Managed Service (Optimisation and Associated services) for ARTE’s Advertising Investments on Native Advertising

ARTE GEIE

ARTE, the European culture channel, offers a selection of its content subtitled in 4 new languages (English, Spanish, Polish and Italian), exclusively online.
In this tender procedure, ARTE is seeking a solution to manage and optimise its ongoing Native Advertising campaigns in English, Spanish, Polish and Italian to promote the programmes to relevant target audiences.
ARTE’s objective is to increase its European audience engagement and brand awareness and specifically to maximise the number of video views on the ARTE websites (www.arte.tv/en, arte.tv/es, arte.tv/pl, arte.tv/it).
The key performance indicator (KPI) is the cost per view on the website www.arte.tv.

Date limite

Le délai de réception des offres était de 2022-03-22. L'appel d'offres a été publié le 2022-02-16.

Fournisseurs

Les fournisseurs suivants sont mentionnés dans les décisions d'attribution ou dans d'autres documents relatifs aux marchés publics :

Qui ? Qu'est-ce que c'est ? Où ?
Historique des marchés publics
Date Document
2022-02-16 Avis de marché
2022-06-20 Avis d'attribution de marché
Avis de marché (2022-02-16)
Objet
Champ d'application du marché
Titre: Services de publicité
Numéro de référence: 22014000
Brève description:
ARTE, the European culture channel, offers a selection of its content subtitled in 4 new languages (English, Spanish, Polish and Italian), exclusively online. In this tender procedure, ARTE is seeking a solution to manage and optimise its ongoing Native Advertising campaigns in English, Spanish, Polish and Italian to promote the programmes to relevant target audiences. ARTE’s objective is to increase its European audience engagement and brand awareness and specifically to maximise the number of video views on the ARTE websites (www.arte.tv/en, arte.tv/es, arte.tv/pl, arte.tv/it). The key performance indicator (KPI) is the cost per view on the website www.arte.tv.
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Métadonnées de l'avis
Langue originale: anglais 🗣️
Type de document: Avis de marché
Nature du marché: Services
Réglementation: Union européenne, avec participation des pays de l'AMP
Vocabulaire commun pour les marchés publics (CPV)
Code: Services de publicité 📦
Lieu d'exécution
Région NUTS: Bas-Rhin 🏙️

Procédure
Type de procédure: Procédure ouverte
Type de soumission: Soumission pour tous les lots
Critères d'attribution
Offre la plus économique

Pouvoir adjudicateur
Identité
Pays: France 🇫🇷
Type de pouvoir adjudicateur: Autre
Nom du pouvoir adjudicateur: Arte geie
Adresse postale: 4 Quai du Chanoine Winterer
Code postal: 67080
Commune postale: Strasbourg Cedex
Contact
Adresse Internet: http://www.arte.tv 🌏
Courrier électronique: appelsdoffres@arte.tv 📧
Téléphone: +33 390142222 📞
Fax: +33 390142040 📠
URL des documents: https://alsacemarchespublics.eu 🌏
URL pour la participation: https://alsacemarchespublics.eu 🌏

