Advertising consultancy services: Media Planning & Buying — Belgium, Germany, United Kingdom 2015-2017

Conseil interprofessionnel du Vin de Bordeaux (CIVB)

Media planning and buying services on behalf of Bordeaux wines in Belgium, Germany and the United Kingdom, for a 3-year period.

Date limite

Le délai de réception des offres était de 2015-01-23. L'appel d'offres a été publié le 2014-11-14.

Fournisseurs

Les fournisseurs suivants sont mentionnés dans les décisions d'attribution ou dans d'autres documents relatifs aux marchés publics :

Qui ?

• Conseil interprofessionnel du Vin de Bordeaux (CIVB)

Qu'est-ce que c'est ?

• Services de publicité › Services de campagne publicitaire
• Services de publicité › Services de conseils en publicité
• Services de publicité › Services de gestion publicitaire

Où ?

• France

Historique des marchés publics

Date	Document
2014-11-14	Avis de marché
2015-05-26	Avis d'attribution de marché

Avis de marché (2014-11-14)
Objet
Champ d'application du marché
Titre: Services de conseils en publicité
Quantité ou étendue:

2 200 000 EUR the first year, 2 500 000 EUR per year the following years.2 200 000

Valeur totale du marché: 600 000 💰
Métadonnées de l'avis
Langue originale: anglais 🗣️
Type de document: Avis de marché
Nature du marché: Services
Réglementation: Union européenne
Vocabulaire commun pour les marchés publics (CPV)
Code: Services de conseils en publicité 📦

Procédure
Type de procédure: Procédure ouverte
Type de soumission: Soumission pour un ou plusieurs lots
Critères d'attribution
Offre la plus économique

Pouvoir adjudicateur
Identité
Pays: France 🇫🇷
Type de pouvoir adjudicateur: Autre
Nom du pouvoir adjudicateur: Conseil Interprofessionnel du Vin de Bordeaux (CIVB)
Adresse postale: 1, cours du XXX juillet
Code postal: 33075
Commune postale: Bordeaux
Contact
Courrier électronique: famrouni@vins-bordeaux.fr 📧
Téléphone: +33 556002286 📞
Fax: +33 556002282 📠

Référence
Dates
Date d'envoi: 2014-11-14 📅
Date limite de soumission: 2015-01-23 📅
Date de publication: 2014-11-21 📅
Identifiants
Numéro d'avis: 2014/S 225-397916
Numéro JO-S: 225

Objet
Champ d'application du marché
Brève description:

Media planning and buying services on behalf of Bordeaux wines in Belgium, Germany and the United Kingdom, for a 3-year period.

Numéro du lot: 1
Intitulé du lot: Belgium
Brève description:

Media planning and buying services on behalf of Bordeaux wines in Belgium, for a 3-year period.

Quantité ou étendue: 600 000 EUR the first year, 700 000 EUR per year the following years.
Durée de l'accord: 36 mois
Numéro du lot: 2
Intitulé du lot: Germany
Brève description:

Media planning and buying services on behalf of Bordeaux wines in Germany, for a 3-year period.

Quantité ou étendue: 800 000 EUR the first year, 900 000 EUR per year the following years.
Numéro du lot: 3
Intitulé du lot: United Kingdom
Brève description:

Media planning and buying services on behalf of Bordeaux wines in United Kingdom, for a 3-year period.

Quantité ou étendue: 2 200 000 EUR the first year, 2 500 000 EUR per year the following years.

Informations juridiques, économiques, financières et techniques
Conditions de participation
Habilitation à exercer l'activité professionnelle:

— Cover letter, duty dated and signed, including the mention ‘Training Services — Belgium, Netherlands, Germany, United Kingdom 2015-2017’ and specifying the lot(s) in respect of which the Proposal is being submitted;

— Identification form (Annex 2 to the Invitation to tender), duly completed and signed, accompanied by documentary proof of registration on a professional or corporate register;

— Sworn statement (Annex 3), dated and signed by a duly authorized representative, certifying that the candidate.

(i) has fulfilled its fiscal and social security obligations;

(ii) is not subject to any voluntary or involuntary liquidation, bankruptcy or insolvency proceedings or any other similar proceedings provided for under national legislation or regulation; and;

(iii) is not prohibited from participating in invitations to tender.

Situation économique et financière:

— Description of the candidate's organizational structure and list of markets in which it is established;

— Description of the candidate's principal fields of activity;

— Copy of the candidate's balance sheet and consolidated income statements of the last 3 financial years.

Capacité technique et professionnelle:

— Experience relating to the wine and spirits industry in each market concerned, including knowledge of the applicable legislative and/or regulatory framework;

— Knowledge of the Market(s) and experience in providing the Services, namely wine training services and including organization of stands at trade and consumer fairs and festivals, with a supporting list and summary description of the most relevant projects of the last 3 years;

— Team who will be in charge of providing the Services, including a brief description of each member's relevant experience;

— Ability to work in French and/or English.

