France 2015 Campaign (summer 2015 and winter from 2015 to 2016) and France 2016 Campaign (summer 2016 ) – Great Britain

GIE ATOUT France, Agence française de développement touristique

France 2015 advertising campaign (summer 2015 and winter from 2015 to 2016) and France 2016 advertising campaign (summer 2016) to be carried out on the British market, bringing together French destinations and British transporters and tour operators, from 15.8.2014 until the 14.8.2016.

Date limite

Le délai de réception des offres était de 2014-05-23. L'appel d'offres a été publié le 2014-04-09.

Fournisseurs

Les fournisseurs suivants sont mentionnés dans les décisions d'attribution ou dans d'autres documents relatifs aux marchés publics :

• SOUK Response Ltd

Qui ?

• GIE ATOUT France, Agence française de développement touristique

Qu'est-ce que c'est ?

• Études de marché et recherche économique; sondages et statistiques › Services de publicité et de marketing

Où ?

• United Kingdom

Historique des marchés publics

Date	Document
2014-04-09	Avis de marché
2014-09-08	Avis d'attribution de marché

Avis de marché (2014-04-09)
Objet
Champ d'application du marché
Titre: Services de publicité et de marketing
Quantité ou étendue:

Selection of a British-based communications agency to:— Design a France 2015 advertising campaign (summer 2015 and winter from 2015 to 2016) and a France 2016 advertising campaign (summer 2016) in Britain, bringing together Atout France's French partner destinations and British partners such as transporters and tour-operators.— Implement and roll out the advertising concept on various British media (off and online).— Perform operational follow-up with Atout France in Britain.— Assist Atout France in the search for French and British partnerships, in particular as regards the creation of a business proposal to be used by Atout France when negotiating with partners.— Be responsible, alongside media agency, for overall production in accordance with the relevant media specifications: posters, advertisements, website banners.— Create and launch the dedicated campaign' website, on rendezvousenfrance.com (Atout France website)— Analyse the campaign's success: summer 2015 campaign: June/July 2015; winter from 2015 to 2016 campaign: March 2016 and summer 2016 campaign: June/July 2016Estimated costs between 100 000 GBP and 400 000 GPB per year.100 000400 000

Métadonnées de l'avis
Langue originale: anglais 🗣️
français 🗣️
Type de document: Avis de marché
Nature du marché: Services
Réglementation: Union européenne
Vocabulaire commun pour les marchés publics (CPV)
Code: Services de publicité et de marketing 📦

Procédure
Type de procédure: Procédure restreinte
Type de soumission: Soumission pour tous les lots
Critères d'attribution
Offre la plus économique

Pouvoir adjudicateur
Identité
Pays: France 🇫🇷
Type de pouvoir adjudicateur: Autre
Nom du pouvoir adjudicateur: GIE Atout France, agence francaise de developpement touristique
Adresse postale: 79/81 rue de Clichy
Code postal: 75009
Commune postale: Paris
Contact
Adresse Internet: http://www.rendezvousenfrance.com 🌏
Courrier électronique: herve.le-feuvre@atout-france.fr 📧
Téléphone: +44 2070616606 📞

Référence
Dates
Date d'envoi: 2014-04-09 📅
Date limite de soumission: 2014-05-23 📅
Date de publication: 2014-04-23 📅
Identifiants
Numéro d'avis: 2014/S 079-138790
Numéro JO-S: 79

Objet
Champ d'application du marché
Brève description:

Quantité ou étendue:

Selection of a British-based communications agency to:

— Design a France 2015 advertising campaign (summer 2015 and winter from 2015 to 2016) and a France 2016 advertising campaign (summer 2016) in Britain, bringing together Atout France's French partner destinations and British partners such as transporters and tour-operators.

— Implement and roll out the advertising concept on various British media (off and online).

— Perform operational follow-up with Atout France in Britain.

— Assist Atout France in the search for French and British partnerships, in particular as regards the creation of a business proposal to be used by Atout France when negotiating with partners.

— Be responsible, alongside media agency, for overall production in accordance with the relevant media specifications: posters, advertisements, website banners.

