Information and communication programme to promote European cheeses in Japan, South Korea and P.R. China, 2023-2025

CNIEL interprofession laitière française

The purpose of this contract is to design and carry out an information and communication program in favor of European cheeses in Asia from 2023 to 2025, and more specifically in Japan, South Korea, and P.R. China. This program will be a continuation of the "CHEESE JPKRCNT 20" co-financed program, which will end in December 2022. It will have to deliver new avenues of promotion and communication based on the results of the previous
Objective 1: Provide information on the essentiality of European cheeses and in particular aim to increase the level of knowledge, improve the image and notoriety of European cheese and their qualities among the targets of the action.
Objective 2: Support European cheese exports and increase market shares in target countries. And in particular: support the competitiveness of the European agricultural sector in target countries and reposition European cheeses against other imported cheeses and local cheeses.

Date limite

Le délai de réception des offres était de 2022-02-28. L'appel d'offres a été publié le 2021-12-20.

Fournisseurs

Les fournisseurs suivants sont mentionnés dans les décisions d'attribution ou dans d'autres documents relatifs aux marchés publics :

Qui ?

• CNIEL interprofession laitière française

Qu'est-ce que c'est ?

• Services aux entreprises: droit, marketing, conseil, recrutement, impression et sécurité › Conseil en affaires et en gestion et services connexes

Où ?

• Ile-de-France › Paris

Historique des marchés publics

Date	Document
2021-12-20	Avis de marché
2023-12-15	Avis d'attribution de marché

Avis de marché (2021-12-20)
Objet
Champ d'application du marché
Titre: Conseil en affaires et en gestion et services connexes
Brève description:

The purpose of this contract is to design and carry out an information and communication program in favor of European cheeses in Asia from 2023 to 2025, and more specifically in Japan, South Korea, and P.R. China. This program will be a continuation of the "CHEESE JPKRCNT 20" co-financed program, which will end in December 2022. It will have to deliver new avenues of promotion and communication based on the results of the previous Objective 1: Provide information on the essentiality of European cheeses and in particular aim to increase the level of knowledge, improve the image and notoriety of European cheese and their qualities among the targets of the action. Objective 2: Support European cheese exports and increase market shares in target countries. And in particular: support the competitiveness of the European agricultural sector in target countries and reposition European cheeses against other imported cheeses and local cheeses.

Métadonnées de l'avis
Langue originale: anglais 🗣️
Type de document: Avis de marché
Nature du marché: Services
Réglementation: Union européenne
Vocabulaire commun pour les marchés publics (CPV)
Code: Conseil en affaires et en gestion et services connexes 📦
Lieu d'exécution
Région NUTS: cn 🏙️

Procédure
Type de procédure: Procédure ouverte
Type de soumission: Soumission pour tous les lots
Critères d'attribution
Offre la plus économique

Pouvoir adjudicateur
Identité
Pays: France 🇫🇷
Type de pouvoir adjudicateur: Autre
Nom du pouvoir adjudicateur: Cniel interprofession laitiere francaise
Adresse postale: 42 rue de Chateaudun
Code postal: 75009
Commune postale: Paris
Contact
Adresse Internet: http://www.filiere-laitiere.fr 🌏
Courrier électronique: emartin@cniel.com 📧
Téléphone: +86 13641244445 📞
URL des documents: https://cniel.achatpublic.com/sdm/ent/gen/index.do 🌏

Référence
Dates
Date d'envoi: 2021-12-20 📅
Date limite de soumission: 2022-02-28 📅
Date de publication: 2021-12-24 📅
Identifiants
Numéro d'avis: 2021/S 250-662459
Numéro JO-S: 250
Informations complémentaires

CNIEL selection Committee and representative members Week of March 6th 2022

Objet
Champ d'application du marché
Brève description:

Objective 1: Provide information on the essentiality of European cheeses and in particular aim to increase the level of knowledge, improve the image and notoriety of European cheese and their qualities among the targets of the action.

Objective 2: Support European cheese exports and increase market shares in target countries. And in particular: support the competitiveness of the European agricultural sector in target countries and reposition European cheeses against other imported cheeses and local cheeses.

