Digital Interactive Marketing – 2014-2016

Conseil interprofessionnel du Vin de Bordeaux (CIVB)

Digital interactive marketing service on behalf of Bordeaux wines in the United States, Canada, China and Japan, for a 3-year period.

Date limite

Le délai de réception des offres était de 2013-11-06. L'appel d'offres a été publié le 2013-09-13.

Fournisseurs

Les fournisseurs suivants sont mentionnés dans les décisions d'attribution ou dans d'autres documents relatifs aux marchés publics :

Qui ?

• Conseil interprofessionnel du Vin de Bordeaux (CIVB)

Qu'est-ce que c'est ?

Où ?

• France

Historique des marchés publics

Date	Document
2013-09-13	Avis de marché
2013-10-04	Rectificatif
2014-06-02	Avis d'attribution de marché

Avis de marché (2013-09-13)
Objet
Champ d'application du marché
Titre: Services de publicité et de marketing
Quantité ou étendue: Estimated Budget: 910 000 EUR to 980 000 EUR per year for a 3-year period.
Métadonnées de l'avis
Langue originale: anglais 🗣️
Type de document: Avis de marché
Nature du marché: Services
Réglementation: Union européenne
Vocabulaire commun pour les marchés publics (CPV)
Code: Services de publicité et de marketing 📦

Procédure
Type de procédure: Procédure ouverte
Type de soumission: Soumission pour un ou plusieurs lots
Critères d'attribution
Offre la plus économique

Pouvoir adjudicateur
Identité
Pays: France 🇫🇷
Type de pouvoir adjudicateur: Autre
Nom du pouvoir adjudicateur: Conseil Interprofessionnel du Vin de Bordeaux (CIVB)
Adresse postale: 1, cours du XXX juillet
Code postal: 33075
Commune postale: Bordeaux
Contact
Courrier électronique: valerie.yaigre@vins-bordeaux.fr 📧
Téléphone: +33 556002266 📞
Fax: +33 556002282 📠

Référence
Dates
Date d'envoi: 2013-09-13 📅
Date limite de soumission: 2013-11-06 📅
Date de publication: 2013-09-25 📅
Identifiants
Numéro d'avis: 2013/S 186-321349
Numéro JO-S: 186
Informations complémentaires

II. 1.2) Type of contract and location of works, place of delivery or of performance: (c) Services; Service category: No 5, 11 and 13 IV.3.4) Time-limit for receipt of tenders or requests to participate Time: 16.00 (French time)

Objet
Champ d'application du marché
Brève description:

Digital interactive marketing service on behalf of Bordeaux wines in the United States, Canada, China and Japan, for a 3-year period.

Numéro du lot: 1
Intitulé du lot: Digital Interactive Marketing – United-States & Canada
Brève description:

The objective is to propose digital interactive marketing services for The United States and for Canada.

Durée de l'accord: 36 mois
Informations complémentaires sur les lots: 3 ) Quantity Or Scope: 380 000 EUR per year for a 3-year period.
Numéro du lot: 2
Intitulé du lot: Digital Interactive Marketing – China
Brève description: The objective is to propose digital interactive marketing services for China.
Informations complémentaires sur les lots: 3) Quantity or scope: 380 000 EUR per year for a 3-year period.
Numéro du lot: 3
Intitulé du lot: Digital Interactive Marketing – Japan
Brève description: The objective is to propose digital interactive marketing services for Japan.
Informations complémentaires sur les lots:

3 ) Quantity or scope: between 350 000 EUR and 380 000 EUR per year for a 3-year period.

Nom du projet ou programme financé par l’UE:

European Union funds for certain non-European markets have been requested; their availability (or lack thereof) may affect the value of the lots specified herein and in the Invitation to tender. The request for funds has been made in accordance with Regulation (EC) N° 479/2008 on the common organization of the market in wine and Regulation (EC) N° 555/2008 laying down detailed rules for implementing Regulation (EC) N° 479/2008 as regards support programs.

