The purpose of this contract is to design and carry out an information and communication program in favor of European cheeses in Asia from 2023 to 2025, and more specifically in Japan, South Korea, and P.R. China. This program will be a continuation of the "CHEESE JPKRCNT 20" co-financed program, which will end in December 2022. It will have to deliver new avenues of promotion and communication based on the results of the previous
Objective 1: Provide information on the essentiality of European cheeses and in particular aim to increase the level of knowledge, improve the image and notoriety of European cheese and their qualities among the targets of the action.
Objective 2: Support European cheese exports and increase market shares in target countries. And in particular: support the competitiveness of the European agricultural sector in target countries and reposition European cheeses against other imported cheeses and local cheeses.
Date limite
Le délai de réception des offres était de 2022-02-28.
L'appel d'offres a été publié le 2021-12-20.
Fournisseurs
Les fournisseurs suivants sont mentionnés dans les décisions d'attribution ou dans d'autres documents relatifs aux marchés publics :
Objet Champ d'application du marché
Titre:
“Information and communication programme to promote European cheeses in Japan, South Korea and P.R. China, 2023-2025”
Produits/services: Conseil en affaires et en gestion et services connexes📦
Brève description:
“The purpose of this contract is to design and carry out an information and communication program in favor of European cheeses in Asia from 2023 to 2025, and...”
Brève description
The purpose of this contract is to design and carry out an information and communication program in favor of European cheeses in Asia from 2023 to 2025, and more specifically in Japan, South Korea, and P.R. China. This program will be a continuation of the "CHEESE JPKRCNT 20" co-financed program, which will end in December 2022. It will have to deliver new avenues of promotion and communication based on the results of the previous
Objective 1: Provide information on the essentiality of European cheeses and in particular aim to increase the level of knowledge, improve the image and notoriety of European cheese and their qualities among the targets of the action.
Objective 2: Support European cheese exports and increase market shares in target countries. And in particular: support the competitiveness of the European agricultural sector in target countries and reposition European cheeses against other imported cheeses and local cheeses.
1️⃣
Lieu d'exécution: cn 🏙️
Lieu d'exécution: jp 🏙️
Lieu d'exécution: kr 🏙️
Description du marché:
“The purpose of the tender is to select an agency in order to create and implement a collective “information and communication programme to promote European...”
Description du marché
The purpose of the tender is to select an agency in order to create and implement a collective “information and communication programme to promote European cheeses in Japan, South Korea and P.R. China 2023-2025.
The strategic choices to achieve the objectives are as follows:
• A real strategy of influence to reach targets, a major work package of this Call for Tenders.
• A coherent and creative PR system, offering both the dissemination of quality information and experience; but also making it possible to guarantee coverage and integration of this information by the targets
• Events and purchase incentive activities for the general public, for educational and experiential purposes, in selected markets
• Training activities for the professional targets in selected markets.
• Point-of-sale promotions in order to raise awareness among consumers at their place of purchase, by offering them solutions for the recognition and appropriation of cheeses through tasting sessions (if the health situation permits) and by submitting to them visually all the graphic codes of the program (PLV).
• A comprehensive communication plan, as well as a coordination seminar, are also expected each year.
• Any other activity deemed relevant to the objectives and targets.
NB: Advertising purchases should be particularly justified if recommended.
Afficher plus Critères d'attribution
Critère de qualité (nom):
“Answer to the briefing, rationale, relevance of the strategy to targets and market - weighted criterion”
Critère de qualité (pondération): 20
Critère de qualité (nom):
“Quality of the proposal, quality of the actions/activities and declination of the program (temporality)”
Critère de qualité (nom):
“Quality and quality content of tools proposed in relation to actions - weighted criterion”
Critère de qualité (pondération): 10
Critère de qualité (nom):
“Relevance of the campaign’s signature and creative concepts (adequacy with proposed actions and targeted objectives)”
Critère de qualité (nom):
“Quality of the proposed organization: structure of the agency and competence of the team for the realization of the services of the markets, project...”
Critère de qualité (nom)
Quality of the proposed organization: structure of the agency and competence of the team for the realization of the services of the markets, project organisation and management structure specific to a multi markets programme
Afficher plus
Critère de qualité (pondération): 15
Critère de coût (nom):
“Cost effectiveness: Budget breakdown with regard to activities/markets/and especially expected results; respect of the Agency fees criteria mentioned in the...”
