Design and Implementation of an Evaluation Survey of a Collective Information Provision and Promotion Measure in Favor of European Butter in the United states of America 2022-2024

CNIEL (Centre national interprofessionnel de l'economie laitière)

Design and Implementation of an evaluation survey of a Campaign which will follow previous Butter program in the USA 2019-2021. The campaign will have to deliver new avenues of promotion and communication based on the results of the previous triennial. Campaign will aim to:
1) Position butter, especially French butter, as a gourmet product, an indulgence;
2) Improve the level of knowledge about butter and its merits among targets;
3) Strengthen the use of butter (its image, eating occasions, multiple uses, cooking and baking properties) while integrating butter into local culinary habits;
4) Show European butter as an authentic product (vs imitations and vegetable fats), and emphasize the specifics of butter in terms of authenticity, quality, flavor and taste, tradition;
5) Support all European butter markets in the target country to position them against other imported butters (NZ, AUS, MEX) and plant based. Support EU Ag.

Date limite

Le délai de réception des offres était de 2021-04-23. L'appel d'offres a été publié le 2021-03-15.

Fournisseurs

Les fournisseurs suivants sont mentionnés dans les décisions d'attribution ou dans d'autres documents relatifs aux marchés publics :

• Occurrence

Qui ?

• CNIEL (Centre national interprofessionnel de l'economie laitière)

Qu'est-ce que c'est ?

• Études de marché et recherche économique; sondages et statistiques › Services d'études de marchés

Où ?

• Ile-de-France › Paris

Historique des marchés publics

Date	Document
2021-03-15	Avis de marché
2021-10-07	Avis d'attribution de marché

Avis de marché (2021-03-15)
Objet
Champ d'application du marché
Titre: Services d'études de marchés
Brève description:

Design and Implementation of an evaluation survey of a Campaign which will follow previous Butter program in the USA 2019-2021. The campaign will have to deliver new avenues of promotion and communication based on the results of the previous triennial. Campaign will aim to: 1) Position butter, especially French butter, as a gourmet product, an indulgence; 2) Improve the level of knowledge about butter and its merits among targets; 3) Strengthen the use of butter (its image, eating occasions, multiple uses, cooking and baking properties) while integrating butter into local culinary habits; 4) Show European butter as an authentic product (vs imitations and vegetable fats), and emphasize the specifics of butter in terms of authenticity, quality, flavor and taste, tradition; 5) Support all European butter markets in the target country to position them against other imported butters (NZ, AUS, MEX) and plant based. Support EU Ag.

Métadonnées de l'avis
Langue originale: anglais 🗣️
Type de document: Avis de marché
Nature du marché: Services
Réglementation: Union européenne, avec participation des pays de l'AMP
Vocabulaire commun pour les marchés publics (CPV)
Code: Services d'études de marchés 📦
Lieu d'exécution
Région NUTS: France 🏙️

Procédure
Type de procédure: Procédure ouverte
Type de soumission: Soumission pour tous les lots
Critères d'attribution
Offre la plus économique

Pouvoir adjudicateur
Identité
Pays: France 🇫🇷
Type de pouvoir adjudicateur: Autre
Nom du pouvoir adjudicateur: CNIEL (Centre National Interprofessionnel de l'Economie Laitière)
Adresse postale: 42 rue de Chateaudun
Code postal: 75009
Commune postale: Paris
Contact
Adresse Internet: http://www.filiere-laitiere.fr/fr 🌏
Courrier électronique: ipintacosta@cniel.com 📧
Téléphone: +33 149707138 📞
URL des documents: https://www.achatpublic.com/ 🌏
URL pour la participation: https://www.achatpublic.com/ 🌏

Référence
Dates
Date d'envoi: 2021-03-15 📅
Date limite de soumission: 2021-04-23 📅
Date de publication: 2021-03-19 📅
Identifiants
Numéro d'avis: 2021/S 055-137637
Numéro JO-S: 55
Informations complémentaires
The opening of tenders will take place between 23 April 2021 and 30 April 2021.

