ARTE, the European culture channel, offers a selection of its content subtitled in 4 new languages (English, Spanish, Polish and Italian), exclusively online.
In this tender procedure, ARTE is seeking a solution to manage and optimise its ongoing Native Advertising campaigns in English, Spanish, Polish and Italian to promote the programmes to relevant target audiences.
ARTE’s objective is to increase its European audience engagement and brand awareness and specifically to maximise the number of video views on the ARTE websites (www.arte.tv/en, arte.tv/es, arte.tv/pl, arte.tv/it).
The key performance indicator (KPI) is the cost per view on the website www.arte.tv.
Date limite
Le délai de réception des offres était de 2022-03-22.
L'appel d'offres a été publié le 2022-02-16.
Fournisseurs
Les fournisseurs suivants sont mentionnés dans les décisions d'attribution ou dans d'autres documents relatifs aux marchés publics :
Avis de marché (2022-02-16) Pouvoir adjudicateur Nom et adresse
Nom: Arte geie
Adresse postale: 4 Quai du Chanoine Winterer
Commune postale: Strasbourg Cedex
Code postal: 67080
Pays: France 🇫🇷
Personne de contact: Secteur Appels d'offres
Téléphone: +33 390142222📞
Courrier électronique: appelsdoffres@arte.tv📧
Fax: +33 390142040 📠
Région: Bas-Rhin🏙️
URL: www.arte.tv🌏
Adresse du profil d'acheteur: https://alsacemarchespublics.eu🌏 Communication
URL des documents: https://alsacemarchespublics.eu🌏
URL de participation: https://alsacemarchespublics.eu🌏 Type de pouvoir adjudicateur
Autre type: European economic interest grouping
Objet Champ d'application du marché
Titre:
“Managed Service (Optimisation and Associated services) for ARTE’s Advertising Investments on Native Advertising
22014000”
Produits/services: Services de publicité📦
Brève description:
“ARTE, the European culture channel, offers a selection of its content subtitled in 4 new languages (English, Spanish, Polish and Italian), exclusively...”
Brève description
ARTE, the European culture channel, offers a selection of its content subtitled in 4 new languages (English, Spanish, Polish and Italian), exclusively online.
In this tender procedure, ARTE is seeking a solution to manage and optimise its ongoing Native Advertising campaigns in English, Spanish, Polish and Italian to promote the programmes to relevant target audiences.
ARTE’s objective is to increase its European audience engagement and brand awareness and specifically to maximise the number of video views on the ARTE websites (www.arte.tv/en, arte.tv/es, arte.tv/pl, arte.tv/it).
The key performance indicator (KPI) is the cost per view on the website www.arte.tv.
Afficher plus
Valeur estimée hors TVA: EUR 550 000 💰
1️⃣
Lieu d'exécution: Bas-Rhin🏙️
Description du marché:
“The contract covers the area of Native Advertising, the concept of placing ads in publications where they natively fit the look of a common article or post....”
Description du marché
The contract covers the area of Native Advertising, the concept of placing ads in publications where they natively fit the look of a common article or post. ARTE seeks a contractor content discovery platform which provides personalised content recommendations (native ads) across publisher sites.
All ads will be set up:
- in English, on www.arte.tv/en to an English-speaking audience living anywhere in Europe
- in Spanish, on www.arte.tv/es to a Spanish-speaking audience living in Spain;
- in Polish, on www.arte.tv/pl to a Polish-speaking audience living in Poland;
- in Italian, on www.arte.tv/it to an Italian-speaking audience living in Italy.
- Occasional campaigns in the rest of Europe may be set up
The total annual budget for search campaigns is beetween EUR 0 und EUR 150 000.
The tasks of the chosen native advertising contractor will be:
a) To create ads based on materials provided by ARTE (visuals or videos, texts, tagged redirection URLs);
b) To optimise the targeting depending on the video view rate;
c) To analyse the effectiveness of the advertisements based on the number of video views on www.arte.tv that are generated by the campaigns (eStat data source, automated reporting provided by ARTE);
d) To adjust the budget at all times to the most effective advertisements in each campaign.
e) Parting on the proposed strategy by ARTE the Native Advertisement Provider will advise ARTE on how to further optimise the strategy and quality of the ads in a longer term vision.
f) To ensure the quality of the ads: Monitor availability of a content (active link) and take-off contents that are not running anymore.
-------------------
In accordance with the judgment of the Court of Justice of the European Union of 17 June 2021 in Simonsen & Weel A/S v Region Nordjylland and Region Syddanmark, the maximum value of the services under this contract is indicated in Article II.1.5). This value is based on a high estimate of the volume of services and does not represent a commitment to consumption for ARTE GEIE.
