Online and offline media planning and buying for the UK, France, Belgium, Netherlands and German markets
The agency will have overall responsibility for all online and offline media planning and buying. The agency will also need to have market leading expertise in the earned media landscape. The agency's objectives are:
1. to provide local knowledge, expertise and advice to the marketing team on all paid and earned media channels for the UK, France, Belgium, Netherlands and German markets.
2. to propose media strategies in response to Eurotunnel Le Shuttle's commercial strategy in order to grow revenues and increase brand awareness
3. to purchase media through the most relevant media owners and to negotiate the best possible rates on behalf of Eurotunnel le Shuttle.
4. to share best practice market knowledge and expertise to assist in the production of the Eurotunnel Le Shuttle marketing strategy.
5. to identify new markets/opportunities through a test and learn based approach to marketing.
6. to continually evaluate, optimise and pursue greater efficiency and effectiveness across all forms of media.
7. to have extensive travel and transportation sector experience with a main office based in the UK.
8. the main office will be responsible for managing all continental offices.
Date limite
Le délai de réception des offres était de 2014-02-10.
L'appel d'offres a été publié le 2014-01-17.
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Historique des marchés publics
| Date |
Document |
| 2014-01-17
|
Avis de marché
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| 2014-01-24
|
Informations complémentaires
|
| 2015-02-19
|
Avis d'attribution de marché
|