A three years generic communication campaign in favour of the cheeses in Japan, in China and in South Korea
The overall objective of this 3-year generic campaign is to design and implement a press and public relations campaign in favour of cheeses of Europe, specifically cheeses of France, cow's milk cheeses. The communication objectives are: To associate the cheeses in a modern and trendy lifestyle. To reinforce the image of cheeses from France as a European 'lifestyle' product. To introduce multitude moments of consumption adapted to the japanese style of eating and in new and modernways. To obtain press, radio and TV coverage in order to reach high income women – 25 to 49 years of age.
Date limite
Le délai de réception des offres était de 2014-01-21.
L'appel d'offres a été publié le 2013-12-13.
Fournisseurs
Les fournisseurs suivants sont mentionnés dans les décisions d'attribution ou dans d'autres documents relatifs aux marchés publics :
Qui ?
Qu'est-ce que c'est ?
Historique des marchés publics
| Date |
Document |
| 2013-12-13
|
Avis de marché
|
| 2014-03-27
|
Avis d'attribution de marché
|
| 2014-03-27
|
Avis d'attribution de marché
|