Afficher plus Critères d'attribution
Le prix n'est pas le seul critère d'attribution et tous les critères ne sont énoncés que dans les documents de passation de marchés
Champ d'application du marché
Valeur totale estimée hors TVA: EUR 550 000 💰
Durée du contrat, de l'accord-cadre ou du système d'acquisition dynamique
Le délai ci-dessous est exprimé en nombre de mois.
Description
Durée de l'accord: 8
Durée du contrat, de l'accord-cadre ou du système d'acquisition dynamique
Ce contrat est susceptible d'être renouvelé ✅ Description
Description des renouvellements:
“The contract will be concluded for an initial period of eight months from the effective start date indicated in the notification (April 2022 to 31 December...”
Description des renouvellements
The contract will be concluded for an initial period of eight months from the effective start date indicated in the notification (April 2022 to 31 December 2022). The contract may be renewed by express decisions on the part of ARTE GEIE, three times for a period of 1 year. Decisions on renewal shall be communicated with a notice period of 1 month to the respective end of the contract.
Afficher plus Champ d'application du marché
Informations sur les fonds de l'Union européenne: Media — Europe Créative.
Description
Informations complémentaires:
“The primary language for day-to-day working relationships will be English; French and/or German would be a plus.
The actual contract amount will depend on...”
Informations complémentaires
The primary language for day-to-day working relationships will be English; French and/or German would be a plus.
The actual contract amount will depend on the funding provided by the European Union and the strategy by ARTE. The contract will therefore be awarded with no minimum or maximum limit in the contract value.
Informations juridiques, économiques, financières et techniques Conditions de participation
Liste et brève description des conditions:
“1) The completed European Single Procurement Document (ESPD), which can be accessed via the following link: https://uea.publicprocurement.be/
The XML file...”
Liste et brève description des conditions
1) The completed European Single Procurement Document (ESPD), which can be accessed via the following link: https://uea.publicprocurement.be/
The XML file attached to the tender documents must be uploaded on this service.
Select ‘I am an economic operator’ and ‘Import an ESPD (request or response)’, then upload the XML file attached to the tender documents.
The completed ESPD must be attached to the application documents in XML and PDF format.
2) An extract from the commercial and company’s registry;
3) If the candidate is in receivership, a copy of the judgment or judgments to that effect.
Afficher plus Situation économique et financière
Critères de sélection énoncés dans les documents de passation de marchés
Capacité technique et professionnelle
Critères de sélection énoncés dans les documents de passation de marchés
Procédure Type de procédure
Procédure ouverte
Informations administratives
Délai de réception des offres ou des demandes de participation: 2022-03-22
12:00 📅
Langues dans lesquelles les offres ou les demandes de participation peuvent être présentées: allemand 🗣️
Langues dans lesquelles les offres ou les demandes de participation peuvent être présentées: français 🗣️
Langues dans lesquelles les offres ou les demandes de participation peuvent être présentées: anglais 🗣️
Conditions d'ouverture des offres: 2022-03-22
14:00 📅
Informations complémentaires Informations sur la récurrence
Il s'agit d'un marché récurrent ✅
Délai estimé pour la publication d'autres avis: 2026
Informations complémentaires
“Applications must be submitted electronically, exclusively on the following platform: https:// alsacemarchespublics.eu.
Registration on the electronic...”
Applications must be submitted electronically, exclusively on the following platform: https:// alsacemarchespublics.eu.
Registration on the electronic platform is free of charge and is necessary to respond to tenders electronically. The procedure for submitting responses and additional information relating to electronic procedures for the conclusion and performance of public procurement contracts are detailed in the document attached to the tender document. (document available in French and German, entitled ‘Mode d'emploi/Nutzungsanleitung — Alsace Marchés publics’).
Afficher plus Organe de révision
Nom: Tribunal Judiciaire
Adresse postale: Rue Général Fabvier
Commune postale: Nancy
Code postal: 54035
Pays: France 🇫🇷
Téléphone: +33 383908500📞
Fax: +33 383274984 📠 Procédure d'examen
Informations précises sur le(s) délai(s) des procédures d'examen:
“Reviews may be lodged on the basis:
— of Article 2 of the Order No 2009-515 (7 May 2009), relating to appeal procedures applicable to public procurement...”
Informations précises sur le(s) délai(s) des procédures d'examen
Reviews may be lodged on the basis:
— of Article 2 of the Order No 2009-515 (7 May 2009), relating to appeal procedures applicable to public procurement contracts, before the conclusion of the contract (urgent pre-contractual application); or
— of Article 11 of that order (urgent contractual application), no later than the 31st day following publication of the notice of award of the contract, or, in the absence of publication of such a notice, until the expiry of 6 months period counting from the day after the date of notification of the contract.
