Design and Implementation of a Collective Information Provision and Promotion Measure in Favor of European Butter in the United States of America 2022-2024

CNIEL

Campaign will follow previous Butter program in the USA 2019-2021. It will have to deliver new avenues of promotion and communication based on the results of the previous triennial.Campaign will aim to
1) Position butter, especially French butter, as a gourmet product, an indulgence ;
)Improve the level of knowledge about butter and its merits among targets: Premium consumers (m/f, 25-65, 75k++) home cooks, foodies but also chefs/pastry chefs who influence both their peers and inspire new consumers;
3) Strengthen the use of butter (its image, eating occasions, multiple uses, cooking and baking properties) while integrating butter into local culinary habits;
4) Show European butter as an authentic product (vs imitations and vegetable fats), and emphasize the specifics of butter in terms of authenticity, quality, flavor and taste, tradition;
5) Support all European butter markets in the target country to position them against other imported butters (NZ, AUS, MEX) and plant based. Support EU Ag.

Date limite

Le délai de réception des offres était de 2021-02-16. L'appel d'offres a été publié le 2020-12-22.

Qui ?

• CNIEL

Qu'est-ce que c'est ?

• Services de marketing › Services de promotion

Où ?

• France

Historique des marchés publics

Date	Document
2020-12-22	Avis de marché

Avis de marché (2020-12-22)
Objet
Champ d'application du marché
Titre: Services de promotion
Brève description:

Campaign will follow previous Butter program in the USA 2019-2021. It will have to deliver new avenues of promotion and communication based on the results of the previous triennial.Campaign will aim to 1) Position butter, especially French butter, as a gourmet product, an indulgence ; )Improve the level of knowledge about butter and its merits among targets: Premium consumers (m/f, 25-65, 75k++) home cooks, foodies but also chefs/pastry chefs who influence both their peers and inspire new consumers; 3) Strengthen the use of butter (its image, eating occasions, multiple uses, cooking and baking properties) while integrating butter into local culinary habits; 4) Show European butter as an authentic product (vs imitations and vegetable fats), and emphasize the specifics of butter in terms of authenticity, quality, flavor and taste, tradition; 5) Support all European butter markets in the target country to position them against other imported butters (NZ, AUS, MEX) and plant based. Support EU Ag.

Métadonnées de l'avis
Langue originale: anglais 🗣️
Type de document: Avis de marché
Nature du marché: Services
Réglementation: Union européenne, avec participation des pays de l'AMP
Vocabulaire commun pour les marchés publics (CPV)
Code: Services de promotion 📦
Lieu d'exécution
Région NUTS: us 🏙️

Procédure
Type de procédure: Procédure ouverte
Type de soumission: Soumission pour tous les lots
Critères d'attribution
Offre la plus économique

Pouvoir adjudicateur
Identité
Pays: France 🇫🇷
Type de pouvoir adjudicateur: Organisme de droit public
Nom du pouvoir adjudicateur: Cniel
Adresse postale: 42 rue de Chateaudun
Code postal: 75009
Commune postale: Paris
Contact
Adresse Internet: http://www.filiere-laitiere.fr/en/les-organisations/cniel 🌏
Courrier électronique: cduque@cniel.com 📧
Téléphone: +1 6466450220 📞
URL des documents: http://www.filiere-laitiere.fr/en/appels-doffres 🌏

Référence
Dates
Date d'envoi: 2020-12-22 📅
Date limite de soumission: 2021-02-16 📅
Date de publication: 2020-12-24 📅
Identifiants
Numéro d'avis: 2020/S 251-630930
Numéro JO-S: 251

Objet
Champ d'application du marché
Brève description:

1) Position butter, especially French butter, as a gourmet product, an indulgence ;

)Improve the level of knowledge about butter and its merits among targets: Premium consumers (m/f, 25-65, 75k++) home cooks, foodies but also chefs/pastry chefs who influence both their peers and inspire new consumers;

3) Strengthen the use of butter (its image, eating occasions, multiple uses, cooking and baking properties) while integrating butter into local culinary habits;

4) Show European butter as an authentic product (vs imitations and vegetable fats), and emphasize the specifics of butter in terms of authenticity, quality, flavor and taste, tradition;

5) Support all European butter markets in the target country to position them against other imported butters (NZ, AUS, MEX) and plant based. Support EU Ag.

Valeur totale estimée: 1 620 000 EUR 💰
Brève description:

The tender must be written in English or French and will contain a technical and financial outline consisting of a proposal based on the elements described in the brief.

— For each activity, the tenderer will propose:

• the organization of each activity (objectives, messages to be communicated, activity logistics, material produced, budget);

• a precise schedule for each activity;

• key performance indicators (KPI) by target which will serve as the basis for any evaluation;

• a result estimate for all the activities of the program;

— a proposed secondary message that completes the main European message;

— the tenderer's budget offer including:

• a precise budget for the year of the program by activity;

• a summarized budget.

