Description du marché
The contractor is expected to deliver the following as a minimum:
1. Target group analysis, including targeted messages (English; electronic);
2. Monthly social media plans (English; electronic) & adequate and timely contents (narrative, graphic, and video/audio) for the SHIFA social media accounts and for relevant refugee-relevant apps and platforms;
3. General SHIFA two-pager (electronic and print);
4. SHIFA quarterly e-newsletter (electronic);
5. SHIFA project roll-up and posters (electronic and print);
6. Narrative and/or graphic contents for specialist audiences; e.g. blog entries on lessons learnt; project impact data for journalists/policy-makers, as appropriate, i.e. in one/two/all of the languages used for the purpose of the
Assignment;
7. Four high-level, stand-alone events for about 150 attendees/each with high media coverage;
8. Six short video and two audio testimonials;
9. Three project stories (narrative form);
10. Information campaign in four distinct phases;
11. Two exhibitions: one digital (English, Turkish, and Arabic) and one printed (English);
12. Media network/contact list (English);
13. Media monitoring report (English); and
14. List of high-level stakeholders and/or influencers (English).
Unless otherwise specified, all deliverables will be produced in English, Turkish, and Arabic.
Expected Results: During the course of the assignment, the contractor will provide.
1. SHIFA project news and stories, including audio-visual material, are disseminated effectively and timely to each of the target groups, through multiple communication channels and in the most appropriate format and language;
2. Improved general awareness and visibility of the EU as delivering on its commitment to assist Turkey with hosting one of the largest population of refugees and asylum-seekers among all target groups; and
3. Improved knowledge of refugee and asylum-seeker health issues among Turkish and EU professionals and citizens, as a whole.
Online assessment forms and polls will be created to test results and progress against the objectives set for each of the target groups on a yearly basis. Printed forms may also be made available once the infrastructure is in place.