ARTE, a Franc-German cultural channel, offers a selection of its content subtitled in 4 new languages (English, Spanish, Polish and Italian), exclusively on its website.
In this tender procedure, ARTE GEIE is seeking a solution to manage and optimise its Facebook web marketing campaigns to promote this offer of subtitled programmes.
ARTE’s objective is to increase its European audience and specifically in the context of this tender procedure, to maximise the number of videos viewed on the ARTE website (www.arte.tv) in their 4 language versions.
The key performance indicator (KPI) is the cost per video (programme) viewed on the website www.arte.tv
Date limite
Le délai de réception des offres était de 2020-03-02.
L'appel d'offres a été publié le 2020-01-09.
Fournisseurs
Les fournisseurs suivants sont mentionnés dans les décisions d'attribution ou dans d'autres documents relatifs aux marchés publics :
Objet Champ d'application du marché
Titre:
“Managed Service (Optimisation and Associated Services) for ARTE’s Advertising Investments on Facebook in Europe, excluding France and Germany
20014000”
Produits/services: Services de publicité📦
Brève description:
“ARTE, a Franc-German cultural channel, offers a selection of its content subtitled in 4 new languages (English, Spanish, Polish and Italian), exclusively on...”
Brève description
ARTE, a Franc-German cultural channel, offers a selection of its content subtitled in 4 new languages (English, Spanish, Polish and Italian), exclusively on its website.
In this tender procedure, ARTE GEIE is seeking a solution to manage and optimise its Facebook web marketing campaigns to promote this offer of subtitled programmes.
ARTE’s objective is to increase its European audience and specifically in the context of this tender procedure, to maximise the number of videos viewed on the ARTE website (www.arte.tv) in their 4 language versions.
The key performance indicator (KPI) is the cost per video (programme) viewed on the website www.arte.tv
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Lieu d'exécution: Bas-Rhin🏙️
Site principal ou lieu d'exécution: ARTE GEIE, 4 quai du Chanoine Winterer, F-67080 Strasbourg Cedex.
Description du marché:
“There are 4 campaigns to be managed, which will promote the programmes:
— in English, on www.arte.tv/en to an English-speaking audience living anywhere in...”
Description du marché
There are 4 campaigns to be managed, which will promote the programmes:
— in English, on www.arte.tv/en to an English-speaking audience living anywhere in Europe (excluding France and Germany),
— in Spanish, on www.arte.tv/es to a Spanish-speaking audience living in Spain,
— in Polish, on www.arte.tv/pl to a Polish-speaking audience living in Poland, and
— in Italian, on www.arte.tv/it to an Italian-speaking audience living in Italy.
The global annual media purchasing budget (exclusively Dark Post) is about 300 000 EUR. This is divided equally between each of the site’s language versions and is spread throughout the year, representing on average about 6 000 GBP per month per language version.
The tasks of the chosen contractor will be:
1) To create advertisements (Dark Post) based on materials provided by ARTE (visuals, texts, tagged redirection URLs);
2) To optimise the advertising targeting depending on the click rate;
3) To analyse the effectiveness of the advertisements based on the number of videos viewed on arte.tv that are generated by the campaigns (eStat data source, automated reporting provided by ARTE);
4) To adjust the budget at all times to the most effective advertisements in each campaign.
The performance constraints are as follows:
— bidders must be Facebook Marketing Partners,
— ARTE GEIE ensures the protection of users’ personal data and does not gather or use any personal data. ARTE will not integrate Facebook’s tracking solutions (in particular Pixel) into its digital property (site and applications),
— the effectiveness of the campaigns will be analysed by comparing the data obtained from the advertising console (budget, number of clicks) with the data obtained from the eStat audience measuring tool (number of videos viewed as a result of the campaigns),
— for the purposes of performance of the contract, the contractor will also be asked to make a dedicated account manager available to ARTE GEIE, who can be contacted by email and by telephone within a maximum of 30 minutes during business hours (CET — Paris).
The second phase of the tender procedure will include a testing phase (POC), which will be used as the basis of the financial comparison of the bids.
The testing phase will last 15 days, during which each bidder will have a budget of 2 000 EUR to maximise the number of videos viewed on the ARTE site from 3 campaigns: 4 advertisements (Dark Post) in Poland, 4 advertisements in Italy and 4 advertisements in Spain.
Provisionally, this testing phase will take place in April or May 2020.
