Information and Advertising Programme to Promote European Cheese in Australia 2022-2024

CNIEL interprofession laitière française

The purpose of this tender is to select an agency regarding the conception and implementation of an ‘Information and Advertising Programme to Promote European Cheese in Australia 2022-2024’. It will deliver a follow-up to previous cheese programmes in Australia. In addition, it will deliver new promotions and tracks based on the results of previous triennials.
Objective 1: Inform about the essentiality and accessibility of European cheeses and in particular aim to increase the level of knowledge, improve the image and reputation of European cheese and its qualities among the targets of the action.
Objective 2: Support the export of European cheeses in France and increase market share in the target country.
And in particular: support the competitiveness of the European agricultural sector in Australia and reposition European cheese in front of local cheeses and other imported cheeses.

Date limite

Le délai de réception des offres était de 2021-02-01. L'appel d'offres a été publié le 2020-12-28.

Fournisseurs

Les fournisseurs suivants sont mentionnés dans les décisions d'attribution ou dans d'autres documents relatifs aux marchés publics :

• SOPEXA Australia Proprietary Ltd

Qui ?

• CNIEL interprofession laitière française

Qu'est-ce que c'est ?

• Études de marché et recherche économique; sondages et statistiques › Services de publicité et de marketing

Où ?

• Ile-de-France › Paris

Historique des marchés publics

Date	Document
2020-12-28	Avis de marché
2021-04-20	Avis d'attribution de marché

Avis de marché (2020-12-28)
Objet
Champ d'application du marché
Titre: Services de publicité et de marketing
Brève description:

The purpose of this tender is to select an agency regarding the conception and implementation of an ‘Information and Advertising Programme to Promote European Cheese in Australia 2022-2024’. It will deliver a follow-up to previous cheese programmes in Australia. In addition, it will deliver new promotions and tracks based on the results of previous triennials. Objective 1: Inform about the essentiality and accessibility of European cheeses and in particular aim to increase the level of knowledge, improve the image and reputation of European cheese and its qualities among the targets of the action. Objective 2: Support the export of European cheeses in France and increase market share in the target country. And in particular: support the competitiveness of the European agricultural sector in Australia and reposition European cheese in front of local cheeses and other imported cheeses.

Métadonnées de l'avis
Langue originale: anglais 🗣️
Type de document: Avis de marché
Nature du marché: Services
Réglementation: Union européenne, avec participation des pays de l'AMP
Vocabulaire commun pour les marchés publics (CPV)
Code: Services de publicité et de marketing 📦
Lieu d'exécution
Région NUTS: au 🏙️

Procédure
Type de procédure: Procédure ouverte
Type de soumission: Soumission pour tous les lots
Critères d'attribution
Offre la plus économique

Pouvoir adjudicateur
Identité
Pays: France 🇫🇷
Type de pouvoir adjudicateur: Autre
Nom du pouvoir adjudicateur: CNIEL Interprofession Laitiere Francaise
Adresse postale: 42 rue de Chateaudun
Code postal: 75009
Commune postale: Paris
Contact
Adresse Internet: http://www.filiere-laitiere.fr 🌏
Courrier électronique: emartin@cniel.com 📧
Téléphone: +86 13641244445 📞
URL des documents: http://www.filiere-laitiere.fr/en/appels-doffres 🌏

Référence
Dates
Date d'envoi: 2020-12-28 📅
Date limite de soumission: 2021-02-01 📅
Date de publication: 2020-12-31 📅
Identifiants
Numéro d'avis: 2020/S 255-641247
Numéro JO-S: 255
Informations complémentaires
Email contact: emartin@cniel.com

Objet
Champ d'application du marché
Brève description:

Objective 1: Inform about the essentiality and accessibility of European cheeses and in particular aim to increase the level of knowledge, improve the image and reputation of European cheese and its qualities among the targets of the action.

Objective 2: Support the export of European cheeses in France and increase market share in the target country.

And in particular: support the competitiveness of the European agricultural sector in Australia and reposition European cheese in front of local cheeses and other imported cheeses.

Valeur totale estimée: 900 000 EUR 💰
Brève description:

The purpose of the contract is the conception and implementation of a collective Information and Advertising Programme to Promote European Cheese in Australia 2022-2024. The strategic choices in Australia to achieve the objectives are as follows:

• A coherent and creative PR system, making it possible to arouse the interest of a target saturated with information and requests. PR system offering both the dissemination of quality information and experience.

• A real strategy of influence to reach the targets, a key activity for this programme.

