ARTE, the European cultural channel, offers a selection of its video content subtitled in 4 new languages (English, Spanish, Polish and Italian), exclusively online.
In this tender procedure, ARTE GEIE is seeking an agency to manage and optimise its ongoing Google Search campaigns to promote its offer of subtitled programmes.
ARTE’s objective is to increase its European audience and brand awareness in Spain, Italy, Poland and English speaking Europe.
The key performance indicator of ARTE (KPI) is the number of video views on its website www.arte.tv.
Date limite
Le délai de réception des offres était de 2021-05-11.
L'appel d'offres a été publié le 2021-04-09.
Avis de marché (2021-04-09) Pouvoir adjudicateur Nom et adresse
Nom: Arte geie
Adresse postale: 4 Quai du Chanoine Winterer
Commune postale: Strasbourg Cedex
Code postal: 67080
Pays: France 🇫🇷
Personne de contact: Secteur appels d'offres
Téléphone: +33 390142222📞
Courrier électronique: appelsdoffres@arte.tv📧
Fax: +33 390142040 📠
Région: Bas-Rhin🏙️
URL: www.arte.tv🌏
Adresse du profil d'acheteur: https://alsacemarchespublics.eu🌏 Communication
URL des documents: https://alsacemarchespublics.eu🌏
URL de participation: https://alsacemarchespublics.eu🌏 Type de pouvoir adjudicateur
Autre type: European economic interest grouping
Objet Champ d'application du marché
Titre:
“Managed Service (Optimisation and Associated Services) for ARTE’s Advertising Investments on Google Search, Excluding France and Germany
21014000”
Produits/services: Services de publicité📦
Brève description:
“ARTE, the European cultural channel, offers a selection of its video content subtitled in 4 new languages (English, Spanish, Polish and Italian),...”
Brève description
ARTE, the European cultural channel, offers a selection of its video content subtitled in 4 new languages (English, Spanish, Polish and Italian), exclusively online.
In this tender procedure, ARTE GEIE is seeking an agency to manage and optimise its ongoing Google Search campaigns to promote its offer of subtitled programmes.
ARTE’s objective is to increase its European audience and brand awareness in Spain, Italy, Poland and English speaking Europe.
The key performance indicator of ARTE (KPI) is the number of video views on its website www.arte.tv.
1️⃣
Lieu d'exécution: Bas-Rhin🏙️
Description du marché:
“The contract covers the area ‘Search Engine Advertising’ on Google in the four ARTE languages:
All campaigns will be set up:
— in English, on www.arte.tv/en...”
Description du marché
The contract covers the area ‘Search Engine Advertising’ on Google in the four ARTE languages:
All campaigns will be set up:
— in English, on www.arte.tv/en to an English-speaking audience living anywhere in Europe (excluding France and Germany);
— in Spanish, on www.arte.tv/es to a Spanish-speaking audience living in Spain;
— in Polish, on www.arte.tv/pl to a Polish-speaking audience living in Poland;
— in Italian, on www.arte.tv/it to an Italian-speaking audience living in Italy.
The global annual search budget is between EUR 72 000 and EUR 96 000, agency fees included.
In 2021 the yearly search purchasing budget will be a pro rata according to the starting date of the contract, provisionally scheduled for 5 July 2021.
The tasks of the chosen contractor will be:
(a) to provide initial recommendations for the search campaign strategy for the four defined languages;
(b) to create text ads and lists of keywords based on ads groups defined by ARTE, using tagged redirection URLs set up by ARTE;
(c) to optimise the ads, keywords and targeting depending on the click rate throughout the year;
(d) to analyse the effectiveness of the advertisements based on the number of video views on arte.tv that are generated by the campaigns (eStat data source);
(e) to adjust the budget at all times to the most effective ads in each campaign.
Additionally, the procurement could include optional supplementary services that ARTE could punctually ask the provider to fulfill. Those services would be the following:
— Youtube Ad Campaigns;
— Google Display Ad Campaigns;
— Google App-Install Ad Campaigns.
The bidders' response to the above-mentioned supplementary services will be optional and not included in the final evaluation criteria. ARTE GEIE will decide whether or not to include this service in the contract when the contract is notified.
Afficher plus Critères d'attribution
Le prix n'est pas le seul critère d'attribution et tous les critères ne sont énoncés que dans les documents de passation de marchés
Durée du contrat, de l'accord-cadre ou du système d'acquisition dynamique
Le délai ci-dessous est exprimé en nombre de mois.
Description
Durée de l'accord: 6
Durée du contrat, de l'accord-cadre ou du système d'acquisition dynamique
Ce contrat est susceptible d'être renouvelé ✅ Description
Description des renouvellements:
“Duration: 6 months — provisionally from July the 5th to the 31 December 2021.
The contract may be renewed by express decisions on the part of ARTE GEIE,...”
Description des renouvellements
Duration: 6 months — provisionally from July the 5th to the 31 December 2021.
The contract may be renewed by express decisions on the part of ARTE GEIE, three times for a period of 1 year and one last time for a period of 6 months.
Afficher plus Informations sur les limites du nombre de candidats à inviter
Nombre de candidats envisagé: 5
Critères objectifs de sélection du nombre limité de candidats: Technical, professional and financial abilities.
Informations sur les variantes
Les variantes sont acceptées ✅ Champ d'application du marché
Informations sur les fonds de l'Union européenne: Media — Europe Creative.
Informations juridiques, économiques, financières et techniques Conditions de participation
Liste et brève description des conditions:
“1) The completed European Single Procurement Document (ESPD), which can be accessed via the following link: https://uea.publicprocurement.be/
The XML file...”
