OPEN CALL FOR EVALUATION BODIES PDO ROSÉ WINES COMMUNICATION CAMPAIGN In Germany ENJOY EUROPE 1144 PROJECT - AGRIP-MULTI-2024-IM WINES OF PROVENCE - VALTÈNESI

CIVP - Conseil Interprofessionnel des Vins de Provence

ender Title: Evaluation of PDO Rosé Wines Communication Campaign in Germany (2025-2027) ENJOY EUROPE 1144 PROJECT - AGRIP-MULTI-2024-IM Objective: The tender seeks to select an evaluation body to conduct a qualitative and quantitative assessment of a three-year communication campaign promoting PDO rosé wines in Germany. The evaluation will focus on: Implementation tracking (Lot 1). Measuring the campaign's impact on awareness and perception of PDO rosé wines (Lot 2). Background of the Campaign: This campaign is a continuation of a successful 2022-2024 initiative co-financed by the European Union under Regulation (EU) 1144/2014. It aims to enhance awareness and recognition of PDO quality labels and rosé wine expertise among European consumers, focusing specifically on Germany, a key market for premium wines Key Market Insights: Germany is the second-largest market for rosé wine consumption, showing a trend towards premium products. PDO certifications are viewed as guarantees of quality and tradition, but awareness remains low (9% of Germans recognize the PDO label, Eurobarometer 2022). The campaign targets Millennials and Generation Z, focusing on messages around quality, regional specificity, and environmental sustainability. Scope of Work: The evaluation will cover two lots: Lot 1 - Implementation Tracking: Evaluation of activities, outputs, and qualitative feedback from beneficiaries. Annual budget: euros30,000 (excluding VAT). Lot 2 - Impact Measurement: Baseline and final surveys to assess changes in awareness and perception of PDO rosé wines. Annual budget: euros60,000 (excluding VAT). Deliverables: Annual Reports (Lot 1): Submission by January 15 of each year, assessing the campaign's implementation and results. Final Report (Lot 2): Submission by December 15, 2027, summarizing the campaign's impact on PDO awareness and perception.

Date limite

Le délai de réception des offres était de 2025-01-15. L'appel d'offres a été publié le 2024-11-27.

Qui ?

• CIVP - Conseil Interprofessionnel des Vins de Provence

Qu'est-ce que c'est ?

Où ?

• Ile-de-France › Paris
• Provence-Alpes-Côte d’Azur › Var

Historique des marchés publics

Date	Document
2024-11-27	Avis de marché

Avis de marché (2024-11-27)
Objet
Champ d'application du marché
Titre: OPEN CALL FOR EVALUATION BODIES PDO ROSÉ WINES COMMUNICATION CAMPAIGN In Germany ENJOY EUROPE 1144 PROJECT - AGRIP-MULTI-2024-IM WINES OF PROVENCE - VALTÈNESI
Numéro de référence: AO 11.44_2024_EVALUATION
Brève description:

Brève description

ender Title:
Evaluation of PDO Rosé Wines Communication Campaign in Germany (2025-2027)
ENJOY EUROPE 1144 PROJECT - AGRIP-MULTI-2024-IM

Objective:
The tender seeks to select an evaluation body to conduct a qualitative and quantitative assessment of a three-year communication campaign promoting PDO rosé wines in Germany. The evaluation will focus on:
Implementation tracking (Lot 1).
Measuring the campaign's impact on awareness and perception of PDO rosé wines (Lot 2).

Background of the Campaign:
This campaign is a continuation of a successful 2022-2024 initiative co-financed by the European Union under Regulation (EU) 1144/2014. It aims to enhance awareness and recognition of PDO quality labels and rosé wine expertise among European consumers, focusing specifically on Germany, a key market for premium wines

Key Market Insights:
Germany is the second-largest market for rosé wine consumption, showing a trend towards premium products.
PDO certifications are viewed as guarantees of quality and tradition, but awareness remains low (9% of Germans recognize the PDO label, Eurobarometer 2022).
The campaign targets Millennials and Generation Z, focusing on messages around quality, regional specificity, and environmental sustainability.

