France 2017 Campaign: Great Britain and Germany (to promote summer holidays in France for 2017 season) and Netherlands (to promote summer and autumn holidays in France for 2017 season)

GIE ATOUT France, Agence française de développement touristique

France 2017 advertising campaign to be carried out from February until October 2017 on the British, German and Dutch markets, bringing together French destinations, local carriers and tour operators. The contract will run from 15.9.2016 until 31.10.2017. At the end of this period, the contract may be renewed, on Atout France request, by written amendment within the limits of 2 (two) times, either until 31.10.2018 for the France 2018 advertising campaign or until 31.10.2019 for the France 2019 advertising campaign.

Date limite

Le délai de réception des offres était de 2016-06-27. L'appel d'offres a été publié le 2016-05-13.

Fournisseurs

Les fournisseurs suivants sont mentionnés dans les décisions d'attribution ou dans d'autres documents relatifs aux marchés publics :

Qui ? Qu'est-ce que c'est ? Où ?
  • • Deutschland
  • • Nederland
  • • United Kingdom
Historique des marchés publics
Date Document
2016-05-13 Avis de marché
2016-09-14 Avis d'attribution de marché
Avis de marché (2016-05-13)
Objet
Champ d'application du marché
Titre: Services de publicité et de marketing
Quantité ou étendue:
Selection of an advertising agency to:— Create a concept and design a France 2017 advertising campaign to be carried out in Great-Britain, Germany and Netherlands bringing together Atout France’s French partner destinations and local partners such as carriers and tour-operators.— Develop and deliver the campaign on various media (off and online; with different creative treatments via especially outdoor advertising, print advertising, online banners, website, and social media) on the three markets and perform operational follow-up with the 3 Atout France offices representatives, in order to launch and monitor the campaign as per the media plan for each country (media plans will indeed vary as per the budget, market specificities and local objective).— Assist in the search for partnerships, in particular as regards the production of a business proposal to be used by Atout France when negotiating with partners.— Be responsible, alongside the media agency, for overall production in accordance with the relevant media specifications: offline and online media.— Create and launch the dedicated campaign’ website, on france.fr (Atout France B2C website).— Analyse and evaluate the 2017 campaign‘s performance: February — October 2017.200 000300 000
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Métadonnées de l'avis
Langue originale: anglais 🗣️
français 🗣️
Type de document: Avis de marché
Nature du marché: Services
Réglementation: Union européenne
Vocabulaire commun pour les marchés publics (CPV)
Code: Services de publicité et de marketing 📦

Procédure
Type de procédure: Procédure restreinte
Type de soumission: Soumission pour tous les lots
Critères d'attribution
Offre la plus économique

Pouvoir adjudicateur
Identité
Pays: France 🇫🇷
Type de pouvoir adjudicateur: Autre
Nom du pouvoir adjudicateur: GIE Atout France, agence francaise de developpement touristique
Adresse postale: 79/81 rue de Clichy
Code postal: 75009
Commune postale: Paris
Contact
Adresse Internet: http://www.france.fr 🌏
Courrier électronique: herve.le-feuvre@atout-france.fr 📧
Téléphone: +44 2070616606 📞

Référence
Dates
Date d'envoi: 2016-05-13 📅
Date limite de soumission: 2016-06-27 📅
Date de publication: 2016-05-18 📅
Identifiants
Numéro d'avis: 2016/S 094-169599
Numéro JO-S: 94

Objet
Champ d'application du marché
Brève description:
France 2017 advertising campaign to be carried out from February until October 2017 on the British, German and Dutch markets, bringing together French destinations, local carriers and tour operators. The contract will run from 15.9.2016 until 31.10.2017. At the end of this period, the contract may be renewed, on Atout France request, by written amendment within the limits of 2 (two) times, either until 31.10.2018 for the France 2018 advertising campaign or until 31.10.2019 for the France 2019 advertising campaign.
Afficher plus
Quantité ou étendue:
Selection of an advertising agency to:
— Create a concept and design a France 2017 advertising campaign to be carried out in Great-Britain, Germany and Netherlands bringing together Atout France’s French partner destinations and local partners such as carriers and tour-operators.
— Develop and deliver the campaign on various media (off and online; with different creative treatments via especially outdoor advertising, print advertising, online banners, website, and social media) on the three markets and perform operational follow-up with the 3 Atout France offices representatives, in order to launch and monitor the campaign as per the media plan for each country (media plans will indeed vary as per the budget, market specificities and local objective).
Afficher plus
— Assist in the search for partnerships, in particular as regards the production of a business proposal to be used by Atout France when negotiating with partners.
— Be responsible, alongside the media agency, for overall production in accordance with the relevant media specifications: offline and online media.
— Create and launch the dedicated campaign’ website, on france.fr (Atout France B2C website).
— Analyse and evaluate the 2017 campaign‘s performance: February — October 2017.
Valeur estimée hors TVA: 200 000 💰
300 000 💰
Lieu d'exécution
Site principal ou lieu d'exécution: Grande Bretagne, Allemagne, Pays-Bas.

