Managed Service (Optimisation and Associated Services) for ARTE’s Advertising Investments on Facebook in Europe, excluding France and Germany

ARTE GEIE

ARTE, a Franc-German cultural channel, offers a selection of its content subtitled in 4 new languages (English, Spanish, Polish and Italian), exclusively on its website.
In this tender procedure, ARTE GEIE is seeking a solution to manage and optimise its Facebook web marketing campaigns to promote this offer of subtitled programmes.
ARTE’s objective is to increase its European audience and specifically in the context of this tender procedure, to maximise the number of videos viewed on the ARTE website (www.arte.tv) in their 4 language versions.
The key performance indicator (KPI) is the cost per video (programme) viewed on the website www.arte.tv

Date limite

Le délai de réception des offres était de 2020-03-02. L'appel d'offres a été publié le 2020-01-09.

Fournisseurs

Les fournisseurs suivants sont mentionnés dans les décisions d'attribution ou dans d'autres documents relatifs aux marchés publics :

• SPIN Interactive

Qui ?

• ARTE GEIE

Qu'est-ce que c'est ?

• Services de publicité et de marketing › Services de publicité

Où ?

• Alsace › Bas-Rhin

Historique des marchés publics

Date	Document
2020-01-09	Avis de marché
2020-01-29	Informations complémentaires
2020-08-20	Avis d'attribution de marché

Avis de marché (2020-01-09)
Objet
Champ d'application du marché
Titre: Services de publicité
Numéro de référence: 20014000
Brève description:

ARTE, a Franc-German cultural channel, offers a selection of its content subtitled in 4 new languages (English, Spanish, Polish and Italian), exclusively on its website. In this tender procedure, ARTE GEIE is seeking a solution to manage and optimise its Facebook web marketing campaigns to promote this offer of subtitled programmes. ARTE’s objective is to increase its European audience and specifically in the context of this tender procedure, to maximise the number of videos viewed on the ARTE website (www.arte.tv) in their 4 language versions. The key performance indicator (KPI) is the cost per video (programme) viewed on the website www.arte.tv

Métadonnées de l'avis
Langue originale: anglais 🗣️
Type de document: Avis de marché
Nature du marché: Services
Réglementation: Union européenne, avec participation des pays de l'AMP
Vocabulaire commun pour les marchés publics (CPV)
Code: Services de publicité 📦
Lieu d'exécution
Région NUTS: Bas-Rhin 🏙️

Procédure
Type de procédure: Procédure concurrentielle avec négociation
Type de soumission: Soumission pour tous les lots
Critères d'attribution
Offre la plus économique

Pouvoir adjudicateur
Identité
Pays: France 🇫🇷
Type de pouvoir adjudicateur: Autre
Nom du pouvoir adjudicateur: Arte geie
Adresse postale: 4 Quai du Chanoine Winterer
Code postal: 67080
Commune postale: Strasbourg Cedex
Contact
Adresse Internet: http://www.arte.tv 🌏
Courrier électronique: appelsdoffres@arte.tv 📧
Téléphone: +33 390142222 📞
Fax: +33 390142040 📠
URL des documents: https://www.arte.tv/sites/corporate/appels-doffres/ 🌏
URL pour la participation: https://www.arte.tv/sites/corporate/appels-doffres/ 🌏

Référence
Dates
Date d'envoi: 2020-01-09 📅
Date limite de soumission: 2020-03-02 📅
Date de publication: 2020-01-13 📅
Identifiants
Numéro d'avis: 2020/S 008-014138
Numéro JO-S: 8
Informations complémentaires

