Call for tender for the selection, through an Open Competitive Procedure, of an implementing body, appointed to implement measures aimed at achieving the goals set out in the Programme "SustaianbleSeedsEU"

Brève description

The contracting organisation, together with PZPK, will implement a promotional campaign in favour of maize and sorghum seeds in the French, Polish, German, Romanian and Hungarian markets under the EU's AGRIP Programme. Through various activities, the campaign will count on the support of an implementing agency to promote Maize seeds in the French, Polish, and German markets, and Sorghum seeds in French, Polish, Romanian and Hungarian markets.

Description du marché

With a promotional campaign oriented towards the specialised public (‘B2B’ including famers, breeders, opinion-leaders, consultants, and transformers), they key objectives are: I) Acreage cultivated in maize and sorghum: Increase maize and sorghum acreage in targeted countries; II) Consolidate and develop the EU seed market share: Promote high quality seeds within the internal market highlighting the added value of EU origin; and III) Knowledge improvement among the target public: Improve the reputation and perception of both maize and sorghum through targeted, concrete and effective messages.
The campaign will address to a professional audience specialized for agricultural sector. Farmers are the most important target; they are farmers specialized into cereal and/or milk production. The technician specialists, and distributors are also a major target for our campaign as opinion leaders for the farmers choice of crops. Our other targets includes institutions, farmers associations, feed producers and food processing industries are also targeted to influence them choice of grain for processing activities.
The contracting organisation will itself carry out some of the actions included in the promotion programme. The remainder of the actions will be delegated to the selected agencies, and will cover the following: The agency in charge of lot 1 will work on the implementation of events and public relation activities (WP2, and WP6). Among other things, the agency will ensure the implementation of the actions, follow the budget, follow up on subcontractors and realise the deliverables and reports for the actions implemented. It will likely be an events agency specialised in agriculture.

CONDITIONS:
1. This tender concerns an agricultural promotion programme cofinanced by the European Union under the Promotion of EU Agricultural products funding instrument (AGRIP). The promotion program has been selected by the EUROPEAN RESEARCH EXECUTIVE AGENCY (REA) within the framework of the call of projects AGRIP-MULTI-2024. The actions listed in this tender will be only subject to completion if the responsible services from the Commission confirm the receipt of the grant by the beneficiaries and following the signature of the Grant Agreement.
2. Agencies wishing to apply must have a French-speaking contact.
3. If the agency considers that it is managing a budget for an operator in the same sector or a sector or organisation that may present a conflict of interest, prior agreement authorising the agency to compete must be given by the advertiser. In the event that the agency is selected, prior agreement will also be required before accepting a budget for an operator in the same sector or from a sector or organisation that may present a conflict of interest.
4. The creations of the agency selected are, after remuneration for the work effected, the property of the advertisers, without limitation of time or place, and for use through any communication technique and any media.
5. The contracting organisation reserves the right to use the concepts, materials and creations (visuals, logos, slogan, domain name), as part of all its campaigns and collective structures without time limitation.
BUDGET:
The overall budget for the campaign, including fees, amounts to a total of €2.454,738 million including VAT over three years. Based on the proposed activities in the various work packages of the project campaign, the subcontracting cost allocated for this tender will be EUR 248 000 (two hundreds forty-eight thousand euros).
COMPULSORY SUPPORTING DOCUMENTS TO BE PRODUCED BY CANDIDATES:
Documents to be provided in French or English.
1. A declaration on the honour of the candidate or candidates (in the case of a group), duly dated and signed by the candidate, to justify:
a) they have satisfied the fiscal and social obligations of their country;
b) not to have been convicted, in the course of the last five years, of any of the offences referred to in articles L 324-9, L 324-10, L 341-6, L 125-1 and L 125-3 of the Labour Code, as recorded in bulletin no. 2 of the criminal record, or of an equivalent procedure governed by foreign law;
c) it is not in a state of compulsory liquidation within the meaning of Article L. 620-1 of the French Commercial Code or an equivalent procedure governed by foreign law;
d) it has not been declared personally bankrupt, within the meaning of Article L. 625-2 of the French Commercial Code, or an equivalent procedure governed by foreign law; or
e) it has not been admitted to legal redress, within the meaning of Article L. 620-1 of the French Commercial Code, or to an equivalent procedure governed by foreign law, without being able to prove that it is authorised to continue trading for the foreseeable duration of the contract.
2. A list of principal references of the past 2 years for similar international events and providing the aim, budget and length of services.
3. Presentation of the agency and its internal organisation.
4. The name and level of experience of the team in charge of the project.
5. Detailed presentation of the project team.
6. Justification of the agency's knowledge of European markets, in particular those targeted by the contract.
7. Presentation of any "local" relay structures that may be involved in the project for each of the countries concerned by the project, with details of the team in charge of the project.
These elements should enable the contracting organisation to form an idea of whether the needs of the project are matched up well with the offer proposed by each candidate agency.
CONTACT FOR QUESTIONS:
Martin Gomez – International Promotion Officer – martin.gomez@fnpsms.fr
DATE OF COMMUNICATION OF THE ADVERTISER'S DECISION TO THE CANDIDATE AGENCIES:
20th of December 2024
DATE OF PUBLICATION OF THE CALL FOR APPLICATIONS:
19th of November 2024