Media planning and buying for a European multi country programme on on the taste and authenticity of butter in internal markets

GEIE European Milk Forum (EMF)

The media planning and buying for a generic campaign on butter targeting different consumer groups in all participating EMF member countries, highlighting the taste and authenticity of butter, a product from European agriculture. The objective of the campaign is to increase the consumption of butter within the specific target groups, taking into account the different cultures and market situations of EMF members, with a European dimension.

Date limite

Le délai de réception des offres était de 2016-12-19. L'appel d'offres a été publié le 2016-11-18.

Qui ?

• GEIE European Milk Forum (EMF)

Qu'est-ce que c'est ?

• Produits alimentaires, boissons, tabac et produits connexes › Produits laitiers

Où ?

• France

Historique des marchés publics

Date	Document
2016-11-18	Avis de marché

Avis de marché (2016-11-18)
Objet
Champ d'application du marché
Titre: Produits laitiers
Quantité ou étendue: 300 000500 000
Métadonnées de l'avis
Langue originale: anglais 🗣️
Type de document: Avis de marché
Nature du marché: Services
Réglementation: Union européenne
Vocabulaire commun pour les marchés publics (CPV)
Code: Produits laitiers 📦

Procédure
Type de procédure: Procédure négociée
Type de soumission: Soumission pour tous les lots
Critères d'attribution
Offre la plus économique

Pouvoir adjudicateur
Identité
Pays: France 🇫🇷
Type de pouvoir adjudicateur: Autre
Nom du pouvoir adjudicateur: GEIE European Milk Forum (EMF)
Adresse postale: 42 rue de Chateaudun
Code postal: 75009
Commune postale: Paris
Contact
Courrier électronique: dpoisson@cniel.com 📧
Téléphone: +33 149707155 📞

Référence
Dates
Date d'envoi: 2016-11-18 📅
Date limite de soumission: 2016-12-19 📅
Date de publication: 2016-11-22 📅
Identifiants
Numéro d'avis: 2016/S 225-410877
Numéro JO-S: 225
Informations complémentaires

The required documents should be provided by 19th December 2016 at 12:00: — in paper format (one copy) and on a USB stick (two copies) in an anonymous envelope with the mention ‘Do not open — EMF Butter Media Agency’ and should be sent to: EMF, for the attention of Dominique Poisson, 42 rue de Châteaudun, 75314 Paris Cedex 09, France. — through a link to dpoisson@cniel.com cc cgreenhalgh@cniel.com. Object of email: EMF Butter Media Agency For further information contact Dominique Poisson: dpoisson@cniel.com, or Clare Greenhalgh: cgreenhalgh@cniel.com Planning of the competition: Phase 1 / 19.12.2016: Candidates' envelopes received Phase 2 / End December 2016: Pre selection of agencies by the Evaluation Committee. The pre-selected agencies will be contacted by email and will receive the brief in February 2017, following the selection of the Creation agency (separate competition). Phase 3 / February 2017: Pre-selected agencies send their proposals to the Evaluation Committee. Agency selected shortly afterwards informed of decision. Additionnal information 1/ The budget for the media buying of the programme is estimated EUR 300 000 — 500 000 for 4 or 5 countries over 3 years. 2/ This programme will be submitted to the European Commission for co-financing. The signature of the contract with the selected agency will depend on the European Commission accepting the application. The results will be announced end of 2017. Should the application be refused by the EU Commission, the present market should be cancelled.

Informations complémentaires

The required documents should be provided by 19th December 2016 at 12:00:

— in paper format (one copy) and on a USB stick (two copies) in an anonymous envelope with the mention ‘Do not open — EMF Butter Media Agency’ and should be sent to: EMF, for the attention of Dominique Poisson, 42 rue de Châteaudun, 75314 Paris Cedex 09, France.

— through a link to dpoisson@cniel.com cc cgreenhalgh@cniel.com. Object of email: EMF Butter Media Agency

For further information contact Dominique Poisson: dpoisson@cniel.com, or Clare Greenhalgh:

cgreenhalgh@cniel.com

Planning of the competition:

Phase 1 / 19.12.2016: Candidates' envelopes received

Phase 2 / End December 2016: Pre selection of agencies by the Evaluation Committee. The pre-selected agencies will be contacted by email and will receive the brief in February 2017, following the selection of the Creation agency (separate competition).

Phase 3 / February 2017: Pre-selected agencies send their proposals to the Evaluation Committee. Agency selected shortly afterwards informed of decision.

Additionnal information

1/ The budget for the media buying of the programme is estimated EUR 300 000 — 500 000 for 4 or 5 countries over 3 years.

2/ This programme will be submitted to the European Commission for co-financing.

The signature of the contract with the selected agency will depend on the European Commission accepting the application. The results will be announced end of 2017.

Should the application be refused by the EU Commission, the present market should be cancelled.

Objet
Champ d'application du marché
Brève description:

Valeur estimée hors TVA: 300 000 💰
500 000 💰
Durée de l'accord: 36 mois
Nom du projet ou programme financé par l’UE:

Regulation (EU) No 1144/2014 of the European Parliament and of the Council of 22.10.2014 on information provision and promotion measures concerning agricultural products implemented in the internal market and in third countries and repealing Council Regulation (EC) No 3/2008.