Afficher plus Critères d'attribution
Le prix n'est pas le seul critère d'attribution et tous les critères ne sont énoncés que dans les documents de passation de marchés
Durée du contrat, de l'accord-cadre ou du système d'acquisition dynamique
Le délai ci-dessous est exprimé en nombre de mois.
Description
Durée de l'accord: 12
Durée du contrat, de l'accord-cadre ou du système d'acquisition dynamique
Ce contrat est susceptible d'être renouvelé ✅ Description
Description des renouvellements:
“The contract may be renewed 3 times for a period of 1 year, by express decisions on the part of ARTE GEIE.” Informations sur les limites du nombre de candidats à inviter
Nombre de candidats envisagé: 5
Critères objectifs de sélection du nombre limité de candidats: Technical, professional and financial abilities.
Informations sur les variantes
Les variantes sont acceptées ✅ Champ d'application du marché
Informations sur les fonds de l'Union européenne: Europe Creative
Informations juridiques, économiques, financières et techniques Conditions de participation
Liste et brève description des conditions:
“1) The completed European Single Procurement Document (ESPD), which can be accessed via the following link: https://uea.publicprocurement.be/
The XML file...”
Liste et brève description des conditions
1) The completed European Single Procurement Document (ESPD), which can be accessed via the following link: https://uea.publicprocurement.be/
The XML file attached to the tender documents must be uploaded on this service.
Select ‘I am an economic operator’ and ‘Import an ESPD (request or response)’, then upload the XML file attached to the tender documents.
The completed ESPD must be attached to the application documents in XML and PDF format.
Or (in the event that the bidder does not use the EPSD):
(a) a letter of application (the form made available by ARTE GEIE may be used, please note that this document is only available in French and German);
(b) a declaration by the bidder (the form made available by ARTE GEIE may be used, please note that this document is only available in French and German).
2) An extract from the commercial and companies registry;
3) If the candidate is in receivership, a copy of the judgment or judgments to that effect.
Afficher plus Situation économique et financière
Liste et brève description des critères de sélection:
“1) Certificate of insurance covering the candidate’s civil professional liability;
2) A list of the company's average workforce within the past 3 years;
3)...”
Liste et brève description des critères de sélection
1) Certificate of insurance covering the candidate’s civil professional liability;
2) A list of the company's average workforce within the past 3 years;
3) Turnovers excluding VAT for the last 3 years. The candidate specifies the part of the turnover (in %) which is related to the services of the future contract.
Afficher plus Capacité technique et professionnelle
Liste et brève description des critères de sélection:
“The list of the candidate’s main references (maximum 5 references), which are comparable to those subject to this present tender, still in progress or not...”
Liste et brève description des critères de sélection
The list of the candidate’s main references (maximum 5 references), which are comparable to those subject to this present tender, still in progress or not older than 3 years.
These references must demonstrate the candidate's experience in the services covered by the procedure.
This list of references will contain in particular:
(a) the name of the customer (with the field of activity, name, telephone number and email address of a main contact person);
(b) the type of service;
(c) the period of realization of the reference (in progress or less than 3 years old).
The candidate will complete the reference presentation document provided on ARTE GEIE buyer profile (see Article I.3).
Procédure Type de procédure
Procédure concurrentielle avec négociation
Informations sur un accord-cadre ou un système d'acquisition dynamique
Accord-cadre avec un seul opérateur
Informations sur la réduction du nombre de solutions ou d'offres au cours de la négociation ou du dialogue
Recours à une procédure par étapes pour réduire progressivement le nombre de solutions à discuter ou d'offres à négocier
Informations sur les négociations
Le pouvoir adjudicateur se réserve le droit d'attribuer le marché sur la base des offres initiales sans mener de négociations
Informations administratives
Délai de réception des offres ou des demandes de participation: 2020-03-02
12:00 📅
Langues dans lesquelles les offres ou les demandes de participation peuvent être présentées: allemand 🗣️
Langues dans lesquelles les offres ou les demandes de participation peuvent être présentées: français 🗣️
Langues dans lesquelles les offres ou les demandes de participation peuvent être présentées: anglais 🗣️
Informations complémentaires Informations sur la récurrence
Il s'agit d'un marché récurrent ✅
Délai estimé pour la publication d'autres avis: 2024.
Informations complémentaires
“Applications must be delivered electronically using ARTE GEIE’s purchasing profile: https:// www.arte.tv/sites/corporate/appels-doffres/
In order to ensure...”