Informations juridiques, économiques, financières et techniques
Conditions de participation
Habilitation à exercer l'activité professionnelle:

Applications should be comprised of three (3) distinct envelopes, namely:

One envelope labeled 'Digital Interactive Marketing Services: Candidacy', containing information and formalities necessary for evaluating if candidacy requirements are met:

— Cover letter, duly dated and signed, including the mention 'Digital Interactive Marketing Services' and specifying the lot(s) in respect of which the Proposal is being submitted.

— Identification form (Annex 2 to the Invitation to tender), duly completed and signed, accompanied by documentary proof of registration on a professional or corporate register.

— Sworn statement (Annex 3 to the Invitation to tender), dated and signed by a duly authorized representative, certifying that the candidate

(i) has fulfilled its fiscal and social security obligations;

(ii) is not subject to any voluntary or involuntary liquidation, bankruptcy or insolvency proceedings or any other similar proceedings provided for under national legislation or regulation; and

(iii) is not prohibited from participating in invitations to tender.

A second envelope labeled 'Digital Interactive Marketing Services: Qualifications', which shall contain all information and documents relating to the operator’s economic and financial and technical and professional qualifications (specified in Sections III.2.2 and III.2.3, below).

A third envelope labeled 'Digital Interactive Marketing Services: Proposed Plan' which shall contain the proposed plan of action and budget breakdown (detailed in the Invitation to tender).

Situation économique et financière:

— Description of the candidate’s organizational structure and list of markets in which it is established

— Description of the candidate’s principal fields of activity

— Activity reports for the past three (3) years

— Copy of the candidate’s balance sheet and consolidated income statements of the last three (3) financial years

Capacité technique et professionnelle:

— Experience relating to the wine and spirits industry, including knowledge of the applicable legislative and/or regulatory framework, and knowledge of the Market(s) (i.e. the countries concerned), with a supporting list and summary description of major clients of the last three (3) years

— Experience in providing digital interactive marketing services, with a supporting list and summary description of major clients of the last three (3) years, examples of content creation, social marketing actions, technical developments, social media ad placement, as well as URLs to the candidates’ own website, social media and other platforms.

— Team who will be in charge of providing said services, including a brief description of each member’s relevant experience.

— Ability to work in French and/or English

— Communication skills (including drafting) in the language(s) relevant to a given Market, supported by examples.

— Ability to work in collaboration with other agencies, supported by examples of relevant projects.

— Ability, supported by concrete examples, to provide detailed and timely estimates, invoices, performance reports and other supporting documents.

Exécution du marché
Noms et qualifications professionnelles du personnel ✅

Procédure
Période de validité de l'offre: 3 mois
Langues
Langue: anglais 🗣️
français 🗣️

Pouvoir adjudicateur
Identité
Autre type de pouvoir adjudicateur: Other
Contact
Point de contact: Valérie Yaigre

Référence
Informations complémentaires

II. 1.2) Type of contract and location of works, place of delivery or of performance: (c) Services; Service category: No 5, 11 and 13

IV.3.4) Time-limit for receipt of tenders or requests to participate

Time: 16.00 (French time)

Source: OJS 2013/S 186-321349 (2013-09-13)

Rectificatif (2013-10-04)
Objet
Métadonnées de l'avis
Type de document: Rectificatif

Référence
Dates
Date d'envoi: 2013-10-04 📅
Date de publication: 2013-10-08 📅
Identifiants
Numéro d'avis: 2013/S 195-336597
Se réfère à l'avis: 2013/S 186-321349
Numéro JO-S: 195
Source: OJS 2013/S 195-336597 (2013-10-04)

Avis d'attribution de marché (2014-06-02)
Objet
Champ d'application du marché
Valeur totale du marché: 380 000 💰
Métadonnées de l'avis
Type de document: Avis d'attribution de marché

Procédure
Type de soumission: Sans objet

Pouvoir adjudicateur
Identité
Adresse postale: 1, Cours du XXX Juillet
Contact
Courrier électronique: frederique.amrouni@vins-bordeaux.fr 📧
Téléphone: +33 556002284 📞
Fax: +33 556002286 📠

Référence
Dates
Date d'envoi: 2014-06-02 📅
Date de publication: 2014-06-13 📅
Identifiants
Numéro d'avis: 2014/S 112-197674
Numéro JO-S: 112
Informations complémentaires

