The purpose of this tender is to select an agency regarding the conception and implementation of an ‘Information and Advertising Programme to Promote European Cheese in Australia 2022-2024’. It will deliver a follow-up to previous cheese programmes in Australia. In addition, it will deliver new promotions and tracks based on the results of previous triennials.
Objective 1: Inform about the essentiality and accessibility of European cheeses and in particular aim to increase the level of knowledge, improve the image and reputation of European cheese and its qualities among the targets of the action.
Objective 2: Support the export of European cheeses in France and increase market share in the target country.
And in particular: support the competitiveness of the European agricultural sector in Australia and reposition European cheese in front of local cheeses and other imported cheeses.
Date limite
Le délai de réception des offres était de 2021-02-01.
L'appel d'offres a été publié le 2020-12-28.
Fournisseurs
Les fournisseurs suivants sont mentionnés dans les décisions d'attribution ou dans d'autres documents relatifs aux marchés publics :
Avis de marché (2020-12-28) Pouvoir adjudicateur Nom et adresse
Nom: CNIEL Interprofession Laitiere Francaise
Numéro d'enregistrement national: FR18300817954
Adresse postale: 42 rue de Chateaudun
Commune postale: Paris
Code postal: 75009
Pays: France 🇫🇷
Personne de contact: Emilie Martin
Téléphone: +86 13641244445📞
Courrier électronique: emartin@cniel.com📧
Région: Paris🏙️
URL: http://www.filiere-laitiere.fr🌏 Communication
URL des documents: http://www.filiere-laitiere.fr/en/appels-doffres🌏 Type de pouvoir adjudicateur
Autre type: Dairy organisations
Objet Champ d'application du marché
Titre:
“Information and Advertising Programme to Promote European Cheese in Australia 2022-2024”
Produits/services: Services de publicité et de marketing📦
Brève description:
“The purpose of this tender is to select an agency regarding the conception and implementation of an ‘Information and Advertising Programme to Promote...”
Brève description
The purpose of this tender is to select an agency regarding the conception and implementation of an ‘Information and Advertising Programme to Promote European Cheese in Australia 2022-2024’. It will deliver a follow-up to previous cheese programmes in Australia. In addition, it will deliver new promotions and tracks based on the results of previous triennials.
Objective 1: Inform about the essentiality and accessibility of European cheeses and in particular aim to increase the level of knowledge, improve the image and reputation of European cheese and its qualities among the targets of the action.
Objective 2: Support the export of European cheeses in France and increase market share in the target country.
And in particular: support the competitiveness of the European agricultural sector in Australia and reposition European cheese in front of local cheeses and other imported cheeses.
Afficher plus
Valeur estimée hors TVA: EUR 900 000 💰
1️⃣
Lieu d'exécution: au 🏙️
Description du marché:
“The purpose of the contract is the conception and implementation of a collective Information and Advertising Programme to Promote European Cheese in...”
Description du marché
The purpose of the contract is the conception and implementation of a collective Information and Advertising Programme to Promote European Cheese in Australia 2022-2024. The strategic choices in Australia to achieve the objectives are as follows:
• A coherent and creative PR system, making it possible to arouse the interest of a target saturated with information and requests. PR system offering both the dissemination of quality information and experience.
• A real strategy of influence to reach the targets, a key activity for this programme.
• Event activities for the general public, for educational and experiential purposes. The annual ‘Bon Fromage’ exhibition format from the current campaign may be continued and revised or adapted as necessary.
• Training activities aimed at the professional targets defined above.
• Point-of-sale promotions in order to raise awareness among consumers at their place of purchase, by offering them solutions for recognising and appropriating cheeses through tasting sessions (if the health situation permits) and/or by submitting visually all the graphic codes of the program (PLV).
• A comprehensive communication plan and a coordination seminar are also expected each year.
• Any other activities deemed relevant to the objectives and targets.
Afficher plus Critères d'attribution
Critère de qualité (nom):
“Technical offer: subcriteria (a) Answer to the briefing, rationale, relevance of the strategy to targets and market — weighted criterion/20; (b) Quality of...”
Critère de qualité (nom)
Technical offer: subcriteria (a) Answer to the briefing, rationale, relevance of the strategy to targets and market — weighted criterion/20; (b) Quality of the proposal, quality of the actions/activities and declination of the program (temporality) — weighted criterion/20; (c) Quality and quality content of tools proposed in relation to actions — weighted criterion/10 (d) Relevance of the campaign’s signature and creative concepts (adequacy with proposed actions and targeted objectives): weighted criterion/10
Afficher plus
Critère de qualité (pondération): 60
Critère de qualité (nom):
“Quality of the proposed organisation: structure of the agency and competence of the team for the realisation of the services of the markets, project...”
Critère de qualité (nom)
Quality of the proposed organisation: structure of the agency and competence of the team for the realisation of the services of the markets, project organisation and management structure specific to a multi markets programme
Afficher plus
Critère de qualité (pondération): 15
Critère de coût (nom):
“Budget: cost effectiveness: budget breakdown with regard to activities/markets/and especially expected results; respect of the Agency fees criteria...”
