Information and communication programme to promote European cream in South Korea; mainland China, Taiwan and Singapore 2023-2025

CNIEL interprofession laitière française

The purpose of this tender is to select an agency regarding the conception and implementation of a collective "Information and communication programme to promote European cream in South Korea, mainland China, Taiwan and Singapore 2023-2025". This program should be a continuation of the "CREAM ASIA 20" co-financed program, which will end in December 2022. In addition, it will have to deliver new avenues of promotion and communication based on the results of the previous triennial. The two main objectives of the campaign should be:
Objective 1: Provide information on the qualities (essentiality, naturalness, technicality, etc.) of European cream and in particular aim to increase the level of knowledge, improve the image and level of awareness amongst the targets.
Objective 2: Support European cream exports and increase the market shares in the target markets.

Date limite

Le délai de réception des offres était de 2022-02-28. L'appel d'offres a été publié le 2021-12-16.

Fournisseurs

Les fournisseurs suivants sont mentionnés dans les décisions d'attribution ou dans d'autres documents relatifs aux marchés publics :

Qui ?

• CNIEL interprofession laitière française

Qu'est-ce que c'est ?

• Services aux entreprises: droit, marketing, conseil, recrutement, impression et sécurité › Conseil en affaires et en gestion et services connexes

Où ?

• Ile-de-France › Paris

Historique des marchés publics

Date	Document
2021-12-16	Avis de marché
2022-11-22	Avis d'attribution de marché

Avis de marché (2021-12-16)
Objet
Champ d'application du marché
Titre: Conseil en affaires et en gestion et services connexes
Brève description:

The purpose of this tender is to select an agency regarding the conception and implementation of a collective "Information and communication programme to promote European cream in South Korea, mainland China, Taiwan and Singapore 2023-2025". This program should be a continuation of the "CREAM ASIA 20" co-financed program, which will end in December 2022. In addition, it will have to deliver new avenues of promotion and communication based on the results of the previous triennial. The two main objectives of the campaign should be: Objective 1: Provide information on the qualities (essentiality, naturalness, technicality, etc.) of European cream and in particular aim to increase the level of knowledge, improve the image and level of awareness amongst the targets. Objective 2: Support European cream exports and increase the market shares in the target markets.

Métadonnées de l'avis
Langue originale: anglais 🗣️
Type de document: Avis de marché
Nature du marché: Services
Réglementation: Union européenne, avec participation des pays de l'AMP
Vocabulaire commun pour les marchés publics (CPV)
Code: Conseil en affaires et en gestion et services connexes 📦
Lieu d'exécution
Région NUTS: cn 🏙️

Procédure
Type de procédure: Procédure ouverte
Type de soumission: Soumission pour tous les lots
Critères d'attribution
Offre la plus économique

Pouvoir adjudicateur
Identité
Pays: France 🇫🇷
Type de pouvoir adjudicateur: Autre
Nom du pouvoir adjudicateur: Cniel interprofession laitiere francaise
Adresse postale: 42 rue de Chateaudun
Code postal: 75009
Commune postale: Paris
Contact
Adresse Internet: http://www.filiere-laitiere.fr 🌏
Courrier électronique: emartin@cniel.com 📧
Téléphone: +86 13641244445 📞
URL des documents: https://cniel.achatpublic.com/sdm/ent/gen/index.do 🌏

Référence
Dates
Date d'envoi: 2021-12-16 📅
Date limite de soumission: 2022-02-28 📅
Date de publication: 2021-12-21 📅
Identifiants
Numéro d'avis: 2021/S 247-653476
Numéro JO-S: 247
Informations complémentaires

CNIEL selection Committee and representative members Date: week of March 6th February 2022

Objet
Champ d'application du marché
Brève description:

Objective 1: Provide information on the qualities (essentiality, naturalness, technicality, etc.) of European cream and in particular aim to increase the level of knowledge, improve the image and level of awareness amongst the targets.

Objective 2: Support European cream exports and increase the market shares in the target markets.

Valeur totale estimée: 2 550 000 EUR 💰
Brève description:

The purpose of the tender is to select an agency in order to create and implement a collective “information and communication programme to promote European cream in South Korea; mainland China, Taiwan and Singapore 2023-2025”. The strategic choices to achieve the objectives of the campaign are expected to be:

• A real influencing strategy to reach defined targets, a major work package of this Call for Tenders.

• A coherent and creative PR system, offering both the dissemination of quality information and experience; but also making it possible to guarantee the publication and integration of this information by the targets

• Training activities for the local professionals.

• A comprehensive communication plan, as well as a coordination seminar, are also expected each year.

• Any other activity deemed relevant with regard to the objectives and targets.

Valeur estimée hors TVA: 2 250 000 EUR 💰
Durée de l'accord: 36 mois
Nom du projet ou programme financé par l’UE: CREAM ASIA 23 - application to be submitted in 2022

Informations juridiques, économiques, financières et techniques
Conditions de participation
Habilitation à exercer l'activité professionnelle:

- Forms DC1 and DC2, duly completed, dated and signed, or the European Single Procurement Document (ESPD) – or the equivalent document for service providers from outside the European Union;

- In the event of an application by a grouping, the applicant shall specify the form of the grouping (whether the members are jointly liable or jointly and severally liable), designate the grouping’s lead company and the authorisation that empowers the lead company to make valid commitments on behalf of the grouping.

