Promotion and information campaign on fresh fruit and vegetables on the internal market in France and Hungary

Interfel

On the one hand, the purpose of this contract is to select one or more marketing and communication consulting agencies as the implementing body in order to design and implement a three-year EU information and the promotion program for fresh fruit and vegetables on the internal market (France — Hungary). On the other hand, the purpose is to select one or more evaluation agencies will be selected to assess the ex post impact of the actions carried out under this program.
This program will be deposited with the CHAFEA in the framework of the next call for proposals 2017.

Date limite

Le délai de réception des offres était de 2017-01-18. L'appel d'offres a été publié le 2016-12-13.

Qui ? Qu'est-ce que c'est ? Où ?
Historique des marchés publics
Date Document
2016-12-13 Avis de marché
Avis de marché (2016-12-13)
Objet
Champ d'application du marché
Titre: Services de publicité et de marketing
Numéro de référence: MI-2018/20
Brève description:
On the one hand, the purpose of this contract is to select one or more marketing and communication consulting agencies as the implementing body in order to design and implement a three-year EU information and the promotion program for fresh fruit and vegetables on the internal market (France — Hungary). On the other hand, the purpose is to select one or more evaluation agencies will be selected to assess the ex post impact of the actions carried out under this program. This program will be deposited with the CHAFEA in the framework of the next call for proposals 2017.
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Métadonnées de l'avis
Langue originale: anglais 🗣️
Type de document: Avis de marché
Nature du marché: Services
Réglementation: Union européenne
Vocabulaire commun pour les marchés publics (CPV)
Code: Services de publicité et de marketing 📦
Code CPV supplémentaire: Services de publicité et de marketing 📦
Services d'études de marchés 📦
Lieu d'exécution
Région NUTS: France 🏙️

Procédure
Type de procédure: Procédure restreinte
Type de soumission: Soumission pour un lot uniquement
Critères d'attribution
Offre la plus économique

Pouvoir adjudicateur
Identité
Pays: France 🇫🇷
Type de pouvoir adjudicateur: Autre
Nom du pouvoir adjudicateur: Interfel
Adresse postale: 19 rue de la Pépinière
Code postal: 75008
Commune postale: Paris
Contact
Adresse Internet: http://www.interfel.com 🌏
Courrier électronique: m.szulta@interfel.com 📧
Téléphone: +33 149491515 📞
URL des documents: http://www.interfel.com 🌏
URL pour la participation: http://www.aapc.fr 🌏

Référence
Dates
Date d'envoi: 2016-12-13 📅
Date limite de soumission: 2017-01-18 📅
Date de publication: 2016-12-16 📅
Date de début: 2018-01-01 📅
Date de fin: 2020-12-31 📅
2021-02-28 📅
Identifiants
Numéro d'avis: 2016/S 243-443493
Numéro JO-S: 243

Objet
Champ d'application du marché
Brève description:
On the one hand, the purpose of this contract is to select one or more marketing and communication consulting agencies as the implementing body in order to design and implement a three-year EU information and the promotion program for fresh fruit and vegetables on the internal market (France — Hungary). On the other hand, the purpose is to select one or more evaluation agencies will be selected to assess the ex post impact of the actions carried out under this program.
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This program will be deposited with the CHAFEA in the framework of the next call for proposals 2017.
Valeur totale estimée: 4 961 000 EUR 💰
Intitulé du lot: Implementing body
Numéro du lot: 1
Brève description:
The aim of the information and promotion campaign is to promote the European supply of fresh fruit and vegetables on the internal market, in particular in France and Hungary.
The targets of this program will mainly be the family (children, parents and grandparents with a target heart of 6 to 10 years for French children and 6 to 14 years for Hungarian children) as well as opinion multipliers.
The program will include online and offline media communication actions, the creation of playful and educational digital content and media, events and press relations to reach the various target audiences identified above. Some graphic creations of this new three-year program will be in line with a previous program conducted in 2012-2015 by INTERFEL.
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The management of the program must be carried out in compliance with European regulations and national regulations. The selected implementing body will be entirely responsible for the implementation of the strategy and resources and, more generally, the project management of each action.
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Actions will be evaluated by an independent evaluation body. The EU program will be developed jointly by the proposing organizations, the implementing body and the evaluation body.
Valeur estimée hors TVA: 4 691 000 EUR 💰
Nom du projet ou programme financé par l’UE: Promotion and information program (Regulation 1144/2014).
Intitulé du lot: Evaluation body
Numéro du lot: 2
Brève description:
The evaluation should cover all the actions of the program and allow each action to be monitored over time over the three years of the program in order to measure the impact of the program and to verify the achievement of its objectives.
The selected evaluation body will be responsible for drawing up the final evaluation report of the program, taking into account the Commission's requirements contained in Commission Implementing Regulation No 2015/1831 of 7.10.2015. The evaluation should therefore be based on the system of indicators established by the European Commission: output indicators shall measure the degree of implementation of the activities foreseen in each programme, result indicators shall measure the direct and immediate effects of the activities, impact indicators shall measure the benefits beyond the immediate effects.
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Valeur estimée hors TVA: 270 000 EUR 💰
Lieu d'exécution
Site principal ou lieu d'exécution: The actions will be carried out in France and Hungary.

