Creation and implementation of a European multi-country campaign dedicated to EU PDO/PGI logos and associated dairy products

GEIE European Milk Forum (EMF)

Creation and implementation of a European multi-country campaign dedicated to EU PDO/PGI logos and associated dairy products. The goals are:
1. to increase the PDO/PGI logo recognition rate and their meaning for Dutch, French and German consumers aged between 25 and 49 years old;
2. to stimulate the consumption of PDO/PGI dairy products consumers aged between 25 and 49 years old (Dutch PGI in Netherlands; French PDO in France; French PDO and Dutch PGI in Germany). Means and creation will have to take into account the different cultures and market situations of these countries.

Date limite

Le délai de réception des offres était de 2016-01-25. L'appel d'offres a été publié le 2015-12-18.

Qui ?

• GEIE European Milk Forum (EMF)

Qu'est-ce que c'est ?

• Produits alimentaires, boissons, tabac et produits connexes › Produits laitiers

Où ?

• Deutschland
• France
• Nederland

Historique des marchés publics

Date	Document
2015-12-18	Avis de marché
2016-03-01	Informations complémentaires

Avis de marché (2015-12-18)
Objet
Champ d'application du marché
Titre: Produits laitiers
Quantité ou étendue:

The public contract will take effect from 1.1.2017. It is concluded for a period of one year, until 31.12.2017. At the end of this period, the contract could be renewed for two periods: from 1.1.2018 to 31.12.2018 and 1.1.2019 to 31.12.2019 depending on the following conditions: 1. EU co-financing renewals, 2. decision of contracting authority to renew the campaign depending on its budget availability and the results of the program.Budget (estimated value excluding VAT, excluding buying space on TV/web/press*):2017: Lot 1 — Creation — max 200 000 EUR. Lot 2 — Press relations — max 300 000 EUR. Lot 3 — Implementation — between 1 500 000 and 2 000 000 EUR.2018: Lot 1 — Creation — max 50 000 EUR. Lot 2 — Press relations — max 300 000 EUR. Lot 3 — Implementation — between 1 500 000 and 2 000 000 EUR.2019: Lot 1 — Creation — max 50 000 EUR. Lot 2 — Press relations — max 300 000 EUR. Lot 3 — Implementation — between 1 500 000 and 2 000 000 EUR.*all media buying space will be done by an agency selected through another call for tender.5 700 0007 200 000

Métadonnées de l'avis
Langue originale: anglais 🗣️
Type de document: Avis de marché
Nature du marché: Services
Réglementation: Union européenne
Vocabulaire commun pour les marchés publics (CPV)
Code: Produits laitiers 📦

Procédure
Type de procédure: Procédure restreinte
Type de soumission: Soumission pour un ou plusieurs lots
Critères d'attribution
Offre la plus économique

Pouvoir adjudicateur
Identité
Pays: France 🇫🇷
Type de pouvoir adjudicateur: Autre
Nom du pouvoir adjudicateur: GEIE European Milk Forum (EMF)
Adresse postale: 42 rue de Châteaudun
Code postal: 75314
Commune postale: Paris Cedex 09
Contact
Courrier électronique: claporte@cniel.com 📧
: pzindy@cniel.com 📧
Téléphone: +33 149707149 📞
Fax: +33 142806364 📠

Référence
Dates
Date d'envoi: 2015-12-18 📅
Date limite de soumission: 2016-01-25 📅
Date de publication: 2015-12-23 📅
Identifiants
Numéro d'avis: 2015/S 248-452007
Numéro JO-S: 248
Informations complémentaires

The application deadline is 12:00 on 25.1.2016. The required documents should be provided in paper format (1 copy) and on a USB stick in an anonymous envelope with the mention ‘Do not open — application for EMF PDO/PGI call to tender IMPLEMENTATION’ and should be sent to: EMF, for the attention of Candice LAPORTE / Paul ZINDY, 42 rue de Châteaudun, 75314 Paris Cedex 09, France. For further information contact Candice LAPORTE: claporte@cniel.com, Paul Zindy: pzindy@cniel.com or Johan SCHILDKAMP: schildkamp@nzo.nl

Objet
Champ d'application du marché
Brève description:

Creation and implementation of a European multi-country campaign dedicated to EU PDO/PGI logos and associated dairy products. The goals are:

1. to increase the PDO/PGI logo recognition rate and their meaning for Dutch, French and German consumers aged between 25 and 49 years old;

2. to stimulate the consumption of PDO/PGI dairy products consumers aged between 25 and 49 years old (Dutch PGI in Netherlands; French PDO in France; French PDO and Dutch PGI in Germany). Means and creation will have to take into account the different cultures and market situations of these countries.

