Press Relations Services and Experiential Marketing Events – Americas and Asia

Conseil interprofessionnel du Vin de Bordeaux (CIVB)

Press relations services and experiential marketing events on behalf of Bordeaux wines in the United States, Canada, Japan and the People’s Republic of China, for a 3-year period.

Date limite

Le délai de réception des offres était de 2013-11-06. L'appel d'offres a été publié le 2013-09-13.

Fournisseurs

Les fournisseurs suivants sont mentionnés dans les décisions d'attribution ou dans d'autres documents relatifs aux marchés publics :

Qui ?

• Conseil interprofessionnel du Vin de Bordeaux (CIVB)

Qu'est-ce que c'est ?

Où ?

• France

Historique des marchés publics

Date	Document
2013-09-13	Avis de marché
2013-09-27	Rectificatif
2014-08-22	Avis d'attribution de marché

Avis de marché (2013-09-13)
Objet
Champ d'application du marché
Titre: Services de conseil en relations publiques
Quantité ou étendue: 2 850 000 EUR to 3 050 000 EUR per year for a 3-year period.
Métadonnées de l'avis
Langue originale: anglais 🗣️
Type de document: Avis de marché
Nature du marché: Services
Réglementation: Union européenne
Vocabulaire commun pour les marchés publics (CPV)
Code: Services de conseil en relations publiques 📦

Procédure
Type de procédure: Procédure ouverte
Type de soumission: Soumission pour un ou plusieurs lots
Critères d'attribution
Offre la plus économique

Pouvoir adjudicateur
Identité
Pays: France 🇫🇷
Type de pouvoir adjudicateur: Autre
Nom du pouvoir adjudicateur: Conseil Interprofessionnel du Vin de Bordeaux (CIVB)
Adresse postale: 1, cours du XXX juillet
Code postal: 33075
Commune postale: Bordeaux
Contact
Courrier électronique: alerie.yaigre@vins-bordeaux.fr 📧
Téléphone: +33 556002266 📞
Fax: +33 556002282 📠

Référence
Dates
Date d'envoi: 2013-09-13 📅
Date limite de soumission: 2013-11-06 📅
Date de publication: 2013-09-25 📅
Identifiants
Numéro d'avis: 2013/S 186-321350
Numéro JO-S: 186
Informations complémentaires

II. 1.2) Type of contract and location of works, place of delivery or of performance: Service category: No 11 & 13 IV.3.4) Time-limit for receipt of tenders or requests to participate Time: 16.00 (French time)

Objet
Champ d'application du marché
Brève description:

Press relations services and experiential marketing events on behalf of Bordeaux wines in the United States, Canada, Japan and the People’s Republic of China, for a 3-year period.

Numéro du lot: 1
Intitulé du lot: USA – Press Relations services
Brève description:

The objective is to propose press relations services on behalf of Bordeaux wines, for the United-States.

Quantité ou étendue: 350 000 EUR per year for a 3-year period
Durée de l'accord: 36 mois
Numéro du lot: 2
Intitulé du lot: USA & Canada – Experiential events
Brève description:

The objective is to propose experiential events on behalf of Bordeaux wines, for the United-States and Canada.

Quantité ou étendue: between 850 000 EUR and 1 000 000 EUR per year for a 3-year period.
Numéro du lot: 3
Intitulé du lot: People’s republic of China – Press Relations
Brève description:

The objective is to propose press relations services on behalf of Bordeaux wines, for People’s republic of China.

Quantité ou étendue: 350 000 EUR and 400 000 EUR per year for a 3-year period.
Numéro du lot: 4
Intitulé du lot: Japan – People’s republic of China - Events
Brève description:

The objective is to propose experiential events on behalf of Bordeaux wines, for People’s republic of China.

Quantité ou étendue: 700 000 EUR per year for a 3-year period
Numéro du lot: 5
Intitulé du lot: Japan – Press Relations
Brève description:

The objective is to propose press relations services on behalf of Bordeaux wines, for Japan.

