This tender is intended to award the contract regarding the conception and implementation of an ‘Information and Promotion Programme on European Butter in Asia: Japan, South Korea, P.R. China, Taiwan 2021-2023’.
Objective 1: Increase the level of knowledge about European butter and its virtues by 15 % with opinion leaders and foodies (estimated at 6 450 000).
Objective 2: Increase the European butter market share by +2 points over the 3 years by supporting exports (volume/value).
Date limite
Le délai de réception des offres était de 2020-12-21.
L'appel d'offres a été publié le 2020-11-17.
Fournisseurs
Les fournisseurs suivants sont mentionnés dans les décisions d'attribution ou dans d'autres documents relatifs aux marchés publics :
Avis de marché (2020-11-17) Pouvoir adjudicateur Nom et adresse
Nom: CNIEL Interprofession Laitière Française
Numéro d'enregistrement national: FR18300817954
Adresse postale: 42 rue de Chateaudun
Commune postale: Paris
Code postal: 75009
Pays: France 🇫🇷
Personne de contact: Emilie Martin
Téléphone: +86 13641244445📞
Courrier électronique: emartin@cniel.com📧
Région: Paris🏙️
URL: http://www.filiere-laitiere.fr🌏 Communication
URL des documents: http://www.filiere-laitiere.fr/en/appels-doffres🌏 Type de pouvoir adjudicateur
Autre type: Dairy organisations
Objet Champ d'application du marché
Titre:
“Information and Promotion Programme on European Butter in Asia: Japan, South Korea, P.R. China, Taiwan 2021-2023”
Produits/services: Services aux entreprises: droit, marketing, conseil, recrutement, impression et sécurité📦
Brève description:
“This tender is intended to award the contract regarding the conception and implementation of an ‘Information and Promotion Programme on European Butter in...”
Brève description
This tender is intended to award the contract regarding the conception and implementation of an ‘Information and Promotion Programme on European Butter in Asia: Japan, South Korea, P.R. China, Taiwan 2021-2023’.
Objective 1: Increase the level of knowledge about European butter and its virtues by 15 % with opinion leaders and foodies (estimated at 6 450 000).
Objective 2: Increase the European butter market share by +2 points over the 3 years by supporting exports (volume/value).
1️⃣
Produits/services supplémentaires: Beurre📦
Lieu d'exécution: jp 🏙️
Lieu d'exécution: tw 🏙️
Lieu d'exécution: kr 🏙️
Lieu d'exécution: hk 🏙️
Lieu d'exécution: cn 🏙️
Site principal ou lieu d'exécution: JAPAN, SOUTH KOREA, P.R. CHINA and TAIWAN.
Description du marché:
“The bid must be written in French or English and contain a technical and financial memorandum based on the elements described in the tender...”
Description du marché
The bid must be written in French or English and contain a technical and financial memorandum based on the elements described in the tender specifications.
— for each action, the tenderer shall propose:
• the organisation of each action (objectives, messages to be communicated, action plan for logistics, materials produced, budget);
• a precise scheduling for each action;
• shall give specific effectiveness indicators (KPIs) per target which will be used as the basis for any evaluation;
• an estimate of the result for all of the programme's actions.
— a proposal of a secondary message to complete the main European message,
— the proposed budget must include:
• a precise budget for the three years of the programme per action and per country;
• a summary budget.
Afficher plus Critères d'attribution
Critère de qualité (nom):
“Technical offer: a. Answer to the briefing, rationale, relevance of the strategy to targets and markets — weighted criterion/20 b. Quality and efficiency of...”
Critère de qualité (nom)
Technical offer: a. Answer to the briefing, rationale, relevance of the strategy to targets and markets — weighted criterion/20 b. Quality and efficiency of the proposal (KPIs), quality of the actions/activities and declination of the program (temporality) - weighted criterion/20 c. Quality and quality content of tools proposed in relation to actions - weighted criterion/10 d. Relevance of the campaign’s secondary message, completing the main European message, in adequacy with proposed actions and targeted objectives: weighted criterion/10
Afficher plus
Critère de qualité (pondération): 60
Critère de qualité (nom):
“Quality of the proposed organization: structure of the agency and competence of the team for the realization of the services of the markets, project...”
