Promotion and Information Campaign on Fresh Fruit and Vegetables in the Internal Market in France, Belgium and Hungary

Interfel

The aim of the information and promotion campaign is to promote fresh fruit and vegetables in France, Belgium and Hungary. The targets of this program will mainly be the family (children, parents and grandparents with a main focus on 6-10 years old French and Belgian children and 6-18 years old Hungarian children) as well as opinion multipliers. The program will include online and offline media communication actions, content creation and fun and pedagogical digital material, events organization and public relations actions in order to reach the target groups. Some graphic creations of this new 3-year programme will pursue the previous programme implemented from 2018 to 2020. Actions will be carried out by the implementing bodies (lot 1 to lot 7) and will be evaluated by an independent evaluation body (lot 8). The EU program will be developed jointly by the proposing organizations, the implementing bodies and the evaluation body.

Date limite

Le délai de réception des offres était de 2020-02-10. L'appel d'offres a été publié le 2020-01-08.

Qui ?

• Interfel

Qu'est-ce que c'est ?

Où ?

• Belgique/België
• France
• Magyarország

Historique des marchés publics

Date	Document
2020-01-08	Avis de marché

Avis de marché (2020-01-08)
Objet
Champ d'application du marché
Titre: Services de publicité et de marketing
Numéro de référence: MI-2021/23
Brève description:

Métadonnées de l'avis
Langue originale: anglais 🗣️
Type de document: Avis de marché
Nature du marché: Services
Réglementation: Union européenne
Vocabulaire commun pour les marchés publics (CPV)
Code: Services de publicité et de marketing 📦
Code CPV supplémentaire: Services d'impression 📦
Services de publicité et de marketing 📦
Services d'études de marchés 📦
Lieu d'exécution
Région NUTS: France 🏙️
Magyarország 🏙️

Procédure
Type de procédure: Procédure restreinte
Type de soumission: Soumission pour un ou plusieurs lots
Critères d'attribution
Offre la plus économique

Pouvoir adjudicateur
Identité
Pays: France 🇫🇷
Type de pouvoir adjudicateur: Autre
Nom du pouvoir adjudicateur: Interfel
Adresse postale: 97 Bd. Pereire
Code postal: 75017
Commune postale: Paris
Contact
Adresse Internet: http://www.interfel.com 🌏
Courrier électronique: m.szulta@interfel.com 📧
Téléphone: +33 149491515 📞
URL des documents: http://www.aapc.fr 🌏

Référence
Dates
Date d'envoi: 2020-01-08 📅
Date limite de soumission: 2020-02-10 📅
Date de publication: 2020-01-13 📅
Date de début: 2021-01-01 📅
Date de fin: 2023-12-31 📅
Identifiants
Numéro d'avis: 2020/S 008-013960
Numéro JO-S: 8

Objet
Champ d'application du marché
Valeur totale estimée: 6 770 900 EUR 💰
Nombre maximal de lots attribués à un seul soumissionnaire: 7
Intitulé du lot: Creation and Printing Consultancy
Numéro du lot: 1
Brève description:

This lot concerns 1 consultancy specialized in creation and printing of communication tools in order to conceive a graphic charter (including 3D characters) for France, Belgium and Hungary. Moreover, some tools will have to be printed for France and Belgium.

Valeur estimée hors TVA: 1 175 200 EUR 💰
Nom du projet ou programme financé par l’UE: Promotion and information program (Regulation 1144/2014). The three-year programme will be submitted to the European Commisson for approval. The contract will depend on the acceptance by the European Commission of the three-year programme.
Intitulé du lot: Media Consultancy
Numéro du lot: 2
Brève description:

This lot concerns 1 consultancy specialized in media campaigns in order to purchase advertising space on or off TV for TV commercials and a short programme and to create and implement a media campaign to communicate on all activities of the 3-year programme.

Valeur estimée hors TVA: 1 749 600 EUR 💰
Intitulé du lot: Social Media Consultancy
Numéro du lot: 3
Brève description:

This lot concerns an agency specialized in social media in order to create a dedicated page on an existing website as well as to manage social networks accounts and to create recipe videos for the 3-year programme.

Valeur estimée hors TVA: 530 000 EUR 💰
Intitulé du lot: Events Consultancy
Numéro du lot: 4
Brève description:

This lot concerns an agency specialized in the organization of events in order to manage all events of the European programme.

Valeur estimée hors TVA: 990 000 EUR 💰
Intitulé du lot: Press and Public Relations Consultancy
Numéro du lot: 5
Brève description:

This lot concerns an agency specialized in the management of press and public relations in order to manage a launching press conference, as well as press workshops and all press and public relations during the 3-year European programme.

Valeur estimée hors TVA: 120 000 EUR 💰
Intitulé du lot: Consultancy for Animations in Point of Sales and Out of Home Catering
Numéro du lot: 6
Brève description:

This lot concerns an agency specialized in point-of-sale and out-of-home catering activities in order to organize point-of-sale animations and out-of-home catering animations.

Valeur estimée hors TVA: 750 000 EUR 💰
Intitulé du lot: Implementing Body for Hungary
Numéro du lot: 7
Brève description:

This lot concerns a specialized agencies to implement the 360º communication campaign in Hungary. The communication campaign will be conceived with the implementing body and implemented by it, except the creation of the graphic charter which is already implemented by the agency selected for Lot No 1.

Valeur estimée hors TVA: 1 110 800 EUR 💰
Intitulé du lot: Assessment Body
Numéro du lot: 8
Brève description:

This lot concerns a consultancy specialized in evaluation in order to assess the ex-post impact of the actions within the European information provision and promotion programme, in all partners' countries.

