PDO & PDI European multi-country campaign — Evaluation
Target:
— Priority target: shoppers aged between 25 and 49 years old
— Secondary target: retailers (mass market retailing, cheese shops)
European multi-country campaign dedicated to EU PDO & PGI logos and associated dairy products.
A Dutch dairy PGIs and French dairy PDOs programme run under EMF and targeting 3 countries: the Netherlands,Germany and France
Duration in months: 24
Keywords: PDO, PGI, cheese, butter, cream, awareness, EU quality schemes, meaning, consumption, France,Germany, the Netherlands
Context: The EU barometer study n°440 (January 2016) proved that EU consumers still have very low awareness levels on EU PDO and PGI labels and an even worse understanding of what these quality schemes mean. As a result, these labels cannot fulfil their role as a strategic marker for consumers as they make their purchasing choices. This programme will be carried out from 2018 to 2019 by CNIEL and NZO/ Zuivelstichtingfor Dutch dairy PGIs and French dairy PDOs.
Date limite
Le délai de réception des offres était de 2017-12-22.
L'appel d'offres a été publié le 2017-11-09.
Qui ?
Qu'est-ce que c'est ?
Où ?
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Deutschland
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France
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Nederland
Historique des marchés publics
| Date |
Document |
| 2017-11-09
|
Avis de marché
|