Information and Promotion Programme on European Butter in Asia: Japan, South Korea, P.R. China, Taiwan 2021-2023

CNIEL interprofession laitière française

This tender is intended to award the contract regarding the conception and implementation of an ‘Information and Promotion Programme on European Butter in Asia: Japan, South Korea, P.R. China, Taiwan 2021-2023’.
Objective 1: Increase the level of knowledge about European butter and its virtues by 15 % with opinion leaders and foodies (estimated at 6 450 000).
Objective 2: Increase the European butter market share by +2 points over the 3 years by supporting exports (volume/value).

Date limite

Le délai de réception des offres était de 2020-12-21. L'appel d'offres a été publié le 2020-11-17.

Fournisseurs

Les fournisseurs suivants sont mentionnés dans les décisions d'attribution ou dans d'autres documents relatifs aux marchés publics :

• Mediasia Interactive China

Qui ?

• CNIEL interprofession laitière française

Qu'est-ce que c'est ?

Où ?

• Ile-de-France › Paris

Historique des marchés publics

Date	Document
2020-11-17	Avis de marché
2021-01-20	Avis d'attribution de marché

Avis de marché (2020-11-17)
Objet
Champ d'application du marché
Titre: Services aux entreprises: droit, marketing, conseil, recrutement, impression et sécurité
Brève description:

This tender is intended to award the contract regarding the conception and implementation of an ‘Information and Promotion Programme on European Butter in Asia: Japan, South Korea, P.R. China, Taiwan 2021-2023’. Objective 1: Increase the level of knowledge about European butter and its virtues by 15 % with opinion leaders and foodies (estimated at 6 450 000). Objective 2: Increase the European butter market share by +2 points over the 3 years by supporting exports (volume/value).

Métadonnées de l'avis
Langue originale: anglais 🗣️
Type de document: Avis de marché
Nature du marché: Services
Réglementation: Union européenne, avec participation des pays de l'AMP
Vocabulaire commun pour les marchés publics (CPV)
Code: Services aux entreprises: droit, marketing, conseil, recrutement, impression et sécurité 📦
Code CPV supplémentaire: Beurre 📦
Lieu d'exécution
Région NUTS: jp 🏙️

Procédure
Type de procédure: Procédure ouverte
Type de soumission: Soumission pour tous les lots
Critères d'attribution
Offre la plus économique

Pouvoir adjudicateur
Identité
Pays: France 🇫🇷
Type de pouvoir adjudicateur: Autre
Nom du pouvoir adjudicateur: CNIEL Interprofession Laitière Française
Adresse postale: 42 rue de Chateaudun
Code postal: 75009
Commune postale: Paris
Contact
Adresse Internet: http://www.filiere-laitiere.fr 🌏
Courrier électronique: emartin@cniel.com 📧
Téléphone: +86 13641244445 📞
URL des documents: http://www.filiere-laitiere.fr/en/appels-doffres 🌏

Référence
Dates
Date d'envoi: 2020-11-17 📅
Date limite de soumission: 2020-12-21 📅
Date de publication: 2020-11-20 📅
Identifiants
Numéro d'avis: 2020/S 227-557869
Numéro JO-S: 227
Informations complémentaires
Selection committee from Cniel.

Objet
Champ d'application du marché
Brève description:

Objective 1: Increase the level of knowledge about European butter and its virtues by 15 % with opinion leaders and foodies (estimated at 6 450 000).

Objective 2: Increase the European butter market share by +2 points over the 3 years by supporting exports (volume/value).

Valeur totale estimée: 2 182 968 EUR 💰
Brève description:

The bid must be written in French or English and contain a technical and financial memorandum based on the elements described in the tender specifications.

— for each action, the tenderer shall propose:

• the organisation of each action (objectives, messages to be communicated, action plan for logistics, materials produced, budget);

• a precise scheduling for each action;

• shall give specific effectiveness indicators (KPIs) per target which will be used as the basis for any evaluation;

• an estimate of the result for all of the programme's actions.

— a proposal of a secondary message to complete the main European message,

— the proposed budget must include:

• a precise budget for the three years of the programme per action and per country;

• a summary budget.

Valeur estimée hors TVA: 2 182 968 EUR 💰
Durée de l'accord: 36 mois
Nom du projet ou programme financé par l’UE: Information and promotion programme on European butter in Asia: Japan, South Korea, P.R. China, Taiwan 2021-2023.
Lieu d'exécution
Site principal ou lieu d'exécution: JAPAN, SOUTH KOREA, P.R. CHINA and TAIWAN.

Informations juridiques, économiques, financières et techniques
Conditions de participation
Habilitation à exercer l'activité professionnelle:

— an official record of criminal convictions; if the preferred bidder is located abroad, that bidder must provide the relevant record or, in the last resort, an equivalent document issued by the relevant judicial or administrative authority of its country of origin or establishment, attesting that the bidder is not excluded from tender procedures,

— proof of insurance for professional risks,

— the documents provided for in Articles D. 8222-5 or D. 8222-7 and D. 8222-8 or D. 8254-2 to D. 8254-5 of the French Labour Code, which must be provided every 6 months until the end of the performance of the contract,

— form ATTRI1 (contract agreement form) dated and signed by the person who is empowered to make binding commitments on behalf of the bidder (for groupings, the contract agreement form must be a single document) that the CNIEL will duly complete and send.