Valeur estimée hors TVA: 345 300 EUR 💰
Lieu d'exécution
Site principal ou lieu d'exécution:

The creation part will be done for FRANCE, BELGIUM and HUNGARY. The printing part is only for FRANCE and BELGIUM.

Advertising space on or off TV will be realised in FRANCE only.

Activities will be implemented in FRANCE and BELGIUM.

Activities will be implemented in FRANCE only.

Activities will be implemented in HUNGARY only.

Activities will be implemented in HUNGARY, FRANCE and BELGIUM.

Procédure
Base juridique: 32014L0024
Droit des marchés publics applicable: French.
Nombre minimum de candidats: 1
Nombre maximum de candidats: 5
Critères objectifs de sélection du nombre limité de candidats:

The first round will have the task of selecting 5 agencies for Lot No…

… 1 with the best technical and financial capacities with regard to the services covered by this call for competition. However, in the event that the number of applications is insufficient, the proposing organizations reserve the right to continue to compete with the candidates with the required qualifications.

… 2 with the best technical and financial capacities with regard to the services covered by this call for competition. However, in the event that the number of applications is insufficient, the proposing organizations reserve the right to continue to compete with the candidates with the required qualifications.

… 3 with the best technical and financial capacities with regard to the services covered by this call for competition. However, in the event that the number of applications is insufficient, the proposing organizations reserve the right to continue to compete with the candidates with the required qualifications.

… 4 with the best technical and financial capacities with regard to the services covered by this call for competition. However, in the event that the number of applications is insufficient, the proposing organizations reserve the right to continue to compete with the candidates with the required qualifications.

… 5 with the best technical and financial capacities with regard to the services covered by this call for competition. However, in the event that the number of applications is insufficient, the proposing organizations reserve the right to continue to compete with the candidates with the required qualifications.

… 6 with the best technical and financial capacities with regard to the services covered by this call for competition. However, in the event that the number of applications is insufficient, the proposing organizations reserve the right to continue to compete with the candidates with the required qualifications.

… 7 with the best technical and financial capacities with regard to the services covered by this call for competition. However, in the event that the number of applications is insufficient, the proposing organizations reserve the right to continue to compete with the candidates with the required qualifications.

… 8 with the best technical and financial capacities with regard to the services covered by this call for competition. However, in the event that the number of applications is insufficient, the proposing organizations reserve the right to continue to compete with the candidates with the required qualifications.

Heure limite de réception des offres: 17:00
Date d'envoi des invitations: 2020-02-21 📅
Langues dans lesquelles les offres ou les demandes de participation peuvent être présentées: anglais 🗣️
français 🗣️
Période de validité de l'offre: 2020-12-31 📅

Pouvoir adjudicateur
Identité
Numéro d'enregistrement national: 30864739500059
Nom du pouvoir adjudicateur: Association D'organisations de Producteurs Tomates et Concombres
Adresse postale: ZA de Viais 4 rue des Tuiliers
Commune postale: Pont Saint Martin
Code postal: 44860
Nom du pouvoir adjudicateur: Association d'organisation de producteurs fraise
Adresse postale: Bâtiment Agrotec — Agropole
Commune postale: Agen
Code postal: 47931
Nom du pouvoir adjudicateur: Bureau National Interprofessionnel du Kiwi
Adresse postale: 100 Allée de Barcelone – BAL 02
Commune postale: Toulouse
Code postal: 31000
Nom du pouvoir adjudicateur: Agence wallonne pour la Promotion d’une agriculture de qualité
Adresse postale: Avenue Comte de Smet de Nayer 14
Commune postale: Namur
Code postal: 5000
Pays: Belgique 🇧🇪
Nom du pouvoir adjudicateur: Nemzeti Agràrgazdasàgi Kamara
Adresse postale: Bartók Béla út 105-113
Commune postale: Budapest
Code postal: 1115
Pays: Hongrie 🇭🇺
Autre type de pouvoir adjudicateur: Association interprofessionnelle des fruits et légumes frais
Contact
Point de contact: Monika Szulta
Adresse Internet: www.interfel.com 🌏
Adresse du profil d'acheteur: www.aapc.fr 🌏
Point de contact: Nadège Bottazzo
Courrier électronique: nadege.bottazzo@tomatesconcombres.fr 📧
Adresse Internet: www.tomates-de-france.com 🌏
Point de contact: Caroline Granado
Courrier électronique: caroline.granado@fraisesdefrance.fr 📧
Adresse Internet: www.fraisesdefrance.fr 🌏
Point de contact: Adeline Gachein
Courrier électronique: adeline.gachein@kiwidefrance.fr 📧
Point de contact: Anne Sophie Lois
Courrier électronique: a.s.lois@apaqw.be 📧
Adresse Internet: http://www.apaqw.be/ 🌏
Point de contact: Diána Sidlovits
Courrier électronique: sidlovits.diana@nak.hu 📧
Adresse Internet: www.nak.hu 🌏
URL des documents: www.aapc.fr 🌏
URL des documents: www.aapc.fr 🌏

Informations complémentaires
Organe de révision
Nom: Tribunal de grande instance de Paris
Adresse postale: Parvis du Tribunal de Paris
Commune postale: Paris
Code postal: 75017
Pays: France 🇫🇷
Téléphone: +33 144325151 📞
Service auprès duquel des informations sur la procédure de recours peuvent être obtenues
Nom: Greffe
Source: OJS 2020/S 008-013960 (2020-01-08)

Nouveaux marchés dans des catégories connexes 🆕

Services aux entreprises: droit, marketing, conseil, recrutement, impression et sécurité (>20 nouveaux marchés)

Études de marché et recherche économique; sondages et statistiques (>20)

Services de publicité et de marketing (>20)

Services de marketing (6)
Services de publicité (15)