Applications must be delivered electronically using ARTE GEIE’s purchasing profile: https:// www.arte.tv/sites/corporate/appels-doffres/
In order to ensure proper use of the electronic platform, candidates are invited to check that they possess the requisite techniques upon reading the tender documents and well in advance of the deadline for the delivery of applications. Use of the latest versions of the Mozilla Firefox or Google Chrome browsers and of a recent version of Java, is recommended.
In the event of technical difficulties when using the platform, candidates can contact the following number: +33492909327.
Date of receipt of the applications:
Any file whose upload completes after the deadline (time and date) set out above will be regarded as irregular.
Only the date of receipt of the application by the platform is taken into account and under no circumstances the date of dispatch by the candidate. It is therefore recommended that the candidate anticipate sending its electronic application. Any file that is completed after the deadline set above will be considered irregular.
Successive deposit of applications by a same bidder:
If several applications are successively submitted by the same candidate, only the last application received by ARTE within the time limit set for the submission of applications shall be opened. If a document is forgotten, candidates are invited to submit a new application by attaching all the documents in their application. In this case, when the candidate notices, after having filed its first envelope, that the documents are incomplete or that it wishes to replace them in part, all documents must be resubmitted (and not the only elements it wishes to add or replace).
Documents format:
Candidates are asked to use the formats .docx, .xlsx and .pdf and not to use certain formats or tools such as in particular .exe, such as macros.
It is not authorised to send documents using physical electronic media, with the exception of backup copies, which may be sent in the manner outlined in the order of 14.12.2009 relating to the dematerialisation of public procurement procedures.
Backup copy:
The backup copy may be sent on a physical electronic medium (USB stick).
This copy shall be sent in a sealed envelope to the address appearing above, within the deadline for the receipt of bids and must include the following indications:
— ‘ Backup copy’,
— the name of the tender procedure,
— the name and company name of the candidate.
Afficher plus Organe de révision
Nom: Tribunal de Grande Instance
Adresse postale: Rue Général Fabvier
Commune postale: Nancy
Code postal: 54035
Pays: France 🇫🇷
Téléphone: +33 383908500📞
Fax: +33 383274984 📠 Procédure d'examen
Informations précises sur le(s) délai(s) des procédures d'examen:
“Reviews may be lodged on the basis:
— of Article 2 of the Order No 2009-515 (7.5.2009), relating to appeal procedures applicable to public procurement...”
Informations précises sur le(s) délai(s) des procédures d'examen
Reviews may be lodged on the basis:
— of Article 2 of the Order No 2009-515 (7.5.2009), relating to appeal procedures applicable to public procurement contracts, before the conclusion of the contract (urgent pre-contractual application), or
— of Article 11 of that order (urgent contractual application), no later than the 31 day following publication of the notice of award of the contract, or, in the absence of publication of such a notice, until the expiry of 6 months period counting from the day after the date of notification of the contract.
Afficher plus Service auprès duquel des informations sur la procédure de recours peuvent être obtenues
Nom: Tribunal de Grande Instance
Adresse postale: Rue Général Fabvier
Commune postale: Nancy
Code postal: 54035
Pays: France 🇫🇷
Téléphone: +33 383908500📞
Fax: +33 383274984 📠
Source: OJS 2020/S 008-014138 (2020-01-09)
Informations complémentaires (2020-01-29) Pouvoir adjudicateur Nom et adresse
Commune postale: Strasbourg
Objet Champ d'application du marché
Titre:
“Managed Service (Optimisation and Associated Services) for ARTE’s Advertising Investments on Facebook in Europe, Excluding France and Germany
20014000”
Brève description:
“ARTE, a Franc-German cultural channel, offers a selection of its content subtitled in 4 new languages (English, Spanish, Polish and Italian), exclusively on...”
Brève description
ARTE, a Franc-German cultural channel, offers a selection of its content subtitled in 4 new languages (English, Spanish, Polish and Italian), exclusively on its website.
In this tender procedure, ARTE GEIE is seeking a solution to manage and optimise its Facebook web marketing campaigns to promote this offer of subtitled programmes.
ARTE’s objective is to increase its European audience, and specifically in the context of this tender procedure, to maximise the number of videos viewed on the ARTE website (www.arte.tv) in their four language versions.
The key performance indicator (KPI) is the cost per video (programme) viewed on the website www.arte.tv.
