Marchés publics récents dans lesquels le fournisseur Sopaxa est mentionné
2013-12-13A three years generic communication campaign in favour of the cheeses in Japan, in China and in South Korea (CNIEL)
The overall objective of this 3-year generic campaign is to design and implement a press and public relations campaign in favour of cheeses of Europe, specifically cheeses of France, cow's milk cheeses. The communication objectives are: To associate the cheeses in a modern and trendy lifestyle. To reinforce the image of cheeses from France as a European 'lifestyle' product. To introduce multitude moments of consumption adapted to the japanese style of eating and in new and modernways. To obtain press, …
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