— Create and launch the dedicated campaign' website, on rendezvousenfrance.com (Atout France website)

— Analyse the campaign's success: summer 2015 campaign: June/July 2015; winter from 2015 to 2016 campaign: March 2016 and summer 2016 campaign: June/July 2016

Estimated costs between 100 000 GBP and 400 000 GPB per year.

Valeur estimée hors TVA: 100 000 💰
400 000 💰

Informations juridiques, économiques, financières et techniques
Conditions de participation
Habilitation à exercer l'activité professionnelle:

1) Legal information about the company and, where applicable, its owner(s) or director(s);

2) Registration of the applicant company with the Professional/Trade Registry;

3) Sworn statement, duly dated and signed, proving that the company, its owners and/or directors have not been convicted for a crime concerning professional conduct;

4) If the applicant is in receivership, a copy of the judgements handed down;

5) Sworn statement, duly dated and signed, proving that the applicant is not covered by any of the cases referred to in Article 8 of Order no. 2005-649 of 6 June 2005 (regarding bans on bidding for tender).

Situation économique et financière:

1) Revenue for the last three financial years, with copies of balance sheets and income statements;

2) Tax and social security certificates attesting to the regularity of the applicant's tax and social security obligations as of 31.12.2013, or the most recent year in which tax returns were filed;

3) Sworn statement, duly dated and signed, that the company and, where applicable, its owner(s) or director(s), have not been prosecuted for illegal employment;

4) Sworn statement, duly dated and signed, that the employees allocated to the contract have been hired in accordance with the laws and regulations in force in the country.

Capacité technique et professionnelle:

1) Presentation of a portfolio of projects performed in the tourism industry or in any other sector enabling assessment of the applicant's abilities;

2) List of contracts carried out over the last 3 years;

3) Educational and professional qualifications of the contractor and of the executives responsible for the project;

4) List of client references in respect of contracts carried out, including the professional contact details (telephone, fax number, email address) of contact persons;

5) Information about the team dedicated to the contract.

Exécution du marché
Noms et qualifications professionnelles du personnel ✅

Procédure
Langues
Langue: anglais 🗣️
français 🗣️

Pouvoir adjudicateur
Identité
Autre type de pouvoir adjudicateur: Other
Contact
Point de contact: Herve Le Feuvre
Adresse Internet: www.rendezvousenfrance.com 🌏
Nom: GIE Atout France, Agence Francaise de Developpement Touristique
Point de contact: Secréteriat Général / Service Juridique / Appel d'offres ‘France 2015 and 2016 Campaigns’
Téléphone: +33 142967000 📞
URL pour la participation: www.rendezvousenfrance.com 🌏

Référence
Dates
Date de début: 2014-08-15 📅
Date de fin: 2016-08-14 📅
Source: OJS 2014/S 079-138790 (2014-04-09)

Avis d'attribution de marché (2014-09-08)
Objet
Métadonnées de l'avis
Type de document: Avis d'attribution de marché

Procédure
Type de soumission: Sans objet

Pouvoir adjudicateur
Identité
Nom du pouvoir adjudicateur: Gie Atout France, Agence Francaise De Developpement Touristique
Adresse postale: 79 / 81 rue de Clichy

Référence
Dates
Date d'envoi: 2014-09-08 📅
Date de publication: 2014-09-12 📅
Identifiants
Numéro d'avis: 2014/S 175-309238
Se réfère à l'avis: 2014/S 79-138790
Numéro JO-S: 175

Objet
Lieu d'exécution
Site principal ou lieu d'exécution: United Kingdom.

Procédure
Critères d'attribution
Critère: 1. In terms of the criteria stated in the specifications (1)

Attribution du marché
Date de conclusion du contrat: 2014-08-01 📅
Nom: SOUK Response Ltd
Adresse postale: 2 AC Court, High Street, Surrey
Commune postale: Thames Ditton
Code postal: KT7 OSR
Pays: Royaume-Uni 🇬🇧
Courrier électronique: mike.havard@soukresponse.com 📧
Adresse Internet: www.soukresponse.com 🌏

Pouvoir adjudicateur
Contact
Point de contact: Hervé Le Feuvre
Source: OJS 2014/S 175-309238 (2014-09-08)

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