The campaign's strategy is to quickly promote and implement a communication and promotion scheme for Cheeses from European and French agriculture in order to better position them in the target market against other import cheeses (Argentina, Uruguay, USA.)
The programme aims to raise awareness, knowledge and accessibility of EU cheeses by:
• educating the targets to the use of cheese in-line with local consumption habits but also in-line with major international trends promoting the role of European gastronomic culture and therefore the products used to emulate them;
• promotional and communication actions that will enable targets to be made aware of the use/use of cheese;
• finally, to increase the volumes of European cheese exports.
The proposed strategy aims to rapidly increase European cheese consumption in target markets by developing events, point-of-sale information activities and information actions.
Date limite
Le délai de réception des offres était de 2021-02-16.
L'appel d'offres a été publié le 2020-12-22.
Avis de marché (2020-12-22) Objet Champ d'application du marché
Titre: Services de promotion
Brève description:
“The campaign's strategy is to quickly promote and implement a communication and promotion scheme for Cheeses from European and French agriculture in order...”
Brève description
The campaign's strategy is to quickly promote and implement a communication and promotion scheme for Cheeses from European and French agriculture in order to better position them in the target market against other import cheeses (Argentina, Uruguay, USA.)
Afficher plus Métadonnées de l'avis
Langue originale: anglais 🗣️
Type de document: Avis de marché
Nature du marché: Services
Réglementation: Union européenne, avec participation des pays de l'AMP
Vocabulaire commun pour les marchés publics (CPV)
Code: Services de promotion📦 Lieu d'exécution
Région NUTS: br 🏙️
Procédure
Type de procédure: Procédure ouverte
Type de soumission: Soumission pour tous les lots
Critères d'attribution
Offre la plus économique