Afficher plus Service auprès duquel des informations sur la procédure de recours peuvent être obtenues
Nom: Tribunal Judiciaire
Adresse postale: Rue Général Fabvier
Commune postale: Nancy
Code postal: 54035
Pays: France 🇫🇷
Téléphone: +33 383908500📞
Fax: +33 383274984 📠
Source: OJS 2022/S 036-093365 (2022-02-16)
Avis d'attribution de marché (2022-06-20) Pouvoir adjudicateur Nom et adresse
Personne de contact: Secteur Appels d'offres - Bereich Ausschreibungen
Objet Champ d'application du marché
Brève description:
“ARTE, the European culture channel, offers a selection of its content subtitled in 4 new languages (English, Spanish, Polish and Italian), exclusively...”
Brève description
ARTE, the European culture channel, offers a selection of its content subtitled in 4 new languages (English, Spanish, Polish and Italian), exclusively online.
In this tender procedure, ARTE is seeking a solution to manage and optimise its ongoing Native Advertising campaigns in English, Spanish, Polish and Italian to promote the programmes to relevant target audiences. ARTE’s objective is to increase its European audience engagement and brand awareness and specifically to maximise the number of video views on the ARTE websites (www.arte.tv/en, arte.tv/es, arte.tv/pl, arte.tv/it).
The key performance indicator (KPI) is the cost per view on the website www.arte.tv.
Afficher plus
Valeur totale du marché (hors TVA): EUR 550 000 💰
Description
Description du marché:
“The contract covers the area of Native Advertising, the concept of placing ads in publications where they natively fit the look of a common article or post....”
Description du marché
The contract covers the area of Native Advertising, the concept of placing ads in publications where they natively fit the look of a common article or post. ARTE seeks a contractor content discovery platform which provides personalised content recommendations (native ads) across publisher sites.
All ads will be set up:
- in English, on www.arte.tv/en to an English-speaking audience living anywhere in Europe
- in Spanish, on www.arte.tv/es to a Spanish-speaking audience living in Spain;
- in Polish, on www.arte.tv/pl to a Polish-speaking audience living in Poland; - in Italian, on www.arte.tv/it to an Italian-speaking audience living in Italy.
- Occasional campaigns in the rest of Europe may be set up
The total annual budget for search campaigns is beetween EUR 0 und EUR 150 000.
The tasks of the chosen native advertising contractor will be:
a) To create ads based on materials provided by ARTE (visuals or videos, texts, tagged redirection URLs);
b) To optimise the targeting depending on the video view rate;
c) To analyse the effectiveness of the advertisements based on the number of video views on www.arte.tv that are generated by the campaigns (eStat data source, automated reporting provided by ARTE); d) To adjust the budget at all times to the most effective advertisements in each campaign.
e) Parting on the proposed strategy by ARTE the Native Advertisement Provider will advise ARTE on how to further optimise the strategy and quality of the ads in a longer term vision.
f) To ensure the quality of the ads: Monitor availability of a content (active link) and take-off contents that are not running anymore.
Afficher plus Critères d'attribution
Critère de qualité (nom): 95
Critère de qualité (pondération): 95
Critère de coût (nom): 5
Critère de coût (pondération): 5
Procédure Informations administratives
Publication précédente concernant cette procédure: 2022/S 036-093365
Attribution du marché
1️⃣
Numéro de contrat: 22014000
Titre:
“Managed Service (Optimisation and Associated services) for ARTE’s Advertising Investments on Native Advertising”
Date de conclusion du contrat: 2022-06-14 📅
Informations sur les appels d'offres
Nombre d'offres reçues: 4
Nombre d'offres reçues de PME: 1
Nombre d'offres reçues de soumissionnaires d'autres États membres de l'UE: 0
Nombre d'offres reçues de soumissionnaires d'États non membres de l'UE: 0
Nombre d'offres reçues par voie électronique: 4
Nom et adresse du contractant
Nom: OUTBRAIN UK Limited
Adresse postale: 10 rue Chaptal
Commune postale: Paris
Pays: France 🇫🇷
Courrier électronique: fx@outbrain.com📧
Région: France🏙️
URL: www.outbrain.com🌏
Le contractant est une PME ✅ Information sur la valeur du contrat/lot (hors TVA)
Valeur totale estimée du contrat/lot: EUR 550 000 💰
Valeur totale du contrat/lot: EUR 550 000 💰
Informations complémentaires Procédure d'examen
Informations précises sur le(s) délai(s) des procédures d'examen:
“Precise information on deadline(s) for review procedures: Appeals may be lodged on the basis of Article 11 of the Order No 2009-515 (7.5.2009), relating to...”
Informations précises sur le(s) délai(s) des procédures d'examen
Precise information on deadline(s) for review procedures: Appeals may be lodged on the basis of Article 11 of the Order No 2009-515 (7.5.2009), relating to appeal procedures applicable to public procurement contracts (urgent contractual application) no later than the 31st day following publication of the notice of award of the contract.
Afficher plus
Source: OJS 2022/S 120-340952 (2022-06-20)