Promotion and Information campaign aimed 18-34 on healthy and sustainable food practices linked to daily consumption of fruits and vegetables and regular exercise (2024-2026)

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The programme should specifically address 18-34 years old and be sufficiently motivating to encourage them to consume more fruit and veg while being active and less sedentary. The action plan aims, via a promotional campaign, to provide them with useful information on their communication channels (including events) and to motivate them to “take action” in order to induce a sustainable change of behaviour.
The purpose of these specifications is to respond to a new European call for tender submitted to the European Commission for approval (REA - AGRIP-MULTI-2023-IM-FRESH FRUIT AND VEGETABLES (Topic 4) positioned at a time that is conducive to the focus on physical activity (alongside the Paris 2024 Olympic Games).

Date limite

Le délai de réception des offres était de 2023-03-17. L'appel d'offres a été publié le 2023-02-14.

Fournisseurs

Les fournisseurs suivants sont mentionnés dans les décisions d'attribution ou dans d'autres documents relatifs aux marchés publics :

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Historique des marchés publics
Date Document
2023-02-14 Avis de marché
2023-05-17 Avis d'attribution de marché
Avis de marché (2023-02-14)
Objet
Champ d'application du marché
Titre: Services de publicité et de marketing
Numéro de référence: MI 24-26
Brève description:
The programme should specifically address 18-34 years old and be sufficiently motivating to encourage them to consume more fruit and veg while being active and less sedentary. The action plan aims, via a promotional campaign, to provide them with useful information on their communication channels (including events) and to motivate them to “take action” in order to induce a sustainable change of behaviour. The purpose of these specifications is to respond to a new European call for tender submitted to the European Commission for approval (REA - AGRIP-MULTI-2023-IM-FRESH FRUIT AND VEGETABLES (Topic 4) positioned at a time that is conducive to the focus on physical activity (alongside the Paris 2024 Olympic Games).
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Métadonnées de l'avis
Langue originale: anglais 🗣️
Type de document: Avis de marché
Nature du marché: Services
Réglementation: Union européenne
Vocabulaire commun pour les marchés publics (CPV)
Code: Services de publicité et de marketing 📦
Code CPV supplémentaire: Services de publicité et de marketing 📦
Services d'études de marchés 📦
Lieu d'exécution
Région NUTS: España 🏙️
France 🏙️
Polska 🏙️

Procédure
Type de procédure: Procédure ouverte
Type de soumission: Soumission pour un ou plusieurs lots
Critères d'attribution
Offre la plus économique

Pouvoir adjudicateur
Identité
Pays: France 🇫🇷
Type de pouvoir adjudicateur: Autre
Nom du pouvoir adjudicateur: Aprifel
Adresse postale: 99 bd. Pereire
Code postal: 75017
Commune postale: Paris
Contact
Adresse Internet: https://www.aprifel.com/fr/ 🌏
Courrier électronique: c.momplot@interfel.com 📧
Téléphone: +33 149491096 📞
URL des documents: https://interfel.e-marchespublics.com 🌏

Référence
Dates
Date d'envoi: 2023-02-14 📅
Date limite de soumission: 2023-03-17 📅
Date de publication: 2023-02-17 📅
Date de début: 2024-01-01 📅
Date de fin: 2026-12-31 📅
Identifiants
Numéro d'avis: 2023/S 035-099659
Numéro JO-S: 35

Objet
Champ d'application du marché
Brève description:
The programme should specifically address 18-34 years old and be sufficiently motivating to encourage them to consume more fruit and veg while being active and less sedentary. The action plan aims, via a promotional campaign, to provide them with useful information on their communication channels (including events) and to motivate them to “take action” in order to induce a sustainable change of behaviour.
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The purpose of these specifications is to respond to a new European call for tender submitted to the European Commission for approval (REA - AGRIP-MULTI-2023-IM-FRESH FRUIT AND VEGETABLES (Topic 4) positioned at a time that is conducive to the focus on physical activity (alongside the Paris 2024 Olympic Games).
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Valeur totale estimée: 4 978 660 EUR 💰
Nombre maximal de lots attribués à un seul soumissionnaire: 4
Intitulé du lot: Creation of the common strategic concept and graphic charter and their application
Numéro du lot: 1
Brève description:
The mission that you will be entrusted with consists in proposing a common strategic concept to 18-34, capable of encouraging them to take action and make them change their behaviour in the long term. Particular attention should be paid to the temporality of the project, which should be part of the promotional and sporting momentum of the 2024 Olympics.
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You will also be in charge of ensuring its proper implementation in all countries participating to the programme by the operational agencies that will be chosen by each country for operational and production aspects.
Areas of expertise expected within the framework of the project:
- Ability to propose a common strategic concept capable of carrying an informative media communication and promotion campaign that could be carried by ambassadors (athletes, influencers, etc.) and declinable in all the countries targeted, namely: France, Spain and Poland (+ a version also requested in English).
Afficher plus
- Ability to coordinate the proper implementation of the strategy in the entire European programme, including the collection and consolidation of data and indicators to be provided by the operational agencies that will be chosen by each country for operational and production aspects, namely:
Afficher plus
press and influencer relations
o Event
o Digital
o Purchase of media space and associated media production
o Declination of the graphic charter for each country
o Communication tools
The operators for each of these operational components in each of the 3 countries will be chosen in lots 2, 3 and 4 to take into account local specificities.
- Organization of a launch event and a closing event of the programme (webinar organised in an emblematic place representing the 2024 Olympics) in English.
To this end, the agency must produce the following elements:
o Creation of the graphic identity
o Production of a detailed graphic charter allowing all basic formats to be declined
o Provision of elements to partner agencies in each of the countries to allow them an optimal application of the programme tools.
Valeur estimée hors TVA: 697 241 EUR 💰
Nom du projet ou programme financé par l’UE: Promotion and information programme (Regulation 1144/2014). The 3-year programme will be submitted to the European Commisson for approval. The contract will depend on the acceptance by the European Commissionof the 3-year programme.
Intitulé du lot: Deployment and operational implementation of communication actions in France
Numéro du lot: 2
Brève description:
The implementing body should ensure that all selected Work packages will be developed and adapted to the countries' specificities.
It will suggest specified plan of actions that can be settled in each partner’s country.
It will propose an evolving plan of actions from Year 1 to Year 3 with creative proposition but keep the same key messages.
Valeur estimée hors TVA: 1 955 200 EUR 💰
Intitulé du lot: Deployment and operational implementation of communication actions in Poland
Numéro du lot: 3
Valeur estimée hors TVA: 1 125 000 EUR 💰
Intitulé du lot: Deployment and operational implementation of communication actions in Spain
Numéro du lot: 4
Valeur estimée hors TVA: 902 400 EUR 💰
Intitulé du lot: Evaluation
Numéro du lot: 5
Brève description:
To assess the programme, the work of the assessing body is divided in the two main following tasks:
PART 1
Evaluation of the ex-post impact of programme communication actions an annual basis.
− Evaluation of each action and ongoing monitoring based on European indicators.
PART 2
Evaluation of the whole programme based on EC indicators and across the three years in the final year.
− Measurement of the impacts and attainments of the programme objectives.
− Proposing organizations need an independent evaluation of the entire campaign in each country and a unified multi-country, cross-country evaluation.
Valeur estimée hors TVA: 298 819 EUR 💰

