The campaign's strategy is to quickly promote and implement a communication and promotion scheme for Cheeses from European and French agriculture in order to better position them in the target market against other import cheeses (Argentina, Uruguay, USA.)
The programme aims to raise awareness, knowledge and accessibility of EU cheeses by:
• educating the targets to the use of cheese in-line with local consumption habits but also in-line with major international trends promoting the role of European gastronomic culture and therefore the products used to emulate them;
• promotional and communication actions that will enable targets to be made aware of the use/use of cheese;
• finally, to increase the volumes of European cheese exports.
The proposed strategy aims to rapidly increase European cheese consumption in target markets by developing events, point-of-sale information activities and information actions.
Date limite
Le délai de réception des offres était de 2021-02-16.
L'appel d'offres a été publié le 2020-12-22.
Objet Champ d'application du marché
Titre:
“Design and Implementation of a Collective Information Provision and Promotion Measure in Favor of EU Cheeses in Brazil 2022-2024”
Produits/services: Services de promotion📦
Brève description:
“The campaign's strategy is to quickly promote and implement a communication and promotion scheme for Cheeses from European and French agriculture in order...”
Brève description
The campaign's strategy is to quickly promote and implement a communication and promotion scheme for Cheeses from European and French agriculture in order to better position them in the target market against other import cheeses (Argentina, Uruguay, USA.)
The programme aims to raise awareness, knowledge and accessibility of EU cheeses by:
• educating the targets to the use of cheese in-line with local consumption habits but also in-line with major international trends promoting the role of European gastronomic culture and therefore the products used to emulate them;
• promotional and communication actions that will enable targets to be made aware of the use/use of cheese;
• finally, to increase the volumes of European cheese exports.
The proposed strategy aims to rapidly increase European cheese consumption in target markets by developing events, point-of-sale information activities and information actions.
1️⃣
Lieu d'exécution: br 🏙️
Site principal ou lieu d'exécution: Brazil.
Description du marché:
“The bid must be written in French or English and contain a technical and financial memorandum made up of the following elements:
— the successful tenderer's...”
Description du marché
The bid must be written in French or English and contain a technical and financial memorandum made up of the following elements:
— the successful tenderer's technical file, comprising:
• a communication and promotional strategy, justifying its choices with figures and calibrated data whilst proposing precise objectives over the 3 years of the programme;
• details of the pointers for all the activities defined;
• the activities proposed will be based on strong messages to be communicated to the target audiences;
• time frame for the programme: the successful tenderer will propose a time frame over 3 years based on specific elements;
• professional PR strategy (written and Web press);
• education for the programme's priority target;
• a press and public relations strategy with the target press and influencers;
• a viral digital/SM strategy;
— for each activity, the tenderer shall propose:
• the organization of each Activity (objectives, messages to be communicated, action plan for logistics, materials produced, budget);
• a precise scheduling for each action;
• key performance indicators (KPIs) per target which will be used as the basis for any evaluation;
• an estimate of the result for all the programme's activities.
Afficher plus Critères d'attribution
Critère de qualité (nom):
“Understanding the project: relevance of the communication strategy based on the general and specific objectives, coherence of the programme strategy, target...”
Critère de qualité (nom)
Understanding the project: relevance of the communication strategy based on the general and specific objectives, coherence of the programme strategy, target groups and key messages
Afficher plus
Critère de qualité (pondération): 15
Critère de qualité (nom): Quality of the proposal/project angle, viewpoint
Critère de qualité (nom): Definition of an innovative digital strategy and viral comm
Critère de qualité (pondération): 10
Critère de qualité (nom): Project organization and management structure
Critère de qualité (nom):
“Suitable choice of activities with respect to objectives and programme strategy, adequate communication mix, synergy between the activities”
Critère de coût (nom):
“Budget: Suitable allocation of budget in relation to the objectives and scope of the activities”
Critère de coût (pondération): 20
Critère de coût (nom): Fees: Agency fee assessment
Champ d'application du marché
Valeur totale estimée hors TVA: EUR 1 620 000 💰
Durée du contrat, de l'accord-cadre ou du système d'acquisition dynamique
Le délai ci-dessous est exprimé en nombre de mois.
Description
Durée de l'accord: 36
Champ d'application du marché
Informations sur les fonds de l'Union européenne:
“Design and implementation of a collective information provision and promotion measure in favor of European Cheese in Brazil 2022-2024”
Informations juridiques, économiques, financières et techniques Conditions de participation
Liste et brève description des conditions:
“The applicant to which it is planned to award the contract must also provide:
— an official record of criminal convictions; if the preferred bidder is...”