- Proof of insurance for professional risks ;

- A declaration stating the applicant’s average annual headcount and the proportion of management personnel for each of the last three years;

- An official record of criminal convictions; if the preferred bidder is located abroad, that bidder must provide the relevant record or, in the last resort, an equivalent document issued by the relevant judicial or administrative authority of its country of origin or establishment, attesting that the bidder is not excluded from tender procedures;

- Form ATTRI1 (contract agreement form) dated and signed by the person who is empowered to make binding commitments on behalf of the bidder (for groupings, the contract agreement form must be a single document)

Situation économique et financière:

- The extract of profit/loss account for the last three years and, as applicable, the revenue for the business segment that corresponds to the purpose of the contract, over the last three financial years for which information is available;

- The attestations and certificates issued by the relevant administrations and organisations which prove that the bidder has complied with its tax and social security obligations. If the preferred bidder is established abroad, the bidder must provide a certificate issued by the administrations and bodies of its country of origin or establishment.

Capacité technique et professionnelle:

- A list of similar services provided during the last three years. The applicant shall state the amount, the date and the name of the public sector or private sector client, in compliance with any confidentiality requirements.

- A description of the applicant’s material and human resources that provide the rationale for its capacity to perform the required services;

- the documents provided for in Articles D. 8222-5 or D. 8222-7 and D. 8222-8 or D. 8254-2 to D. 8254-5 of the French Labour Code, which must be provided every six months until the end of the performance of the contract;

Procédure
Base juridique: 32014L0024
Heure limite de réception des offres: 00:00
Langues dans lesquelles les offres ou les demandes de participation peuvent être présentées: anglais 🗣️
français 🗣️
Date d'ouverture des offres: 2022-03-06 📅
Heure d'ouverture des offres: 10:00
Lieu: Cniel's office in Paris and online
Informations complémentaires:

CNIEL selection Committee and representative members

Date: week of March 6th February 2022

Critères d'attribution
Critère de qualité (nom): Answer to the briefing, rationale, relevance of the strategy to targets and market
Critère de qualité (pondération): 20
Critère de qualité (nom): Quality of the proposal, quality of the actions/activities and declination of the program (temporality)
Quality and quality content of tools proposed in relation to actions
Critère de qualité (pondération): 10
Critère de qualité (nom): Relevance of the campaign’s signature and creative concepts (adequacy with proposed actions and targeted objectives)
Quality of the proposed organization: structure of the agency and competence of the team for the realization of the services of the markets, project organisation and management structure specific to a multi markets programme
Critère de qualité (pondération): 15
Critère de coût (nom): Cost effectiveness: Budget breakdown with regard to activities/markets and especially expected results; respect of the agency fees criteria mentioned in the tender files
Critère de coût (pondération): 25

Pouvoir adjudicateur
Identité
Numéro d'enregistrement national: FR18300817954
Autre type de pouvoir adjudicateur: Dairy organisations
Contact
Adresse du profil d'acheteur: https://cniel.achatpublic.com/sdm/ent/gen/index.do 🌏
URL des documents: https://cniel.achatpublic.com/sdm/ent/gen/index.do 🌏

Informations complémentaires
Organe de révision
Nom: Tribunal de Grande Instance de Paris
Adresse postale: 29-45 Avenue de la Porte de Clichy
Commune postale: Paris
Code postal: 75017
Pays: France 🇫🇷
Téléphone: +33 14432515-1 📞
Adresse Internet: http://www.ca-paris.justice.fr 🌏
Service auprès duquel des informations sur la procédure de recours peuvent être obtenues
Identique à : Organe de révision
Source: OJS 2021/S 247-653476 (2021-12-16)

Avis d'attribution de marché (2022-11-22)
Objet
Champ d'application du marché
Valeur totale du marché: 2 550 000 EUR 💰
Métadonnées de l'avis
Type de document: Avis d'attribution de marché

Procédure
Type de soumission: Sans objet

Référence
Dates
Date d'envoi: 2022-11-22 📅
Date de publication: 2022-11-25 📅
Identifiants
Numéro d'avis: 2022/S 228-654987
Se réfère à l'avis: 2021/S 247-653476
Numéro JO-S: 228
Informations complémentaires

SOPEXA SA a répondu en groupement solidaire avec SOPEXA China et Sopexa KOREA. SOPEXA SA agit pour le compte de ses succursales Sopexa Singapour et Sopexa Taiwan.

Objet
Champ d'application du marché
Nom du projet ou programme financé par l’UE: CREAM ASIA 23 - ID 101094330

Attribution du marché
Nom: SOPEXA Société pour l'Expansion des Ventes des Produits Agricoles et Agroalimentaires
Numéro d'enregistrement national: 775670110
Adresse postale: 25 rue Notre-Dame des Victoires
Commune postale: Paris
Code postal: 75002
Pays: France 🇫🇷
Paris 🏙️
Adresse Internet: https://www.sopexa.com/ 🌏
Nom: Sopexa china co. ltd
Numéro d'enregistrement national: 9111010568045104XN
Commune postale: Beijing
Pays: Chine 🇨🇳
Nom: Sopexa korea yuhan hoesa
Numéro d'enregistrement national: 158-87-00538
Commune postale: Seoul
Pays: Corée du Sud 🇰🇷
Valeur totale du marché: 2 550 000 EUR 💰
Informations sur les appels d'offres
Nombre d'offres reçues: 2

Pouvoir adjudicateur
Contact
Point de contact: Emilie MARTIN
Source: OJS 2022/S 228-654987 (2022-11-22)

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