Call for tender for the selection, through an Open Competitive Procedure, of an evaluation body, appointed to evaluate the "MaizePromotionKU" campaign.

Brève description

The contracting organisations plan the realisation of a promotional campaign in favour of maize and seeds in the Kazakh and Uzbek markets. In application of EU regulations, this tender concerns the selection of an external evaluation body in charge of evaluating the implementation of the MaizePromotionKU project so as to guarantee the respect of planned deliverables, costs and objectives.
The selected evaluation body will have to take into account for each planned action the output, result and impact indicator. This call for proposals covers 3 annual reports (one at the end of each programme year, each showing the situation at the start and at the end of the programme year in terms of the chosen impact indicators/programme objectives), as well as a final global report covering all 3 years of the report, synthesising the 3 annual reports and showing how the programme reached its objective compared to a “point zero” at the beginning of the campaign before the start of promotion activities. The promotion programme should end on 31/12/2027, a date after which all costs will be final and the final ex post evaluation can take place.

Description du marché

With a promotional campaign oriented towards the specialised public they key objectives are: I) Acreage cultivated in maize: Increase in targeted countries; II) Consolidate and develop the EU seed market share: Increase the market share of high-quality EU maize seeds in Kazakhstan and Uzbekistan; and III) Knowledge improvement among the target public: Improve the reputation and perception of maize through targeted, concrete and effective messages. In application of the EU regulations, the promotion programme must be evaluated by an external evaluation body, in order to guarantee the respect of planned deliverables, costs and objectives. The selected evaluation body will have to take into account for each planned action the output, result and impact indicator. This call for proposals covers 3 annual reports (one at the end of each programme year, each showing the situation at the start and at the end of the programme year in terms of the chosen impact indicators/programme objectives), as well as a final global report covering all 3 years of the report, synthesising the 3 annual reports and showing how the programme reached its objective compared to a “point zero” at the beginning of the campaign before the start of promotion activities. The promotion programme should end on 31/12/2027, a date after which all costs will be final and the final ex post evaluation can take place.

CONDITIONS:
1. This tender concerns an agricultural promotion programme cofinanced by the European Union under the Promotion of EU Agricultural products funding instrument (AGRIP). The promotion program has been selected by the EUROPEAN RESEARCH EXECUTIVE AGENCY (REA) within the framework of the call of projects AGRIP-MULTI-2024. The actions listed in this tender will be only subject to completion if the responsible services from the Commission confirm the receipt of the grant by the beneficiaries and following the signature of the Grant Agreement.
2. Agencies wishing to apply must have a French-speaking contact.
3. If the agency considers that it is managing a budget for an operator in the same sector or a sector or organisation that may present a conflict of interest, prior agreement authorising the agency to compete must be given by the advertiser. In the event that the agency is selected, prior agreement will also be required before accepting a budget for an operator in the same sector or from a sector or organisation that may present a conflict of interest.
4. The application file will include the following elements in English:
•A presentation of the evaluation methodology
• A reverse planning for the evaluation of the campaign
• A detailed quote presented in Euros (all taxes included) respecting the broad budgetary framework.
6. Once the agency’s work has been paid, the creations of the selected agency will become property of the contracting organisations with no limit of time or location, for use through all communications techniques and media.
7. The contracting organisations reserve the right to use the concepts, materials and creations (visuals, logos, slogan, domain name), as part of all its campaigns and collective structures without time limitation.
8. The overall budget for the campaign, including fees, amounts to a total of €812,524.80 including VAT over three years. Based on the proposed activities in the various work packages of the project campaign, estimated costs for subcontracting will be as follows:
•Year 1 (01/01/2025 – 31/01/2025): Preparation of evaluation report covering Year 1 of the promotion programme: EUR 12,500 V.A.T excl.
• Year 2 (01/01/2026 – 31/01/2026): Preparation of evaluation report covering Year 2 of the promotion programme: EUR 12,500 V.A.T excl.
• Year 3 (01/01/2027 – 31/01/2027): Preparation of evaluation report covering Year 3 and realization of a final report covering the promotion programme: 17,500 V.A.T excl.
Please note that some of the actions planned in the promotion programme will be delegated to a dedicated implementing body.
9. Expenses can only be put forward after a detailed quote and a framework contract have been signed between the announcers and the selected agency. Invoicing will have to follow the accounting rules set by REA (European Research Executive Agency) and the European Commission.
10. A contract will be prepared following the announcement of results of this tender.
COMPULSORY SUPPORTING DOCUMENTS TO BE PRODUCED BY CANDIDATES:
Besides the elements listed in the conditions of this tender, additional supporting documents to be provided in English include:
1) A dated and signed motivation letter accepting the conditions of the competition, as described in the call for proposals.
2) A solemn declaration of the candidate or candidates (in case of a grouping), dated and signed, on the following points:
a) Having met its social and fiscal obligations in their home country;
b) Not having received, over the past five years, a conviction registered on the police record for violations of the articles L 324-9, L 324-10, L 341-6, L 125-1 and L 125-3 of the French labour law, or the equivalent procedure in another country’s national law.
c) Not being in liquidation under the meaning of article L. 620-1 of the French trade law, or the equivalent procedure in another country’s national law;
d) Not being in a situation of personal bankruptcy under the meaning of article L. 625-2 of the French trade law, or the equivalent procedure in another country’s national law
e) Not being in legal redress under the meaning of article L.620-1 of the French trade law or the equivalent procedure in another country’s national law, without providing a clearance to continue its activities during the foreseen length of the programme.
3) The list of principal references of the past 2 years for similar actions over several countries (evaluation of agricultural sector, collective or institutional communication campaign) and providing the aim, budget and length of services.
4) The presentation of the agency and its internal organisation.
5) The name and experience level of the team in charge of the project.
6) The presentation of local offices/relay structures (if any) who could play a role in the project for all countries concerned by the programme, as well as a presentation of the team in charge of the project.
These elements will help the announcers decide how adequate the agency’s offer is compared to the needs of the campaign.
CONTACT FOR QUESTIONS:
FNPSMS: Martin Gomez – International Promotion Officer – martin.gomez@fnpsms.fr
DATE OF COMMUNICATION OF THE ADVERTISER'S DECISION TO THE CANDIDATE AGENCIES:
20th of December 2024
DATE OF PUBLICATION OF THE CALL FOR APPLICATIONS:
19th of November 2024