The aim of the information and promotion campaign is to promote fresh fruit and vegetables to Millenials in the EU. The main key message of the campaign is: ‘Fresh fruit and vegetables benefit health, support well-being, are tasty and can be enjoyed with simple preparation at any point during the day’. The programme will consist of a common graphic identity, press and public relations, social media and digital campaign, advertising, communication tools and events. Graphic identity (Lot 1) and actions (Lot 2) will be carried out by the implementing bodies and will be evaluated by an independent evaluation body (Lot 3). The EU program will be developed jointly by the proposing organizations, the implementing body and the evaluation body.
Date limite
Le délai de réception des offres était de 2021-03-19.
L'appel d'offres a été publié le 2021-02-10.
Fournisseurs
Les fournisseurs suivants sont mentionnés dans les décisions d'attribution ou dans d'autres documents relatifs aux marchés publics :
Pouvoir adjudicateur (supplémentaire)
Nom: Freshfel
Adresse postale: Rue de Trèves 49-51, box 8
Commune postale: Brussels
Pouvoir adjudicateur
Code postal: 1040
Pays: Belgique 🇧🇪
Pouvoir adjudicateur (supplémentaire)
Personne de contact: Philippe Binard
Pouvoir adjudicateur
Courrier électronique: ph.binard@freshfel.org📧
Région: Belgique/België 🏙️
URL: https://freshfel.org/🌏 Informations sur la passation conjointe de marchés
Le contrat prévoit la passation d'un marché conjoint
En cas de passation conjointe de marchés impliquant différents pays, indiquer la législation nationale applicable en matière de passation de marchés: France
Communication
URL des documents: www.aapc.fr🌏 Type de pouvoir adjudicateur
Autre type: Interprofessional association of fresh fruits and vegetables
Objet Champ d'application du marché
Titre:
“Promotion and Information Provision Campaign Concerning Fruit and Vegetables
MI 22-24”
Produits/services: Services de publicité et de marketing📦
Brève description:
“The aim of the information and promotion campaign is to promote fresh fruit and vegetables to Millenials in the EU. The main key message of the campaign is:...”
Brève description
The aim of the information and promotion campaign is to promote fresh fruit and vegetables to Millenials in the EU. The main key message of the campaign is: ‘Fresh fruit and vegetables benefit health, support well-being, are tasty and can be enjoyed with simple preparation at any point during the day’. The programme will consist of a common graphic identity, press and public relations, social media and digital campaign, advertising, communication tools and events. Graphic identity (Lot 1) and actions (Lot 2) will be carried out by the implementing bodies and will be evaluated by an independent evaluation body (Lot 3). The EU program will be developed jointly by the proposing organizations, the implementing body and the evaluation body.
Afficher plus
Valeur estimée hors TVA: EUR 5 041 000 💰
Informations sur les lots
Les offres peuvent être présentées pour un nombre maximal de lots: 2
1️⃣ Champ d'application du marché
Titre: Graphic Charter
Titre
Numéro d'identification du lot: 1
Description
Produits/services supplémentaires: Services de publicité📦
Lieu d'exécution: Belgique/België 🏙️
Lieu d'exécution: Éire/Ireland 🏙️
Lieu d'exécution: France🏙️
Description du marché:
“The objective is to create a common graphic charter that can be used and adapted by each partner country.
The implementing body will be in charge of:
—...”
Description du marché
The objective is to create a common graphic charter that can be used and adapted by each partner country.
The implementing body will be in charge of:
— proposing a global communication concept;
— creating a copyright-free logo and/or a baseline;
— designing a graphic charter illustrating all elements of campaign look/feel i.e. book with different page layouts for all the tools of the campaign;
— provide examples of existing creations.
Afficher plus Critères d'attribution
Le prix n'est pas le seul critère d'attribution et tous les critères ne sont énoncés que dans les documents de passation de marchés
Champ d'application du marché
Valeur totale estimée hors TVA: EUR 77 400 💰
Durée de l'accord
Date de début: 2022-03-01 📅
Date de fin: 2025-02-28 📅
Champ d'application du marché
Informations sur les fonds de l'Union européenne:
“Promotion and information program (Regulation 1144/2014). The 3-year programme will be submitted to the European Commission for approval. The contract will...”