Informations juridiques, économiques, financières et techniques
Conditions de participation
Habilitation à exercer l'activité professionnelle:
1) Legal information about the company and, where applicable, its owner(s) or director(s);
2) Registration of the applicant company with the Professional/Trade Registry;
3) Sworn statement, duly dated and signed, proving that the company, its owners and/or directors have not been convicted for a crime concerning professional conduct;
4) If the applicant is in receivership, a copy of the judgements handed down;
5) Sworn statement, duly dated and signed, proving that the applicant is not covered by any of the cases referred to in Article 45 of Order No 2015-899 of 23.7.2015 (regarding bans on bidding for tender).
Situation économique et financière:
1) Revenue for the last 3 financial years, with copies of balance sheets and income statements;
2) Tax and social security certificates attesting to the regularity of the applicant's tax and social security obligations as of 31.12.2015, or the most recent year in which tax returns were filed;
3) Sworn statement, duly dated and signed, that the company and, where applicable, its owner(s) or director(s), have not been prosecuted for illegal employment;
4) Sworn statement, duly dated and signed, that the employees allocated to the contract have been hired in accordance with the laws and regulations in force in the country.
Capacité technique et professionnelle:
1) Presentation of a portfolio of projects performed in the tourism industry in at least one of the three markets in which the contract is to be carried out, or in any other sector enabling assessment of the applicant's abilities;
2) List of contracts carried out over the last 3 years;
3) Educational and professional qualifications of the contractor and of the executives responsible for the project;
4) List of client references in respect of contracts carried out, including the professional contact details (telephone, fax number, email address) of contact persons;
5) Information about the team that will be dedicated to the implementation of the contract;
6) Expertise and experience in communication and in tourism in both the British, German and Dutch markets with a solid network, as well as an excellent working command of the British, German and Dutch languages.
Exécution du marché
Noms et qualifications professionnelles du personnel ✅

Procédure
Langues
Langue: anglais 🗣️
français 🗣️

Pouvoir adjudicateur
Identité
Autre type de pouvoir adjudicateur: Other
Contact
Point de contact: Hervé Le Feuvre
Nom: GIE Atout France (Grande-Bretagne)
Adresse postale: 300, High Holborn-Lincoln house
Commune postale: Londres
Code postal: WC1V 7JH
Pays: Royaume-Uni 🇬🇧
Téléphone: +44 02070616606 📞
Fax: +44 02070616646 📠
URL pour informations complémentaires: http://www.france.fr 🌏
URL des documents: http://www.france.fr 🌏
Nom: GIE Atout France, agence francaise de developpement touristique
Point de contact: Secrétariat Général / Service Juridique / Appel d'offres ‘Campagne France 2017’
Téléphone: +33 142967000 📞
URL pour la participation: http://www.france.fr 🌏

Référence
Dates
Date de début: 2016-09-15 📅
Date de fin: 2017-10-31 📅
Source: OJS 2016/S 094-169599 (2016-05-13)
Avis d'attribution de marché (2016-09-14)
Objet
Métadonnées de l'avis
Type de document: Avis d'attribution de marché

Procédure
Type de soumission: Sans objet

Pouvoir adjudicateur
Identité
Nom du pouvoir adjudicateur: GIE Atout France, agence française de développement touristique
Adresse postale: 79 / 81 rue de Clichy

Référence
Dates
Date d'envoi: 2016-09-14 📅
Date de publication: 2016-09-16 📅
Identifiants
Numéro d'avis: 2016/S 179-321793
Se réfère à l'avis: 2016/S 094-169599
Numéro JO-S: 179

Procédure
Critères d'attribution
Critère: 1. Criteria detailed in the specifications brief (78)

Attribution du marché
Nom: Grey
Adresse postale: 92 avenue des Ternes
Commune postale: Paris
Code postal: 75017
Pays: France 🇫🇷
Courrier électronique: damien.ricci@grey.fr 📧
Adresse Internet: www.greyparis.fr 🌏
Source: OJS 2016/S 179-321793 (2016-09-14)
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