2021-02-10Promotion and Information Provision Campaign Concerning Fruit and Vegetables (Interfel)
The aim of the information and promotion campaign is to promote fresh fruit and vegetables to Millenials in the EU. The main key message of the campaign is: ‘Fresh fruit and vegetables benefit health, support well-being, are tasty and can be enjoyed with simple preparation at any point during the day’. The programme will consist of a common graphic identity, press and public relations, social media and digital campaign, advertising, communication tools and events. Graphic identity (Lot 1) and actions …
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2020-09-24Promotion and Information Campaign on Fresh Fruit and Vegetables in the Internal Market in France, Belgium and Hungary (Interfel)
The aim of the information and promotion campaign is to promote fresh fruit and vegetables in France, Belgium and Hungary. The targets of this program will mainly be the family (children, parents and grandparents with a main focus on 6-10 years old French and Belgian children and 6-18 years old Hungarian children) as well as opinion multipliers. The program will include online and offline media communication actions, content creation and fun and pedagogical digital material, events organization and …
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2020-02-13Promotion and Information Campaign on Fruit and Vegetables Implemented in the Internal Market in France, Ireland,... (Interfel)
The aim of the information and promotion campaign is to promote fresh fruit and vegetables in France, Ireland, Denmark and Poland. The targets of this program is the General Public. The programme will focus on the fact that fruit and vegetables should be at the center of a healthy diet. This message will be translated in each country by the ‘idea’ of a minimum portion of fruit and vegetables intake. The programme will consist of social media actions, public relations, events and point of sale activities. …
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2020-01-08Promotion and Information Campaign on Fresh Fruit and Vegetables in the Internal Market in France, Belgium and Hungary (Interfel)
The aim of the information and promotion campaign is to promote fresh fruit and vegetables in France, Belgium and Hungary. The targets of this program will mainly be the family (children, parents and grandparents with a main focus on 6-10 years old French and Belgian children and 6-18 years old Hungarian children) as well as opinion multipliers. The program will include online and offline media communication actions, content creation and fun and pedagogical digital material, events organization and …
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2016-12-13Promotion and information campaign on fresh fruit and vegetables on the internal market in France and Hungary (Interfel)
On the one hand, the purpose of this contract is to select one or more marketing and communication consulting agencies as the implementing body in order to design and implement a three-year EU information and the promotion program for fresh fruit and vegetables on the internal market (France — Hungary). On the other hand, the purpose is to select one or more evaluation agencies will be selected to assess the ex post impact of the actions carried out under this program.
This program will be deposited with …
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2012-05-16Campagne de promotion pour les fruits et légumes frais hors France (Interfel)
Interfel (association interprofessionnelle des fruits et légumes reconnue par l’etat en vertu de la loi du 10.7.1975 par un arrêté interministériel du 5.7.1976) souhaite mener différentes campagnes de promotion à l’export de certains fruits et légumes frais.
FranceAgriMer, établissement public administratif, n’est pas partie au présent marché mais participe au financement des différentes campagnes de promotion.
Le marché est un marché à bon de commande sans minimum, ni maximum.
Le pouvoir adjudicateur …
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