Informations sur les fonds de l'Union européenne
Promotion and information program (Regulation 1144/2014). The 3-year programme will be submitted to the European Commission for approval. The contract will depend on the acceptance by the European Commission of the 3-year programme.
2️⃣ Champ d'application du marché
Titre: Implementing Body
Titre
Numéro d'identification du lot: 2
Description
Produits/services supplémentaires: Services de publicité et de marketing📦
Description du marché:
“The implementing body should ensure that all selected work packages will be developed and adapted to the countries' specificities.
It will suggest specified...”
Description du marché
The implementing body should ensure that all selected work packages will be developed and adapted to the countries' specificities.
It will suggest specified plan of actions that can be settled in each partner’s country.
It will propose an evolving plan of actions from year 1 to year 3 with creative proposition but keep the same key messages.
The recommendations file of the lot 2 should include:
— a communication plan answering the objectives described in the technical specifications. The agency should provide detailed and budgeted suggestions;
— a clear description of actions;
— an introduction of the team dedicated to each action and of the working methodology;
— an estimated budget with a clear breakdown per proposing organization, per year and per action and indicating consultancy fees;
— a list of potential local subcontractors, and in this case, a clearly explanation about organization between the main agency and the local subcontractors.
Afficher plus Champ d'application du marché
Valeur totale estimée hors TVA: EUR 4 618 600 💰
3️⃣ Champ d'application du marché
Titre: Assessment Body
Titre
Numéro d'identification du lot: 3
Description
Produits/services supplémentaires: Services d'études de marchés📦
Description du marché:
“To assess the programme, the work of the assessing body is divided in the two main following tasks:
Evaluation of the ex post impact of programme...”
Description du marché
To assess the programme, the work of the assessing body is divided in the two main following tasks:
Evaluation of the ex post impact of programme communication actions an annual basis.
— evaluation of each action and ongoing monitoring based on European indicators.
Evaluation of the whole programme based on EC indicators and across the 3 years in the final year
— measurement of the impacts and attainments of the programme objectives.
Proposing organizations need an independent evaluation of the entire campaign in each country and a unified multi-country, cross-country evaluation.
Afficher plus Champ d'application du marché
Valeur totale estimée hors TVA: EUR 345 000 💰
Procédure Type de procédure
Procédure ouverte
Informations administratives
Délai de réception des offres ou des demandes de participation: 2021-03-19
12:00 📅
Langues dans lesquelles les offres ou les demandes de participation peuvent être présentées: anglais 🗣️
L'offre doit être valable jusqu'à: 2021-12-31 📅
Conditions d'ouverture des offres: 2021-03-19
12:00 📅
Informations complémentaires Organe de révision
Nom: Tribunal de grande instance de Paris
Adresse postale: Parvis du Tribunal de Paris
Commune postale: Paris
Code postal: 75017
Pays: France 🇫🇷
Téléphone: +33 144325151📞 Service auprès duquel des informations sur la procédure de recours peuvent être obtenues
Nom: Greffe
Commune postale: Paris
Pays: France 🇫🇷
Source: OJS 2021/S 031-077449 (2021-02-10)
Avis d'attribution de marché (2021-05-25) Pouvoir adjudicateur Nom et adresse
Nom: Interfel
Pouvoir adjudicateur (supplémentaire)
Nom: Bord BIA
Objet Champ d'application du marché
Valeur totale du marché (hors TVA): EUR 5 041 000 💰
Informations sur les lots
Ce contrat est divisé en lots ✅ Description
Description du marché:
“The objective is to create a common graphic charter that can be used and adapted by each partner country.
The implementing body will be in charge of:
—...”
Description du marché
The objective is to create a common graphic charter that can be used and adapted by each partner country.
The implementing body will be in charge of:
— proposing a global communication concept,
— creating a copyright-free logo and/or a baseline,
— designing a graphic charter illustrating all elements of campaign look/feel i.e. book with different page layouts for all the tools of the campaign,
— provide examples of existing creations.
Afficher plus Critères d'attribution
Critère de qualité (nom): Quality of the proposition
Critère de qualité (pondération): 70
Critère de coût (nom): Cost efficiency
Critère de coût (pondération): 30
Champ d'application du marché
Informations sur les fonds de l'Union européenne:
“Promotion and information program (Regulation 1144/2014). The 3-year programme has been submitted to the European Commission for approval. The contract will...”
