A three years generic communication campaign in favour of the cheeses in Japan, in China and in South Korea

CNIEL

The overall objective of this 3-year generic campaign is to design and implement a press and public relations campaign in favour of cheeses of Europe, specifically cheeses of France, cow's milk cheeses. The communication objectives are: To associate the cheeses in a modern and trendy lifestyle. To reinforce the image of cheeses from France as a European 'lifestyle' product. To introduce multitude moments of consumption adapted to the japanese style of eating and in new and modernways. To obtain press, radio and TV coverage in order to reach high income women – 25 to 49 years of age.

Date limite

Le délai de réception des offres était de 2014-01-21. L'appel d'offres a été publié le 2013-12-13.

Fournisseurs

Les fournisseurs suivants sont mentionnés dans les décisions d'attribution ou dans d'autres documents relatifs aux marchés publics :

Qui ? Qu'est-ce que c'est ? Où ?
Historique des marchés publics
Date Document
2013-12-13 Avis de marché
2014-03-27 Avis d'attribution de marché
2014-03-27 Avis d'attribution de marché
Avis de marché (2013-12-13)
Objet
Champ d'application du marché
Titre: Produits laitiers
Quantité ou étendue: A one year contract, to be renewed twice.1 600 0002 300 000
Métadonnées de l'avis
Langue originale: anglais 🗣️
Type de document: Avis de marché
Nature du marché: Services
Réglementation: Union européenne
Vocabulaire commun pour les marchés publics (CPV)
Code: Produits laitiers 📦

Procédure
Type de procédure: Procédure restreinte
Type de soumission: Soumission pour un ou plusieurs lots
Critères d'attribution
Offre la plus économique

Pouvoir adjudicateur
Identité
Pays: France 🇫🇷
Type de pouvoir adjudicateur: Autre
Nom du pouvoir adjudicateur: Cniel
Adresse postale: 42 rue de Chateaudun
Code postal: 75314 cedex 09
Commune postale: Paris
Contact
Courrier électronique: cspotti@cniel.com 📧
Téléphone: +33 149707402 📞
Fax: +33 142806413 📠

Référence
Dates
Date d'envoi: 2013-12-13 📅
Date limite de soumission: 2014-01-21 📅
Date de publication: 2013-12-14 📅
Identifiants
Numéro d'avis: 2013/S 243-422934
Numéro JO-S: 243
Informations complémentaires
The tenderers will send their full dossier application no later than 14.1.2014, at 12:00.

Objet
Champ d'application du marché
Brève description:
The overall objective of this 3-year generic campaign is to design and implement a press and public relations campaign in favour of cheeses of Europe, specifically cheeses of France, cow's milk cheeses. The communication objectives are: To associate the cheeses in a modern and trendy lifestyle. To reinforce the image of cheeses from France as a European 'lifestyle' product. To introduce multitude moments of consumption adapted to the japanese style of eating and in new and modernways. To obtain press, radio and TV coverage in order to reach high income women – 25 to 49 years of age.
Afficher plus
Numéro du lot: 1
Intitulé du lot: three years genric communication campaign in favour of the cheeses in Japan
Brève description:
A three year generic campaign is to design and implement a press and public relationscampaign in favour of cheeses, specifically cow's milk cheeses, in Japan. The communication objectives…
… are:To associate the cheeses from France in a modern and trendy lifestyle.To reinforce the image of cheeses from France as a European 'lifestyle' product.
… are:
To associate the cheeses from France in a modern and trendy lifestyle.
To reinforce the image of cheeses from France as a European 'lifestyle' product.
Valeur estimée hors TVA: 800 000 💰
1 200 000 💰
Durée de l'accord: 36 mois
Numéro du lot: 2
Intitulé du lot: Three years generic communication campaign in favour of the Cheeses in China
Brève description:
A three year generic campaign is to design and implement a press and public relationscampaign in favour of cheeses, specifically cow's milk cheeses, in China. The communication objectives…
… are:To associate the cheeses from France in a modern and trendy lifestyle.To reinforce the image of cheeses from France as a European 'lifestyle' product.
… are:
Valeur estimée hors TVA: 500 000 💰
700 000 💰
Numéro du lot: 3
Intitulé du lot: A three years generic communications camapiagn in favour of the cheeses in South Korea
Brève description:
A three years generic communication campaign is to design and implement a press and public relationscampaign in favour of cheeses, specifically cow's milk cheeses, in South Korea. The communication objectives…
… are:To associate the cheeses from France in a modern and trendy lifestyle.To reinforce the image of cheeses from France as a European 'lifestyle' product.
… are:
Valeur estimée hors TVA: 300 000 💰
400 000 💰
Quantité ou étendue: A one year contract, to be renewed twice.
Valeur estimée hors TVA: 1 600 000 💰
2 300 000 💰
Nombre de reconductions possibles: 2
Calendrier pour les marchés ultérieurs: 24 mois
Nom du projet ou programme financé par l’UE: Three years campaign in Japan, China and Korea.