Critère de qualité (nom)
Quality of the proposed organization: structure of the agency and competence of the team for the realization of the services of the markets, project organisation and management structure specific to a multi markets programme
Afficher plus
Critère de qualité (pondération): 25
Critère de coût (nom):
“‘Budget’ — Cost effectiveness: Budget breakdown with regard to activities/markets/and especially expected results; respect of the agency fees criteria...”
Critère de coût (nom)
‘Budget’ — Cost effectiveness: Budget breakdown with regard to activities/markets/and especially expected results; respect of the agency fees criteria mentioned in the tender specifications documents
Afficher plus
Critère de coût (pondération): 15
Champ d'application du marché
Valeur totale estimée hors TVA: EUR 2 182 968 💰
Durée du contrat, de l'accord-cadre ou du système d'acquisition dynamique
Le délai ci-dessous est exprimé en nombre de mois.
Description
Durée de l'accord: 36
Champ d'application du marché
Informations sur les fonds de l'Union européenne:
“Information and promotion programme on European butter in Asia: Japan, South Korea, P.R. China, Taiwan 2021-2023.”
Informations juridiques, économiques, financières et techniques Conditions de participation
Liste et brève description des conditions:
“— an official record of criminal convictions; if the preferred bidder is located abroad, that bidder must provide the relevant record or, in the last...”
Liste et brève description des conditions
— an official record of criminal convictions; if the preferred bidder is located abroad, that bidder must provide the relevant record or, in the last resort, an equivalent document issued by the relevant judicial or administrative authority of its country of origin or establishment, attesting that the bidder is not excluded from tender procedures,
— proof of insurance for professional risks,
— the documents provided for in Articles D. 8222-5 or D. 8222-7 and D. 8222-8 or D. 8254-2 to D. 8254-5 of the French Labour Code, which must be provided every 6 months until the end of the performance of the contract,
— form ATTRI1 (contract agreement form) dated and signed by the person who is empowered to make binding commitments on behalf of the bidder (for groupings, the contract agreement form must be a single document) that the CNIEL will duly complete and send.
Afficher plus Situation économique et financière
Liste et brève description des critères de sélection:
“— the extract of profit/loss account for the last 3 years and, as applicable, the revenue for the business segment that corresponds to the purpose of the...”
Liste et brève description des critères de sélection
— the extract of profit/loss account for the last 3 years and, as applicable, the revenue for the business segment that corresponds to the purpose of the contract, over the last three financial years for which information is available,
— the attestations and certificates issued by the relevant administrations and organisations which prove that the bidder has complied with its tax and social security obligations. If the preferred bidder is established abroad, the bidder must provide a certificate issued by the administrations and bodies of its country of origin or establishment.
Afficher plus Capacité technique et professionnelle
Liste et brève description des critères de sélection:
“— a list of similar services provided during the last 3 years. The applicant shall state the amount, the date and the name of the public sector or private...”
Liste et brève description des critères de sélection
— a list of similar services provided during the last 3 years. The applicant shall state the amount, the date and the name of the public sector or private sector client, in compliance with any confidentiality requirements,
— a declaration stating the applicant’s average annual headcount and the proportion of management personnel for each of the last 3 years,
— a description of the applicant’s material and human resources that provide the rationale for its capacity to perform the required services,
— the data protection agreement duly filled out and signed.
Afficher plus Informations sur le personnel chargé de l'exécution du contrat
Obligation d'indiquer les noms et les qualifications professionnelles du personnel affecté à l'exécution du contrat
Procédure Type de procédure
Procédure ouverte
Informations administratives
Délai de réception des offres ou des demandes de participation: 2020-12-21
12:00 📅
Langues dans lesquelles les offres ou les demandes de participation peuvent être présentées: anglais 🗣️
Langues dans lesquelles les offres ou les demandes de participation peuvent être présentées: français 🗣️
Le délai ci-dessous est exprimé en nombre de mois.
Délai minimum pendant lequel le soumissionnaire doit maintenir l'offre: 4
Conditions d'ouverture des offres: 2020-12-22
12:00 📅
Conditions d'ouverture des offres (lieu): Conf call TEAMS online.
Conditions d'ouverture des offres (Informations sur les personnes autorisées et la procédure d'ouverture): Selection committee from Cniel.