Objet
Champ d'application du marché
Brève description:

1) Position butter, especially French butter, as a gourmet product, an indulgence;

2) Improve the level of knowledge about butter and its merits among targets;

3) Strengthen the use of butter (its image, eating occasions, multiple uses, cooking and baking properties) while integrating butter into local culinary habits;

4) Show European butter as an authentic product (vs imitations and vegetable fats), and emphasize the specifics of butter in terms of authenticity, quality, flavor and taste, tradition;

5) Support all European butter markets in the target country to position them against other imported butters (NZ, AUS, MEX) and plant based. Support EU Ag.

Valeur totale estimée: 59 000 EUR 💰
Brève description:

The tender must be written in English or French and will contain a technical and financial outline consisting of a proposal based on the elements described in the brief.

2) Improve the level of knowledge about butter and its merits among targets: premium consumers (m/f, 25-65, 75k++) home cooks, foodies but also chefs/pastry chefs who influence both their peers and inspire new consumers;

4) Show European butter as an authentic product (vs imitations and vegetable fats), and emphasize the specifics of butter in terms of authenticity, quality, flavor and taste, tradition 5)Support all European butter markets in the target country to position them against other imported butters (NZ, AUS, MEX) and plant based. Support EU Ag.

Valeur estimée hors TVA: 59 000 EUR 💰
Durée de l'accord: 36 mois
Nom du projet ou programme financé par l’UE: The EU policy on information provision and promotion measures for agricultural products is intended to help open up new markets. Under the slogan, ‘Enjoy, it’s from Europe’, it aims to help companies break into international markets, and to raise awareness among consumers of the efforts made by European farmers to provide quality products. (See Regulation EU 1144/2015 and 2015/1831).
Lieu d'exécution
Site principal ou lieu d'exécution: USA

Informations juridiques, économiques, financières et techniques
Conditions de participation
Habilitation à exercer l'activité professionnelle:

The applicant to which it is planned to award the contract must also provide:

— an official record of criminal convictions; if the preferred bidder is located abroad, that bidder must provide the relevant record or, in the last resort, an equivalent document issued by the relevant judicial or administrative authority of its country of origin or establishment, attesting that the bidder is not excluded from tenderprocedures,

— the documents provided for in Articles D. 8222-5 or D. 8222-7 and D. 8222-8 or D. 8254-2 to D. 8254-5 of the French Labor Code, which must be provided every six months until the end of the performance of the contract,

— the attestations and certificates issued by the relevant administrations and organizations which prove that the bidder has complied with its tax and social security obligations. If the preferred bidder is established abroad, the bidder must provide a certificate issued by the administrations and bodies of its country of origin or establishment,

— form ATTRI1 (contract agreement form) dated and signed by the person who is empowered to make binding commitments on behalf of the bidder (for groupings, the contract agreement form must be a single document) that the CNIEL will duly complete and send.

In the event of the use of sub-contracting that is declared when the bid is submitted, the applicant must provide the CNIEL with a declaration that states:

— the nature of the services that are sub-contracted,

— the name of the person, the commercial name or the corporate name and the address of the proposed sub-contractor,

— the maximum amount of the monies to be paid to the sub-contractor,

— the payment conditions provided for in the draft sub-contracting agreement and, as applicable, any price variation terms,

— as applicable, the sub-contractor’s capacities on which the applicant has based its choice.

The applicant shall also provide the CNIEL with a declaration by the sub-contractor which states that the sub-contractor is not subject to a prohibition on bidding.

The notification of the contract to one of the bidders shall entail acceptance of the sub-contractor and approval of the payment conditions.

The preferred bidder shall provide these documents to the purchaser within the deadline that will be notified to it.

If these documents are not provided within the stipulated time-limit, the selected applicant’s bid will be rejected, and the applicant eliminated. The following applicant in the ranking of the bids will then be asked to provide these documents before the contract is awarded to it.

Procédure
Base juridique: 32014L0024
Heure limite de réception des offres: 12:00
Langues dans lesquelles les offres ou les demandes de participation peuvent être présentées: français 🗣️
anglais 🗣️
Période de validité de l'offre: 4 mois
Date d'ouverture des offres: 2021-04-23 📅
Heure d'ouverture des offres: 15:00

Pouvoir adjudicateur
Identité
Numéro d'enregistrement national: FR18300817954
Autre type de pouvoir adjudicateur: Body governed by public law
Contact
Point de contact: Isabelle Pinta-Costa
Adresse du profil d'acheteur: https://www.achatpublic.com/ 🌏
URL des documents: https://www.achatpublic.com/ 🌏
Nom du pouvoir adjudicateur: Cniel
Numéro d'enregistrement national: W751035614
Pays: Ile-de-France 🏙️