Numéro du lot: 1
Intitulé du lot: Creation
Brève description:

Proposition of the central creative concept for the whole campaign in the 3 targeted countries. Declination of the concept for both central and specific local actions, depending on the means (video, print, websites, ads...) proposed by the implementing agency.

Quantité ou étendue: 2017: Lot 1 — Creation — max 200 000 EUR.2018: Lot 1 — Creation — max 50 000 EUR.2019: Lot 1 — Creation — max 50 000 EUR.

2017: Lot 1 — Creation — max 200 000 EUR.

2018: Lot 1 — Creation — max 50 000 EUR.

2019: Lot 1 — Creation — max 50 000 EUR.

Valeur estimée hors TVA: 150 000 💰
300 000 💰
Numéro du lot: 2
Intitulé du lot: Press relations
Brève description:

Implementation of press relations actions in France and in Germany. Ensuring the work of monitoring and follow-up throughout the three years of the campaign, in close relation with the contracting authority and the implementing agency.

Quantité ou étendue: 2017: Lot 2 — Press relations — max 300 000 EUR (max 100 000 EUR dedicated to German market, max 200 000 EUR dedicated to French market).2018: Lot 2 — Press relations — max 300 000 EUR (max 100 000 EUR dedicated to German market, max 200 000 EUR dedicated to French market).2018: Lot 2 — Press relations — max 300 000 EUR (max 100 000 EUR dedicated to German market, max 200 000 EUR dedicated to French market).

2017: Lot 2 — Press relations — max 300 000 EUR (max 100 000 EUR dedicated to German market, max 200 000 EUR dedicated to French market).

2018: Lot 2 — Press relations — max 300 000 EUR (max 100 000 EUR dedicated to German market, max 200 000 EUR dedicated to French market).

Valeur estimée hors TVA: 500 000 💰
900 000 💰
Numéro du lot: 3
Intitulé du lot: Implementation
Brève description:

Proposition of a means strategy for both central and local actions. Implementation of these means in the Netherlands, Germany and France, according to the creation proposed by the creation agency.

Quantité ou étendue: 2017: Lot 3 — Implementation — between 1 500 000 and 2 000 000 EUR (central actions — max 1 100 000 EUR in all FR/DE/NL countries; local actions — max 900 000 EUR n all FR/DE/NL countries).2018: Lot 3 — Implementation — between 1 500 000 and 2 000 000 EUR (central actions — max 1 100 000 EUR in all FR/DE/NL countries; local actions — max 900 000 EUR n all FR/DE/NL countries).2019: Lot 3 — Implementation — between 1 500 000 and 2 000 000 EUR (central actions — max 1 100 000 EUR in all FR/DE/NL countries; local actions — max 900 000 EUR n all FR/DE/NL countries).

2017: Lot 3 — Implementation — between 1 500 000 and 2 000 000 EUR (central actions — max 1 100 000 EUR in all FR/DE/NL countries; local actions — max 900 000 EUR n all FR/DE/NL countries).

2018: Lot 3 — Implementation — between 1 500 000 and 2 000 000 EUR (central actions — max 1 100 000 EUR in all FR/DE/NL countries; local actions — max 900 000 EUR n all FR/DE/NL countries).

2019: Lot 3 — Implementation — between 1 500 000 and 2 000 000 EUR (central actions — max 1 100 000 EUR in all FR/DE/NL countries; local actions — max 900 000 EUR n all FR/DE/NL countries).

Valeur estimée hors TVA: 4 500 000 💰
6 000 000 💰
Informations complémentaires sur les lots:

Please note that if a global means strategy is expected, some means and associated budget are already defined by the contracting authority. For example: TV and web in France, door to door foldering in the Netherlands and Germany, print in Netherlands and France, on-pack and near store actions in the Netherlands and Germany, etc. All these elements are detailed in the specification.

Quantité ou étendue:

Budget (estimated value excluding VAT, excluding buying space on TV/web/press*):

2017: Lot 1 — Creation — max 200 000 EUR. Lot 2 — Press relations — max 300 000 EUR. Lot 3 — Implementation — between 1 500 000 and 2 000 000 EUR.

2018: Lot 1 — Creation — max 50 000 EUR. Lot 2 — Press relations — max 300 000 EUR. Lot 3 — Implementation — between 1 500 000 and 2 000 000 EUR.

2019: Lot 1 — Creation — max 50 000 EUR. Lot 2 — Press relations — max 300 000 EUR. Lot 3 — Implementation — between 1 500 000 and 2 000 000 EUR.

*all media buying space will be done by an agency selected through another call for tender.