Critère de coût (nom)
Budget: cost effectiveness: budget breakdown with regard to activities/markets/and especially expected results; respect of the Agency fees criteria mentioned in the tender specifications documents
Afficher plus
Critère de coût (pondération): 25
Champ d'application du marché
Valeur totale estimée hors TVA: EUR 900 000 💰
Durée du contrat, de l'accord-cadre ou du système d'acquisition dynamique
Le délai ci-dessous est exprimé en nombre de mois.
Description
Durée de l'accord: 36
Champ d'application du marché
Informations sur les fonds de l'Union européenne:
“Information and Advertising Programme to Promote European Cheese in Australia 2022-2024.” Description
Informations complémentaires: Email contact: emartin@cniel.com
Informations juridiques, économiques, financières et techniques Conditions de participation
Liste et brève description des conditions:
“— An official record of criminal convictions; if the preferred bidder is located abroad, that bidder must provide the relevant record or, in the last...”
Liste et brève description des conditions
— An official record of criminal convictions; if the preferred bidder is located abroad, that bidder must provide the relevant record or, in the last resort, an equivalent document issued by the relevant judicial or administrative authority of its country of origin or establishment, attesting that the bidder is not excluded from tender procedures.
— Proof of insurance for professional risks,
— The documents provided for in Articles D. 8222-5 or D. 8222-7 and D. 8222-8 or D. 8254-2 to D. 8254-5 of the French Labour Code, which must be provided every 6 months until the end of the performance of the contract.
— Form ATTRI1 (contract agreement form) dated and signed by the person who is empowered to make binding commitments on behalf of the bidder (for groupings, the contract agreement form must be a single document) that the CNIEL will duly complete and send.
— The data protection agreement duly filled out and signed.
Afficher plus Situation économique et financière
Liste et brève description des critères de sélection:
“— The attestations and certificates issued by the relevant administrations and organisations which prove that the bidder has complied with its tax and...”
Liste et brève description des critères de sélection
— The attestations and certificates issued by the relevant administrations and organisations which prove that the bidder has complied with its tax and social security obligations. If the preferred bidder is established abroad, the bidder must provide a certificate issued by the administrations and bodies of its country of origin or establishment.
— The extract of profit/loss account for the last 3 years and, as applicable, the revenue for the business segment that corresponds to the purpose of the contract, over the last 3 financial years for which information is available.
Afficher plus Capacité technique et professionnelle
Liste et brève description des critères de sélection:
“— A list of similar services provided during the last 3 years. The applicant shall state the amount, the date and the name of the public sector or private...”
Liste et brève description des critères de sélection
— A list of similar services provided during the last 3 years. The applicant shall state the amount, the date and the name of the public sector or private sector client, in compliance with any confidentiality requirements.
In the event of an application by a grouping, the applicant shall specify the form of the grouping (whether the members are jointly liable or jointly and severally liable), designate the grouping’s lead company and the authorisation that empowers the lead company to make valid commitments on behalf of the grouping.
— A declaration stating the applicant’s average annual headcount and the proportion of management personnel for each of the last three years.
— A description of the applicant’s material and human resources that provide the rationale for its capacity to perform the required services.
Afficher plus Informations sur le personnel chargé de l'exécution du contrat
Obligation d'indiquer les noms et les qualifications professionnelles du personnel affecté à l'exécution du contrat
Procédure Type de procédure
Procédure ouverte
Informations administratives
Délai de réception des offres ou des demandes de participation: 2021-02-01 📅
Langues dans lesquelles les offres ou les demandes de participation peuvent être présentées: anglais 🗣️
Langues dans lesquelles les offres ou les demandes de participation peuvent être présentées: français 🗣️
L'offre doit être valable jusqu'à: 2021-11-26 📅
Conditions d'ouverture des offres: 2021-02-19
12:00 📅
Conditions d'ouverture des offres (lieu): Paris, FRANCE.
Conditions d'ouverture des offres (Informations sur les personnes autorisées et la procédure d'ouverture):
“Date: week of 22 February 2021
France time: 9.00
Place: Paris office and online/Beijing online.
CNIEL selection Committee and representative members.”
Informations complémentaires Organe de révision
Nom: Tribunal de Grande Instance de Paris
Adresse postale: 29-45 Avenue de la Porte de Clichy
Commune postale: Paris
Code postal: 75017
Pays: France 🇫🇷
Téléphone: +33 14432515-1📞
URL: http://www.ca-paris.justice.fr🌏 Service auprès duquel des informations sur la procédure de recours peuvent être obtenues
Nom: Tribunal de Grande Instance de Paris
Adresse postale: 29-45 Avenue de la Porte de Clichy
Commune postale: Paris
Code postal: 75017
Pays: France 🇫🇷
Téléphone: +33 14432515-1📞
URL: http://www.ca-paris.justice.fr🌏
Source: OJS 2020/S 255-641247 (2020-12-28)
Avis d'attribution de marché (2021-04-20) Objet Champ d'application du marché
Titre:
“Information and Advertising Programme to Promote European Cheese in Australia 2022-2024
2020-178598”
Brève description:
“The purpose of the tender was to select an agency regarding the conception and implementation of an ‘Information and Advertising Programme to Promote...”