Situation économique et financière:

— the extract of profit/loss account for the last 3 years and, as applicable, the revenue for the business segment that corresponds to the purpose of the contract, over the last three financial years for which information is available,

— the attestations and certificates issued by the relevant administrations and organisations which prove that the bidder has complied with its tax and social security obligations. If the preferred bidder is established abroad, the bidder must provide a certificate issued by the administrations and bodies of its country of origin or establishment.

Capacité technique et professionnelle:

— a list of similar services provided during the last 3 years. The applicant shall state the amount, the date and the name of the public sector or private sector client, in compliance with any confidentiality requirements,

— a declaration stating the applicant’s average annual headcount and the proportion of management personnel for each of the last 3 years,

— a description of the applicant’s material and human resources that provide the rationale for its capacity to perform the required services,

— the data protection agreement duly filled out and signed.

Procédure
Base juridique: 32014L0024
Heure limite de réception des offres: 12:00
Langues dans lesquelles les offres ou les demandes de participation peuvent être présentées: anglais 🗣️
français 🗣️
Période de validité de l'offre: 4 mois
Date d'ouverture des offres: 2020-12-22 📅
Heure d'ouverture des offres: 12:00
Lieu: Conf call TEAMS online.
Informations complémentaires: Selection committee from Cniel.
Critères d'attribution
Critère de qualité (nom): Technical offer: a. Answer to the briefing, rationale, relevance of the strategy to targets and markets — weighted criterion/20 b. Quality and efficiency of the proposal (KPIs), quality of the actions/activities and declination of the program (temporality) - weighted criterion/20 c. Quality and quality content of tools proposed in relation to actions - weighted criterion/10 d. Relevance of the campaign’s secondary message, completing the main European message, in adequacy with proposed actions and targeted objectives: weighted criterion/10
Critère de qualité (pondération): 60
Critère de qualité (nom): Quality of the proposed organization: structure of the agency and competence of the team for the realization of the services of the markets, project organisation and management structure specific to a multi markets programme
Critère de qualité (pondération): 25
Critère de coût (nom): ‘Budget’ — Cost effectiveness: Budget breakdown with regard to activities/markets/and especially expected results; respect of the agency fees criteria mentioned in the tender specifications documents
Critère de coût (pondération): 15

Pouvoir adjudicateur
Identité
Numéro d'enregistrement national: FR18300817954
Autre type de pouvoir adjudicateur: Dairy organisations
Contact
Point de contact: Emilie Martin
URL des documents: http://www.filiere-laitiere.fr/en/appels-doffres 🌏

Informations complémentaires
Organe de révision
Nom: Tribunal de Grande Instance de Paris
Adresse postale: 29-45 Avenue de la Porte de Clichy
Commune postale: Paris
Code postal: 75017
Pays: France 🇫🇷
Téléphone: +33 14432515-1 📞
Adresse Internet: http://www.ca-paris.justice.fr 🌏
Service auprès duquel des informations sur la procédure de recours peuvent être obtenues
Identique à : Organe de révision
Source: OJS 2020/S 227-557869 (2020-11-17)

Avis d'attribution de marché (2021-01-20)
Objet
Champ d'application du marché
Numéro de référence: 2020/S 227-557869
Brève description:

The tender was intended to award the contract regarding the conception and implementation of an ‘Information and Promotion Programme on European Butter in Asia: Japan, South Korea, P.R. China, Taiwan 2021-2023’. Objective 1: Increase the level of knowledge about European butter and its virtues by 15 % with opinion leaders and foodies (estimated at 6 450 000). Objective 2: Increase the European butter market share by +2 points over the 3 years by supporting exports (volume/value).

Valeur totale du marché: 2 182 968 EUR 💰
Métadonnées de l'avis
Type de document: Avis d'attribution de marché
Lieu d'exécution
Région NUTS: cn 🏙️

Procédure
Type de soumission: Sans objet

Pouvoir adjudicateur
Identité
Nom du pouvoir adjudicateur: Cniel interprofession laitiere francaise

Référence
Dates
Date d'envoi: 2021-01-20 📅
Date de publication: 2021-01-25 📅
Identifiants
Numéro d'avis: 2021/S 016-036941
Se réfère à l'avis: 2020/S 227-557869
Numéro JO-S: 16

Objet
Champ d'application du marché
Brève description:

The bid had to be written in French or English and contain a technical and financial memorandum based on the elements described in the tender specifications.

— for each action, the tenderer had to propose:

Lieu d'exécution
Site principal ou lieu d'exécution: Japan, South Korea, P.R. China, Taiwan.

Procédure
Critères d'attribution
Critère de coût (nom): Budget — Cost effectiveness: Budget breakdown with regard to activities/markets/and especially expected results; respect of the agency fees criteria mentioned in the tender specifications documents

Attribution du marché
Nom: Mediasia Interactive China
Numéro d'enregistrement national: 91310000329583782G
Adresse postale: Office 202, Building 20, 18 Yuyao Street
Commune postale: Shanghai
Code postal: 200040
Pays: Chine 🇨🇳
Téléphone: +86 18502140542 📞
Courrier électronique: sophie@mediasia-interactive.com 📧
Valeur totale du marché: 2 182 968 EUR 💰
Informations sur les appels d'offres
Nombre d'offres reçues: 2
Source: OJS 2021/S 016-036941 (2021-01-20)

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