Design and Implementation of a Collective Information Provision and Promotion Measure in Favor of European Butter in the United States of America 2022-2024
Campaign will follow previous Butter program in the USA 2019-2021. It will have to deliver new avenues of promotion and communication based on the results of the previous triennial.Campaign will aim to
1) Position butter, especially French butter, as a gourmet product, an indulgence ;
)Improve the level of knowledge about butter and its merits among targets: Premium consumers (m/f, 25-65, 75k++) home cooks, foodies but also chefs/pastry chefs who influence both their peers and inspire new consumers;
3) Strengthen the use of butter (its image, eating occasions, multiple uses, cooking and baking properties) while integrating butter into local culinary habits;
4) Show European butter as an authentic product (vs imitations and vegetable fats), and emphasize the specifics of butter in terms of authenticity, quality, flavor and taste, tradition;
5) Support all European butter markets in the target country to position them against other imported butters (NZ, AUS, MEX) and plant based. Support EU Ag.
Date limite
Le délai de réception des offres était de 2021-02-16.
L'appel d'offres a été publié le 2020-12-22.
Objet Champ d'application du marché
Titre:
“Design and Implementation of a Collective Information Provision and Promotion Measure in Favor of European Butter in the United States of America 2022-2024”
Produits/services: Services de promotion📦
Brève description:
“Campaign will follow previous Butter program in the USA 2019-2021. It will have to deliver new avenues of promotion and communication based on the results...”
Brève description
Campaign will follow previous Butter program in the USA 2019-2021. It will have to deliver new avenues of promotion and communication based on the results of the previous triennial.Campaign will aim to
1) Position butter, especially French butter, as a gourmet product, an indulgence ;
)Improve the level of knowledge about butter and its merits among targets: Premium consumers (m/f, 25-65, 75k++) home cooks, foodies but also chefs/pastry chefs who influence both their peers and inspire new consumers;
3) Strengthen the use of butter (its image, eating occasions, multiple uses, cooking and baking properties) while integrating butter into local culinary habits;
4) Show European butter as an authentic product (vs imitations and vegetable fats), and emphasize the specifics of butter in terms of authenticity, quality, flavor and taste, tradition;
5) Support all European butter markets in the target country to position them against other imported butters (NZ, AUS, MEX) and plant based. Support EU Ag.
1️⃣
Lieu d'exécution: us 🏙️
Site principal ou lieu d'exécution: Usa.
Description du marché:
“The tender must be written in English or French and will contain a technical and financial outline consisting of a proposal based on the elements described...”
Description du marché
The tender must be written in English or French and will contain a technical and financial outline consisting of a proposal based on the elements described in the brief.
— For each activity, the tenderer will propose:
• the organization of each activity (objectives, messages to be communicated, activity logistics, material produced, budget);
• a precise schedule for each activity;
• key performance indicators (KPI) by target which will serve as the basis for any evaluation;
• a result estimate for all the activities of the program;
— a proposed secondary message that completes the main European message;
— the tenderer's budget offer including:
• a precise budget for the year of the program by activity;
• a summarized budget.
Afficher plus Critères d'attribution
Critère de qualité (nom):
“Understanding the project: relevance of the communication strategy based on the general and specific objectives, coherence of the programme strategy, target...”
Critère de qualité (nom)
Understanding the project: relevance of the communication strategy based on the general and specific objectives, coherence of the programme strategy, target groups and key messages
Afficher plus
Critère de qualité (pondération): 15
Critère de qualité (nom): Quality of the proposal/project angle, viewpoint
Critère de qualité (nom): Definition of an innovative digital strategy and viral comm
Critère de qualité (pondération): 10
Critère de qualité (nom): Project organization and management structure
Critère de qualité (nom):
“Suitable choice of activities with respect to objectives and programme strategy, adequate communication mix, synergy between the activities”
Critère de coût (nom):
“Budget: Suitable allocation of budget in relation to the objectives and scope of the activities”
Critère de coût (pondération): 20
Critère de coût (nom): Fees: Agency fee assessment
Champ d'application du marché
Valeur totale estimée hors TVA: EUR 1 620 000 💰
Durée du contrat, de l'accord-cadre ou du système d'acquisition dynamique
Le délai ci-dessous est exprimé en nombre de mois.
Description
Durée de l'accord: 36
Champ d'application du marché
Informations sur les fonds de l'Union européenne:
“Design and implementation of a collective information provision and promotion measure in favor of European Butter IN the United States of America 2022-2024”
Informations juridiques, économiques, financières et techniques Conditions de participation
Liste et brève description des conditions:
“The applicant to which it is planned to award the contract must also provide:
— an official record of criminal convictions; if the preferred bidder is...”