Applications must be delivered electronically using ARTE GEIE’s purchasing profile: https:// www.arte.tv/sites/corporate/appels-doffres/ In order to ensure proper use of the electronic platform, candidates are invited to check that they possess the requisite techniques upon reading the tender documents and well in advance of the deadline for the delivery of applications. Use of the latest versions of the Mozilla Firefox or Google Chrome browsers and of a recent version of Java, is recommended. In the event of technical difficulties when using the platform, candidates can contact the following number: +33492909327. Date of receipt of the applications: Any file whose upload completes after the deadline (time and date) set out above will be regarded as irregular. Only the date of receipt of the application by the platform is taken into account and under no circumstances the date of dispatch by the candidate. It is therefore recommended that the candidate anticipate sending its electronic application. Any file that is completed after the deadline set above will be considered irregular. Successive deposit of applications by a same bidder: If several applications are successively submitted by the same candidate, only the last application received by ARTE within the time limit set for the submission of applications shall be opened. If a document is forgotten, candidates are invited to submit a new application by attaching all the documents in their application. In this case, when the candidate notices, after having filed its first envelope, that the documents are incomplete or that it wishes to replace them in part, all documents must be resubmitted (and not the only elements it wishes to add or replace). Documents format: Candidates are asked to use the formats .docx, .xlsx and .pdf and not to use certain formats or tools such as in particular .exe, such as macros. It is not authorised to send documents using physical electronic media, with the exception of backup copies, which may be sent in the manner outlined in the order of 14.12.2009 relating to the dematerialisation of public procurement procedures. Backup copy: The backup copy may be sent on a physical electronic medium (USB stick). This copy shall be sent in a sealed envelope to the address appearing above, within the deadline for the receipt of bids and must include the following indications: — ‘ Backup copy’, — the name of the tender procedure, — the name and company name of the candidate.

Informations complémentaires

Applications must be delivered electronically using ARTE GEIE’s purchasing profile: https:// www.arte.tv/sites/corporate/appels-doffres/

In order to ensure proper use of the electronic platform, candidates are invited to check that they possess the requisite techniques upon reading the tender documents and well in advance of the deadline for the delivery of applications. Use of the latest versions of the Mozilla Firefox or Google Chrome browsers and of a recent version of Java, is recommended.

In the event of technical difficulties when using the platform, candidates can contact the following number: +33492909327.

Date of receipt of the applications:

Any file whose upload completes after the deadline (time and date) set out above will be regarded as irregular.

Only the date of receipt of the application by the platform is taken into account and under no circumstances the date of dispatch by the candidate. It is therefore recommended that the candidate anticipate sending its electronic application. Any file that is completed after the deadline set above will be considered irregular.

Successive deposit of applications by a same bidder:

If several applications are successively submitted by the same candidate, only the last application received by ARTE within the time limit set for the submission of applications shall be opened. If a document is forgotten, candidates are invited to submit a new application by attaching all the documents in their application. In this case, when the candidate notices, after having filed its first envelope, that the documents are incomplete or that it wishes to replace them in part, all documents must be resubmitted (and not the only elements it wishes to add or replace).

Documents format:

Candidates are asked to use the formats .docx, .xlsx and .pdf and not to use certain formats or tools such as in particular .exe, such as macros.

It is not authorised to send documents using physical electronic media, with the exception of backup copies, which may be sent in the manner outlined in the order of 14.12.2009 relating to the dematerialisation of public procurement procedures.

Backup copy:

The backup copy may be sent on a physical electronic medium (USB stick).

This copy shall be sent in a sealed envelope to the address appearing above, within the deadline for the receipt of bids and must include the following indications:

— ‘ Backup copy’,

— the name of the tender procedure,

— the name and company name of the candidate.

Objet
Champ d'application du marché
Brève description:

ARTE, a Franc-German cultural channel, offers a selection of its content subtitled in 4 new languages (English, Spanish, Polish and Italian), exclusively on its website.

In this tender procedure, ARTE GEIE is seeking a solution to manage and optimise its Facebook web marketing campaigns to promote this offer of subtitled programmes.

ARTE’s objective is to increase its European audience and specifically in the context of this tender procedure, to maximise the number of videos viewed on the ARTE website (www.arte.tv) in their 4 language versions.

The key performance indicator (KPI) is the cost per video (programme) viewed on the website www.arte.tv

There are 4 campaigns to be managed, which will promote the programmes:

— in English, on www.arte.tv/en to an English-speaking audience living anywhere in Europe (excluding France and Germany),

— in Spanish, on www.arte.tv/es to a Spanish-speaking audience living in Spain,

— in Polish, on www.arte.tv/pl to a Polish-speaking audience living in Poland, and

— in Italian, on www.arte.tv/it to an Italian-speaking audience living in Italy.