• Event activities for the general public, for educational and experiential purposes. The annual ‘Bon Fromage’ exhibition format from the current campaign may be continued and revised or adapted as necessary.

• Training activities aimed at the professional targets defined above.

• Point-of-sale promotions in order to raise awareness among consumers at their place of purchase, by offering them solutions for recognising and appropriating cheeses through tasting sessions (if the health situation permits) and/or by submitting visually all the graphic codes of the program (PLV).

• A comprehensive communication plan and a coordination seminar are also expected each year.

• Any other activities deemed relevant to the objectives and targets.

Valeur estimée hors TVA: 900 000 EUR 💰
Durée de l'accord: 36 mois
Nom du projet ou programme financé par l’UE: Information and Advertising Programme to Promote European Cheese in Australia 2022-2024.
Informations complémentaires: Email contact: emartin@cniel.com

Informations juridiques, économiques, financières et techniques
Conditions de participation
Habilitation à exercer l'activité professionnelle:

— An official record of criminal convictions; if the preferred bidder is located abroad, that bidder must provide the relevant record or, in the last resort, an equivalent document issued by the relevant judicial or administrative authority of its country of origin or establishment, attesting that the bidder is not excluded from tender procedures.

— Proof of insurance for professional risks,

— The documents provided for in Articles D. 8222-5 or D. 8222-7 and D. 8222-8 or D. 8254-2 to D. 8254-5 of the French Labour Code, which must be provided every 6 months until the end of the performance of the contract.

— Form ATTRI1 (contract agreement form) dated and signed by the person who is empowered to make binding commitments on behalf of the bidder (for groupings, the contract agreement form must be a single document) that the CNIEL will duly complete and send.

— The data protection agreement duly filled out and signed.

Situation économique et financière:

— The attestations and certificates issued by the relevant administrations and organisations which prove that the bidder has complied with its tax and social security obligations. If the preferred bidder is established abroad, the bidder must provide a certificate issued by the administrations and bodies of its country of origin or establishment.

— The extract of profit/loss account for the last 3 years and, as applicable, the revenue for the business segment that corresponds to the purpose of the contract, over the last 3 financial years for which information is available.

Capacité technique et professionnelle:

— A list of similar services provided during the last 3 years. The applicant shall state the amount, the date and the name of the public sector or private sector client, in compliance with any confidentiality requirements.

In the event of an application by a grouping, the applicant shall specify the form of the grouping (whether the members are jointly liable or jointly and severally liable), designate the grouping’s lead company and the authorisation that empowers the lead company to make valid commitments on behalf of the grouping.

— A declaration stating the applicant’s average annual headcount and the proportion of management personnel for each of the last three years.

— A description of the applicant’s material and human resources that provide the rationale for its capacity to perform the required services.

Procédure
Base juridique: 32014L0024
Langues dans lesquelles les offres ou les demandes de participation peuvent être présentées: anglais 🗣️
français 🗣️
Période de validité de l'offre: 2021-11-26 📅
Date d'ouverture des offres: 2021-02-19 📅
Heure d'ouverture des offres: 12:00
Lieu: Paris, FRANCE.
Informations complémentaires:

Date: week of 22 February 2021

France time: 9.00

Place: Paris office and online/Beijing online.

CNIEL selection Committee and representative members.

Critères d'attribution
Critère de qualité (nom): Technical offer: subcriteria (a) Answer to the briefing, rationale, relevance of the strategy to targets and market — weighted criterion/20; (b) Quality of the proposal, quality of the actions/activities and declination of the program (temporality) — weighted criterion/20; (c) Quality and quality content of tools proposed in relation to actions — weighted criterion/10 (d) Relevance of the campaign’s signature and creative concepts (adequacy with proposed actions and targeted objectives): weighted criterion/10
Critère de qualité (pondération): 60
Critère de qualité (nom): Quality of the proposed organisation: structure of the agency and competence of the team for the realisation of the services of the markets, project organisation and management structure specific to a multi markets programme
Critère de qualité (pondération): 15
Critère de coût (nom): Budget: cost effectiveness: budget breakdown with regard to activities/markets/and especially expected results; respect of the Agency fees criteria mentioned in the tender specifications documents
Critère de coût (pondération): 25

Pouvoir adjudicateur
Identité
Numéro d'enregistrement national: FR18300817954
Autre type de pouvoir adjudicateur: Dairy organisations
Contact
Point de contact: Emilie Martin
URL des documents: http://www.filiere-laitiere.fr/en/appels-doffres 🌏

