Promotion and Information campaign aimed 18-34 on healthy and sustainable food practices linked to daily consumption of fruits and vegetables and regular exercise (2024-2026) - Poland

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The programme should specifically address 18-34 years old and be sufficiently motivating to encourage them to consume more fruit and veg while being active and less sedentary. The action plan aims, via a promotional campaign, to provide them with useful information on their communication channels (including events) and to motivate them to “take action” in order to induce a sustainable change of behaviour.
The purpose of these specifications is to respond to a new European call for tender submitted to the European Commission for approval (REA - AGRIP-MULTI-2023-IM-FRESH FRUIT AND VEGETABLES (Topic 4) positioned at a time that is conducive to the focus on physical activity (alongside the Paris 2024 Olympic Games).
This tender procedure focuses on the actions which will take place in Poland.

Date limite

Le délai de réception des offres était de 2023-09-18. L'appel d'offres a été publié le 2023-07-27.

Qui ? Qu'est-ce que c'est ? Où ?
Historique des marchés publics
Date Document
2023-07-27 Avis de marché
Avis de marché (2023-07-27)
Objet
Champ d'application du marché
Titre: Services de publicité et de marketing
Numéro de référence: MI 24-26 PL
Brève description:
The programme should specifically address 18-34 years old and be sufficiently motivating to encourage them to consume more fruit and veg while being active and less sedentary. The action plan aims, via a promotional campaign, to provide them with useful information on their communication channels (including events) and to motivate them to “take action” in order to induce a sustainable change of behaviour. The purpose of these specifications is to respond to a new European call for tender submitted to the European Commission for approval (REA - AGRIP-MULTI-2023-IM-FRESH FRUIT AND VEGETABLES (Topic 4) positioned at a time that is conducive to the focus on physical activity (alongside the Paris 2024 Olympic Games). This tender procedure focuses on the actions which will take place in Poland.
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Métadonnées de l'avis
Langue originale: anglais 🗣️
Type de document: Avis de marché
Nature du marché: Services
Réglementation: Union européenne
Vocabulaire commun pour les marchés publics (CPV)
Code: Services de publicité et de marketing 📦
Lieu d'exécution
Région NUTS: Polska 🏙️

Procédure
Type de procédure: Procédure ouverte
Type de soumission: Soumission pour tous les lots
Critères d'attribution
Offre la plus économique

Pouvoir adjudicateur
Identité
Pays: France 🇫🇷
Type de pouvoir adjudicateur: Autre
Nom du pouvoir adjudicateur: Aprifel
Adresse postale: 99 bd. Pereire
Code postal: 75017
Commune postale: Paris
Contact
Adresse Internet: https://www.aprifel.com/fr/ 🌏
Courrier électronique: c.momplot@interfel.com 📧
Téléphone: +33 149491096 📞
URL des documents: https://interfel.e-marchespublics.com 🌏

Référence
Dates
Date d'envoi: 2023-07-27 📅
Date limite de soumission: 2023-09-18 📅
Date de publication: 2023-08-01 📅
Date de début: 2024-01-01 📅
Date de fin: 2026-12-31 📅
Identifiants
Numéro d'avis: 2023/S 146-465573
Numéro JO-S: 146

Objet
Champ d'application du marché
Brève description:
The programme should specifically address 18-34 years old and be sufficiently motivating to encourage them to consume more fruit and veg while being active and less sedentary. The action plan aims, via a promotional campaign, to provide them with useful information on their communication channels (including events) and to motivate them to “take action” in order to induce a sustainable change of behaviour.
Afficher plus
The purpose of these specifications is to respond to a new European call for tender submitted to the European Commission for approval (REA - AGRIP-MULTI-2023-IM-FRESH FRUIT AND VEGETABLES (Topic 4) positioned at a time that is conducive to the focus on physical activity (alongside the Paris 2024 Olympic Games).
Afficher plus
This tender procedure focuses on the actions which will take place in Poland.
Valeur totale estimée: 1 124 982 EUR 💰
Brève description:
This lot is exclusively opened to agencies specialised in the deployment and operational implementation of communication actions, on the Polish territory. Experience in sports would be a plus.
Any other non-specialised profile will not be eligible for this lot and will be automatically excluded from this competition.
The mission that you will be entrusted with consists in proposing the operational deployment of the programme in Poland, with 18-34 and sports coaches to encourage them to take action and make them change their behaviour in the long term.
All of the actions must take up the common thread strategic concept proposed by the agency already selected and apply it to all of the actions. The success of your mission depends in particular on the attention that will be paid to the choice of actions that make it possible to introduce a change in behaviour among 18-34 and in connection with the tone of the campaign, which is intended to be joyful, fun, catchy (give want to move more and eat better while having fun), while developing the community side (moving and eating with loved ones, with others).
Afficher plus
Actions, KPIs and budgets were already submitted to the European Union.
Valeur estimée hors TVA: 1 124 982 EUR 💰
Nom du projet ou programme financé par l’UE: Promotion and information programme (Regulation 1144/2014). The 3-year programme will be submitted to the European Commisson for approval. The contract will depend on the acceptance by the European Commissionof the 3-year programme.

Procédure
Base juridique: 32014L0024
Droit des marchés publics applicable: France
Heure limite de réception des offres: 17:00
Langues dans lesquelles les offres ou les demandes de participation peuvent être présentées: anglais 🗣️
Période de validité de l'offre: 2023-12-31 📅
Date d'ouverture des offres: 2023-09-18 📅
Heure d'ouverture des offres: 17:00

Pouvoir adjudicateur
Identité
Nom du pouvoir adjudicateur: Unia owocowas
Adresse postale: Słomczyn 80
Commune postale: Grójec
Code postal: 05-600
Pays: Pologne 🇵🇱
Nom du pouvoir adjudicateur: Ailimpo
Adresse postale: C. Villaleal, 3
Commune postale: Murcia
Code postal: 30001
Pays: Espagne 🇪🇸
Autre type de pouvoir adjudicateur: Agency for Research and Information on Fruit and Vegetables
Contact
Point de contact: Cyril MOMPLOT
Adresse du profil d'acheteur: https://interfel.e-marchespublics.com 🌏
Point de contact: Karolina Kamińska
Courrier électronique: karolina.kaminska@uniaowocowa.pl 📧
Adresse Internet: www.uniaowocowa.pl 🌏
Point de contact: José Antonio García Fernández
Courrier électronique: director@ailimpo.com 📧
Adresse Internet: https://www.ailimpo.com/ 🌏
URL des documents: https://interfel.e-marchespublics.com 🌏

Informations complémentaires
Organe de révision
Nom: Tribunal de grande instance de Paris
Adresse postale: Parvis du Tribunal de Paris
Commune postale: Paris
Code postal: 75017
Pays: France 🇫🇷
Téléphone: +33 144325151 📞
Service auprès duquel des informations sur la procédure de recours peuvent être obtenues
Nom: Greffe
Source: OJS 2023/S 146-465573 (2023-07-27)
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Région:
France
Produits/services:
Services aux entreprises: droit,... Études de marché et recherche économique;... Services de publicité et de marketing