Valeur estimée hors TVA: 1 620 000 EUR 💰
Durée de l'accord: 36 mois
Nom du projet ou programme financé par l’UE: Design and implementation of a collective information provision and promotion measure in favor of European Butter IN the United States of America 2022-2024
Lieu d'exécution
Site principal ou lieu d'exécution: USA.

Informations juridiques, économiques, financières et techniques
Conditions de participation
Habilitation à exercer l'activité professionnelle:

The applicant to which it is planned to award the contract must also provide:

— an official record of criminal convictions; if the preferred bidder is located abroad, that bidder must provide the relevant record or, in the last resort, an equivalent document issued by the relevant judicial or administrative authority of its country of origin or establishment, attesting that the bidder is not excluded from tender procedures;

— the documents provided for in Articles D. 8222-5 or D. 8222-7 and D. 8222-8 or D. 8254-2 to D. 8254-5 of the French Labor Code, which must be provided every 6 months until the end of the performance of the contract;

— the attestations and certificates issued by the relevant administrations and organizations which prove that the bidder has complied with its tax and social security obligations. If the preferred bidder is established abroad, the bidder must provide a certificate issued by the administrations and bodies of its country of origin or establishment;

— form ATTRI1 (Deed of Commitment) dated and signed by the person who is legally empowered to make binding commitments on behalf of the bidder (for groupings, the contract agreement form must be a single document) that the CNIEL will duly complete and send.

In the event of the use of sub-contracting that is declared when the bid is submitted, the applicant must provide the CNIEL with a declaration that states:

— the nature of the services that are sub-contracted;

— the name of the person, the commercial name or the corporate name and the address of the proposed sub-contractor;

— the maximum amount of the monies to be paid to the sub-contractor;

— the payment conditions provided for in the draft sub-contracting agreement and, as applicable, any price variation terms;

— as applicable, the sub-contractor’s capacities on which the applicant has based its choice.

The applicant shall also provide the CNIEL with a declaration by the sub-contractor which states that the sub-contractor is not subject to a prohibition on bidding.

The notification of the contract to one of the bidders shall entail acceptance of the sub-contractor and approval of the payment conditions.

The preferred bidder shall provide these documents to the purchaser within the deadline that will be notified to it.

If these documents are not provided within the stipulated time-limit, the selected applicant’s bid will be rejected, and the applicant eliminated. The following applicant in the ranking of the bids will then be asked to provide these documents before the contract is awarded to it.

Situation économique et financière:

List and brief description of selection criteria:

— The extract from the accounts (tax filings) for the last three years and, if applicable, the turnover of the field of activity covered by the contract, covering the last three years available

Capacité technique et professionnelle:

List and brief description of selection criteria:

— list of similar services provided over the past 3 years. The candidate will indicate the amount, the date and the name of the public or private client while respecting any confidentiality obligations; In the event of an application in the form of a consortium, the candidate specifies the form of the consortium (joint or several, it being specified that only a joint and several consortium may be awarded the contract (cf. art. 10 below)), designates the representative of the consortium and produces the mandate empowering the agent to validly bind the group;

— a statement indicating the candidate's average annual workforce and the size of managerial staff for each of the past 3 years;

— a description of the material and human resources of the candidate justifying his ability to perform the services requested.

Procédure
Base juridique: 32014L0024
Heure limite de réception des offres: 12:00
Langues dans lesquelles les offres ou les demandes de participation peuvent être présentées: anglais 🗣️
français 🗣️
Période de validité de l'offre: 4 mois
Date d'ouverture des offres: 2021-02-17 📅
Heure d'ouverture des offres: 10:00
Critères d'attribution
Critère de qualité (nom): Understanding the project: relevance of the communication strategy based on the general and specific objectives, coherence of the programme strategy, target groups and key messages
Critère de qualité (pondération): 15
Critère de qualité (nom): Quality of the proposal/project angle, viewpoint
Definition of an innovative digital strategy and viral comm
Critère de qualité (pondération): 10
Critère de qualité (nom): Project organization and management structure
Suitable choice of activities with respect to objectives and programme strategy, adequate communication mix, synergy between the activities
Critère de coût (nom): Budget: Suitable allocation of budget in relation to the objectives and scope of the activities
Critère de coût (pondération): 20
Critère de coût (nom): Fees: Agency fee assessment

Pouvoir adjudicateur
Identité
Numéro d'enregistrement national: FR18300817954
Contact
Point de contact: Charles Duque
Adresse du profil d'acheteur: http://www.filiere-laitiere.fr/en/appels-doffres 🌏
URL des documents: http://www.filiere-laitiere.fr/en/appels-doffres 🌏

Informations complémentaires
Organe de révision
Nom: Tribunal Judiciaire
Adresse postale: Parvis du Tribunal de Paris, Paris Cedex 1
Commune postale: Paris
Code postal: 75859
Pays: France 🇫🇷
Téléphone: +33 144325151 📞
Adresse Internet: https://www.tribunal-de-paris.justice.fr/75 🌏
Source: OJS 2020/S 251-630930 (2020-12-22)

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