Promotion and Information campaign aimed 18-34 on healthy and sustainable food practices linked to daily consumption of fruits and vegetables and regular exercise (2024-2026) - Poland
The programme should specifically address 18-34 years old and be sufficiently motivating to encourage them to consume more fruit and veg while being active and less sedentary. The action plan aims, via a promotional campaign, to provide them with useful information on their communication channels (including events) and to motivate them to “take action” in order to induce a sustainable change of behaviour.
The purpose of these specifications is to respond to a new European call for tender submitted to the European Commission for approval (REA - AGRIP-MULTI-2023-IM-FRESH FRUIT AND VEGETABLES (Topic 4) positioned at a time that is conducive to the focus on physical activity (alongside the Paris 2024 Olympic Games).
This tender procedure focuses on the actions which will take place in Poland.
Date limite
Le délai de réception des offres était de 2023-09-18.
L'appel d'offres a été publié le 2023-07-27.
Pouvoir adjudicateur (supplémentaire)
Adresse du profil d'acheteur: https://interfel.e-marchespublics.com🌏
Nom: Ailimpo
Adresse postale: C. Villaleal, 3
Commune postale: Murcia
Pouvoir adjudicateur
Code postal: 30001
Pays: Espagne 🇪🇸
Pouvoir adjudicateur (supplémentaire)
Personne de contact: José Antonio García Fernández
Pouvoir adjudicateur
Courrier électronique: director@ailimpo.com📧
Région: España 🏙️
URL: https://www.ailimpo.com/🌏 Informations sur la passation conjointe de marchés
Le contrat prévoit la passation d'un marché conjoint
En cas de passation conjointe de marchés impliquant différents pays, indiquer la législation nationale applicable en matière de passation de marchés: France
Communication
URL des documents: https://interfel.e-marchespublics.com🌏 Type de pouvoir adjudicateur
Autre type: Agency for Research and Information on Fruit and Vegetables
Objet Champ d'application du marché
Titre:
“Promotion and Information campaign aimed 18-34 on healthy and sustainable food practices linked to daily consumption of fruits and vegetables and regular...”
Titre
Promotion and Information campaign aimed 18-34 on healthy and sustainable food practices linked to daily consumption of fruits and vegetables and regular exercise (2024-2026) - Poland
MI 24-26 PL
Afficher plus
Produits/services: Services de publicité et de marketing📦
Brève description:
“The programme should specifically address 18-34 years old and be sufficiently motivating to encourage them to consume more fruit and veg while being active...”
Brève description
The programme should specifically address 18-34 years old and be sufficiently motivating to encourage them to consume more fruit and veg while being active and less sedentary. The action plan aims, via a promotional campaign, to provide them with useful information on their communication channels (including events) and to motivate them to “take action” in order to induce a sustainable change of behaviour.
The purpose of these specifications is to respond to a new European call for tender submitted to the European Commission for approval (REA - AGRIP-MULTI-2023-IM-FRESH FRUIT AND VEGETABLES (Topic 4) positioned at a time that is conducive to the focus on physical activity (alongside the Paris 2024 Olympic Games).
This tender procedure focuses on the actions which will take place in Poland.
1️⃣
Lieu d'exécution: Polska 🏙️
Description du marché:
“The programme should specifically address 18-34 years old and be sufficiently motivating to encourage them to consume more fruit and veg while being active...”
Description du marché
The programme should specifically address 18-34 years old and be sufficiently motivating to encourage them to consume more fruit and veg while being active and less sedentary. The action plan aims, via a promotional campaign, to provide them with useful information on their communication channels (including events) and to motivate them to “take action” in order to induce a sustainable change of behaviour.
The purpose of these specifications is to respond to a new European call for tender submitted to the European Commission for approval (REA - AGRIP-MULTI-2023-IM-FRESH FRUIT AND VEGETABLES (Topic 4) positioned at a time that is conducive to the focus on physical activity (alongside the Paris 2024 Olympic Games).
This lot is exclusively opened to agencies specialised in the deployment and operational implementation of communication actions, on the Polish territory. Experience in sports would be a plus.
Any other non-specialised profile will not be eligible for this lot and will be automatically excluded from this competition.
The mission that you will be entrusted with consists in proposing the operational deployment of the programme in Poland, with 18-34 and sports coaches to encourage them to take action and make them change their behaviour in the long term.
All of the actions must take up the common thread strategic concept proposed by the agency already selected and apply it to all of the actions. The success of your mission depends in particular on the attention that will be paid to the choice of actions that make it possible to introduce a change in behaviour among 18-34 and in connection with the tone of the campaign, which is intended to be joyful, fun, catchy (give want to move more and eat better while having fun), while developing the community side (moving and eating with loved ones, with others).
Actions, KPIs and budgets were already submitted to the European Union.
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Le prix n'est pas le seul critère d'attribution et tous les critères ne sont énoncés que dans les documents de passation de marchés
Champ d'application du marché
Valeur totale estimée hors TVA: EUR 1 124 982 💰
Durée de l'accord
Date de début: 2024-01-01 📅
Date de fin: 2026-12-31 📅
Champ d'application du marché
Informations sur les fonds de l'Union européenne:
“Promotion and information programme (Regulation 1144/2014). The 3-year programme will be submitted to the European Commisson for approval. The contract will...”
Informations sur les fonds de l'Union européenne
Promotion and information programme (Regulation 1144/2014). The 3-year programme will be submitted to the European Commisson for approval. The contract will depend on the acceptance by the European Commissionof the 3-year programme.
Procédure Type de procédure
Procédure ouverte
Informations administratives
Délai de réception des offres ou des demandes de participation: 2023-09-18
17:00 📅
Langues dans lesquelles les offres ou les demandes de participation peuvent être présentées: anglais 🗣️
L'offre doit être valable jusqu'à: 2023-12-31 📅
Conditions d'ouverture des offres: 2023-09-18
17:00 📅
Informations complémentaires Organe de révision
Nom: Tribunal de grande instance de Paris
Adresse postale: Parvis du Tribunal de Paris
Commune postale: Paris
Code postal: 75017
Pays: France 🇫🇷
Téléphone: +33 144325151📞 Service auprès duquel des informations sur la procédure de recours peuvent être obtenues
Nom: Greffe
Commune postale: Paris
Pays: France 🇫🇷
Source: OJS 2023/S 146-465573 (2023-07-27)