Informations sur les fonds de l'Union européenne
Promotion and information program (Regulation 1144/2014). The 3-year programme has been submitted to the European Commission for approval. The contract will depend on the acceptance by the European Commission of the 3-year programme
Afficher plus Description
Description du marché:
“The implementing body should ensure that all selected Work packages will be developed and adapted to the countries' specificities.
It will suggest specified...”
Description du marché
The implementing body should ensure that all selected Work packages will be developed and adapted to the countries' specificities.
It will suggest specified plan of actions that can be settled in each partner’s country.
It will propose an evolving plan of actions from year 1 to year 3 with creative proposition but keep the same key messages.
The recommendations file of the Lot 2 should include:
— a communication plan answering the objectives described in the technical specifications. The agency should provide detailed and budgeted suggestions,
— a clear description of actions,
— an introduction of the team dedicated to each action and of the working methodology,
— an estimated budget with a clear breakdown per proposing organization, per year and per action and indicating consultancy fees,
— a list of potential local subcontractors, and in this case, a clearly explanation about organization between the main agency and the local subcontractors.
Afficher plus Champ d'application du marché
Informations sur les fonds de l'Union européenne:
“Promotion and information program (Regulation 1144/2014). The 3-year programme has been submitted to the European Commission for approval. The contract will...”
Informations sur les fonds de l'Union européenne
Promotion and information program (Regulation 1144/2014). The 3-year programme has been submitted to the European Commission for approval. The contract will depend on the acceptance by the European Commission of the 3-year programme.
Afficher plus Description
Description du marché:
“To assess the programme, the work of the assessing body is divided in the two main following tasks:
Evaluation of the ex post impact of programme...”
Description du marché
To assess the programme, the work of the assessing body is divided in the two main following tasks:
Evaluation of the ex post impact of programme communication actions an annual basis.
— evaluation of each action and ongoing monitoring based on European indicators.
Evaluation of the whole programme based on EC indicators and across the 3 years in the final year
— Measurement of the impacts and attainments of the programme objectives.
Proposing organizations need an independent evaluation of the entire campaign in each country and a unified multi-country, cross-country evaluation.
Procédure Informations administratives
Publication précédente concernant cette procédure: 2021/S 031-077449
Attribution du marché
1️⃣
Numéro d'identification du lot: 1
Titre: Graphic Charter
Date de conclusion du contrat: 2021-04-07 📅
Informations sur les appels d'offres
Nombre d'offres reçues: 2
Nombre d'offres reçues de PME: 2
Nombre d'offres reçues par voie électronique: 2
Nom et adresse du contractant
Nom: New Venise
Adresse postale: 37-41 Rue Fernand Pelloutier
Commune postale: Boulogne-Billancourt
Code postal: 92100
Pays: France 🇫🇷
Région: Hauts-de-Seine 🏙️
Le contractant est une PME ✅ Information sur la valeur du contrat/lot (hors TVA)
Valeur totale estimée du contrat/lot: EUR 77 400 💰
Valeur totale du contrat/lot: EUR 77 400 💰
2️⃣
Numéro de contrat: 2
Numéro d'identification du lot: 2
Titre: Implementing Body
Information sur la valeur du contrat/lot (hors TVA)
Valeur totale estimée du contrat/lot: EUR 4 618 600 💰
Valeur totale du contrat/lot: EUR 4 618 600 💰
3️⃣
Numéro de contrat: 3
Numéro d'identification du lot: 3
Titre: Assessment Body
Informations sur les appels d'offres
Nombre d'offres reçues: 1
Nombre d'offres reçues de PME: 1
Nombre d'offres reçues par voie électronique: 1
Nom et adresse du contractant
Nom: Occurrence
Adresse postale: 41 Rue du Sentier
Commune postale: Paris
Code postal: 75002
Région: Paris🏙️ Information sur la valeur du contrat/lot (hors TVA)
Valeur totale estimée du contrat/lot: EUR 345 000 💰
Valeur totale du contrat/lot: EUR 345 000 💰
Source: OJS 2021/S 102-268805 (2021-05-25)