Informations complémentaires
Organe de révision
Nom: Tribunal de Grande Instance de Paris
Adresse postale: 4 boulevard du Palais
Commune postale: Paris
Code postal: 75001
Pays: France 🇫🇷
Téléphone: +33 144325151 📞
Adresse Internet: http://www.ca-paris.justice.fr 🌏
Service auprès duquel des informations sur la procédure de recours peuvent être obtenues
Identique à : Organe de révision
Source: OJS 2021/S 055-137637 (2021-03-15)

Avis d'attribution de marché (2021-10-07)
Objet
Champ d'application du marché
Brève description:

Design and Implementation of an evaluation survey of a Campaign which will follow previous Butter program in the USA 2019-2021. The campaign will have to deliver new avenues of promotion and communication based on the results of the previous triennial.Campaign will aim to 1) Position butter, especially French butter, as a gourmet product, an indulgence 2) Improve the level of knowledge about butter & its merits among targets 3) Strengthen the use of butter (its image, eating occasions, multiple uses, cooking and baking properties) while integrating butter into local culinary habits 4)Show European butter as an authentic product (vs imitations and vegetable fats), and emphasize the specifics of butter in terms of authenticity, quality, flavor & taste, tradition 5)Support all European butter markets in the target country to position them against other imported butters (NZ, AUS, MEX) & plant based. Support EU Ag.

Valeur totale du marché: 59 000 EUR 💰
Métadonnées de l'avis
Type de document: Avis d'attribution de marché

Procédure
Type de soumission: Sans objet

Référence
Dates
Date d'envoi: 2021-10-07 📅
Date de publication: 2021-10-12 📅
Identifiants
Numéro d'avis: 2021/S 198-517109
Se réfère à l'avis: 2021/S 055-137637
Numéro JO-S: 198
Informations complémentaires
The opening of tenders will take place between April 23rd and April 30th 2021

Objet
Champ d'application du marché
Brève description:

The evaluation survey will evaluate a campaign which will follow previous Butter program in the USA 2019-2021. The campaign will have to deliver new avenues of promotion and communication based on the results of the previous triennial.Campaign will aim to 1) Position butter, especially French butter, as a gourmet product, an indulgence 2)Improve the level of knowledge about butter & its merits among targets: Premium consumers (m/f, 25-65, 75k++) home cooks, foodies but also chefs / pastry chefs who influence both their peers and inspire new consumers 3) Strengthen the use of

butter (its image, eating occasions, multiple uses, cooking and baking properties) while integrating butter into local culinary habits 4) Show European butter as an authentic product (vs imitations and vegetable fats), and emphasize the specifics of butter in terms of authenticity, quality, flavor & taste, tradition 5)Support all European butter markets in the target country to position them against other imported butters (NZ, AUS, MEX) & plant based. Support EU Ag.

Nom du projet ou programme financé par l’UE: The EU policy on information provision and promotion measures for agricultural products is intended to helpopen up new markets. Under the slogan, "Enjoy, it’s from Europe", it aims to help companies break intoi nternational markets, and to raise awareness among consumers of the efforts made by European farmers toprovide quality products. (See Regulation EU 1144/2015 & 2015/1831).

Procédure
Critères d'attribution
Critère de qualité (nom): Compréhension du brief
Critère de qualité (pondération): 10
Critère de qualité (nom): Pertinence du dispositif d’étude proposé
Critère de qualité (pondération): 25
Critère de qualité (nom): Solidité des échantillons
Critère de qualité (pondération): 20
Critère de qualité (nom): Solidité des traitements et analyses
Prix (pondération): 20

Attribution du marché
Date de conclusion du contrat: 2021-06-09 📅
Nom: Occurrence
Adresse postale: 41 rue du Sentier
Commune postale: Paris
Code postal: 75002
Pays: France 🇫🇷
Téléphone: +33 148246900 📞
Courrier électronique: info@occurrence.fr 📧
Adresse Internet: www.occurrrence.fr 🌏
Valeur totale du marché: 59 000 EUR 💰
Informations sur les appels d'offres
Nombre d'offres reçues: 1
Source: OJS 2021/S 198-517109 (2021-10-07)

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