Référence
Dates
Date d'envoi: 2022-02-16 📅
Date limite de soumission: 2022-03-22 📅
Date de publication: 2022-02-21 📅
Identifiants
Numéro d'avis: 2022/S 036-093365
Numéro JO-S: 36
Informations complémentaires
The primary language for day-to-day working relationships will be English; French and/or German would be a plus. The actual contract amount will depend on the funding provided by the European Union and the strategy by ARTE. The contract will therefore be awarded with no minimum or maximum limit in the contract value.
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Objet
Champ d'application du marché
Brève description:
ARTE, the European culture channel, offers a selection of its content subtitled in 4 new languages (English, Spanish, Polish and Italian), exclusively online.
In this tender procedure, ARTE is seeking a solution to manage and optimise its ongoing Native Advertising campaigns in English, Spanish, Polish and Italian to promote the programmes to relevant target audiences.
ARTE’s objective is to increase its European audience engagement and brand awareness and specifically to maximise the number of video views on the ARTE websites (www.arte.tv/en, arte.tv/es, arte.tv/pl, arte.tv/it).
The key performance indicator (KPI) is the cost per view on the website www.arte.tv.
Valeur totale estimée: 550 000 EUR 💰
Brève description:
The contract covers the area of Native Advertising, the concept of placing ads in publications where they natively fit the look of a common article or post. ARTE seeks a contractor content discovery platform which provides personalised content recommendations (native ads) across publisher sites.
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All ads will be set up:
- in English, on www.arte.tv/en to an English-speaking audience living anywhere in Europe
- in Spanish, on www.arte.tv/es to a Spanish-speaking audience living in Spain;
- in Polish, on www.arte.tv/pl to a Polish-speaking audience living in Poland;
- in Italian, on www.arte.tv/it to an Italian-speaking audience living in Italy.
- Occasional campaigns in the rest of Europe may be set up
The total annual budget for search campaigns is beetween EUR 0 und EUR 150 000.
The tasks of the chosen native advertising contractor will be:
a) To create ads based on materials provided by ARTE (visuals or videos, texts, tagged redirection URLs);
b) To optimise the targeting depending on the video view rate;
c) To analyse the effectiveness of the advertisements based on the number of video views on www.arte.tv that are generated by the campaigns (eStat data source, automated reporting provided by ARTE);
d) To adjust the budget at all times to the most effective advertisements in each campaign.
e) Parting on the proposed strategy by ARTE the Native Advertisement Provider will advise ARTE on how to further optimise the strategy and quality of the ads in a longer term vision.
f) To ensure the quality of the ads: Monitor availability of a content (active link) and take-off contents that are not running anymore.
In accordance with the judgment of the Court of Justice of the European Union of 17 June 2021 in Simonsen & Weel A/S v Region Nordjylland and Region Syddanmark, the maximum value of the services under this contract is indicated in Article II.1.5). This value is based on a high estimate of the volume of services and does not represent a commitment to consumption for ARTE GEIE.
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Valeur estimée hors TVA: 550 000 EUR 💰
Durée de l'accord: 8 mois
Description des renouvellements:
The contract will be concluded for an initial period of eight months from the effective start date indicated in the notification (April 2022 to 31 December 2022). The contract may be renewed by express decisions on the part of ARTE GEIE, three times for a period of 1 year. Decisions on renewal shall be communicated with a notice period of 1 month to the respective end of the contract.
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Nom du projet ou programme financé par l’UE: Media — Europe Créative.
Informations complémentaires:
The primary language for day-to-day working relationships will be English; French and/or German would be a plus.
The actual contract amount will depend on the funding provided by the European Union and the strategy by ARTE. The contract will therefore be awarded with no minimum or maximum limit in the contract value.

Informations juridiques, économiques, financières et techniques
Conditions de participation
Habilitation à exercer l'activité professionnelle:
1) The completed European Single Procurement Document (ESPD), which can be accessed via the following link: https://uea.publicprocurement.be/
The XML file attached to the tender documents must be uploaded on this service.
Select ‘I am an economic operator’ and ‘Import an ESPD (request or response)’, then upload the XML file attached to the tender documents.
The completed ESPD must be attached to the application documents in XML and PDF format.
2) An extract from the commercial and company’s registry;
3) If the candidate is in receivership, a copy of the judgment or judgments to that effect.

Procédure
Base juridique: 32014L0024
Heure limite de réception des offres: 12:00
Langues dans lesquelles les offres ou les demandes de participation peuvent être présentées: allemand 🗣️
français 🗣️
+ 1 de plus anglais 🗣️
Date d'ouverture des offres: 2022-03-22 📅
Heure d'ouverture des offres: 14:00

Pouvoir adjudicateur
Identité
Autre type de pouvoir adjudicateur: European economic interest grouping
Contact
Point de contact: Secteur Appels d'offres
Adresse Internet: www.arte.tv 🌏
Adresse du profil d'acheteur: https://alsacemarchespublics.eu 🌏
URL des documents: https://alsacemarchespublics.eu 🌏