Scope of Work:
The evaluation will cover two lots:

Lot 1 - Implementation Tracking:

Evaluation of activities, outputs, and qualitative feedback from beneficiaries.
Annual budget: euros30,000 (excluding VAT).
Lot 2 - Impact Measurement:

Baseline and final surveys to assess changes in awareness and perception of PDO rosé wines.
Annual budget: euros60,000 (excluding VAT).

Deliverables:
Annual Reports (Lot 1):

Submission by January 15 of each year, assessing the campaign's implementation and results.
Final Report (Lot 2):

Submission by December 15, 2027, summarizing the campaign's impact on PDO awareness and perception.

Type de contrat: Services
Produits/services: Services d'évaluation des performances 📦
Valeur estimée hors TVA: 90 000 EUR 💰
Informations sur les lots
Ce contrat est divisé en lots ✅
Nombre maximal de lots pouvant être attribués à un soumissionnaire: 2
Les offres peuvent être présentées pour un nombre maximal de lots: 2

1️⃣
Identifiant interne: OPEN CALL FOR EVALUATION BODIES -Lot 1
Titre: Lot 1 : Evaluation of implementation of the program and results tracking PDO ROSÉ WINES COMMUNICATION CAMPAIGN In Germany
Valeur estimée hors TVA: 30 000 EUR 💰
Description du marché:

Expertise is needed for the evaluation of the correct implementation and effectiveness of the activities following the defined output and result indicators. The evaluation body must define and precise a detailed methodology to evaluate the correct implementation and effectiveness of the activities. Any information relevant to evaluate the impact of the action will be provided by the coordinator or beneficiaries. Estimated annual budget: Years concerned : 2025 - 2026 - 2027 Total budget for the 3 years' campaign: 30 000euros (without VAT) Country : Germany This budget includes: . The implementation of surveys, reporting.... . Agency fees . Agency travel and administrative costs

Produits/services: Services de recherche sociale 📦
Durée de l'accord: 3 années
Critères d'attribution
Critère de qualité (nom): Price is not the only award criterion. All criteria are outlined exclusively in the tender documents, with the obligation to meet the requirements of community grants, which adds an additional level of quality to this contract.
Titre
Numéro d'identification du lot: LOT-0001

2️⃣
Identifiant interne: OPEN CALL FOR EVALUATION BODIES -Lot2
Titre: Lot 2 : Measurement of impact of the program PDO ROSÉ WINES COMMUNICATION CAMPAIGN In Germany
Valeur estimée hors TVA: 60 000 EUR 💰
Description du marché:

Surveys will be commissioned from the evaluation body to establish a baseline for impact measurement in Year 1, taking into account the pre-defined objectives of the program. The impact will then be measured by a final survey in the final year of the program. The evaluation body should define a questionnaire. The aim is to assess, at the beginning and end of the program (year 1 and year 3), the awareness and image of the quality of PDO rosés among the program's targets (specify the targets) and whether the program has had a positive impact on this perception. Targeting is essential and must be precisely defined. Estimated annual budget: Years concerned: 2025, 2026 et 2027 Total budget for the 3 years' campaign: 60 000euros (without VAT) Country: Germany This budget includes: . The implementation of surveys, reporting.... . Agency fees . Agency travel and administrative costs

Produits/services: Services de sondages d'opinion 📦
Titre
Numéro d'identification du lot: LOT-0002

Procédure
Type de procédure
Procédure ouverte ✅
Base juridique: Directive 2014/24/UE
Principales caractéristiques de la procédure et informations sur l'endroit où obtenir les règles complètes applicables à la procédure:

