Description du marché
The Implementing agency will support the beneficiaries in implementing the following actions foreseen in this programme :
- Public relations activities (PR office & press releases)
- Digital communication (social media campaign, online advertising, digital events, etc.
- Organisation of Points of Sale and different types of Events (B2B, B2C) and activities targeting consumers (restaurant weeks, sponsorships,…)
- Advertising in different media (press, online, outdoor,…)
The Candidate will have to propose how to articulate and adapt all these actions to the different target countries, as well as demonstrate their experience in the different fields of activities.
CIPC will send applicants on demand a briefing including technical information related to the selection of the target markets and the programme’s objectives for the preparation of their proposals.
An Evaluation Agency will also be selected to audit the programme and its activities. The selected body will be expected to facilitate the work of the evaluation agency as required throughout the project, e.g. provide
information requested by the evaluation agency, participate in occasional meetings and take on board its recommendations