Liste et brève description des conditions
The applicant to which it is planned to award the contract must also provide:
— an official record of criminal convictions; if the preferred bidder is located abroad, that bidder must provide the relevant record or, in the last resort, an equivalent document issued by the relevant judicial or administrative authority of its country of origin or establishment, attesting that the bidder is not excluded from tender procedures;
— the documents provided for in Articles D. 8222-5 or D. 8222-7 and D. 8222-8 or D. 8254-2 to D. 8254-5 of the French Labor Code, which must be provided every six months until the end of the performance of the contract;
— the attestations and certificates issued by the relevant administrations and organizations which prove that the bidder has complied with its tax and social security obligations. If the preferred bidder is abroad, the bidder must provide a certificate issued by the administrations and bodies of its country of origin or establishment;
— form ATTRI1 (Deed of Commitment) dated and signed by the person who is legally empowered to make binding commitments on behalf of the bidder (for groupings, the contract agreement form must be a single document) that the CNIEL will duly complete and send.
In the event of the use of sub-contracting that is declared when the bid is submitted, the applicant must provide the CNIEL with a declaration that states:
— the nature of the services that are sub-contracted;
— the name of the person, the commercial name or the corporate name and the address of the proposed sub-contractor;
— the maximum amount of the monies to be paid to the sub-contractor;
— the payment conditions provided for in the draft sub-contracting agreement and, as applicable, any price variation terms;
— as applicable, the sub-contractor’s capacities on which the applicant has based its choice.
The applicant shall also provide the CNIEL with a declaration by the sub-contractor which states that the sub-contractor is not subject to a prohibition on bidding.
The notification of the contract to one of the bidders shall entail acceptance of the sub-contractor and approval of the payment conditions.
The preferred bidder shall provide these documents to the purchaser within the deadline that will be notified to it.
If these documents are not provided within the stipulated time-limit, the selected applicant’s bid will be rejected, and the applicant eliminated. The following applicant in the ranking of the bids will then be asked to provide these documents before the contract is awarded to it.
Afficher plus Situation économique et financière
Liste et brève description des critères de sélection:
“List and brief description of selection criteria:
— the attestations and certificates issued by the relevant administrations and organizations which prove...”
Liste et brève description des critères de sélection
List and brief description of selection criteria:
— the attestations and certificates issued by the relevant administrations and organizations which prove that the bidder has complied with its tax and social security obligations. If the preferred bidder is established abroad, the bidder must provide a certificate issued by the administrations and bodies of its country of origin or establishment;
— the extract from the accounts (tax filings) for the last three years and, if applicable, the turnover of the field of activity covered by the contract, covering the last 3 years available
Afficher plus Capacité technique et professionnelle
Liste et brève description des critères de sélection:
“— List of similar services provided over the past 3 years. The candidate will indicate the amount, the date and the name of the public or private client...”
Liste et brève description des critères de sélection
— List of similar services provided over the past 3 years. The candidate will indicate the amount, the date and the name of the public or private client while respecting any confidentiality obligations; In the event of an application in the form of a consortium, the candidate specifies the form of the consortium (joint or several, it being specified that only a joint and several consortium may be awarded the contract (cf. art. 10 below)), designates the representative of the consortium and produces the mandate empowering the agent to validly bind the group;
— A statement indicating the candidate's average annual workforce and the size of managerial staff for each of the past 3 years;
— A description of the material and human resources of the candidate justifying his ability to perform the services requested.
Procédure Type de procédure
Procédure ouverte
Informations administratives
Délai de réception des offres ou des demandes de participation: 2021-02-16
12:00 📅
Langues dans lesquelles les offres ou les demandes de participation peuvent être présentées: anglais 🗣️
Langues dans lesquelles les offres ou les demandes de participation peuvent être présentées: français 🗣️
Le délai ci-dessous est exprimé en nombre de mois.
Délai minimum pendant lequel le soumissionnaire doit maintenir l'offre: 4
Conditions d'ouverture des offres: 2021-02-18
10:00 📅
Informations complémentaires Organe de révision
Nom: Tribunal Judiciare
Adresse postale: Parvis du Tribunal de Paris
Commune postale: Paris
Code postal: 75859 Paris Cedex 1
Pays: France 🇫🇷
Téléphone: +33 144325151📞
URL: https://www.tribunal-de-paris.justice.fr/75🌏
Source: OJS 2020/S 251-630928 (2020-12-22)