The global annual media purchasing budget (exclusively Dark Post) is about 300 000 EUR. This is divided equally between each of the site’s language versions and is spread throughout the year, representing on average about 6 000 GBP per month per language version.

The tasks of the chosen contractor will be:

1) To create advertisements (Dark Post) based on materials provided by ARTE (visuals, texts, tagged redirection URLs);

2) To optimise the advertising targeting depending on the click rate;

3) To analyse the effectiveness of the advertisements based on the number of videos viewed on arte.tv that are generated by the campaigns (eStat data source, automated reporting provided by ARTE);

4) To adjust the budget at all times to the most effective advertisements in each campaign.

The performance constraints are as follows:

— bidders must be Facebook Marketing Partners,

— ARTE GEIE ensures the protection of users’ personal data and does not gather or use any personal data. ARTE will not integrate Facebook’s tracking solutions (in particular Pixel) into its digital property (site and applications),

— the effectiveness of the campaigns will be analysed by comparing the data obtained from the advertising console (budget, number of clicks) with the data obtained from the eStat audience measuring tool (number of videos viewed as a result of the campaigns),

— for the purposes of performance of the contract, the contractor will also be asked to make a dedicated account manager available to ARTE GEIE, who can be contacted by email and by telephone within a maximum of 30 minutes during business hours (CET — Paris).

The second phase of the tender procedure will include a testing phase (POC), which will be used as the basis of the financial comparison of the bids.

The testing phase will last 15 days, during which each bidder will have a budget of 2 000 EUR to maximise the number of videos viewed on the ARTE site from 3 campaigns: 4 advertisements (Dark Post) in Poland, 4 advertisements in Italy and 4 advertisements in Spain.

Provisionally, this testing phase will take place in April or May 2020.

Durée de l'accord: 12 mois
Description des renouvellements:

The contract may be renewed 3 times for a period of 1 year, by express decisions on the part of ARTE GEIE.

Nom du projet ou programme financé par l’UE: Europe Creative
Lieu d'exécution
Site principal ou lieu d'exécution: ARTE GEIE, 4 quai du Chanoine Winterer, F-67080 Strasbourg Cedex.

Informations juridiques, économiques, financières et techniques
Conditions de participation
Habilitation à exercer l'activité professionnelle:

1) The completed European Single Procurement Document (ESPD), which can be accessed via the following link: https://uea.publicprocurement.be/

The XML file attached to the tender documents must be uploaded on this service.

Select ‘I am an economic operator’ and ‘Import an ESPD (request or response)’, then upload the XML file attached to the tender documents.

The completed ESPD must be attached to the application documents in XML and PDF format.

Or (in the event that the bidder does not use the EPSD):

(a) a letter of application (the form made available by ARTE GEIE may be used, please note that this document is only available in French and German);

(b) a declaration by the bidder (the form made available by ARTE GEIE may be used, please note that this document is only available in French and German).

2) An extract from the commercial and companies registry;

3) If the candidate is in receivership, a copy of the judgment or judgments to that effect.

Situation économique et financière:

1) Certificate of insurance covering the candidate’s civil professional liability;

2) A list of the company's average workforce within the past 3 years;

3) Turnovers excluding VAT for the last 3 years. The candidate specifies the part of the turnover (in %) which is related to the services of the future contract.

Capacité technique et professionnelle:

The list of the candidate’s main references (maximum 5 references), which are comparable to those subject to this present tender, still in progress or not older than 3 years.

These references must demonstrate the candidate's experience in the services covered by the procedure.

This list of references will contain in particular:

(a) the name of the customer (with the field of activity, name, telephone number and email address of a main contact person);

(b) the type of service;

The candidate will complete the reference presentation document provided on ARTE GEIE buyer profile (see Article I.3).

