Managed Service (Optimisation and Associated Services) for ARTE’s Advertising Investments on Google Search, Excluding France and Germany

ARTE GEIE

ARTE, the European cultural channel, offers a selection of its video content subtitled in 4 new languages (English, Spanish, Polish and Italian), exclusively online.
In this tender procedure, ARTE GEIE is seeking an agency to manage and optimise its ongoing Google Search campaigns to promote its offer of subtitled programmes.
ARTE’s objective is to increase its European audience and brand awareness in Spain, Italy, Poland and English speaking Europe.
The key performance indicator of ARTE (KPI) is the number of video views on its website www.arte.tv.

Date limite

Le délai de réception des offres était de 2021-05-11. L'appel d'offres a été publié le 2021-04-09.

Qui ?

• ARTE GEIE

Qu'est-ce que c'est ?

• Services de publicité et de marketing › Services de publicité

Où ?

• Alsace › Bas-Rhin

Historique des marchés publics

Date	Document
2021-04-09	Avis de marché

Avis de marché (2021-04-09)
Objet
Champ d'application du marché
Titre: Services de publicité
Numéro de référence: 21014000
Brève description:

ARTE, the European cultural channel, offers a selection of its video content subtitled in 4 new languages (English, Spanish, Polish and Italian), exclusively online. In this tender procedure, ARTE GEIE is seeking an agency to manage and optimise its ongoing Google Search campaigns to promote its offer of subtitled programmes. ARTE’s objective is to increase its European audience and brand awareness in Spain, Italy, Poland and English speaking Europe. The key performance indicator of ARTE (KPI) is the number of video views on its website www.arte.tv.

Métadonnées de l'avis
Langue originale: anglais 🗣️
Type de document: Avis de marché
Nature du marché: Services
Réglementation: Union européenne, avec participation des pays de l'AMP
Vocabulaire commun pour les marchés publics (CPV)
Code: Services de publicité 📦
Lieu d'exécution
Région NUTS: Bas-Rhin 🏙️

Procédure
Type de procédure: Procédure concurrentielle avec négociation
Type de soumission: Soumission pour tous les lots
Critères d'attribution
Offre la plus économique

Pouvoir adjudicateur
Identité
Pays: France 🇫🇷
Type de pouvoir adjudicateur: Autre
Nom du pouvoir adjudicateur: Arte geie
Adresse postale: 4 Quai du Chanoine Winterer
Code postal: 67080
Commune postale: Strasbourg Cedex
Contact
Adresse Internet: http://www.arte.tv 🌏
Courrier électronique: appelsdoffres@arte.tv 📧
Téléphone: +33 390142222 📞
Fax: +33 390142040 📠
URL des documents: https://alsacemarchespublics.eu 🌏
URL pour la participation: https://alsacemarchespublics.eu 🌏

Référence
Dates
Date d'envoi: 2021-04-09 📅
Date limite de soumission: 2021-05-11 📅
Date de publication: 2021-04-14 📅
Identifiants
Numéro d'avis: 2021/S 072-183901
Numéro JO-S: 72
Informations complémentaires

Applications must be submitted electronically, exclusively on the following platform: https://alsacemarchespublics.eu Registration on the electronic platform is free of charge and is necessary to respond to tenders electronically. The procedure for submitting responses and additional information relating to electronic procedures for the conclusion and performance of public procurement contracts are detailed in the document attached to the tender document. (document available in French and German, entitled ‘Mode d'emploi/Nutzungsanleitung — Alsace Marchés publics’).

Objet
Champ d'application du marché
Brève description:

ARTE, the European cultural channel, offers a selection of its video content subtitled in 4 new languages (English, Spanish, Polish and Italian), exclusively online.

In this tender procedure, ARTE GEIE is seeking an agency to manage and optimise its ongoing Google Search campaigns to promote its offer of subtitled programmes.

ARTE’s objective is to increase its European audience and brand awareness in Spain, Italy, Poland and English speaking Europe.

The key performance indicator of ARTE (KPI) is the number of video views on its website www.arte.tv.

The contract covers the area ‘Search Engine Advertising’ on Google in the four ARTE languages:

All campaigns will be set up:

— in English, on www.arte.tv/en to an English-speaking audience living anywhere in Europe (excluding France and Germany);

— in Spanish, on www.arte.tv/es to a Spanish-speaking audience living in Spain;

— in Polish, on www.arte.tv/pl to a Polish-speaking audience living in Poland;

— in Italian, on www.arte.tv/it to an Italian-speaking audience living in Italy.

The global annual search budget is between EUR 72 000 and EUR 96 000, agency fees included.

In 2021 the yearly search purchasing budget will be a pro rata according to the starting date of the contract, provisionally scheduled for 5 July 2021.

The tasks of the chosen contractor will be:

(a) to provide initial recommendations for the search campaign strategy for the four defined languages;

(b) to create text ads and lists of keywords based on ads groups defined by ARTE, using tagged redirection URLs set up by ARTE;

(d) to analyse the effectiveness of the advertisements based on the number of video views on arte.tv that are generated by the campaigns (eStat data source);

(e) to adjust the budget at all times to the most effective ads in each campaign.