Informations juridiques, économiques, financières et techniques
Conditions de participation
Habilitation à exercer l'activité professionnelle:
Information and formalities necessary for evaluating if requirements are met: 1. A declaration concerningthe name and capacity of the person authorized to commit the agency and, where appropriate, the mandateentitling him to do so
2. A certificate of incorporation, if applicable
3. A certificate of good standing delivered by the Secretary of State of Incorporation
4. An affidavit , duly signed and dated by the person mandated by the board of directors to commit the agency , certifying that :
— The company is in good standing and has duly paid all federal, state and local taxes,
— The company has never filed for bankruptcy or protection from creditors under the bankruptcy laws,
— The company has never been barred from any public tendering by any public authority.
5. The professional references of the candidate for the past 3 years in the field of communications, press andpublic relations campaigns , including but not limited to food products , whether branded or not
6. A portfolio of past similar campaigns led by the candidate or a website address where such campaigns maybe available
7. An extract of financial statements (profit and loss) for the last 3 years
8. The federal income tax return ( without annexes ) for the last 3 years
9. Copy of any sentence(s) passed if the candidate is under supervision of the courts. Persons comingout under court supervision with the meaning of Article L 631-1 of the Code of Commerce or an equivalentprocedure governed by foreign law must furnish proof of their authorization to continue their activity during theforeseeable duration for completion of the contract
Afficher plus
10. References related to the number of staff, the agency's financial resources for the past 3 years.
Situation économique et financière:
Information and formalities necessary for evaluating if requirements are met: The professional references of thecandidate for the past 3 years must be presented with the candidate's full application dossier.
Minimum level(s) of standards possibly required The candidate must furnish a booklet or brochure presenting the agency and indicating its resources in terms of structure, staff and financial resources.
Capacité technique et professionnelle:
Information and formalities necessary for evaluating if requirements are met:
A candidate's portfolio of similar campaign experiences must be furnished.
Exécution du marché
Principales conditions de financement et modalités de paiement et/ou référence aux dispositions pertinentes qui les régissent:
Payment to the selected agency will be made by CNIEL upon presentation of bills and invoices on the following terms:
— Payment in advance: 30 % after notification of the contract.
Following reception of bills / invoices and report of activities concerning all expenses incurred with the advance payment:
— A second advance of 30 % if the expenses require extra funding and upon presentation of actions,
— A third advance of 30 % after six months,
— The balance will be paid when all the services emphasized in the contract have been completed and upon presentation of all bills/invoices related to each action.
All bills concerning expenses made by the selected agency for each action will have to be sent to CNIEL every three months.
Advances will be paid by CNIEL at 30 days following date of the bill's reception.
All bills and invoices have to be mailed by post to CNIEL.
Autres conditions particulières:
Candidates must have their office headquarters, a branch or an affiliate in Japan or in China, in Southe Korea.
Noms et qualifications professionnelles du personnel ✅

Procédure
Nombre minimum de candidats: 1
Nombre maximum de candidats: 12
Date d'envoi des invitations: 2014-01-24 📅
Critères d'attribution
Critère: 1. Technical value (good understanding – graphic proposal – relevance of the actions) (60)
2. Budget optimisation (25)
3. Consuktancy fees (15)
Langues
Langue: anglais 🗣️
français 🗣️

Pouvoir adjudicateur
Identité
Autre type de pouvoir adjudicateur: Other
Contact
Point de contact: Laurent Damiens
Ch. Spotti

Informations complémentaires
Organe de révision
Nom: Tribunal Adminisde Grande Instance de Paris
Adresse postale: 4 boulevard du Palais
Commune postale: Paris
Code postal: 75001
Pays: France 🇫🇷
Téléphone: +33 144325151 📞
Source: OJS 2013/S 243-422934 (2013-12-13)
Avis d'attribution de marché (2014-03-27)
Objet
Champ d'application du marché
Titre: Fromages
Valeur totale du marché: 400 000 💰
Métadonnées de l'avis
Type de document: Avis d'attribution de marché
Réglementation: Non spécifié
Vocabulaire commun pour les marchés publics (CPV)
Code: Fromages 📦

Procédure
Type de soumission: Sans objet

Pouvoir adjudicateur
Identité
Code postal: 75314 Cedex 09

Référence
Dates
Date d'envoi: 2014-03-27 📅
Date de publication: 2014-03-29 📅
Identifiants
Numéro d'avis: 2014/S 063-107784
Se réfère à l'avis: 2013/S 243-422934
Numéro JO-S: 63

Procédure
Critères d'attribution
Critère: 1. Technical value (good understanding) (60)
3. Consultancy fees (15)

Attribution du marché
Date de conclusion du contrat: 2014-02-14 📅
Nom: Sopexa
Adresse postale: 11 bis rue Torricelli
Commune postale: Paris
Code postal: 75017
Pays: France 🇫🇷
Courrier électronique: pierre.montaner@sopexa.com 📧
Informations sur les appels d'offres
Nombre d'offres reçues: 2

Pouvoir adjudicateur
Contact
Point de contact: Christophe Spotti, Laurent Damiens

Informations complémentaires
Organe de révision
Nom: Tribunal de grande instance de Paris
Source: OJS 2014/S 063-107784 (2014-03-27)
Avis d'attribution de marché (2014-03-27)
Objet
Champ d'application du marché
Valeur totale du marché: 700 000 💰

Référence
Identifiants
Numéro d'avis: 2014/S 063-107841

Attribution du marché
Nom: Sopaxa

Informations complémentaires
Organe de révision
Tribunal de administratif de grande instance de Paris
Source: OJS 2014/S 063-107841 (2014-03-27)
Nouveaux marchés dans des catégories connexes 🆕
Recherches connexes 🔍
Fournisseurs:
Sopaxa Sopexa
Produits/services:
Produits alimentaires, boissons, tabac et... Produits laitiers Fromages