Informations complémentaires Référence de l'avis original
Numéro de l'avis au JO S: 2020/S 008-014138
Changements Texte à corriger dans l'avis original
Numéro de section: II.2.4)
Emplacement du texte à modifier: Description of the procurement:
Ancienne valeur
Texte: — bidders must be Facebook marketing partners
Nouvelle valeur
Texte:
“— bidders must be Facebook marketing partners or must prove that they have sound expertise in the management of Facebook campaigns”
Source: OJS 2020/S 023-051878 (2020-01-29)
Avis d'attribution de marché (2020-08-20) Objet Champ d'application du marché
Brève description:
“ARTE, a Franc-German cultural channel, offers a selection of its content subtitled in four new languages (English,Spanish, Polish and Italian), exclusively...”
Brève description
ARTE, a Franc-German cultural channel, offers a selection of its content subtitled in four new languages (English,Spanish, Polish and Italian), exclusively on its website.
In this tender procedure, ARTE GEIE was seeking a solution to manage and optimise its Facebook web marketing campaigns to promote this offer of subtitled programmes.
ARTE’s objective was to increase its European audience and specifically in the context of this tender procedure, to maximise the number of videos viewed on the ARTE website (www.arte.tv) in their four language versions.
The key performance indicator (KPI) is the cost per video (programme) viewed on the website www.arte.tv
Afficher plus
Valeur totale du marché (hors TVA): EUR 300 000 💰
Description
Description du marché:
“There are four campaigns to be managed, which will promote the programmes:
— in English, on www.arte.tv/en to an English-speaking audience living anywhere...”
Description du marché
There are four campaigns to be managed, which will promote the programmes:
— in English, on www.arte.tv/en to an English-speaking audience living anywhere in Europe (excluding France and Germany);
— in Spanish, on www.arte.tv/es to a Spanish-speaking audience living in Spain;
— in Polish, on www.arte.tv/pl to a Polish-speaking audience living in Poland; and
— in Italian, on www.arte.tv/it to an Italian-speaking audience living in Italy.
The global annual media purchasing budget (exclusively Dark Post) is about EUR 300 000. This is divided equally between each of the site’s language versions and is spread throughout the year, representing on average about GBP 6 000 per month per language version.
The tasks of the chosen contractor will be:
1) to create advertisements (Dark Post) based on materials provided by ARTE (visuals, texts, tagged redirection URLs);
2) to optimise the advertising targeting depending on the click rate;
3) to analyse the effectiveness of the advertisements based on the number of videos viewed on arte.tv that are generated by the campaigns (eStat data source, automated reporting provided by ARTE);
4) to adjust the budget at all times to the most effective advertisements in each campaign.
Afficher plus Critères d'attribution
Critère de qualité (nom): Technical value
Critère de qualité (pondération): 40
Critère de coût (nom): Financial value
Critère de coût (pondération): 60
Champ d'application du marché
Informations sur les fonds de l'Union européenne: Europe Creative.
Procédure Informations sur l'accord-cadre
La passation de marché implique l'établissement d'un accord-cadre
Informations administratives
Publication précédente concernant cette procédure: 2020/S 008-014138
Attribution du marché
1️⃣
Numéro de contrat: 1
Titre:
“Managed Service (Optimisation and Associated Services) for ARTE’s Advertising Investments on Facebook in Europe, excluding France and Germany”
Date de conclusion du contrat: 2020-08-05 📅
Informations sur les appels d'offres
Nombre d'offres reçues: 4
Nombre d'offres reçues par voie électronique: 4
Nom et adresse du contractant
Nom: SPIN Interactive
Commune postale: Paris
Pays: France 🇫🇷
Région: Paris🏙️
Le contractant est une PME ✅ Information sur la valeur du contrat/lot (hors TVA)
Valeur totale du contrat/lot: EUR 1 200 000 💰
Informations complémentaires Organe de révision
Nom: Tribunal Judiciaire
Procédure d'examen
Informations précises sur le(s) délai(s) des procédures d'examen:
“Appeals may be lodged on the basis of Article 11 of French Order No 2009-515 of 7 May 2009 on Appeals lodged under public procurement procedures, no later...”
Informations précises sur le(s) délai(s) des procédures d'examen
Appeals may be lodged on the basis of Article 11 of French Order No 2009-515 of 7 May 2009 on Appeals lodged under public procurement procedures, no later than 31 days after publication of the present contract notice.
Afficher plus Service auprès duquel des informations sur la procédure de recours peuvent être obtenues
Nom: Tribunal Judiciaire
Source: OJS 2020/S 164-399123 (2020-08-20)