Lieu d'exécution
Site principal ou lieu d'exécution:

France, Ireland, United Kingdom (Northern Ireland), the Netherlands, Belgium (to be confirmed),

Informations juridiques, économiques, financières et techniques
Conditions de participation
Habilitation à exercer l'activité professionnelle:

1. A declaration concerning the name and capacity of the person authorized to commit the agency and, where appropriate, the mandate entitling him to do so;

2. Copy of any sentence(s) passed if the candidate is under supervision of the courts. Persons coming Under court supervision with the meaning of Article L.631-1 of the Code of Commerce or an equivalent procedure governed by foreign law must furnish proof of their authorization to continue their activity during the foreseeable duration for completion of the contract;

3. A certificate of incorporation, if applicable;

4. A certificate of good standing delivered by the Secretary of State of Incorporation;

5. An affidavit, duly signed and dated by the person mandated by the board of directors to commit the company;

6. An enrolment on the professional or trade register;

7. A certificate of the competent state authority, certifying that: the company is in good standing and has duly paid all federal, state and local taxes; the company has never filed for bankruptcy or protection from creditors under the bankruptcy laws; the company has never been barred from any public tendering by any public authority.

Situation économique et financière:

1. An extract of financial statements (profit/loss account and balance sheet) for the last 3 years.

2. Federal income tax returns (without annexes) for the last 3 years.

Capacité technique et professionnelle:

1. A list of the main professional references of the candidate for the last 3 years with amount, date and name of customer. Presentation of the 3, for this tender, most relevant cases;

2. A brochure presenting the agency and indicating its resources in terms of structure, staff and resources;

3. The candidate must prove to have branches, affiliates or partners in each of the participating

countries.

N.B.

a) In case the candidate agency makes a proposal in a grouping, each entity must provide all documents mentioned above.

b) In case part of the proposal will be subcontracted, a declaration (form DC1 & 2 or equivalent for France) must be provided for each subcontractor mentioning the type of activity to be ubcontracted, its name, type of entity, address, the maximum amount to be subcontracted, the conditions of payment to be arranged in a subcontracting contract and the professional and financial capacity of the subcontractor.

Exécution du marché
Noms et qualifications professionnelles du personnel ✅

Procédure
Nombre minimum de candidats: 1
Nombre maximum de candidats: 4
Langues
Langue: anglais 🗣️

Pouvoir adjudicateur
Identité
Autre type de pouvoir adjudicateur: Other
Nom du pouvoir adjudicateur: EMF (details provided previously) gathering 4 or 5 countries and organisations including: CNIEL, French Dairy Interbranch
Adresse postale: 42 rue de Châteaudun
Nom du pouvoir adjudicateur: EMF (details provided previously) gathering 4 or 5 countries and organisations including: VLAM (participation to be confirmed)
Adresse postale: Koning Albert II-Iaan 35 POBOX 50
Commune postale: Brussels
Code postal: BT3 9JQ
Pays: Belgique 🇧🇪
Nom du pouvoir adjudicateur: EMF (details provided previously) gathering 4 or 5 countries and organisations including: The Dairy Council for Northern Ireland
Adresse postale: Shaftesbury House, Edgewater Office Park, Edgewater Road
Commune postale: Belfast
Pays: Royaume-Uni 🇬🇧
Nom du pouvoir adjudicateur: EMF (details provided previously) gathering 4 or 5 countries and organisations including: The National Dairy Council
Adresse postale: The Studio, Maple Avenue, Co. Dublin
Commune postale: Stillorgan
Pays: Irlande 🇮🇪
Nom du pouvoir adjudicateur: EMF (details provided previously) gathering 4 or 5 countries and organisations including: NZO Dutch Dairy association
Adresse postale: Benoordenhoutseweg 46
Commune postale: Den Hagen
Code postal: 2596BC
Pays: Pays-Bas 🇳🇱
Contact
Point de contact: Dominique Poisson

Référence
Informations complémentaires

The required documents should be provided by 19th December 2016 at 12:00:

— in paper format (one copy) and on a USB stick (two copies) in an anonymous envelope with the mention ‘Do not open — EMF Butter Media Agency’ and should be sent to: EMF, for the attention of Dominique Poisson, 42 rue de Châteaudun, 75314 Paris Cedex 09, France.

— through a link to dpoisson@cniel.com cc cgreenhalgh@cniel.com. Object of email: EMF Butter Media Agency

For further information contact Dominique Poisson: dpoisson@cniel.com, or Clare Greenhalgh:

cgreenhalgh@cniel.com

Planning of the competition:

Phase 1 / 19.12.2016: Candidates' envelopes received

Phase 2 / End December 2016: Pre selection of agencies by the Evaluation Committee. The pre-selected agencies will be contacted by email and will receive the brief in February 2017, following the selection of the Creation agency (separate competition).

Phase 3 / February 2017: Pre-selected agencies send their proposals to the Evaluation Committee. Agency selected shortly afterwards informed of decision.

Additionnal information

1/ The budget for the media buying of the programme is estimated EUR 300 000 — 500 000 for 4 or 5 countries over 3 years.

2/ This programme will be submitted to the European Commission for co-financing.

The signature of the contract with the selected agency will depend on the European Commission accepting the application. The results will be announced end of 2017.

Should the application be refused by the EU Commission, the present market should be cancelled.

Source: OJS 2016/S 225-410877 (2016-11-18)

Nouveaux marchés dans des catégories connexes 🆕

Produits alimentaires, boissons, tabac et produits connexes (>20 nouveaux marchés)

Produits laitiers (20)