II.1.2) Type of contract and location of works, place of delivery or of performance: Service category No: 5, 11 & 13 II.2.1) Total final value of contract(s): Value 910 000 the first year; 980 000 onwards per year Currency EUR; Excluding VAT V.1) Information on value of contract: Lot-1 Initial estimated total value of the contract: Value: between 380 000 EUR per year for a 3-year period Currency: EUR; Excluding VAT Total final value of the contract: Value: 380 000 EUR per year for a 3-year period Currency: EUR; Excluding VAT V.1) Information on value of contract: Lot-2 Initial estimated total value of the contract: Value: Between 350 000 and 380 000 EUR per year Currency: EUR; Excluding VAT Total final value of the contract: Value: 350 000 EUR the first year and 380 000 EUR per year the following years Currency: EUR; Excluding VAT V.1) Information on value of contract: Lot-3 Initial estimated total value of the contract : Value: Between 180 000 and 220 000 EUR per year Currency: EUR; Excluding VAT Total final value of the contract: Value: 180 000 EUR the first year and 220 000 EUR per year the following years Currency: EUR; Excluding VAT

Informations complémentaires

II.1.2) Type of contract and location of works, place of delivery or of performance: Service category No: 5, 11 & 13

II.2.1) Total final value of contract(s): Value 910 000 the first year; 980 000 onwards per year

Currency EUR; Excluding VAT

V.1) Information on value of contract: Lot-1

Initial estimated total value of the contract: Value: between 380 000 EUR per year for a 3-year period

Currency: EUR; Excluding VAT

Total final value of the contract: Value: 380 000 EUR per year for a 3-year period

Currency: EUR; Excluding VAT

V.1) Information on value of contract: Lot-2

Initial estimated total value of the contract: Value: Between 350 000 and 380 000 EUR per year

Currency: EUR; Excluding VAT

Total final value of the contract: Value: 350 000 EUR the first year and 380 000 EUR per year the following years

Currency: EUR; Excluding VAT

V.1) Information on value of contract: Lot-3

Initial estimated total value of the contract : Value: Between 180 000 and 220 000 EUR per year

Currency: EUR; Excluding VAT

Total final value of the contract: Value: 180 000 EUR the first year and 220 000 EUR per year the following years

Currency: EUR; Excluding VAT

Procédure
Critères d'attribution
Critère: 1. Quality of the proposed Plan, including ability to identify the key target audience(s) and influencers Overall relevance, scope and creativity of the proposed Plan (recommended actions, budget allocation, timing, etc.) (40)
2. Detailed budgetary breakdown for each plan, including competitive fees and comprehensive costs Cost-effectiveness of the proposed Plan (30)
3. Relevance and scope of performance indicators and performance reports Estimated performance of the proposed Plan (20)
4. Willingness to work with no other collective wine industry organisation during the duration of a potential collaboration with the CIVB (10)

Attribution du marché

1️⃣
Date de conclusion du contrat: 2014-02-01 📅
Nom: Creativefeed
Adresse postale: 29 E. 19th Street, 5th floor
Commune postale: New York
Code postal: 10003
Pays: États-Unis 🇺🇸
Courrier électronique: arthur@creativefeed.net 📧

2️⃣
Date de conclusion du contrat: 2014-03-01 📅
Nom: Fleishman-Hillard
Adresse postale: Room 3701, 1 Grand Gateway 1 Hongqiao Road, Xuhui District
Commune postale: Shanghai
Pays: Chine 🇨🇳
Courrier électronique: vivian.jin@fleishman.com 📧

3️⃣
Nom: Burson-Martseller
Adresse postale: Kojimachi Diamond Building 5F 1 Kojimachi 4-chrome, Chiyoda-ku
Commune postale: Tokyo
Code postal: 102-0083
Pays: Japon 🇯🇵
Informations sur les appels d'offres
Nombre d'offres reçues: 1
2

Pouvoir adjudicateur
Contact
Point de contact: Frédérique Amrouni

Référence
Identifiants
Numéro de l'avis au JO S: 2013/S 195-336597
Source: OJS 2014/S 112-197674 (2014-06-02)

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