Liste et brève description des conditions
The applicant to which it is planned to award the contract must also provide:
— an official record of criminal convictions; if the preferred bidder is located abroad, that bidder must provide the relevant record or, in the last resort, an equivalent document issued by the relevant judicial or administrative authority of its country of origin or establishment, attesting that the bidder is not excluded from tender procedures;
— the documents provided for in Articles D. 8222-5 or D. 8222-7 and D. 8222-8 or D. 8254-2 to D. 8254-5 of the French Labor Code, which must be provided every 6 months until the end of the performance of the contract;
— the attestations and certificates issued by the relevant administrations and organizations which prove that the bidder has complied with its tax and social security obligations. If the preferred bidder is established abroad, the bidder must provide a certificate issued by the administrations and bodies of its country of origin or establishment;
— form ATTRI1 (Deed of Commitment) dated and signed by the person who is legally empowered to make binding commitments on behalf of the bidder (for groupings, the contract agreement form must be a single document) that the CNIEL will duly complete and send.
In the event of the use of sub-contracting that is declared when the bid is submitted, the applicant must provide the CNIEL with a declaration that states:
— the nature of the services that are sub-contracted;
— the name of the person, the commercial name or the corporate name and the address of the proposed sub-contractor;
— the maximum amount of the monies to be paid to the sub-contractor;
— the payment conditions provided for in the draft sub-contracting agreement and, as applicable, any price variation terms;
— as applicable, the sub-contractor’s capacities on which the applicant has based its choice.
The applicant shall also provide the CNIEL with a declaration by the sub-contractor which states that the sub-contractor is not subject to a prohibition on bidding.
The notification of the contract to one of the bidders shall entail acceptance of the sub-contractor and approval of the payment conditions.
The preferred bidder shall provide these documents to the purchaser within the deadline that will be notified to it.
If these documents are not provided within the stipulated time-limit, the selected applicant’s bid will be rejected, and the applicant eliminated. The following applicant in the ranking of the bids will then be asked to provide these documents before the contract is awarded to it.
Afficher plus Situation économique et financière
Liste et brève description des critères de sélection:
“List and brief description of selection criteria:
— the attestations and certificates issued by the relevant administrations and organizations which prove...”
Liste et brève description des critères de sélection
List and brief description of selection criteria:
— the attestations and certificates issued by the relevant administrations and organizations which prove that the bidder has complied with its tax and social security obligations. If the preferred bidder is established abroad, the bidder must provide a certificate issued by the administrations and bodies of its country of origin or establishment
— The extract from the accounts (tax filings) for the last three years and, if applicable, the turnover of the field of activity covered by the contract, covering the last three years available
Afficher plus Capacité technique et professionnelle
Liste et brève description des critères de sélection:
“List and brief description of selection criteria:
— list of similar services provided over the past 3 years. The candidate will indicate the amount, the...”
Liste et brève description des critères de sélection
List and brief description of selection criteria:
— list of similar services provided over the past 3 years. The candidate will indicate the amount, the date and the name of the public or private client while respecting any confidentiality obligations; In the event of an application in the form of a consortium, the candidate specifies the form of the consortium (joint or several, it being specified that only a joint and several consortium may be awarded the contract (cf. art. 10 below)), designates the representative of the consortium and produces the mandate empowering the agent to validly bind the group;
— a statement indicating the candidate's average annual workforce and the size of managerial staff for each of the past 3 years;
— a description of the material and human resources of the candidate justifying his ability to perform the services requested.
Afficher plus Informations sur le personnel chargé de l'exécution du contrat
Obligation d'indiquer les noms et les qualifications professionnelles du personnel affecté à l'exécution du contrat
Procédure Type de procédure
Procédure ouverte
Informations administratives
Délai de réception des offres ou des demandes de participation: 2021-02-16
12:00 📅
Langues dans lesquelles les offres ou les demandes de participation peuvent être présentées: anglais 🗣️
Langues dans lesquelles les offres ou les demandes de participation peuvent être présentées: français 🗣️
Le délai ci-dessous est exprimé en nombre de mois.
Délai minimum pendant lequel le soumissionnaire doit maintenir l'offre: 4
Conditions d'ouverture des offres: 2021-02-17
10:00 📅
Informations complémentaires Organe de révision
Nom: Tribunal Judiciaire
Adresse postale: Parvis du Tribunal de Paris, Paris Cedex 1
Commune postale: Paris
Code postal: 75859
Pays: France 🇫🇷
Téléphone: +33 144325151📞
URL: https://www.tribunal-de-paris.justice.fr/75🌏
Source: OJS 2020/S 251-630930 (2020-12-22)