Description du marché
The bid must be written in English and contain a technical and financial memorandum made up of the following elements:
— The successful tenderer's technical file, comprising:
• a communication and promotional strategy, justifying its choices with figures and calibrated data whilst proposing precise objectives over the 3 years of the programme;
• details of the pointers for all of the activities defined (to be adapted depending on the target countries). The actions proposed will be based on strong messages to be communicated to the target audiences;
• time frame for the programme: the successful tenderer will propose a time frame over 3 years based on specific elements;
• digital communication plan No TVC, no specific website;
• advertising, sponsorship;
• communication tools;
• POS promotion;
• professional trainings (retailers);
— For each action, the tenderer shall propose:
• the organisation of each action (objectives, messages to be communicated, action plan for logistics, materials produced, budget);
• a precise scheduling for each action;
• shall give specific effectiveness indicators (KPIs) per target which will be used as the basis for any evaluation;
• all the deliverables per activity and per action line;
• an estimate of the result for all of the programme's activities.
The tendered shall submit a summary chart for each of its actions
— The proposed budget must include:
• a precise budget for the 3 years of the programme per action and per country (a graphic creation line, and an implementation line – adaptation for each tools/country shall be provided for in the budget proposed.