Valeur estimée hors TVA: 5 700 000 💰
7 200 000 💰
Nombre minimal de reconductions possibles: 1
Nombre maximal de reconductions possibles: 2
Calendrier pour les marchés ultérieurs: 12 mois
Durée de l'accord: 12 mois
Nom du projet ou programme financé par l’UE:

Regulation (EU) No 1144/2014 of the European Parliament and of the Council of 22.10.2014 on information provision and promotion measures concerning agricultural products implemented in the internal market and in third countries and repealing Council Regulation (EC) No 3/2008.

Lieu d'exécution
Site principal ou lieu d'exécution:

France, the Netherlands and Germany.

To be confirmed: Belgium, Denmark.

Informations juridiques, économiques, financières et techniques
Conditions de participation
Habilitation à exercer l'activité professionnelle:

Information and formalities necessary for evaluating if the requirements are met: 1. A declaration concerning the name and capacity of the person authorised to commit the agency and, when appropriate, the mandate entitling him to do so;

2. copy of any sentence(s) passed if the candidate is under supervision of the courts. Persons coming undercourt supervision with the meaning of Article L.631-1 of the Code of Commerce or an equivalent procedure governed by foreign law must furnish proof of their authorisation to continue their activity during the foreseeable duration for completion of the contract;

3. a certificate of incorporation, if applicable;

4. a certificate of good standing delivered by the Secretary of State of Incorporation;

5. an affidavit, duly signed and dated by the person mandated by the board of directors to commit the company;

6. an enrolment on the professional or trade register;

7. a certificate of the competent state authority, certifying that: the company is in good standing and has duly paid all federal, state and local taxes; the company has never filed for bankruptcy or protection from creditors under the bankruptcy laws; the company has never been barred from any public tendering by any public authority.

Situation économique et financière:

1. An extract of financial statements (profit/loss account and balance sheet) for the last 3 years.

2. The federal income tax returns (without annexes) for the last 3 years.

Capacité technique et professionnelle:

1. A list of the main professional references of the candidate for the last 3 years with amount, date and name of customer. Presentation of the 3, for this tender, most relevant cases.

2. A brochure presenting the agency and indicating its resources in terms of structure, staff and resources.

3. The candidate must prove to have branches, affiliates or partners in each of the participating countries.

4. A motivation letter of maximum 1,5 pages with additional arguments on the capability and motivation to run a 3 year program dedicated to dairy PDO/PGI.

Exécution du marché
Principales conditions de financement et modalités de paiement et/ou référence aux dispositions pertinentes qui les régissent:

Financing by the contracting authority and the European Commission. Each invoice will have to be accompanied by supporting documents. Detailled financing conditions and payment arrangements will be mentioned in the contract signed with the selected tender.

Noms et qualifications professionnelles du personnel ✅

Procédure
Nombre minimum de candidats: 3
Nombre maximum de candidats: 5
Critères objectifs de sélection:

A full file including all information and formalities documents required (personal situation, economic and financial ability, technical capacity of the tender). Candidates will also be evaluated on their motivation letter.

Langues
Langue: anglais 🗣️

Pouvoir adjudicateur
Identité
Autre type de pouvoir adjudicateur: Other
Nom du pouvoir adjudicateur: NZO (De Nederlandse Zuivel Organisatie)
Adresse postale: Benoordenhoutseweg 46
Commune postale: Den Haag
Code postal: 2596 BC
Pays: Pays-Bas 🇳🇱
Nom du pouvoir adjudicateur: CNIEL (Centre National Interprofessionnel de l'Economie Laitière)
Adresse postale: 42 rue de Chateaudun
Contact
Point de contact: Laurent Damiens / Candice Laporte / Paul Zindy

Référence
Informations complémentaires

The application deadline is 12:00 on 25.1.2016.

The required documents should be provided in paper format (1 copy) and on a USB stick in an anonymous envelope with the mention ‘Do not open — application for EMF PDO/PGI call to tender IMPLEMENTATION’ and should be sent to: EMF, for the attention of Candice LAPORTE / Paul ZINDY, 42 rue de Châteaudun, 75314 Paris Cedex 09, France.

For further information contact Candice LAPORTE: claporte@cniel.com, Paul Zindy: pzindy@cniel.com or Johan SCHILDKAMP: schildkamp@nzo.nl

Source: OJS 2015/S 248-452007 (2015-12-18)

Informations complémentaires (2016-03-01)
Objet
Métadonnées de l'avis
Type de document: Informations complémentaires

Référence
Dates
Date d'envoi: 2016-03-01 📅
Date limite de soumission: 2016-03-20 📅
Date de publication: 2016-03-05 📅
Identifiants
Numéro d'avis: 2016/S 046-076084
Se réfère à l'avis: 2015/S 248-452007
Numéro JO-S: 46
Source: OJS 2016/S 046-076084 (2016-03-01)

Nouveaux marchés dans des catégories connexes 🆕

Produits alimentaires, boissons, tabac et produits connexes (>20 nouveaux marchés)

Produits laitiers (19)