Valeur totale estimée: 3 900 000 EUR 💰
Brève description:

The purpose of the tender is to select an agency in order to create and implement a collective “information and communication programme to promote European cheeses in Japan, South Korea and P.R. China 2023-2025.

The strategic choices to achieve the objectives are as follows:

• A real strategy of influence to reach targets, a major work package of this Call for Tenders.

• A coherent and creative PR system, offering both the dissemination of quality information and experience; but also making it possible to guarantee coverage and integration of this information by the targets

• Events and purchase incentive activities for the general public, for educational and experiential purposes, in selected markets

• Training activities for the professional targets in selected markets.

• Point-of-sale promotions in order to raise awareness among consumers at their place of purchase, by offering them solutions for the recognition and appropriation of cheeses through tasting sessions (if the health situation permits) and by submitting to them visually all the graphic codes of the program (PLV).

• A comprehensive communication plan, as well as a coordination seminar, are also expected each year.

• Any other activity deemed relevant to the objectives and targets.

NB: Advertising purchases should be particularly justified if recommended.

Valeur estimée hors TVA: 3 900 000 EUR 💰
Durée de l'accord: 36 mois
Nom du projet ou programme financé par l’UE: CHEESE ASIA 23 - application to be submitted in 2022

Informations juridiques, économiques, financières et techniques
Conditions de participation
Habilitation à exercer l'activité professionnelle:

List and brief description of conditions:

- Forms DC1 and DC2, duly completed, dated and signed, or the European Single Procurement Document (ESPD) – or the equivalent document for service providers from outside the European Union;

- In the event of an application by a grouping, the applicant shall specify the form of the grouping (whether the members are jointly liable or jointly and severally liable), designate the grouping’s lead company and the authorisation that empowers the lead company to make valid commitments on behalf of the grouping.

- Proof of insurance for professional risks;

- A declaration stating the applicant’s average annual headcount and the proportion of management personnel for each of the last three years;

- An official record of criminal convictions; if the preferred bidder is located abroad, that bidder must provide the relevant record or, in the last resort, an equivalent document issued by the relevant judicial or administrative authority of its country of origin or establishment, attesting that the bidder is not excluded from tender procedures;

- Form ATTRI1 (contract agreement form) dated and signed by the person who is empowered to make binding commitments on behalf of the bidder (for groupings, the contract agreement form must be a single document)

Situation économique et financière:

- The extract of profit/loss account for the last three years and, as applicable, the revenue for the business segment that corresponds to the purpose of the contract, over the last three financial years for which information is available;

- The attestations and certificates issued by the relevant administrations and organisations which prove that the bidder has complied with its tax and social security obligations. If the preferred bidder is established abroad, the bidder must provide a certificate issued by the administrations and bodies of its country of origin or establishment.

Capacité technique et professionnelle:

- A list of similar services provided during the last three years. The applicant shall state the amount, the date and the name of the public sector or private sector client, in compliance with any confidentiality requirements.

- A description of the applicant’s material and human resources that provide the rationale for its capacity to perform the required services;

- the documents provided for in Articles D. 8222-5 or D. 8222-7 and D. 8222-8 or D. 8254-2 to D. 8254-5 of the French Labour Code, which must be provided every six months until the end of the performance of the contract;

Procédure
Base juridique: 32014L0024
Heure limite de réception des offres: 00:00
Langues dans lesquelles les offres ou les demandes de participation peuvent être présentées: anglais 🗣️
français 🗣️
Date d'ouverture des offres: 2022-03-06 📅
Heure d'ouverture des offres: 10:00
Lieu: Cniel's office in Paris and online
Informations complémentaires:

CNIEL selection Committee and representative members

Week of March 6th 2022

Critères d'attribution
Critère de qualité (nom): Answer to the briefing, rationale, relevance of the strategy to targets and market - weighted criterion
Critère de qualité (pondération): 20
Critère de qualité (nom): Quality of the proposal, quality of the actions/activities and declination of the program (temporality)
Quality and quality content of tools proposed in relation to actions - weighted criterion
Critère de qualité (pondération): 10
Critère de qualité (nom): Relevance of the campaign’s signature and creative concepts (adequacy with proposed actions and targeted objectives)
Quality of the proposed organization: structure of the agency and competence of the team for the realization of the services of the markets, project organisation and management structure specific to a multi markets programme
Critère de qualité (pondération): 15
Critère de coût (nom): Cost effectiveness: Budget breakdown with regard to activities/markets/and especially expected results; respect of the Agency fees criteria mentioned in the tender specifications documents
Critère de coût (pondération): 25

