Supply of Media Strategy, Media buying services and Digital Ad Technologies (Adversing and ad-verification) in France, Belgium, Italy and the United-Kingdom, for EDF Group.
Date limite
Le délai de réception des offres était de 2017-01-31.
L'appel d'offres a été publié le 2017-01-11.
Informations complémentaires (2017-01-26) Pouvoir adjudicateur Nom et adresse
Nom:
“EDF SA & ses filiales (C36, Cham, Citelum, Dalkia, Dunkerque LNG, Edelia, EDEV, EDF EN, EDF FM Services, EDF IM Solutions, EDF PEI, EDF Trading Logistics,...”
Nom
EDF SA & ses filiales (C36, Cham, Citelum, Dalkia, Dunkerque LNG, Edelia, EDEV, EDF EN, EDF FM Services, EDF IM Solutions, EDF PEI, EDF Trading Logistics, Electricité de Strasbourg, Gaz Opale,GGF,GSS,Hydrostadium,Ifopse,Netseenergy,Protertia,Shema,Socodei,Sodetrel,Sofilo,Sofinel,Tiru,ZnR Batteries)
Afficher plus
Numéro d'enregistrement national: 552 081 317
Adresse postale: Tour EDF, Direction des Achats Groupe, 20 Place de La Défense, La Défense 8
Commune postale: Paris La Défense Cedex
Code postal: 92050
Pays: France 🇫🇷
Personne de contact: Florence Gaudin-Perret
Téléphone: +33 156652146📞
Courrier électronique: florence.gaudin-perret@edf.fr📧
Région: France🏙️
URL: www.edf.com🌏
Adresse du profil d'acheteur: https://pha.edf.com🌏
Pouvoir adjudicateur (supplémentaire)
Nom: EDF Luminus
Numéro d'enregistrement national: BE 0471 811 661
Adresse postale: Markiesstrat 1, Rue du Marquis
Commune postale: Bruxelles
Pouvoir adjudicateur
Code postal: 1000
Pays: Belgique 🇧🇪
Pouvoir adjudicateur (supplémentaire)
Personne de contact: Florence Gaudin-Perret
Pouvoir adjudicateur
Région: Belgique/België 🏙️
Pouvoir adjudicateur (supplémentaire)
Adresse du profil d'acheteur: https://pha.edf.com🌏
Nom:
“EDISON SpA & its subsidiaries: Edison Energia SpA, Edison Energy Solutions SpA and Fenice SpA”
Numéro d'enregistrement national: 067226000019
Adresse postale: Foro Buonaparte, 31
Commune postale: Milan
Pouvoir adjudicateur
Code postal: 20121
Pays: Italie 🇮🇹
Région: Italia 🏙️
Pouvoir adjudicateur (supplémentaire)
Nom:
“EDF Energy plc (including each and any subsidiary or holding company of EDF Energy plc and each and any subsidiary of a holding company of EDF Energy plc)”
Numéro d'enregistrement national: 2366852
Adresse postale: 40 Grosvernor Place, Victoria
Commune postale: London
Pouvoir adjudicateur
Code postal: SW1X7 EN
Pays: Royaume-Uni 🇬🇧
Région: United Kingdom 🏙️
Objet Champ d'application du marché
Titre: Media buying services and Digital Ad Technologies.
Produits/services: Services de conseils en publicité📦
Brève description:
“Supply of Media Strategy, Media buying services and Digital Ad Technologies (Adversing and ad-verification) in France, Belgium, Italy and the...”
Brève description
Supply of Media Strategy, Media buying services and Digital Ad Technologies (Adversing and ad-verification) in France, Belgium, Italy and the United-Kingdom, for EDF Group.
Informations complémentaires Référence de l'avis original
Numéro de l'avis au JO S: 2017/S 010-015146
Changements Texte à corriger dans l'avis original
Numéro de section: IV.2.2
Emplacement du texte à modifier: Time limit for receipt of tenders or request to participate:
Ancienne valeur
Date: 2017-01-31 📅
L'heure: 12:00
Nouvelle valeur
Date: 2017-02-06 📅
L'heure: 12:00
Source: OJS 2017/S 020-034083 (2017-01-26)
Avis d'attribution de marché (2018-07-25) Pouvoir adjudicateur Nom et adresse
Nom:
“EDF SA and ses filiales (C36, Cham, Citelum, Dalkia, Dunkerque LNG, Edelia, EDEV, EDF EN, EDF FM Services, EDF IM Solutions, EDF PEI, EDF Trading Logistics,...”
Nom
EDF SA and ses filiales (C36, Cham, Citelum, Dalkia, Dunkerque LNG, Edelia, EDEV, EDF EN, EDF FM Services, EDF IM Solutions, EDF PEI, EDF Trading Logistics, Electricité de Strasbourg, Gaz Opale,GGF,GSS,Hydrostadium,Ifopse,Netseenergy,Protertia,Shema,Socodei,Sodetrel,Sofilo,Sofinel,Tiru,ZnR Batteries)
Pouvoir adjudicateur (supplémentaire)
Nom:
“EDISON SpA and its subsidiaries: Edison Energia SpA, Edison Energy Solutions SpA and Fenice SpA”
Pouvoir adjudicateur Informations sur la passation conjointe de marchés
Le contrat prévoit la passation d'un marché conjoint
En cas de passation conjointe de marchés impliquant différents pays, indiquer la législation nationale applicable en matière de passation de marchés: National law for each country
Objet Champ d'application du marché
Titre: Media buying services and Digital Ad Technologies
Brève description:
“Supply of Media Strategy, Media buying services and Digital Ad Technologies (Adserving and ad-verification) in France, Belgium, Italy and the...”