Critère de coût (nom)
Cost effectiveness: Budget breakdown with regard to activities/markets/and especially expected results; respect of the Agency fees criteria mentioned in the tender specifications documents
Afficher plus
Critère de coût (pondération): 25
Champ d'application du marché
Valeur totale estimée hors TVA: EUR 3 900 000 💰
Durée du contrat, de l'accord-cadre ou du système d'acquisition dynamique
Le délai ci-dessous est exprimé en nombre de mois.
Description
Durée de l'accord: 36
Champ d'application du marché
Informations sur les fonds de l'Union européenne: CHEESE ASIA 23 - application to be submitted in 2022
Informations juridiques, économiques, financières et techniques Conditions de participation
Liste et brève description des conditions:
“List and brief description of conditions:
- Forms DC1 and DC2, duly completed, dated and signed, or the European Single Procurement Document (ESPD) – or the...”
Liste et brève description des conditions
List and brief description of conditions:
- Forms DC1 and DC2, duly completed, dated and signed, or the European Single Procurement Document (ESPD) – or the equivalent document for service providers from outside the European Union;
- In the event of an application by a grouping, the applicant shall specify the form of the grouping (whether the members are jointly liable or jointly and severally liable), designate the grouping’s lead company and the authorisation that empowers the lead company to make valid commitments on behalf of the grouping.
- Proof of insurance for professional risks;
- A declaration stating the applicant’s average annual headcount and the proportion of management personnel for each of the last three years;
- An official record of criminal convictions; if the preferred bidder is located abroad, that bidder must provide the relevant record or, in the last resort, an equivalent document issued by the relevant judicial or administrative authority of its country of origin or establishment, attesting that the bidder is not excluded from tender procedures;
- Form ATTRI1 (contract agreement form) dated and signed by the person who is empowered to make binding commitments on behalf of the bidder (for groupings, the contract agreement form must be a single document)
Afficher plus Situation économique et financière
Liste et brève description des critères de sélection:
“- The extract of profit/loss account for the last three years and, as applicable, the revenue for the business segment that corresponds to the purpose of...”
Liste et brève description des critères de sélection
- The extract of profit/loss account for the last three years and, as applicable, the revenue for the business segment that corresponds to the purpose of the contract, over the last three financial years for which information is available;
- The attestations and certificates issued by the relevant administrations and organisations which prove that the bidder has complied with its tax and social security obligations. If the preferred bidder is established abroad, the bidder must provide a certificate issued by the administrations and bodies of its country of origin or establishment.
Afficher plus Capacité technique et professionnelle
Liste et brève description des critères de sélection:
“- A list of similar services provided during the last three years. The applicant shall state the amount, the date and the name of the public sector or...”
Liste et brève description des critères de sélection
- A list of similar services provided during the last three years. The applicant shall state the amount, the date and the name of the public sector or private sector client, in compliance with any confidentiality requirements.
- A description of the applicant’s material and human resources that provide the rationale for its capacity to perform the required services;
- the documents provided for in Articles D. 8222-5 or D. 8222-7 and D. 8222-8 or D. 8254-2 to D. 8254-5 of the French Labour Code, which must be provided every six months until the end of the performance of the contract;
Afficher plus Informations sur le personnel chargé de l'exécution du contrat
Obligation d'indiquer les noms et les qualifications professionnelles du personnel affecté à l'exécution du contrat
Procédure Type de procédure
Procédure ouverte
Informations administratives
Délai de réception des offres ou des demandes de participation: 2022-02-28
00:00 📅
Langues dans lesquelles les offres ou les demandes de participation peuvent être présentées: anglais 🗣️
Langues dans lesquelles les offres ou les demandes de participation peuvent être présentées: français 🗣️
Conditions d'ouverture des offres: 2022-03-06
10:00 📅
Conditions d'ouverture des offres (lieu): Cniel's office in Paris and online
Conditions d'ouverture des offres (Informations sur les personnes autorisées et la procédure d'ouverture): CNIEL selection Committee and representative members
Week of March 6th 2022
Informations complémentaires Organe de révision
Nom: Tribunal de Grande Instance de Paris
Adresse postale: 29-45 Avenue de la Porte de Clichy
Commune postale: Paris
Code postal: 75017
Pays: France 🇫🇷
Téléphone: +33 14432515-1📞
URL: http://www.ca-paris.justice.fr🌏 Service auprès duquel des informations sur la procédure de recours peuvent être obtenues
Nom: Tribunal de Grande Instance de Paris
Adresse postale: 29-45 Avenue de la Porte de Clichy
Commune postale: Paris
Code postal: 75017
Pays: France 🇫🇷
Téléphone: +33 14432515-1📞
URL: http://www.ca-paris.justice.fr🌏
Source: OJS 2021/S 250-662459 (2021-12-20)
Avis d'attribution de marché (2023-12-15) Objet Champ d'application du marché
Titre:
“Information and communication programme to promote European cheeses in Japan, South Korea and P.R. China”
Brève description:
“The purpose of this contract is to design and carry out an information and communication program in favor of European cheeses in Asia for three years, and...”