Informations complémentaires: The European Union provides financial support to the agricultural sector through the AGRIP Program (Promotion of Agricultural Products) created following Regulation (EU) No 1144/2014 of the European Parliament and of the Council of 22 October 2014 on information provision and promotion measures concerning agricultural products implemented in the internal market and in third countries and repealing Council Regulation (EC) No 3/2008.? ? This grant represents a significant opportunity for Provence and Valtènesi wines to execute an ambitious communication strategy on PDO Rosé wines. In return, the European Union requires adherence to strict procedures in the execution of the program and in the reporting processes Regulation (EU) No 1144/2014 on Information and Promotion Actions for Agricultural Products eur-lex.europa.eu Regulation (EU) No 1144/2014 of the European Parliament and of the Council, adopted on October 22, 2014, establishes the framework for information and promotion actions concerning agricultural products carried out in the internal market and in third countries. EUR-LEX This regulation aims to enhance the competitiveness of the European Union's agricultural sector by increasing consumer awareness of the merits of European agricultural products and improving recognition of the Union's quality systems. It also promotes the consumption and visibility of EU agricultural products both within the internal market and internationally.

Informations administratives
Délai de réception des offres ou des demandes de participation: 2025-01-15 09:00:00 📅
Conditions d'ouverture des offres: 2025-01-15 10:00:00 📅
Langues dans lesquelles les offres ou les demandes de participation peuvent être présentées: anglais 🗣️
Délai minimum pendant lequel le soumissionnaire doit maintenir l'offre: 3 mois
Conditions de passation du marché
Les soumissionnaires peuvent présenter plusieurs offres
Les noms et les qualifications professionnelles du personnel chargé de l’exécution du marché doivent être mentionnés
Date d'ouverture: 2025-01-15 10:00:00 📅
Facturation électronique: Requise
Le marché contient des conditions d'exécution ✅

Informations juridiques, économiques, financières et techniques
Conditions de participation
Motif d'exclusion: Motifs d’exclusion purement nationaux
Description des motifs d'exclusion: Se référer aux documents de la consultation

Pouvoir adjudicateur
Nom et adresse
Nom: CIVP - Conseil Interprofessionnel des Vins de Provence
Numéro d'enregistrement national: 451070197
Adresse postale: Maison Des Vins Rn7
Code postal: 83004
Commune postale: les Arcs
Région: Var 🏙️
Pays: France 🇫🇷
Courrier électronique: nwatterlot@provencewines.com 📧
Téléphone: +33 494995000 📞
URL: https://www.vinsdeprovence.com 🌏
Adresse du profil d'acheteur: https://vinsdeprovence.e-marchespublics.com 🌏
Type de pouvoir adjudicateur
Organisme de droit public
Activité principale
Affaires économiques et financières
Communication
URL des documents: https://vinsdeprovence.e-marchespublics.com/pack/annonce_marche_public_33690_1059192.html 🌏
URL de participation: https://vinsdeprovence.emarchespublics. com 🌏
Soumission par voie électronique: Autorisée

Informations complémentaires
Organe de révision
Nom: Tribunal de Grande Instance de Paris
Numéro d'enregistrement national: 17750111101763
Adresse postale: Parvis du Tribunal de Paris
Code postal: 75859
Commune postale: PARIS Cedex 17
Région: Paris 🏙️
Pays: France 🇫🇷
Service auprès duquel des informations sur la procédure de recours peuvent être obtenues
Identique à : Organe de révision
Procédure d'examen
Informations précises sur le(s) délai(s) des procédures d'examen:

Recourse Information Any disputes concerning this tender must be submitted to the Tribunal Grande Instance de Paris (France). The following recourse options are available: Pre-contractual Recourse: Until the contract is signed. Contractual Recourse: Within 31 days of the publication of the contract award notice. Annulment Recourse: Within two months of the publication of the award decision or rejection notification. Additional information may be obtained from the Procurement Department - CIVP (Email: nwatterlot@provencewines.com /cbenetti@provencewines.com). Abuse of recourse procedures may lead to claims for damages, in accordance with legal provisions.

Informations sur les flux de travail électroniques
La facturation électronique sera acceptée
Source: OJS 2024/S 233-728789 (2024-11-27)

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