Procédure
Base juridique: 32014L0024
Droit des marchés publics applicable: France
Heure limite de réception des offres: 17:00
Langues dans lesquelles les offres ou les demandes de participation peuvent être présentées: anglais 🗣️
Période de validité de l'offre: 2023-12-31 📅
Date d'ouverture des offres: 2023-03-17 📅
Heure d'ouverture des offres: 17:00

Pouvoir adjudicateur
Identité
Nom du pouvoir adjudicateur: Unia owocowas
Adresse postale: Słomczyn 80
Commune postale: Grójec
Code postal: 05-600
Pays: Pologne 🇵🇱
Nom du pouvoir adjudicateur: Związek Sadowników RP
Adresse postale: ul. Sportowa 4 A
Nom du pouvoir adjudicateur: Ailimpo
Adresse postale: C. Villaleal, 3
Commune postale: Murcia
Code postal: 30001
Pays: Espagne 🇪🇸
Autre type de pouvoir adjudicateur: Agency for Research and Information on Fruit and Vegetables
Contact
Point de contact: Cyril MOMPLOT
Adresse du profil d'acheteur: https://interfel.e-marchespublics.com 🌏
Point de contact: Karolina Kamińska
Courrier électronique: biuro@uniaowocowa.pl 📧
Adresse Internet: www.uniaowocowa.pl 🌏
Point de contact: Małgorzata Verset
Courrier électronique: verset@krir.pl 📧
Adresse Internet: https://www.polskiesadownictwo.pl/ 🌏
Point de contact: José Antonio García Fernández
Courrier électronique: director@ailimpo.com 📧
Adresse Internet: https://www.ailimpo.com/ 🌏
URL des documents: https://interfel.e-marchespublics.com 🌏

Informations complémentaires
Organe de révision
Nom: Tribunal de grande instance de Paris
Adresse postale: Parvis du Tribunal de Paris
Commune postale: Paris
Code postal: 75017
Pays: France 🇫🇷
Téléphone: +33 144325151 📞
Service auprès duquel des informations sur la procédure de recours peuvent être obtenues
Nom: Greffe
Source: OJS 2023/S 035-099659 (2023-02-14)
Avis d'attribution de marché (2023-05-17)
Objet
Champ d'application du marché
Valeur totale du marché: 4 978 660 EUR 💰
Métadonnées de l'avis
Type de document: Avis d'attribution de marché

Procédure
Type de soumission: Sans objet

Référence
Dates
Date d'envoi: 2023-05-17 📅
Date de publication: 2023-05-22 📅
Identifiants
Numéro d'avis: 2023/S 097-304898
Se réfère à l'avis: 2023/S 035-099659
Numéro JO-S: 97

Procédure
Critères d'attribution
Critère de qualité (nom): Quality of the proposition
Critère de qualité (pondération): 70
Critère de coût (nom): Cost efficiency
Critère de coût (pondération): 30

Attribution du marché
Date de conclusion du contrat: 2023-03-27 📅
Nom: Gulfstream and co
Adresse postale: 2 Rue Eugene Varlin
Commune postale: Nantes
Code postal: 44100
Pays: France 🇫🇷
Valeur totale du marché: 697 241 EUR 💰
1 955 200 EUR 💰
Nom: Tactics europe
Adresse postale: Paseo de la Infanta Isabel, 7
Commune postale: Madrid
Code postal: 28014
Pays: Espagne 🇪🇸
Valeur totale du marché: 902 400 EUR 💰
Nom: Occurrence
Adresse postale: 78 rue Championnet
Commune postale: Paris
Code postal: 75018
Valeur totale du marché: 298 819 EUR 💰
Informations sur les appels d'offres
Nombre d'offres reçues: 1
2
Source: OJS 2023/S 097-304898 (2023-05-17)
Nouveaux marchés dans des catégories connexes 🆕
Recherches connexes 🔍
Région:
France
Fournisseurs:
GULFSTREAM AND CO Occurrence TACTICS EUROPE
Produits/services:
Services aux entreprises: droit,... Études de marché et recherche économique;... Services d'études de marchés Services de publicité et de marketing