Brève description
The purpose of this contract is to design and carry out an information and communication program in favor of European cheeses in Asia for three years, and more specifically in Japan, South Korea, and P.R. China. This program will be a continuation of the "CHEESE JPKRCNT 20" co-financed program, which had ended in December 2022. It will have to deliver new avenues of promotion and communication based on the results of the previous
Objective 1: Provide information on the essentiality of European cheeses and in particular aim to increase the level of knowledge, improve the image and notoriety of European cheese and their qualities among the targets of the action.
Objective 2: Support European cheese exports and increase market shares in target countries. And in particular: support the competitiveness of the European agricultural sector in target countries and reposition European cheeses against other imported cheeses and local cheeses.
Afficher plus
Valeur totale du marché (hors TVA): EUR 3 900 000 💰
Description
Description du marché:
“The purpose of the tender is to select an agency in order to create and implement a collective “information and communication programme to promote European...”
Description du marché
The purpose of the tender is to select an agency in order to create and implement a collective “information and communication programme to promote European cheeses in Japan, South Korea and P.R. China for three years.
The strategic choices to achieve the objectives are as follows:
• A real strategy of influence to reach targets, a major work package of this Call for Tenders.
• A coherent and creative PR system, offering both the dissemination of quality information and experience; but also making it possible to guarantee coverage and integration of this information by the targets
• Events and purchase incentive activities for the general public, for educational and experiential purposes, in selected markets
• Training activities for the professional targets in selected markets.
• Point-of-sale promotions in order to raise awareness among consumers at their place of purchase, by offering them solutions for the recognition and appropriation of cheeses through tasting sessions (if the health situation permits) and by submitting to them visually all the graphic codes of the program (PLV).
• A comprehensive communication plan, as well as a coordination seminar, are also expected each year.
• Any other activity deemed relevant to the objectives and targets.
NB: Advertising purchases should be particularly justified if recommended.
Afficher plus Champ d'application du marché
Informations sur les fonds de l'Union européenne:
“CHEESE ASIA 24 - application submitted in 2023 and accepted by REA - the campaign will start on January 1st 2024. (CHEESE ASIA 23 identical application was...”
Informations sur les fonds de l'Union européenne
CHEESE ASIA 24 - application submitted in 2023 and accepted by REA - the campaign will start on January 1st 2024. (CHEESE ASIA 23 identical application was submitted in 2022 but was not accepted by REA)
Procédure Informations administratives
Publication précédente concernant cette procédure: 2021/S 250-662459
Attribution du marché
1️⃣
Titre:
“Information and communication programme to promote European cheeses in Japan, South Korea and P.R. China”
Date de conclusion du contrat: 2023-12-13 📅
Informations sur les appels d'offres
Nombre d'offres reçues: 2
Nombre d'offres reçues de PME: 2
Nombre d'offres reçues par voie électronique: 2
Le contrat a été attribué à un groupe d'opérateurs économiques ✅ Nom et adresse du contractant
Nom: Sopexa japon k.k.
Numéro d'enregistrement national: 0110-01-054971
Adresse postale: 3-12-8, 3/4F, Ebisu, Shibuya-ku
Commune postale: Tokyo
Code postal: 150-0013
Pays: Japon 🇯🇵
Téléphone: +81 05034953100📞
Courrier électronique: loic.brunot@sopexa.com📧
Fax: +81 0357890087 📠
Région: jp 🏙️
Le contractant est une PME ✅
Nom: Sopexa china co. ltd
Numéro d'enregistrement national: 9111010568045104XN
Adresse postale: Prime Tower, Room 901, 22 Chaowai Street, Chaoyang District
Commune postale: Beijing
Code postal: 100020
Pays: Chine 🇨🇳
Région: cn 🏙️
Nom: Sopexa korea yuhan hoesa
Numéro d'enregistrement national: 158-87-00538
Adresse postale: Yeoksam-dong, Pennant Tower 8th FIoor, 8, Seolleung-ro 87-gil, Gangnam-gu
Commune postale: Seoul
Code postal: 06212
Pays: Corée du Sud 🇰🇷
Région: kr 🏙️ Information sur la valeur du contrat/lot (hors TVA)
Valeur totale estimée du contrat/lot: EUR 3 900 000 💰
Valeur totale du contrat/lot: EUR 3 900 000 💰