The aim of the information and promotion campaign is to promote fresh fruit and vegetables in France, Belgium and Hungary. The targets of this program will mainly be the family (children, parents and grandparents with a main focus on 6-10 years old French and Belgian children and 6-18 years old Hungarian children) as well as opinion multipliers. The program will include online and offline media communication actions, content creation and fun and pedagogical digital material, events organization and public relations actions in order to reach the target groups. Some graphic creations of this new 3-year programme will pursue the previous programme implemented from 2018 to 2020. Actions will be carried out by the implementing bodies (lot 1 to lot 7) and will be evaluated by an independent evaluation body (lot 8). The EU program will be developed jointly by the proposing organizations, the implementing bodies and the evaluation body.
Date limite
Le délai de réception des offres était de 2020-02-10.
L'appel d'offres a été publié le 2020-01-08.
Avis de marché (2020-01-08) Objet Champ d'application du marché
Titre: Services de publicité et de marketing
Numéro de référence: MI-2021/23
Brève description:
“The aim of the information and promotion campaign is to promote fresh fruit and vegetables in France, Belgium and Hungary. The targets of this program will...”
Brève description
The aim of the information and promotion campaign is to promote fresh fruit and vegetables in France, Belgium and Hungary. The targets of this program will mainly be the family (children, parents and grandparents with a main focus on 6-10 years old French and Belgian children and 6-18 years old Hungarian children) as well as opinion multipliers. The program will include online and offline media communication actions, content creation and fun and pedagogical digital material, events organization and public relations actions in order to reach the target groups. Some graphic creations of this new 3-year programme will pursue the previous programme implemented from 2018 to 2020. Actions will be carried out by the implementing bodies (lot 1 to lot 7) and will be evaluated by an independent evaluation body (lot 8). The EU program will be developed jointly by the proposing organizations, the implementing bodies and the evaluation body.
Procédure
Type de procédure: Procédure restreinte
Type de soumission: Soumission pour un ou plusieurs lots
Critères d'attribution
Offre la plus économique
Pouvoir adjudicateur Identité
Pays: France 🇫🇷
Type de pouvoir adjudicateur: Autres
Nom du pouvoir adjudicateur: Interfel
Adresse postale: 97 Bd. Pereire
Code postal: 75017
Commune postale: Paris
Contact
Adresse Internet: http://www.interfel.com🌏
Courrier électronique: m.szulta@interfel.com📧
Téléphone: +33 149491515📞
URL des documents: http://www.aapc.fr🌏
Référence Dates
Date d'envoi: 2020-01-08 📅
Date limite de soumission: 2020-02-10 📅
Date de publication: 2020-01-13 📅
Date de début: 2021-01-01 📅
Date de fin: 2023-12-31 📅
Identifiants
Numéro d'avis: 2020/S 008-013960
Numéro JO-S: 8
Source: OJS 2020/S 008-013960 (2020-01-08)