Evaluation Survey of an EU cheese BAC collective information and communication campaign for EU Cheese in three countries Brazil, Argentina & Chile 2019-2021

CNIEL

Conducting an evaluation survey of a collective information and communication campaign for EU Cheese in three countries (Brazil, Argentina, and Chile) in 2019-2021 which:
— main targets are:
a) Foodies in the target countries;
b) Consumers – in particular females aged 25 to 49, CSP + and CSP ++ (high revenue); living in the large cities of the target countries.
— secondary targets are:
a) online and offline press (print, radio, TV, web ...), Chefs;
b) Influencers and bloggers as well as the main influencers on social networks because they are inherent in the current modes of communication.
The main messages to communicate will be: cheese carries strong values that correspond to those the targets of the program seek and appreciate in all European products::
— Authenticity / Tradition,
— Diversity,
— Quality,
— Adaptability.
Cheese is very diverse. Its diversity constitutes a patrimony and inherent European culture.
Cheese can be consumed in a variety of ways in many occasions and circumstance.

Date limite

Le délai de réception des offres était de 2018-03-21. L'appel d'offres a été publié le 2018-02-07.

Fournisseurs

Les fournisseurs suivants sont mentionnés dans les décisions d'attribution ou dans d'autres documents relatifs aux marchés publics :

• Occurrence

Qui ?

• CNIEL

Qu'est-ce que c'est ?

Où ?

• Ile-de-France › Paris

Historique des marchés publics

Date	Document
2018-02-07	Avis de marché
2018-09-26	Avis d'attribution de marché

Avis de marché (2018-02-07)
Objet
Champ d'application du marché
Titre: Services aux entreprises: droit, marketing, conseil, recrutement, impression et sécurité
Brève description:

Conducting an evaluation survey of a collective information and communication campaign for EU Cheese in three countries (Brazil, Argentina, and Chile) in 2019-2021 which: — main targets are: a) Foodies in the target countries; b) Consumers – in particular females aged 25 to 49, CSP + and CSP ++ (high revenue); living in the large cities of the target countries. — secondary targets are: a) online and offline press (print, radio, TV, web ...), Chefs; b) Influencers and bloggers as well as the main influencers on social networks because they are inherent in the current modes of communication. The main messages to communicate will be: cheese carries strong values that correspond to those the targets of the program seek and appreciate in all European products:: — Authenticity / Tradition, — Diversity, — Quality, — Adaptability. Cheese is very diverse. Its diversity constitutes a patrimony and inherent European culture. Cheese can be consumed in a variety of ways in many occasions and circumstance.

Métadonnées de l'avis
Langue originale: anglais 🗣️
Type de document: Avis de marché
Nature du marché: Services
Réglementation: Union européenne, avec participation des pays de l'AMP
Vocabulaire commun pour les marchés publics (CPV)
Code: Services aux entreprises: droit, marketing, conseil, recrutement, impression et sécurité 📦
Code CPV supplémentaire: Fromages 📦

Procédure
Type de procédure: Procédure ouverte
Type de soumission: Soumission pour tous les lots
Critères d'attribution
Offre la plus économique

Pouvoir adjudicateur
Identité
Pays: France 🇫🇷
Type de pouvoir adjudicateur: Autre
Nom du pouvoir adjudicateur: Cniel
Adresse postale: 42 rue de Châteaudun
Code postal: 75009
Commune postale: Paris
Contact
Adresse Internet: http://www.maison-du-lait.com 🌏
Courrier électronique: ipintacosta@cniel.com 📧
Téléphone: +33 149707138 📞
URL des documents: http://www.maison-du-lait.com 🌏

Référence
Dates
Date d'envoi: 2018-02-07 📅
Date limite de soumission: 2018-03-21 📅
Date de publication: 2018-02-09 📅
Identifiants
Numéro d'avis: 2018/S 028-061041
Numéro JO-S: 28

Objet
Champ d'application du marché
Brève description:

Conducting an evaluation survey of a collective information and communication campaign for EU Cheese in three countries (Brazil, Argentina, and Chile) in 2019-2021 which:

— main targets are:

a) Foodies in the target countries;

b) Consumers – in particular females aged 25 to 49, CSP + and CSP ++ (high revenue); living in the large cities of the target countries.

— secondary targets are:

a) online and offline press (print, radio, TV, web ...), Chefs;

b) Influencers and bloggers as well as the main influencers on social networks because they are inherent in the current modes of communication.

The main messages to communicate will be: cheese carries strong values that correspond to those the targets of the program seek and appreciate in all European products::

— Authenticity / Tradition,

— Diversity,

— Quality,

— Adaptability.

