Information and communication programme to promote European butter in Japan, South Korea; P.R. China and Taiwan 2026-2028", in order to: - Inform about the qualities (essentiality, naturalness, taste, etc.) of European butter to to increase the level of knowledge, improve the image and reputation of European butter among the targets of the action. - Support exports of European butter and increase the market shares in the target countries.
Date limite
Le délai de réception des offres était de 2025-03-21.
L'appel d'offres a été publié le 2025-01-24.
Avis de marché (2025-01-24) Objet Champ d'application du marché
Titre: Information and communication programme to promote European butter in Japan, South Korea, P.R. China and Taiwan 2026-2028
Brève description:
“Information and communication programme to promote European butter in Japan, South Korea; P.R. China and Taiwan 2026-2028", in order to:
- Inform about the...”
Brève description
Information and communication programme to promote European butter in Japan, South Korea; P.R. China and Taiwan 2026-2028", in order to:
- Inform about the qualities (essentiality, naturalness, taste, etc.) of European butter to to increase the level of knowledge, improve the image and reputation of European butter among the targets of the action.
- Support exports of European butter and increase the market shares in the target countries.
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Type de contrat: Services
Produits/services: Services de publicité et de marketing📦
Valeur estimée hors TVA: 2 199 000 EUR 💰
Description
Description du marché:
“Single Lot - The purpose of the contract is the creation and implementation of a collective “information and communication programme to promote European...”
Description du marché
Single Lot - The purpose of the contract is the creation and implementation of a collective “information and communication programme to promote European butter in Japan, South Korea; P.R. China and Taiwan 2026-2028”, in order to:
- Inform about the qualities (essentiality, naturalness, taste, etc.) of European butter and increase the level of knowledge, improve the image and reputation of European butter and its qualities among the targets of the action.
- Support exports of European butter and increase the market shares of the target countries.
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Durée de l'accord: 36 (MONTH)
Le délai ci-dessous est exprimé en nombre de mois.
Critères d'attribution
Critère de qualité (nom): Technical merit of the offer: weighted criterion - /60
Sub-criteria
a. Response to demand, justification, relevance of strategy to targets and markets - weighted criterion - /20
b. Quality of the proposal, quality of the actions and timing of the programme - criterion weighted - /20
8
c. Quality and content of the proposed tools in relation to the actions - criterion weighted - /10
d. Relevance of the creative orientations in line with the actions envisaged and the objectives targeted: weighted criterion - /10
Critère de qualité (pondération): 60
Critère de qualité (nom): 3.‘Quality of the proposed organisation": criterion weighted - /15
Structure of the agency and skills of the teams to carry out the contract services, project organisation and coordination and management structure specific to a programme targeting several markets
Critère de qualité (pondération): 15
Critère de coût (nom): 2.‘Budget': criterion weighted - /25
Accuracy of the budget; breakdown of the budget in relation to the actions, countries and, in particular, the expected results; compliance with the agency's fee criteria mentioned in the consultation rules
Critère de coût (pondération): 25
Titre
Numéro d'identification du lot: LOT-0001
Procédure Type de procédure
Procédure ouverte ✅ Informations administratives
Délai de réception des offres ou des demandes de participation: 2025-03-21 12:00:00 📅
Langues dans lesquelles les offres ou les demandes de participation peuvent être présentées: anglais 🗣️
Délai minimum pendant lequel le soumissionnaire doit maintenir l'offre: 120
Informations juridiques, économiques, financières et techniques Conditions de participation
Liste et brève description des conditions:
“The list of selection criteria and all relevant information are available in the TENDER RULES.” Capacité technique et professionnelle
Liste et brève description des critères de sélection:
“The list of selection criteria and all relevant information are available in the TENDER RULES.” Conditions de participation
Liste et brève description des règles et critères:
“The list of selection criteria and all relevant information are available in the TENDER RULES.”
Informations complémentaires Organe de révision
Nom: Tribunal Judiciaire de Paris
Numéro d'enregistrement national: 17750111101763
Adresse postale: Parvis du Tribunal
Code postal: 75017
Commune postale: Paris
Région: Paris🏙️
Pays: France 🇫🇷
Courrier électronique: tj-paris@justice.fr📧
Téléphone: 0033144325151📞 Service auprès duquel des informations sur la procédure de recours peuvent être obtenues
Nom: Tribunal Judiciaire de Paris
Numéro d'enregistrement national: 17750111101763
Adresse postale: Parvis du Tribunal
Code postal: 75017
Commune postale: Paris
Région: Paris🏙️
Pays: France 🇫🇷
Courrier électronique: tj-paris@justice.fr📧
Téléphone: 0033144325151📞
Source: OJS 2025/S 018-054700 (2025-01-24)