Creation & development of a multi-country programme addressing how milk production and consumption can be part of sustainable diets & their contribution to a more sustainable food system in FR & DK, Cniel and implemented by DDB (DK) and Cniel (FR)
The purpose of the contract is the selection of a communication agency for the creation and development of a multi country programme 2026-2027 aimed at addressing how milk production and consumption can be part of sustainable diets and their contribution to a more sustainable food system. It aims to enhance milk competitiveness and consumption by addressing how milk production and consumption are compatible with sustainable consumption. It also aims at increasing awareness of the products and production methods merits demonstrating how the dairy sector can contribute to climate change mitigation, biodiversity conservation, reduction of GHG emissions and increasing attention to animal welfare. The project will address milk as such and as an umbrella of the whole category of dairy products made of milk. It will target consumers as a primary target and KOL as a secondary target. Important: Please note that this tender exclusively concerns the selection of a communication/creative agency in charge of the implementation of this programme. It does not include media buying or evaluation services, which will be the subject of separate tenders.
Date limite
Le délai de réception des offres était de 2026-02-10.
L'appel d'offres a été publié le 2025-12-23.
Avis de marché (2025-12-23) Objet Champ d'application du marché
Titre: Creation & development of a multi-country programme addressing how milk
production and consumption can be part of sustainable diets & their contribution to a more sustainable food system in FR & DK, Cniel and implemented by DDB (DK) and Cniel (FR)
Reference number: AO Agence Com MILK 26 28
Brève description:
“The purpose of the contract is the selection of a communication agency for the creation and development of a multi country programme 2026-2027 aimed at...”
Brève description
The purpose of the contract is the selection of a communication agency for the creation and development of a multi country programme 2026-2027 aimed at addressing how milk production and consumption can be part of sustainable diets and their contribution to a more sustainable food system.
It aims to enhance milk competitiveness and consumption by addressing how milk production and consumption are compatible with sustainable consumption. It also aims at increasing awareness of the products and production methods merits demonstrating how the dairy sector can contribute to climate change mitigation, biodiversity conservation, reduction of GHG emissions and increasing attention to animal welfare.
The project will address milk as such and as an umbrella of the whole category of dairy products made of milk. It will target consumers as a primary target and KOL as a secondary target.
Important: Please note that this tender exclusively concerns the selection of a communication/creative agency in charge of the implementation of this programme. It does not include media buying or evaluation services, which will be the subject of separate tenders.
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Type de contrat: services
Produits/services: Services de publicité📦
Valeur estimée hors TVA: 1 402 494 EUR 💰
Description
Description du marché:
“The purpose of the contract is the selection of a communication agency for the creation and development of a multi country programme 2026-2027 aimed at...”
Description du marché
The purpose of the contract is the selection of a communication agency for the creation and development of a multi country programme 2026-2027 aimed at addressing how milk production and consumption can be part of sustainable diets and their contribution to a more sustainable food system.
It aims to enhance milk competitiveness and consumption by addressing how milk production and consumption are compatible with sustainable consumption. It also aims at increasing awareness of the products and production methods merits demonstrating how the dairy sector can contribute to climate change mitigation, biodiversity conservation, reduction of GHG emissions and increasing attention to animal welfare.
The project will address milk as such and as an umbrella of the whole category of dairy products made of milk. It will target consumers as a primary target and KOL as a secondary target.
Important: Please note that this tender exclusively concerns the selection of a communication/creative agency in charge of the implementation of this programme. It does not include media buying or evaluation services, which will be the subject of separate tenders.
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Produits/services supplémentaires: Services de campagne publicitaire📦 Durée de l'accord
Date de début: 2026-04-01 📅
Date de fin: 2028-03-31 📅
Titre
Numéro d'identification du lot: LOT-0001
Procédure Type de procédure
Procédure ouverte ✅ Informations administratives
Délai de réception des offres ou des demandes de participation: 2026-02-10 09:00:00 📅
Langues dans lesquelles les offres ou les demandes de participation peuvent être présentées: anglais 🗣️
Délai minimum pendant lequel le soumissionnaire doit maintenir l'offre: 120
Pouvoir adjudicateur Nom et adresse
Nom: Centre National Interprofessionnel de l'Economie Laitière (CNIEL)
Numéro d'enregistrement national: 300817954
Adresse postale: 42 rue de Chateaudun
Code postal: 75314
Commune postale: Paris cedex 09
Région: Paris🏙️
Pays: France 🇫🇷
Courrier électronique: atorlach@cniel.com📧
Téléphone: 0643526150📞
Adresse du profil d'acheteur: https://www.achatpublic.com/sdm/ent2/gen/index.jsp🌏 Type de pouvoir adjudicateur
Body governed by public law
Activité principale
Economic and financial affairs
Communication
URL de participation: https://cniel.achatpublic.com/sdm/ent/gen/index.do🌏
URL de l'outil d'acquisition: https://cniel.achatpublic.com/sdm/ent/gen/index.do🌏
L'accès aux documents d'appel d'offres est restreint
Informations complémentaires Organisme responsable des procédures de médiation
Nom: Tribunal judiciaire de Paris
Numéro d'enregistrement national: 0
Adresse postale: parvis du tribunal
Code postal: 75017
Commune postale: paris
Région: Paris🏙️
Pays: France 🇫🇷
Courrier électronique: tj-paris@justice.fr📧
Téléphone: 0144325151📞
URL: http://www.ca.paris.justice.fr🌏 Organe de révision
Nom: Tribunal judiciaire de Paris
Numéro d'enregistrement national: 0
Adresse postale: parvis du tribunal
Code postal: 75017
Commune postale: paris
Région: Paris🏙️
Pays: France 🇫🇷
Courrier électronique: tj-paris@justice.fr📧
Téléphone: 0144325151📞
URL: http://www.ca.paris.justice.fr🌏 Service auprès duquel des informations sur la procédure de recours peuvent être obtenues
Nom: Tribunal judiciaire de Paris
Numéro d'enregistrement national: 0
Adresse postale: parvis du tribunal
Code postal: 75017
Commune postale: paris
Région: Paris🏙️
Pays: France 🇫🇷
Courrier électronique: tj-paris@justice.fr📧
Téléphone: 0144325151📞
URL: http://www.ca.paris.justice.fr🌏
Source: OJS 2025/S 248-863403 (2025-12-23)