Quantité ou étendue: 300 000 EUR per year for a 3-year period
Numéro du lot: 6
Intitulé du lot: Japan – Events
Brève description:

The objective is to propose experiential events on behalf of Bordeaux wines, for Japan.

Quantité ou étendue: 300 000 EUR per year for a 3-year period.
Nom du projet ou programme financé par l’UE:

European Union funds for certain non-European markets have been requested; their availability (or lack thereof) may affect the value of the lots specified herein and in the Invitation to tender. The request for funds has been made in accordance with Regulation (EC) N° 479/2008 on the common organization of the market in wine and Regulation (EC) N° 555/2008 laying down detailed rules for implementing Regulation (EC) N° 479/2008 as regards support programs.

Informations juridiques, économiques, financières et techniques
Conditions de participation
Habilitation à exercer l'activité professionnelle:

Applications should be comprised of three (3) distinct envelopes, namely:

One envelope labeled 'Press Relations and Events: Candidacy', containing information and formalities necessary for evaluating if candidacy requirements are met:

— Cover letter, duty dated and signed, including the mention 'Press Relations and Events Services' and specifying the lot(s) in respect of which the Proposal is being submitted.

— Identification form (Annex 2 to the Invitation to tender), duly completed and signed, accompanied by documentary proof of registration on a professional or corporate register.

— Sworn statement (Annex 3 to the Invitation to tender), dated and signed by a duly authorized representative, certifying that the candidate

(i) has fulfilled its fiscal and social security obligations;

(ii) is not subject to any voluntary or involuntary liquidation, bankruptcy or insolvency proceedings or any other similar proceedings provided for under national legislation or regulation; and

(iii) is not prohibited from participating in invitations to tender.

A second envelope labeled 'Press Relations and Events: Qualifications', which shall contain all information and documents relating to the operator’s economic and financial and technical and professional qualifications (specified in Sections III.2.2 and III.2.3, below).

A third envelope labeled 'Press Relations and Events: Proposed Plan' which shall contain the proposed plan of action and budget breakdown (detailed in the Invitation to tender).

Situation économique et financière:

— Description of the candidate’s organizational structure and list of markets in which it is established

— Description of the candidate’s principal fields of activity

— Activity reports for the past three (3) years

— Copy of the candidate’s balance sheet and consolidated income statements of the last three (3) financial years

Capacité technique et professionnelle:

— Experience relating to the wine and spirits industry, including knowledge of the applicable legislative and/or regulatory framework, and knowledge of the market(s) (i.e. the countries concerned), with a supporting list and summary description of major clients and most relevant projects of the last three (3) years

— Experience in providing press relations and experiential marketing services, including relevant media contacts, with a supporting list and summary description of major clients and most relevant projects of the last three (3) years

— Team who will be in charge of providing the services, including each member’s curriculum vitae (specifying relevant diplomas, professional experience and languages spoken)

— Ability to work in French and/or English

— Drafting abilities in the language(s) relevant to each lot, supported by examples

— Ability to work in collaboration with other agencies, supported by examples of relevant projects.

— Ability, supported by concrete examples, in providing detailed and timely estimates, activity reports, timesheets and expense

Exécution du marché
Noms et qualifications professionnelles du personnel ✅

Procédure
Période de validité de l'offre: 3 mois
Langues
Langue: anglais 🗣️
français 🗣️

Pouvoir adjudicateur
Identité
Autre type de pouvoir adjudicateur: Other
Contact
Point de contact: Yaigre Valérie

Référence
Informations complémentaires

II. 1.2) Type of contract and location of works, place of delivery or of performance:

Service category: No 11 & 13

IV.3.4) Time-limit for receipt of tenders or requests to participate

Time: 16.00 (French time)

Source: OJS 2013/S 186-321350 (2013-09-13)

Rectificatif (2013-09-27)
Objet
Métadonnées de l'avis
Type de document: Rectificatif