Informations complémentaires Organe de révision
Nom: Tribunal de Grande Instance de Paris
Adresse postale: 29-45 Avenue de la Porte de Clichy
Commune postale: Paris
Code postal: 75017
Pays: France 🇫🇷
Téléphone: +33 14432515-1📞
URL: http://www.ca-paris.justice.fr🌏 Service auprès duquel des informations sur la procédure de recours peuvent être obtenues
Nom: Tribunal de Grande Instance de Paris
Adresse postale: 29-45 Avenue de la Porte de Clichy
Commune postale: Paris
Code postal: 75017
Pays: France 🇫🇷
Téléphone: +33 14432515-1📞
URL: http://www.ca-paris.justice.fr🌏
Source: OJS 2020/S 227-557869 (2020-11-17)
Avis d'attribution de marché (2021-01-20) Pouvoir adjudicateur Nom et adresse
Nom: Cniel interprofession laitiere francaise
Objet Champ d'application du marché
Titre:
“Information and Promotion Programme on European Butter in Asia: Japan, South Korea, P.R. China, Taiwan 2021-2023
2020/S 227-557869”
Brève description:
“The tender was intended to award the contract regarding the conception and implementation of an ‘Information and Promotion Programme on European Butter in...”
Brève description
The tender was intended to award the contract regarding the conception and implementation of an ‘Information and Promotion Programme on European Butter in Asia: Japan, South Korea, P.R. China, Taiwan 2021-2023’.
Objective 1: Increase the level of knowledge about European butter and its virtues by 15 % with opinion leaders and foodies (estimated at 6 450 000).
Objective 2: Increase the European butter market share by +2 points over the 3 years by supporting exports (volume/value).
Afficher plus
Valeur totale du marché (hors TVA): EUR 2 182 968 💰
Description
Site principal ou lieu d'exécution: Japan, South Korea, P.R. China, Taiwan.
Description du marché:
“The bid had to be written in French or English and contain a technical and financial memorandum based on the elements described in the tender...”
Description du marché
The bid had to be written in French or English and contain a technical and financial memorandum based on the elements described in the tender specifications.
— for each action, the tenderer had to propose:
• the organisation of each action (objectives, messages to be communicated, action plan for logistics, materials produced, budget);
• a precise scheduling for each action;
• shall give specific effectiveness indicators (KPIs) per target which will be used as the basis for any evaluation;
• an estimate of the result for all of the programme's actions.
— a proposal of a secondary message to complete the main European message,
— the proposed budget must include:
• a precise budget for the three years of the programme per action and per country;
• a summary budget.
Afficher plus Critères d'attribution
Critère de coût (nom):
“Budget — Cost effectiveness: Budget breakdown with regard to activities/markets/and especially expected results; respect of the agency fees criteria...”
Critère de coût (nom)
Budget — Cost effectiveness: Budget breakdown with regard to activities/markets/and especially expected results; respect of the agency fees criteria mentioned in the tender specifications documents
Procédure Informations administratives
Publication précédente concernant cette procédure: 2020/S 227-557869
Attribution du marché
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Titre:
“Information and Promotion Programme on European Butter in Asia: Japan, South Korea, P.R. China, Taiwan 2021-2023” Informations sur les appels d'offres
Nombre d'offres reçues: 2
Nombre d'offres reçues de PME: 2
Nombre d'offres reçues de soumissionnaires d'États non membres de l'UE: 2
Nombre d'offres reçues par voie électronique: 2
Nom et adresse du contractant
Nom: Mediasia Interactive China
Numéro d'enregistrement national: 91310000329583782G
Adresse postale: Office 202, Building 20, 18 Yuyao Street
Commune postale: Shanghai
Code postal: 200040
Pays: Chine 🇨🇳
Téléphone: +86 18502140542📞
Courrier électronique: sophie@mediasia-interactive.com📧
Région: cn 🏙️
Le contractant est une PME ✅ Information sur la valeur du contrat/lot (hors TVA)
Valeur totale estimée du contrat/lot: EUR 2 182 968 💰
Valeur totale du contrat/lot: EUR 2 182 968 💰
Source: OJS 2021/S 016-036941 (2021-01-20)