Pouvoir adjudicateur
Identité
Numéro d'enregistrement national: FR18300817954
Autre type de pouvoir adjudicateur: Dairy organisations
Contact
Point de contact: Emilie MARTIN
Adresse du profil d'acheteur: https://cniel.achatpublic.com/sdm/ent/gen/index.do 🌏
URL des documents: https://cniel.achatpublic.com/sdm/ent/gen/index.do 🌏

Informations complémentaires
Organe de révision
Nom: Tribunal de Grande Instance de Paris
Adresse postale: 29-45 Avenue de la Porte de Clichy
Commune postale: Paris
Code postal: 75017
Pays: France 🇫🇷
Téléphone: +33 14432515-1 📞
Adresse Internet: http://www.ca-paris.justice.fr 🌏
Service auprès duquel des informations sur la procédure de recours peuvent être obtenues
Identique à : Organe de révision
Source: OJS 2021/S 250-662459 (2021-12-20)

Avis d'attribution de marché (2023-12-15)
Objet
Champ d'application du marché
Brève description:

The purpose of this contract is to design and carry out an information and communication program in favor of European cheeses in Asia for three years, and more specifically in Japan, South Korea, and P.R. China. This program will be a continuation of the "CHEESE JPKRCNT 20" co-financed program, which had ended in December 2022. It will have to deliver new avenues of promotion and communication based on the results of the previous Objective 1: Provide information on the essentiality of European cheeses and in particular aim to increase the level of knowledge, improve the image and notoriety of European cheese and their qualities among the targets of the action. Objective 2: Support European cheese exports and increase market shares in target countries. And in particular: support the competitiveness of the European agricultural sector in target countries and reposition European cheeses against other imported cheeses and local cheeses.

Valeur totale du marché: 3 900 000 EUR 💰
Métadonnées de l'avis
Type de document: Avis d'attribution de marché

Procédure
Type de soumission: Sans objet

Référence
Dates
Date d'envoi: 2023-12-15 📅
Date de publication: 2023-12-20 📅
Identifiants
Numéro d'avis: 2023/S 245-771660
Se réfère à l'avis: 2021/S 250-662459
Numéro JO-S: 245
Informations complémentaires

SOPEXA Japon K.K. a répondu en groupement solidaire avec SOPEXA China et Sopexa KOREA.

Objet
Champ d'application du marché
Brève description:

Nom du projet ou programme financé par l’UE: CHEESE ASIA 24 - application submitted in 2023 and accepted by REA - the campaign will start on January 1st 2024. (CHEESE ASIA 23 identical application was submitted in 2022 but was not accepted by REA)

Attribution du marché
Date de conclusion du contrat: 2023-12-13 📅
Nom: Sopexa japon k.k.
Numéro d'enregistrement national: 0110-01-054971
Adresse postale: 3-12-8, 3/4F, Ebisu, Shibuya-ku
Commune postale: Tokyo
Code postal: 150-0013
Pays: Japon 🇯🇵
Téléphone: +81 05034953100 📞
Courrier électronique: loic.brunot@sopexa.com 📧
Nom: Sopexa china co. ltd
Numéro d'enregistrement national: 9111010568045104XN
Adresse postale: Prime Tower, Room 901, 22 Chaowai Street, Chaoyang District
Commune postale: Beijing
Code postal: 100020
Pays: Chine 🇨🇳
Nom: Sopexa korea yuhan hoesa
Numéro d'enregistrement national: 158-87-00538
Adresse postale: Yeoksam-dong, Pennant Tower 8th FIoor, 8, Seolleung-ro 87-gil, Gangnam-gu
Commune postale: Seoul
Code postal: 06212
Pays: Corée du Sud 🇰🇷
Valeur totale du marché: 3 900 000 EUR 💰
Informations sur les appels d'offres
Nombre d'offres reçues: 2
Source: OJS 2023/S 245-771660 (2023-12-15)

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