Référence
Dates
Date d'envoi: 2013-09-27 📅
Date de publication: 2013-09-28 📅
Identifiants
Numéro d'avis: 2013/S 189-326221
Se réfère à l'avis: 2013/S 186-321350
Numéro JO-S: 189
Source: OJS 2013/S 189-326221 (2013-09-27)

Avis d'attribution de marché (2014-08-22)
Objet
Champ d'application du marché
Valeur totale du marché: 2 350 000 💰
Métadonnées de l'avis
Type de document: Avis d'attribution de marché

Procédure
Type de soumission: Sans objet

Pouvoir adjudicateur
Identité
Nom du pouvoir adjudicateur: Conseil Interprofessionnel du vin de Bordeaux (CIVB)
Adresse postale: 1, Cours du XXX Juillet
Contact
Courrier électronique: frederique.amrouni@vins-bordeaux.fr 📧
Téléphone: +33 556002284 📞
Fax: +33 556002286 📠

Référence
Dates
Date d'envoi: 2014-08-22 📅
Date de publication: 2014-08-29 📅
Identifiants
Numéro d'avis: 2014/S 165-295417
Numéro JO-S: 165
Informations complémentaires

II.1.2) Type of contract and location of works, place of delivery or of performance: Service category No: 11 and 13. II.2.1) Total final value of contract(s): Value 2 350 000 EUR the first year ; 3 050 000 EUR onwards per year; Currency EUR; Excluding VAT. Lot: 2: V.1) Information on value of contract: Initial estimated total value of the contract: Value: between 850 000 EUR and 1 000 000 EUR per year. Currency: EUR; Excluding VAT. Total final value of the contract: Value: 350 000 EUR the first year and 1 000 000 EUR per year onwards. Currency: EUR; Excluding VAT. Lot 3: Information on value of contract: Initial estimated total value of the contract: Value: between 350 000 EUR and 400 000 EUR per year. Currency: EUR; Excluding VAT. Total final value of the contract: Value: 350 000 EUR the first year and 400 000 EUR per year onwards. Currency: EUR; Excluding VAT.

Procédure
Critères d'attribution
Critère: 1. Quality and scope of proposed press relations services (including proposed media and supports to target), Quality and scope of proposed experiential events, Overall relevance and creativity of the proposed Plan (50)
2. Relevance and scope of performance measurements proposed, for each category of service, Capacity to provide adequate activity reports (10)
3. Willingness to work with no other collective wine industry organisation during the duration of a potential collaboration with the CIVB (10)
4. Detailed budgetary breakdown, including competitive fees and comprehensive costs, Proportionality of fees and costs to the corresponding proposed Services (30)

Attribution du marché

1️⃣
Date de conclusion du contrat: 2014-02-01 📅
Nom: Creativefeed
Adresse postale: 29 East 19th Street, Floor 5
Commune postale: New York
Code postal: 10003
Pays: États-Unis 🇺🇸
Courrier électronique: arthur@creativefeed.net 📧

2️⃣
Nom: Sélavi Inc.
Adresse postale: 495 Broadway, 7th Floor
Code postal: 10012
Courrier électronique: c.toussaint@frenchtuesdays.com 📧

3️⃣
Date de conclusion du contrat: 2014-03-01 📅
Nom: Fleishman Hillard
Adresse postale: Room 3701, 1 Grand Gateway — 1 Hongqiao Road, Xuhui District
Commune postale: Shanghai
Pays: Chine 🇨🇳
Courrier électronique: vivian.jin@fleishman.com 📧

4️⃣

5️⃣
Nom: Sopexa
Adresse postale: 11 bis, rue Torricelli
Commune postale: Paris
Code postal: 75017
Pays: France 🇫🇷
Courrier électronique: francois.collache@sopexa.com 📧

6️⃣
Informations sur les appels d'offres
Nombre d'offres reçues: 2
4

Pouvoir adjudicateur
Contact
Point de contact: Frédérique Amrouni
Source: OJS 2014/S 165-295417 (2014-08-22)

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