Informations complémentaires
Organe de révision
Nom: Tribunal de Grande Instance de Paris
Adresse postale: 29-45 Avenue de la Porte de Clichy
Commune postale: Paris
Code postal: 75017
Pays: France 🇫🇷
Téléphone: +33 14432515-1 📞
Adresse Internet: http://www.ca-paris.justice.fr 🌏
Service auprès duquel des informations sur la procédure de recours peuvent être obtenues
Identique à : Organe de révision
Source: OJS 2020/S 255-641247 (2020-12-28)

Avis d'attribution de marché (2021-04-20)
Objet
Champ d'application du marché
Numéro de référence: 2020-178598
Brève description:

The purpose of the tender was to select an agency regarding the conception and implementation of an ‘Information and Advertising Programme to Promote European Cheese in Australia 2022 – 2024’. It will deliver a follow-up to previous cheese programmes in Australia. In addition, it will deliver new promotions and tracks based on the results of previous triennials. Objective 1: Inform about the essentiality and accessibility of European cheeses and in particular aim to increase the level of knowledge, improve the image and reputation of European cheese and its qualities among the targets of the action. Objective 2: Support the export of European cheeses in France and increase market share in the target country. And in particular: support the competitiveness of the European agricultural sector in Australia and reposition European cheese in front of local cheeses and other imported cheeses

Valeur totale du marché: 900 000 EUR 💰
Métadonnées de l'avis
Type de document: Avis d'attribution de marché

Procédure
Type de soumission: Sans objet

Référence
Dates
Date d'envoi: 2021-04-20 📅
Date de publication: 2021-04-23 📅
Identifiants
Numéro d'avis: 2021/S 079-202885
Se réfère à l'avis: 2020/S 255-641247
Numéro JO-S: 79

Objet
Champ d'application du marché
Brève description:

And in particular: support the competitiveness of the European agricultural sector in Australia and reposition European cheese in front of local cheeses and other imported cheeses

The purpose of the contract is the conception and implementation of a collective Information and Advertising Programme to Promote European Cheese in Australia 2022 – 2024. The strategic choices in Australia to achieve the objectives are as follows:

• a coherent and creative PR system, making it possible to arouse the interest of a target saturated with information and requests. PR system offering both the dissemination of quality information and experience;

• a real strategy of influence to reach the targets, a key activity for this programme;

• event activities for the general public, for educational and experiential purposes. The annual ‘Bon Fromage’ exhibition format from the current campaign may be continued and revised or adapted as necessary;

• training activities aimed at the professional targets defined above;

• point-of-sale promotions in order to raise awareness among consumers at their place of purchase, by offering them solutions for recognizing and appropriating cheeses through tasting sessions (if the health situation permits) and/or by submitting visually all the graphic codes of the program (PLV);

• a comprehensive communication plan and a coordination seminar are also expected each year;

• any other activities deemed relevant to the objectives and targets.

Nom du projet ou programme financé par l’UE: Information and Advertising Programme to Promote European Cheese in Australia 2022 – 2024.

Procédure
Critères d'attribution
Critère de qualité (nom): Answer to the briefing, rationale, relevance of the strategy to targets and market
Critère de qualité (pondération): 20
Critère de qualité (nom): Quality of the proposal, quality of the actions/activities and declination of the program (temporality)
Quality and quality content of tools proposed in relation to actions
Critère de qualité (pondération): 10
Critère de qualité (nom): Relevance of the campaign’s signature and creative concepts (adequacy with proposed actions and targeted objectives)
Quality of the proposed organization: structure of the agency and competence of the team for the realization of the services of the markets, project organisation and management structure specific to a multi markets programme
Critère de coût (nom): Budget: Cost effectiveness: Budget breakdown with regard to activities / markets / and especially expected results; respect of the Agency fees criteria mentioned in the tender specifications documents

Attribution du marché
Nom: SOPEXA Australia Proprietary Ltd
Numéro d'enregistrement national: 30616242614
Adresse postale: 2/66 Victor Crescent — Victoria
Commune postale: Narre Warren
Code postal: 3805
Pays: Australie 🇦🇺
Courrier électronique: loic.brunot@sopexa.com 📧
Valeur totale du marché: 900 000 EUR 💰
Informations sur les appels d'offres
Nombre d'offres reçues: 1

Informations complémentaires
Organe de révision
Commune postale: Paris
Source: OJS 2021/S 079-202885 (2021-04-20)

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