Cheese is very diverse. Its diversity constitutes a patrimony and inherent European culture.

Cheese can be consumed in a variety of ways in many occasions and circumstance.

Valeur totale estimée: 100 294 EUR 💰
Brève description:

Conducting an evaluation survey of a collective information and communication campaign for EU cheese in three countries (Brazil, Argentina, and Chile) in 2019-2021 with two main objectives are:

— Objective 1: Increase awareness amongst Brazilian, Argentinean, and Chilean foodies / food lovers:

— — a measurable increase in awareness of EU Cheeses amongst our targeted food lovers, as well as an increase in awareness of the key messages of quality surrounding these products,

— — this raised awareness will be a tangible example of EU agricultural products of high standards, particularly in terms of their quality, taste, diversity, and traditions.

— Objective 2: Increase Dairy Exports from EU to Brazil, Argentina, and Chile:

— — a measurable increase in exports of European cheeses towards Brazil, Argentina, and Chile.

The proposed strategy aims to rapidly increase the consumption of European cheeses in the target markets by developing events, direct information campaigns at points of sale and information actions in targeted countries based on the following criteria:

1) Reinforce the image, knowledge, and recognition of European cheese;

2) Highlight the capabilities and ease of use of European cheese through a wide range of uses and opportunities for use;

3) Promote cheese which represents both European culture and a European heritage by asserting in each country:

a) the specificity of cheese, a unique product from European agriculture;

b) the practical and essential side of cheese that adapts to a wide range of uses;

c) the natural and authentic nature of cheese, an environmentally friendly product made from high-quality raw materials subject to high safety requirements.

The strategic choices to achieve the objectives are:

— address the targets through influencer channels,

— communicate to the target groups new information on the European cultural dimension of cheese which they may not always be aware of, with little knowledge of the excellent quality of cheese from European agriculture,

— among the influencers, communicate data on the unique, individual, and thus authentic European cheeses.

Valeur estimée hors TVA: 100 294 EUR 💰
Durée de l'accord: 36 mois
Nom du projet ou programme financé par l’UE: EU CHEESE BAC COLLECTIVE INFORMATION AND COMMUNICATION CAMPAIGN FOR EU CHEESE IN THREE COUNTRIES BRAZIL, ARGENTINA & CHILE 2019-2021
Lieu d'exécution
Site principal ou lieu d'exécution: France, Brazil, Argentina & Chile.

Informations juridiques, économiques, financières et techniques
Conditions de participation
Habilitation à exercer l'activité professionnelle:

Applicants must submit the presentation file for their application, which shall include, in the following order:

1) Forms DC1 and DC2, duly completed, dated and signed, or the European Single Procurement Document (ESPD) - or the equivalent document for service providers from outside the European Union; (A declaration concerning the name and capacity of the person authorized to commit the agency and, where appropriate, the mandate entitling him to do so and a certificate of incorporation, if applicable.);

2) A declaration concerning the applicant’s total revenue and, as applicable, the revenue for the business segment that corresponds to the purpose of the contract, over the last three financial years for which information is available;

3) A list of similar services provided during the last three years. The applicant shall state the amount, the date and the name of the public sector or private sector client, in compliance with any confidentiality requirements;

4) In the event of an application by a grouping, the applicant shall specify the form of the grouping, (whether the members are jointly liable or jointly and severally liable), designate the grouping’s lead company and the authorisation that empowers the lead company to make valid commitments on behalf of the grouping;

5) Proof of insurance for professional risks;

6) A declaration stating the applicant’s average annual headcount and the proportion of management personnel for each of the last three years;

7) A description of the applicant’s material and human resources that provide the rationale for its capacity to perform the required services.

Procédure
Heure limite de réception des offres: 12:00
Langues dans lesquelles les offres ou les demandes de participation peuvent être présentées: anglais 🗣️
français 🗣️
Période de validité de l'offre: 4 mois
Date d'ouverture des offres: 2018-03-21 📅
Heure d'ouverture des offres: 14:30
Lieu: Paris.