Procédure
Base juridique: 32014L0024
Nombre de candidats envisagé: 5
Critères objectifs de sélection du nombre limité de candidats: Technical, professional and financial abilities.
Heure limite de réception des offres: 12:00
Langues dans lesquelles les offres ou les demandes de participation peuvent être présentées: allemand 🗣️
français 🗣️

+ 1 de plus

anglais 🗣️

Pouvoir adjudicateur
Identité
Autre type de pouvoir adjudicateur: European Economic Interest Grouping
Contact
Point de contact: Secteur Appels d'offres — Bereich Ausschreibungen
Adresse Internet: www.arte.tv 🌏
Adresse du profil d'acheteur: https://www.arte.tv/sites/corporate/appels-doffres/ 🌏
URL des documents: https://www.arte.tv/sites/corporate/appels-doffres/ 🌏

Référence
Informations complémentaires
Calendrier prévisionnel de publication des prochains avis: 2024.

Applications must be delivered electronically using ARTE GEIE’s purchasing profile: https:// www.arte.tv/sites/corporate/appels-doffres/

In order to ensure proper use of the electronic platform, candidates are invited to check that they possess the requisite techniques upon reading the tender documents and well in advance of the deadline for the delivery of applications. Use of the latest versions of the Mozilla Firefox or Google Chrome browsers and of a recent version of Java, is recommended.

In the event of technical difficulties when using the platform, candidates can contact the following number: +33492909327.

Date of receipt of the applications:

Any file whose upload completes after the deadline (time and date) set out above will be regarded as irregular.

Only the date of receipt of the application by the platform is taken into account and under no circumstances the date of dispatch by the candidate. It is therefore recommended that the candidate anticipate sending its electronic application. Any file that is completed after the deadline set above will be considered irregular.

Successive deposit of applications by a same bidder:

If several applications are successively submitted by the same candidate, only the last application received by ARTE within the time limit set for the submission of applications shall be opened. If a document is forgotten, candidates are invited to submit a new application by attaching all the documents in their application. In this case, when the candidate notices, after having filed its first envelope, that the documents are incomplete or that it wishes to replace them in part, all documents must be resubmitted (and not the only elements it wishes to add or replace).

Documents format:

Candidates are asked to use the formats .docx, .xlsx and .pdf and not to use certain formats or tools such as in particular .exe, such as macros.

It is not authorised to send documents using physical electronic media, with the exception of backup copies, which may be sent in the manner outlined in the order of 14.12.2009 relating to the dematerialisation of public procurement procedures.

Backup copy:

The backup copy may be sent on a physical electronic medium (USB stick).

This copy shall be sent in a sealed envelope to the address appearing above, within the deadline for the receipt of bids and must include the following indications:

— ‘ Backup copy’,

— the name of the tender procedure,

— the name and company name of the candidate.

Informations complémentaires
Organe de révision
Nom: Tribunal de Grande Instance
Adresse postale: Rue Général Fabvier
Commune postale: Nancy
Code postal: 54035
Pays: France 🇫🇷
Téléphone: +33 383908500 📞
Fax: +33 383274984 📠
Informations sur les délais d'introduction des recours:

Reviews may be lodged on the basis:

— of Article 2 of the Order No 2009-515 (7.5.2009), relating to appeal procedures applicable to public procurement contracts, before the conclusion of the contract (urgent pre-contractual application), or

— of Article 11 of that order (urgent contractual application), no later than the 31

Service auprès duquel des informations sur la procédure de recours peuvent être obtenues
Identique à : Organe de révision
Source: OJS 2020/S 008-014138 (2020-01-09)

Informations complémentaires (2020-01-29)
Objet
Champ d'application du marché
Brève description:

ARTE, a Franc-German cultural channel, offers a selection of its content subtitled in 4 new languages (English, Spanish, Polish and Italian), exclusively on its website. In this tender procedure, ARTE GEIE is seeking a solution to manage and optimise its Facebook web marketing campaigns to promote this offer of subtitled programmes. ARTE’s objective is to increase its European audience, and specifically in the context of this tender procedure, to maximise the number of videos viewed on the ARTE website (www.arte.tv) in their four language versions. The key performance indicator (KPI) is the cost per video (programme) viewed on the website www.arte.tv.

