarantees of quality and tradition, but awareness remains low (9% of Germans recognize the PDO label, Eurobarometer 2022).
The campaign targets Millennials and Generation Z, focusing on messages around quality, regional specificity, and environmental sustainability.

Scope of Work:
The evaluation will cover two lots:

Lot 1 - Implementation Tracking:

Evaluation of activities, outputs, and qualitative feedback from beneficiaries.
Annual budget: euros30,000 (excluding VAT).
Lot 2 - Impact Measurement:

Baseline and final surveys to assess changes in awareness and perception of PDO rosé wines.
Annual budget: euros60,000 (excluding VAT).

Deliverables:
Annual Reports (Lot 1):

Submission by January 15 of each year, assessing the campaign's implementation and results.
Final Report (Lot 2):

Submission by December 15, 2027, summarizing the campaign's impact on PDO awareness and perception.

Type de contrat: Services
Produits/services: Services d'évaluation des performances 📦
Valeur estimée hors TVA: 90 000 EUR 💰
Informations sur les lots
Ce contrat est divisé en lots ✅
Nombre maximal de lots pouvant être attribués à un soumissionnaire: 2
Les offres peuvent être présentées pour un nombre maximal de lots: 2

1️⃣
Description du marché:
“Expertise is needed for the evaluation of the correct implementation and effectiveness of the activities following the defined output and result...”
Durée de l'accord: 3 (YEAR)
Le délai ci-dessous est exprimé en nombre d'années.
Critères d'attribution
Critère de qualité (nom): Price is not the only award criterion. All criteria are outlined exclusively in the tender documents, with the obligation to meet the requirements of community grants, which adds an additional level of quality to this contract.
Titre
Numéro d'identification du lot: LOT-0001

2️⃣
Description du marché:
“Surveys will be commissioned from the evaluation body to establish a baseline for impact measurement in Year 1, taking into account the pre-defined...”
Titre
Numéro d'identification du lot: LOT-0002

Procédure
Type de procédure
Procédure ouverte ✅
Informations administratives
Délai de réception des offres ou des demandes de participation: 2025-01-15 09:00:00 📅
Conditions d'ouverture des offres: 2025-01-15 10:00:00 📅
Langues dans lesquelles les offres ou les demandes de participation peuvent être présentées: anglais 🗣️
Délai minimum pendant lequel le soumissionnaire doit maintenir l'offre: 3

Pouvoir adjudicateur
Nom et adresse
Nom: CIVP - Conseil Interprofessionnel des Vins de Provence
Numéro d'enregistrement national: 451070197
Adresse postale: Maison Des Vins Rn7
Code postal: 83004
Commune postale: les Arcs
Région: Var 🏙️
Pays: France 🇫🇷
Courrier électronique: nwatterlot@provencewines.com 📧
Téléphone: +33 494995000 📞
URL: https://www.vinsdeprovence.com 🌏
Adresse du profil d'acheteur: https://vinsdeprovence.e-marchespublics.com 🌏
Type de pouvoir adjudicateur
Organisme de droit public
Activité principale
Affaires économiques et financières
Communication
URL des documents: https://vinsdeprovence.e-marchespublics.com/pack/annonce_marche_public_33690_1059192.html 🌏
URL de participation: https://vinsdeprovence.emarchespublics. com 🌏

Informations complémentaires
Organe de révision
Nom: Tribunal de Grande Instance de Paris
Numéro d'enregistrement national: 17750111101763
Adresse postale: Parvis du Tribunal de Paris
Code postal: 75859
Commune postale: PARIS Cedex 17
Région: Paris 🏙️
Pays: France 🇫🇷
Service auprès duquel des informations sur la procédure de recours peuvent être obtenues
Nom: Tribunal de Grande Instance de Paris
Numéro d'enregistrement national: 17750111101763
Adresse postale: Parvis du Tribunal de Paris
Code postal: 75859
Commune postale: PARIS Cedex 17
Région: Paris 🏙️
Pays: France 🇫🇷
Procédure d'examen
Informations précises sur le(s) délai(s) des procédures d'examen:
“Recourse Information Any disputes concerning this tender must be submitted to the Tribunal Grande Instance de Paris (France). The following recourse...”
Informations sur les flux de travail électroniques
La facturation électronique sera acceptée
Source: OJS 2024/S 233-728789 (2024-11-27)

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