Brève description
Supply of Media Strategy, Media buying services and Digital Ad Technologies (Adserving and ad-verification) in France, Belgium, Italy and the United-Kingdom, for EDF Group.
Afficher plus Informations sur les lots
Ce contrat est divisé en lots ✅
1️⃣ Champ d'application du marché
Titre: Global media cover (360º media campaigns – Off and on line)
Titre
Numéro d'identification du lot: 1
Description
Produits/services supplémentaires: Services de conseils en publicité📦
Lieu d'exécution: Belgique/België 🏙️
Lieu d'exécution: France🏙️
Lieu d'exécution: Italia 🏙️
Lieu d'exécution: United Kingdom 🏙️
Description du marché:
“The services required include strategic advice in media choice and media buying in all types of media (national, local and international), including Paid...”
Description du marché
The services required include strategic advice in media choice and media buying in all types of media (national, local and international), including Paid digital. The requirements also include all types of advertising campaign (Corporate/Brand, BtoC, BtoB, Finance, Employer brand, sponsorship, ...) for EDF SA and its French affiliates which have given a mandate to EDF SA to act on their behalf, for EDF Energy and its affiliates, for EDISON and its affiliates, and finally for EDF Luminus.
The requirements above are needed for France, the United-Kingdom, Italy and Belgium.
Afficher plus Informations sur les options
Options ✅
Description des options:
“Duration of the contract:
— 2 years (fixed period),
— 3 options of 1 year each to extend.
The duration mentioned in paragraph II.2.7 includes the options.”
2️⃣ Champ d'application du marché
Titre: Digital Ad Technologies (Adserving and ad-verification)
Titre
Numéro d'identification du lot: 2
Description
Produits/services supplémentaires: Services de gestion publicitaire📦
Description du marché:
“The services required by EDF SA and its French affiliates which have given a mandate to EDF SA to act on their behalf, for EDF Energy and its affiliates,...”
Description du marché
The services required by EDF SA and its French affiliates which have given a mandate to EDF SA to act on their behalf, for EDF Energy and its affiliates, for EDISON and its affiliates, and for EDF Luminus are as follows: purchase of a license for each software (such as rights to own and to use) and implementation of Adserver and ad-verification tools. This lot includes the following countries: France, the United-Kingdom, Italy and Belgium.
The Ad Serving technology shall store, manage, maintain, distribute and track the advertisements in desktop and mobile websites as well as applications. It shall allow EDF Group and/or its media agency to upload various ad creatives and to optimize the campaign by adding targeting parameters and additional functionalities (frequency capping, ad sequencing). It shall provide EDF Group with real-time statistical reports on impressions, clicks, post-click and post-impression activities and interaction metrics. It shall offer the option to directly contract with EDF Group with no intervention of EDF’s Media agency. It shall provide EDF Group with a self-service solution.
The Ad Verification technology should allow EDF Group to verify the quality of bought digital inventory, across all delivery channels by providing real-time information for each ad placement. It should have the capacity to measure Brand Safety (environment and context control), Viewability (actual displaying of the ad on the user’s screen), Fraud (non-human traffic), Audience (socio-demo profiles of users), Geographic targeting for Display and Video formats on desktop and mobile websites and applications. It shall offer the option to directly contract with EDF Group with no intervention of EDF’s Media agency. It shall provide EDF Group with a self-service solution.
Procédure Type de procédure
Procédure négociée avec mise en concurrence préalable
Informations sur l'accord-cadre
La passation de marché implique l'établissement d'un accord-cadre
Informations administratives
Publication précédente concernant cette procédure: 2017/S 010-015146
Attribution du marché
1️⃣
Numéro de contrat: 1
Numéro d'identification du lot: 1
Titre: Global media cover (360º media campaigns – Off and on line)
Date de conclusion du contrat: 2018-01-03 📅
2️⃣
Numéro de contrat: 2
Numéro d'identification du lot: 2
Titre: Digital Ad Technologies (Adserving and adverification)
Date de conclusion du contrat: 2018-02-28 📅
“Candidates which would like to apply to this tender must load their application file on EDF electronic platform, at the following UR: https://pha.edf.com
To...”
Candidates which would like to apply to this tender must load their application file on EDF electronic platform, at the following UR: https://pha.edf.com
To do so, please access the Request For Information NºRFx_034868.
For candidates who are not registered yet, please go to the homepage of the following website “https//pha.edf.com” and click on “New supplier? – Register Now”. (Free preliminary registration)
If necessary, an assistance on how to use the procurement portal can be obtained with IVALUA Clients Help Desk, which can be reached at by phone at +33 1 84 77 00 26 (price of a local call) from Monday to Friday from 08:00 am to 6:00 pm, or by mail at support-edf@ivalua.com
The tender documents will be sent through this EDF procurement Portal.
EDF will reserve the right to award the contract on the basis of initial offers without negotiation.
Afficher plus Organe de révision
Nom: Tribunal de grande instance de Paris
Adresse postale: 4 boulevard du Palais
Commune postale: PARIS Cedex 01
Code postal: 75055
Pays: France 🇫🇷
Téléphone: +33 144325151📞 Service auprès duquel des informations sur la procédure de recours peuvent être obtenues
Nom: Greffe du tribunal de grande instance de Paris
Adresse postale: 4 boulevard du Palais
Commune postale: Paris Cedex 01
Code postal: 75055
Pays: France 🇫🇷
Téléphone: +33 144325151📞
Source: OJS 2018/S 144-330512 (2018-07-25)