Brève description
The purpose of the tender was to select an agency regarding the conception and implementation of an ‘Information and Advertising Programme to Promote European Cheese in Australia 2022 – 2024’. It will deliver a follow-up to previous cheese programmes in Australia. In addition, it will deliver new promotions and tracks based on the results of previous triennials.
Objective 1: Inform about the essentiality and accessibility of European cheeses and in particular aim to increase the level of knowledge, improve the image and reputation of European cheese and its qualities among the targets of the action.
Objective 2: Support the export of European cheeses in France and increase market share in the target country.
And in particular: support the competitiveness of the European agricultural sector in Australia and reposition European cheese in front of local cheeses and other imported cheeses
Afficher plus
Valeur totale du marché (hors TVA): EUR 900 000 💰
Description
Description du marché:
“The purpose of the contract is the conception and implementation of a collective Information and Advertising Programme to Promote European Cheese in...”
Description du marché
The purpose of the contract is the conception and implementation of a collective Information and Advertising Programme to Promote European Cheese in Australia 2022 – 2024. The strategic choices in Australia to achieve the objectives are as follows:
• a coherent and creative PR system, making it possible to arouse the interest of a target saturated with information and requests. PR system offering both the dissemination of quality information and experience;
• a real strategy of influence to reach the targets, a key activity for this programme;
• event activities for the general public, for educational and experiential purposes. The annual ‘Bon Fromage’ exhibition format from the current campaign may be continued and revised or adapted as necessary;
• training activities aimed at the professional targets defined above;
• point-of-sale promotions in order to raise awareness among consumers at their place of purchase, by offering them solutions for recognizing and appropriating cheeses through tasting sessions (if the health situation permits) and/or by submitting visually all the graphic codes of the program (PLV);
• a comprehensive communication plan and a coordination seminar are also expected each year;
• any other activities deemed relevant to the objectives and targets.
Afficher plus Critères d'attribution
Critère de qualité (nom):
“Answer to the briefing, rationale, relevance of the strategy to targets and market”
Critère de qualité (pondération): 20
Critère de qualité (nom):
“Quality of the proposal, quality of the actions/activities and declination of the program (temporality)”
Critère de qualité (nom): Quality and quality content of tools proposed in relation to actions
Critère de qualité (pondération): 10
Critère de qualité (nom):
“Relevance of the campaign’s signature and creative concepts (adequacy with proposed actions and targeted objectives)”
Critère de qualité (nom):
“Quality of the proposed organization: structure of the agency and competence of the team for the realization of the services of the markets, project...”
Critère de qualité (nom)
Quality of the proposed organization: structure of the agency and competence of the team for the realization of the services of the markets, project organisation and management structure specific to a multi markets programme
Afficher plus
Critère de coût (nom):
“Budget: Cost effectiveness: Budget breakdown with regard to activities / markets / and especially expected results; respect of the Agency fees criteria...”
Critère de coût (nom)
Budget: Cost effectiveness: Budget breakdown with regard to activities / markets / and especially expected results; respect of the Agency fees criteria mentioned in the tender specifications documents
Afficher plus Champ d'application du marché
Informations sur les fonds de l'Union européenne:
“Information and Advertising Programme to Promote European Cheese in Australia 2022 – 2024.”
Procédure Informations administratives
Publication précédente concernant cette procédure: 2020/S 255-641247
Information sur la fin de l'appel à la concurrence sous la forme d'un avis de préinformation
Le pouvoir adjudicateur n'attribuera pas d'autres marchés sur la base de l'avis de préinformation susmentionné
Attribution du marché
1️⃣
Titre:
“Information and Advertising Programme to Promote European Cheese in Australia 2022 – 2024” Informations sur les appels d'offres
Nombre d'offres reçues: 1
Nombre d'offres reçues de PME: 1
Nombre d'offres reçues de soumissionnaires d'États non membres de l'UE: 1
Nombre d'offres reçues par voie électronique: 1
Nom et adresse du contractant
Nom: SOPEXA Australia Proprietary Ltd
Numéro d'enregistrement national: 30616242614
Adresse postale: 2/66 Victor Crescent — Victoria
Commune postale: Narre Warren
Code postal: 3805
Pays: Australie 🇦🇺
Courrier électronique: loic.brunot@sopexa.com📧
Région: au 🏙️
Le contractant est une PME ✅ Information sur la valeur du contrat/lot (hors TVA)
Valeur totale estimée du contrat/lot: EUR 900 000 💰
Valeur totale du contrat/lot: EUR 900 000 💰
Informations complémentaires Organe de révision
Commune postale: Paris
Source: OJS 2021/S 079-202885 (2021-04-20)