Liste et brève description des conditions
1) The completed European Single Procurement Document (ESPD), which can be accessed via the following link: https://uea.publicprocurement.be/
The XML file attached to the tender documents must be uploaded on this service.
Select ‘I am an economic operator’ and ‘Import an ESPD (request or response)’, then upload the XML file attached to the tender documents.
The completed ESPD must be attached to the application documents in XML and PDF format.
2) An extract from the commercial and companies registry;
3) If the candidate is in receivership, a copy of the judgment or judgments to that effect.
Afficher plus Situation économique et financière
Liste et brève description des critères de sélection:
“1) Certificate of insurance covering the candidate’s civil professional liability;
2) A list of the company's average workforce within the past 3 years;
3)...”
Liste et brève description des critères de sélection
1) Certificate of insurance covering the candidate’s civil professional liability;
2) A list of the company's average workforce within the past 3 years;
3) Turnovers excluding VAT for the last 3 years. The candidate specifies the part of the turnover (in %) which is related to the services of the future contract.
Afficher plus Capacité technique et professionnelle
Liste et brève description des critères de sélection:
“For the present first stage of the tender, candidates are asked to provide:
1) A detailed presentation of the agency (key competences, team structure...”
Liste et brève description des critères de sélection
For the present first stage of the tender, candidates are asked to provide:
1) A detailed presentation of the agency (key competences, team structure etc);
2) Relevant client portfolio (maximum 5 references) still in progress or not older than 3 years in comparable activity fields such as media and culture companies, public services or VOD platforms in covered territories.
This list of references will contain in particular:
(a) the name of the customer (with the field of activity, name, telephone number and email address of a main contact person);
(b) the type of service and the territories covered by the service;
(c) composition of the team working on the territories covered by the service, language skills/level of the team members;
(d) the period of realisation of the reference (in progress or less than 3 year olds).
For the description of the references, the candidate will complete the ‘application presentation document’ attached to the tender documents.
Afficher plus Conditions liées au contrat
Conditions d'exécution du contrat:
“The performance constraints are as follows:
— in the second stage of the tender, candidates will be asked to prove their capability of working in the four...”
Conditions d'exécution du contrat
The performance constraints are as follows:
— in the second stage of the tender, candidates will be asked to prove their capability of working in the four mentioned languages for the purposes of performance of the contract;
— the campaigns will be implemented via ARTE's Google Ads Account;
— the main language for the daily work relations will be English; French and/or German would be a plus;
— the procurement is related to a program financed by European Union funds. The amount actually ordered will depend on the funding from the European Union and the strategy defined by ARTE. The contract is therefore concluded without minimum or maximum.
Procédure Type de procédure
Procédure concurrentielle avec négociation
Informations sur un accord-cadre ou un système d'acquisition dynamique
Accord-cadre avec un seul opérateur
Informations sur la réduction du nombre de solutions ou d'offres au cours de la négociation ou du dialogue
Recours à une procédure par étapes pour réduire progressivement le nombre de solutions à discuter ou d'offres à négocier
Informations sur les négociations
Le pouvoir adjudicateur se réserve le droit d'attribuer le marché sur la base des offres initiales sans mener de négociations
Informations administratives
Délai de réception des offres ou des demandes de participation: 2021-05-11
12:00 📅
Langues dans lesquelles les offres ou les demandes de participation peuvent être présentées: allemand 🗣️
Langues dans lesquelles les offres ou les demandes de participation peuvent être présentées: français 🗣️
Langues dans lesquelles les offres ou les demandes de participation peuvent être présentées: anglais 🗣️
Informations complémentaires Informations sur la récurrence
Il s'agit d'un marché récurrent ✅
Délai estimé pour la publication d'autres avis: 2025.
Informations complémentaires
“Applications must be submitted electronically, exclusively on the following platform: https://alsacemarchespublics.eu
Registration on the electronic...”
Applications must be submitted electronically, exclusively on the following platform: https://alsacemarchespublics.eu
Registration on the electronic platform is free of charge and is necessary to respond to tenders electronically. The procedure for submitting responses and additional information relating to electronic procedures for the conclusion and performance of public procurement contracts are detailed in the document attached to the tender document. (document available in French and German, entitled ‘Mode d'emploi/Nutzungsanleitung — Alsace Marchés publics’).
Afficher plus Organe de révision
Nom: Tribunal Judiciaire
Adresse postale: Rue Général Fabvier
Commune postale: Nancy
Code postal: 54035
Pays: France 🇫🇷
Téléphone: +33 383908500📞
Fax: +33 383274984 📠 Procédure d'examen
Informations précises sur le(s) délai(s) des procédures d'examen:
“Reviews may be lodged on the basis:
— of Article 2 of the Order No 2009-515 (7 May 2009), relating to appeal procedures applicable to public procurement...”
Informations précises sur le(s) délai(s) des procédures d'examen
Reviews may be lodged on the basis:
— of Article 2 of the Order No 2009-515 (7 May 2009), relating to appeal procedures applicable to public procurement contracts, before the conclusion of the contract (urgent pre-contractual application); or
— of Article 11 of that order (urgent contractual application), no later than the 31 day following publication of the notice of award of the contract, or, in the absence of publication of such a notice, until the expiry of 6 months period counting from the day after the date of notification of the contract.
Afficher plus Service auprès duquel des informations sur la procédure de recours peuvent être obtenues
Nom: Tribunal Judiciaire
Adresse postale: Rue Général Fabvier
Commune postale: Nancy
Code postal: 54035
Pays: France 🇫🇷
Téléphone: +33 383908500📞
Fax: +33 383274984 📠
Source: OJS 2021/S 072-183901 (2021-04-09)