Exécution du marché
Noms et qualifications professionnelles du personnel ✅

Procédure
Période de validité de l'offre: 3 mois
Langues
Langue: anglais 🗣️
français 🗣️

Pouvoir adjudicateur
Identité
Autre type de pouvoir adjudicateur: Other
Contact
Point de contact: Mrs Frédérique Amrouni
Source: OJS 2014/S 225-397916 (2014-11-14)

Avis d'attribution de marché (2015-05-26)
Objet
Métadonnées de l'avis
Type de document: Avis d'attribution de marché

Procédure
Type de soumission: Sans objet

Référence
Dates
Date d'envoi: 2015-05-26 📅
Date de publication: 2015-06-06 📅
Identifiants
Numéro d'avis: 2015/S 108-196999
Se réfère à l'avis: 2014/S 225-397916
Numéro JO-S: 108
Informations complémentaires

II.2.1) Total final value of contract(s): Value 2 300 000 EUR the first year, 2 500 000 EUR per year the following years, excluding VAT. Section V: Award of contract Lot No: 1: V.4) Information on value of contract: Initial estimated total value of the contract: Value: 600 000 EUR the first year, 700 000 EUR per year the following years, excluding VAT. Total final value of the contract: Value: 600 000 EUR the first year, 700 000 EUR per year the following years, excluding VAT. Lot No: 2: V.4) Information on value of contract: Initial estimated total value of the contract: Value: 800 000 EUR the first year, 900 000 EUR per year the following years, excluding VAT. Total final value of the contract: Value: 900 000 EUR per year, excluding VAT. Lot No: 3: V.4) Information on value of contract: Initial estimated total value of the contract: Value: 800 000 EUR the first year, 900 000 EUR per year the following years, excluding VAT. Total final value of the contract: Value: 800 000 EUR the first year, 900 000 EUR per year the following years, excluding VAT.

Informations complémentaires

II.2.1) Total final value of contract(s):

Value 2 300 000 EUR the first year, 2 500 000 EUR per year the following years, excluding VAT.

Section V: Award of contract

Lot No: 1:

V.4) Information on value of contract:

Initial estimated total value of the contract:

Value: 600 000 EUR the first year, 700 000 EUR per year the following years, excluding VAT.

Total final value of the contract:

Value: 600 000 EUR the first year, 700 000 EUR per year the following years, excluding VAT.

Lot No: 2:

V.4) Information on value of contract:

Initial estimated total value of the contract:

Value: 800 000 EUR the first year, 900 000 EUR per year the following years, excluding VAT.

Total final value of the contract:

Value: 900 000 EUR per year, excluding VAT.

Lot No: 3:

V.4) Information on value of contract:

Initial estimated total value of the contract:

Value: 800 000 EUR the first year, 900 000 EUR per year the following years, excluding VAT.

Total final value of the contract:

Value: 800 000 EUR the first year, 900 000 EUR per year the following years, excluding VAT.

Procédure
Critères d'attribution
Critère: 1. Exhaustiveness and relevance of media environment analysis. Exhaustiveness and relevance of competitor investment analysis. Indication of minimal, annual budget and soundness of rationale therefor. Relevance and quality of 3-year strategic orientations (30)
2. Overall relevance and quality of first year media plan, including: — media distribution; — relevance of performance indicators and estimated performance; — timetable of advertising placements; — relevance of creative formats (45)
3. Detailed budgetary breakdown, including competitive remuneration and costs (25)

Attribution du marché

1️⃣
Date de conclusion du contrat: 2015-04-01 📅
Nom: Robert & Marien
Adresse postale: Rue Middelbourg 64B
Commune postale: Bruxelles
Code postal: 1170
Pays: Belgique 🇧🇪
Courrier électronique: michel.robert@rmagency.be 📧

2️⃣
Nom: Media More
Adresse postale: Lindwurmstraße 88
Commune postale: Munich
Code postal: 80337
Pays: Allemagne 🇩🇪
Courrier électronique: a.urek@media-more.de 📧

3️⃣
Nom: Golley Slater
Adresse postale: Wharton Place, Wharton Street
Commune postale: Cardiff
Code postal: CF10 1GS
Pays: Royaume-Uni 🇬🇧
Courrier électronique: mcheetham@golleyslater.co.uk 📧
Informations sur les appels d'offres
Nombre d'offres reçues: 2

Pouvoir adjudicateur
Contact
Point de contact: Frédérique Amrouni
Source: OJS 2015/S 108-196999 (2015-05-26)

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