Référence
Informations complémentaires
Calendrier prévisionnel de publication des prochains avis: 2026
Applications must be submitted electronically, exclusively on the following platform: https:// alsacemarchespublics.eu.
Registration on the electronic platform is free of charge and is necessary to respond to tenders electronically. The procedure for submitting responses and additional information relating to electronic procedures for the conclusion and performance of public procurement contracts are detailed in the document attached to the tender document. (document available in French and German, entitled ‘Mode d'emploi/Nutzungsanleitung — Alsace Marchés publics’).
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Informations complémentaires
Organe de révision
Nom: Tribunal Judiciaire
Adresse postale: Rue Général Fabvier
Commune postale: Nancy
Code postal: 54035
Pays: France 🇫🇷
Téléphone: +33 383908500 📞
Fax: +33 383274984 📠
Informations sur les délais d'introduction des recours:
Reviews may be lodged on the basis:
— of Article 2 of the Order No 2009-515 (7 May 2009), relating to appeal procedures applicable to public procurement contracts, before the conclusion of the contract (urgent pre-contractual application); or
— of Article 11 of that order (urgent contractual application), no later than the 31st day following publication of the notice of award of the contract, or, in the absence of publication of such a notice, until the expiry of 6 months period counting from the day after the date of notification of the contract.
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Service auprès duquel des informations sur la procédure de recours peuvent être obtenues
Identique à : Organe de révision
Source: OJS 2022/S 036-093365 (2022-02-16)
Avis d'attribution de marché (2022-06-20)
Objet
Champ d'application du marché
Brève description:
ARTE, the European culture channel, offers a selection of its content subtitled in 4 new languages (English, Spanish, Polish and Italian), exclusively online. In this tender procedure, ARTE is seeking a solution to manage and optimise its ongoing Native Advertising campaigns in English, Spanish, Polish and Italian to promote the programmes to relevant target audiences. ARTE’s objective is to increase its European audience engagement and brand awareness and specifically to maximise the number of video views on the ARTE websites (www.arte.tv/en, arte.tv/es, arte.tv/pl, arte.tv/it). The key performance indicator (KPI) is the cost per view on the website www.arte.tv.
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Valeur totale du marché: 550 000 EUR 💰
Métadonnées de l'avis
Type de document: Avis d'attribution de marché

Procédure
Type de soumission: Sans objet

Référence
Dates
Date d'envoi: 2022-06-20 📅
Date de publication: 2022-06-24 📅
Identifiants
Numéro d'avis: 2022/S 120-340952
Se réfère à l'avis: 2022/S 036-093365
Numéro JO-S: 120

Objet
Champ d'application du marché
Brève description:
In this tender procedure, ARTE is seeking a solution to manage and optimise its ongoing Native Advertising campaigns in English, Spanish, Polish and Italian to promote the programmes to relevant target audiences. ARTE’s objective is to increase its European audience engagement and brand awareness and specifically to maximise the number of video views on the ARTE websites (www.arte.tv/en, arte.tv/es, arte.tv/pl, arte.tv/it).
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- in English, on www.arte.tv/en to an English-speaking audience living anywhere in Europe
- in Spanish, on www.arte.tv/es to a Spanish-speaking audience living in Spain;
- in Polish, on www.arte.tv/pl to a Polish-speaking audience living in Poland; - in Italian, on www.arte.tv/it to an Italian-speaking audience living in Italy.
- Occasional campaigns in the rest of Europe may be set up
c) To analyse the effectiveness of the advertisements based on the number of video views on www.arte.tv that are generated by the campaigns (eStat data source, automated reporting provided by ARTE); d) To adjust the budget at all times to the most effective advertisements in each campaign.
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Procédure
Critères d'attribution
Critère de qualité (nom): 95
Critère de qualité (pondération): 95
Critère de coût (nom): 5
Critère de coût (pondération): 5

Attribution du marché
Date de conclusion du contrat: 2022-06-14 📅
Nom: OUTBRAIN UK Limited
Adresse postale: 10 rue Chaptal
Commune postale: Paris
Pays: France 🇫🇷
Courrier électronique: fx@outbrain.com 📧
Adresse Internet: www.outbrain.com 🌏
Valeur totale du marché: 550 000 EUR 💰
Informations sur les appels d'offres
Nombre d'offres reçues: 4

Pouvoir adjudicateur
Contact
Point de contact: Secteur Appels d'offres - Bereich Ausschreibungen

Informations complémentaires
Organe de révision
Informations sur les délais d'introduction des recours:
Precise information on deadline(s) for review procedures: Appeals may be lodged on the basis of Article 11 of the Order No 2009-515 (7.5.2009), relating to appeal procedures applicable to public procurement contracts (urgent contractual application) no later than the 31st day following publication of the notice of award of the contract.
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Source: OJS 2022/S 120-340952 (2022-06-20)
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Région:
France Grand Est Alsace Bas-Rhin
Produits/services:
Services aux entreprises: droit,... Études de marché et recherche économique;... Services de publicité et de marketing Services de publicité