Pouvoir adjudicateur
Identité
Autre type de pouvoir adjudicateur: French Interprofessional Dairy Organization
Contact
Point de contact: Isabelle Pinta-Costa
URL des documents: www.maison-du-lait.com 🌏
URL des documents: www.maison-du-lait.com 🌏

Informations complémentaires
Organe de révision
Nom: Tribunal de Grande Instance de Paris
Adresse postale: 4 boulevard du Palais
Commune postale: Paris
Code postal: 75001
Pays: France 🇫🇷
Téléphone: +33 144325151 📞
Adresse Internet: http://www.ca-paris.justice.fr 🌏
Service auprès duquel des informations sur la procédure de recours peuvent être obtenues
Identique à : Organe de révision
Source: OJS 2018/S 028-061041 (2018-02-07)

Avis d'attribution de marché (2018-09-26)
Objet
Champ d'application du marché
Brève description:

Conducting an evaluation survey of a collective information and communication campaign for EU cheese in three countries (Brazil, Argentina and Chile) in 2019-2021 which: — main targets are: (a) Foodies in the target countries; (b) Consumers – in particular females aged 25 to 49, CSP + and CSP ++ (high revenue); living in the large citiesof the target countries. — secondary targets are: (c) Online and offline press (print, radio, TV, web ...), chefs; (d) Influencers and bloggers as well as the main influencers on social networks because they are inherent in the current modes of communication. The main messages to communicate will be: cheese carries strong values that correspond to those the targets of the program seek and appreciate in all European products: — authenticity/tradition, — diversity, — quality, — adaptability. Cheese is very diverse. Its diversity constitutes a patrimony and inherent European culture. Cheese can be consumed in a variety of ways in many occasions and circumstance

Valeur totale du marché: 100 200 EUR 💰
Métadonnées de l'avis
Type de document: Avis d'attribution de marché

Procédure
Type de soumission: Sans objet

Référence
Dates
Date d'envoi: 2018-09-26 📅
Date de publication: 2018-09-29 📅
Identifiants
Numéro d'avis: 2018/S 188-425260
Se réfère à l'avis: 2018/S 028-061041
Numéro JO-S: 188

Objet
Champ d'application du marché
Brève description:

Conducting an evaluation survey of a collective information and communication campaign for EU cheese in three countries (Brazil, Argentina and Chile) in 2019-2021 which:

(a) Foodies in the target countries;

(b) Consumers – in particular females aged 25 to 49, CSP + and CSP ++ (high revenue); living in the large citiesof the target countries.

(d) Influencers and bloggers as well as the main influencers on social networks because they are inherent in the current modes of communication.

The main messages to communicate will be: cheese carries strong values that correspond to those the targets of the program seek and appreciate in all European products:

— authenticity/tradition,

— diversity,

— quality,

— adaptability.

Cheese can be consumed in a variety of ways in many occasions and circumstance

Conducting an evaluation survey of a collective information ans communication campaign for EU cheese in three countries (Brazil, Argentina and Chile) in 2019-2021 with two main objectives are:

Objective 1: Increase awareness amongst Brazilian, Agentinean and Chilean foodies/food lovers

A measurable increase in awareness of EU Cheeses amongst our targeted food lovers, as well as an increase in awareness of the key messages of quality surrounding these products. This raised awareness will be a tangible example of EU agricultural products of high standards, particularly in terms of their quality, taste,diversity and traditions.

Objective 2: Increase dairy exports from the EU to Brazil, Argentina and Chile

A measurable increase in exports of European cheeses towards Brazil, Argentina and Chile

1) Reinforce the image, knowledge and recognition of European cheese;

— the specificity of cheese, a unique product from European agriculture,

— the practical and essential side of cheese that adapts to a wide range of uses,

— the natural and authentic nature of cheese, an environmentally friendly product made from high-quality raw materials subject to high safety requirements.

Lieu d'exécution
Site principal ou lieu d'exécution: France, Brazil, Argentina and Chile

Procédure
Critères d'attribution
Critère de qualité (nom): Understanding of the brief
Critère de qualité (pondération): 10
Critère de qualité (nom): Relevance of the proposed survey plan
Critère de qualité (pondération): 25
Critère de qualité (nom): Sample strength
Critère de qualité (pondération): 20
Critère de qualité (nom): Strength of treatments and analyzes
Prix (pondération): 20

Attribution du marché
Date de conclusion du contrat: 2018-03-22 📅
Nom: Occurrence
Adresse postale: 41 rue du Sentier
Commune postale: Paris
Code postal: 75002
Pays: France 🇫🇷
Téléphone: +33 148246900 📞
Courrier électronique: info@occurrence.fr 📧
Adresse Internet: www.occurrence.fr 🌏
Valeur totale du marché: 100 200 EUR 💰
Informations sur les appels d'offres
Nombre d'offres reçues: 1

Informations complémentaires
Organe de révision
Nom: Tribunal de grande instance de Paris
Source: OJS 2018/S 188-425260 (2018-09-26)

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