Métadonnées de l'avis
Type de document: Informations complémentaires

Pouvoir adjudicateur
Identité
Commune postale: Strasbourg

Référence
Dates
Date d'envoi: 2020-01-29 📅
Date de publication: 2020-02-03 📅
Identifiants
Numéro d'avis: 2020/S 023-051878
Se réfère à l'avis: 2020/S 008-014138
Numéro JO-S: 23

Objet
Champ d'application du marché
Brève description:

ARTE’s objective is to increase its European audience, and specifically in the context of this tender procedure, to maximise the number of videos viewed on the ARTE website (www.arte.tv) in their four language versions.

The key performance indicator (KPI) is the cost per video (programme) viewed on the website www.arte.tv.

Source: OJS 2020/S 023-051878 (2020-01-29)

Avis d'attribution de marché (2020-08-20)
Objet
Champ d'application du marché
Brève description:

ARTE, a Franc-German cultural channel, offers a selection of its content subtitled in four new languages (English,Spanish, Polish and Italian), exclusively on its website. In this tender procedure, ARTE GEIE was seeking a solution to manage and optimise its Facebook web marketing campaigns to promote this offer of subtitled programmes. ARTE’s objective was to increase its European audience and specifically in the context of this tender procedure, to maximise the number of videos viewed on the ARTE website (www.arte.tv) in their four language versions. The key performance indicator (KPI) is the cost per video (programme) viewed on the website www.arte.tv

Valeur totale du marché: 300 000 EUR 💰
Métadonnées de l'avis
Type de document: Avis d'attribution de marché

Procédure
Type de soumission: Sans objet

Référence
Dates
Date d'envoi: 2020-08-20 📅
Date de publication: 2020-08-25 📅
Identifiants
Numéro d'avis: 2020/S 164-399123
Numéro JO-S: 164

Objet
Champ d'application du marché
Brève description:

ARTE, a Franc-German cultural channel, offers a selection of its content subtitled in four new languages (English,Spanish, Polish and Italian), exclusively on its website.

In this tender procedure, ARTE GEIE was seeking a solution to manage and optimise its Facebook web marketing campaigns to promote this offer of subtitled programmes.

ARTE’s objective was to increase its European audience and specifically in the context of this tender procedure, to maximise the number of videos viewed on the ARTE website (www.arte.tv) in their four language versions.

There are four campaigns to be managed, which will promote the programmes:

— in English, on www.arte.tv/en to an English-speaking audience living anywhere in Europe (excluding France and Germany);

— in Spanish, on www.arte.tv/es to a Spanish-speaking audience living in Spain;

— in Polish, on www.arte.tv/pl to a Polish-speaking audience living in Poland; and

The global annual media purchasing budget (exclusively Dark Post) is about EUR 300 000. This is divided equally between each of the site’s language versions and is spread throughout the year, representing on average about GBP 6 000 per month per language version.

1) to create advertisements (Dark Post) based on materials provided by ARTE (visuals, texts, tagged redirection URLs);

2) to optimise the advertising targeting depending on the click rate;

3) to analyse the effectiveness of the advertisements based on the number of videos viewed on arte.tv that are generated by the campaigns (eStat data source, automated reporting provided by ARTE);

4) to adjust the budget at all times to the most effective advertisements in each campaign.

Nom du projet ou programme financé par l’UE: Europe Creative.

Procédure
Critères d'attribution
Critère de qualité (nom): Technical value
Critère de qualité (pondération): 40
Critère de coût (nom): Financial value
Critère de coût (pondération): 60

Attribution du marché
Date de conclusion du contrat: 2020-08-05 📅
Nom: SPIN Interactive
Commune postale: Paris
Pays: France 🇫🇷
Paris 🏙️
Valeur totale du marché: 1 200 000 EUR 💰
Informations sur les appels d'offres
Nombre d'offres reçues: 4

Informations complémentaires
Organe de révision
Nom: Tribunal Judiciaire
Informations sur les délais d'introduction des recours:

Appeals may be lodged on the basis of Article 11 of French Order No 2009-515 of 7 May 2009 on Appeals lodged under public procurement procedures, no later than 31 days after publication of the present contract notice.

Source: OJS 2020/S 164-399123 (2020-08-20)

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