Procédure
Droit des marchés publics applicable: French.
Nombre minimum de candidats: 1
Nombre maximum de candidats: 5
Critères objectifs de sélection du nombre limité de candidats:
The first round will have the task of selecting five agencies for Lot No 1 with the best technical and financial capacities with regard to the services covered by this call for competition. However, in the event that the number of applications is insufficient, the proposing organizations reserve the right to continue to compete with the candidates with the required qualifications.
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The first round will have the task of selecting 5 agencies for Lot No 2 with the best technical and financial capacities with regard to the services covered by this call for competition. However, in the event that the number of applications is insufficient, the proposing organizations reserve the right to continue to compete with the candidates with the required qualifications.
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Heure limite de réception des offres: 17:00
Date d'envoi des invitations: 2017-01-25 📅
Langues dans lesquelles les offres ou les demandes de participation peuvent être présentées: anglais 🗣️
français 🗣️
Période de validité de l'offre: 2018-12-31 📅

Pouvoir adjudicateur
Identité
Numéro d'enregistrement national: 30864739500042
Nom du pouvoir adjudicateur: Association d'organisation de producteurs tomates concombres
Adresse postale: ZA de Viais 4 rue des Tuiliers
Commune postale: Pont Saint Martin
Code postal: 44860
Nom du pouvoir adjudicateur: Association d'organisation de producteurs fraise
Adresse postale: Agropole Bâtiment Innovations BP 222
Commune postale: Agen
Code postal: 47931
Nom du pouvoir adjudicateur: Nemzeti Agràrgazdasàgi Kamara
Adresse postale: 1119 Budapest Fehérvàti ut 89-95
Commune postale: Budapest
Code postal: 1525
Pays: Hongrie 🇭🇺
Autre type de pouvoir adjudicateur: Interprofessional Association of Fresh fruit and vegetables
Contact
Point de contact: Monika Szulta
Adresse Internet: www.interfel.com 🌏
Adresse du profil d'acheteur: www.aapc.fr 🌏
Courrier électronique: lauriane.lelesle@tomatesconcombres.fr 📧
Adresse Internet: http://www.tomates-de-france.com/ 🌏
Courrier électronique: caroline.granado@fraisesdefrance.fr 📧
Adresse Internet: http://fraisesdefrance.fr/ 🌏
Courrier électronique: sidlovits.diana@nak.hu 📧
Adresse Internet: http://www.nak.hu/ 🌏
URL des documents: www.interfel.com 🌏
URL pour la participation: www.aapc.fr 🌏

Informations complémentaires
Organe de révision
Nom: Tribunal de grande instance de Paris
Adresse postale: 4 boulevard du Palais
Commune postale: Paris
Code postal: 75055
Pays: France 🇫🇷
Téléphone: +33 144325151 📞
Service auprès duquel des informations sur la procédure de recours peuvent être obtenues
Nom: Greffe
Source: OJS 2016/S 243-443493 (2016-12-13)
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Région:
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