Additionally, the procurement could include optional supplementary services that ARTE could punctually ask the provider to fulfill. Those services would be the following:

— Youtube Ad Campaigns;

— Google Display Ad Campaigns;

— Google App-Install Ad Campaigns.

The bidders' response to the above-mentioned supplementary services will be optional and not included in the final evaluation criteria. ARTE GEIE will decide whether or not to include this service in the contract when the contract is notified.

Durée de l'accord: 6 mois
Description des renouvellements:

Duration: 6 months — provisionally from July the 5th to the 31 December 2021.

The contract may be renewed by express decisions on the part of ARTE GEIE, three times for a period of 1 year and one last time for a period of 6 months.

Nom du projet ou programme financé par l’UE: Media — Europe Creative.

Informations juridiques, économiques, financières et techniques
Conditions de participation
Habilitation à exercer l'activité professionnelle:

1) The completed European Single Procurement Document (ESPD), which can be accessed via the following link: https://uea.publicprocurement.be/

The XML file attached to the tender documents must be uploaded on this service.

Select ‘I am an economic operator’ and ‘Import an ESPD (request or response)’, then upload the XML file attached to the tender documents.

The completed ESPD must be attached to the application documents in XML and PDF format.

2) An extract from the commercial and companies registry;

3) If the candidate is in receivership, a copy of the judgment or judgments to that effect.

Situation économique et financière:

1) Certificate of insurance covering the candidate’s civil professional liability;

2) A list of the company's average workforce within the past 3 years;

3) Turnovers excluding VAT for the last 3 years. The candidate specifies the part of the turnover (in %) which is related to the services of the future contract.

Capacité technique et professionnelle:

For the present first stage of the tender, candidates are asked to provide:

1) A detailed presentation of the agency (key competences, team structure etc);

2) Relevant client portfolio (maximum 5 references) still in progress or not older than 3 years in comparable activity fields such as media and culture companies, public services or VOD platforms in covered territories.

This list of references will contain in particular:

(a) the name of the customer (with the field of activity, name, telephone number and email address of a main contact person);

(b) the type of service and the territories covered by the service;

(c) composition of the team working on the territories covered by the service, language skills/level of the team members;

(d) the period of realisation of the reference (in progress or less than 3 year olds).

For the description of the references, the candidate will complete the ‘application presentation document’ attached to the tender documents.

Exécution du marché
Conditions d'exécution du contrat:

The performance constraints are as follows:

— in the second stage of the tender, candidates will be asked to prove their capability of working in the four mentioned languages for the purposes of performance of the contract;

— the campaigns will be implemented via ARTE's Google Ads Account;

— the main language for the daily work relations will be English; French and/or German would be a plus;

— the procurement is related to a program financed by European Union funds. The amount actually ordered will depend on the funding from the European Union and the strategy defined by ARTE. The contract is therefore concluded without minimum or maximum.

Procédure
Base juridique: 32014L0024
Nombre de candidats envisagé: 5
Critères objectifs de sélection du nombre limité de candidats: Technical, professional and financial abilities.
Heure limite de réception des offres: 12:00
Langues dans lesquelles les offres ou les demandes de participation peuvent être présentées: allemand 🗣️
français 🗣️

+ 1 de plus

anglais 🗣️

Pouvoir adjudicateur
Identité
Autre type de pouvoir adjudicateur: European economic interest grouping
Contact
Point de contact: Secteur appels d'offres
Adresse Internet: www.arte.tv 🌏
Adresse du profil d'acheteur: https://alsacemarchespublics.eu 🌏
URL des documents: https://alsacemarchespublics.eu 🌏

Référence
Informations complémentaires
Calendrier prévisionnel de publication des prochains avis: 2025.

Applications must be submitted electronically, exclusively on the following platform: https://alsacemarchespublics.eu

Registration on the electronic platform is free of charge and is necessary to respond to tenders electronically. The procedure for submitting responses and additional information relating to electronic procedures for the conclusion and performance of public procurement contracts are detailed in the document attached to the tender document. (document available in French and German, entitled ‘Mode d'emploi/Nutzungsanleitung — Alsace Marchés publics’).

Informations complémentaires
Organe de révision
Nom: Tribunal Judiciaire
Adresse postale: Rue Général Fabvier
Commune postale: Nancy
Code postal: 54035
Pays: France 🇫🇷
Téléphone: +33 383908500 📞
Fax: +33 383274984 📠
Informations sur les délais d'introduction des recours:

Reviews may be lodged on the basis:

— of Article 2 of the Order No 2009-515 (7 May 2009), relating to appeal procedures applicable to public procurement contracts, before the conclusion of the contract (urgent pre-contractual application); or

— of Article 11 of that order (urgent contractual application), no later than the 31

Service auprès duquel des informations sur la procédure de recours peuvent être obtenues
Identique à : Organe de révision
Source: OJS 2021/S 072-183901 (2021-04-09)

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