A promotional campaign in favour of the cheeses of France thru in-store promotions in supermarket chains and specialty food retailers within the USA

CNIEL (Centre national interprofessionnel de l'economie laitière)

The selected candidate must be able to design and implement in-store promotions highlighting the cheeses of France to be held at the most important supermarket chains within the USA as well as reprint of existing promotional material.
The candidate must have a solid experience with the supermarket chains, as well as work with knowledgable merchandisers who have a solid knowledge of the cheeses of France . The Candidate will have to work in liaison with cheeses of France importers, French cheese companies settled in the USA. The candidate will also be capable of printing point of purchase material that will be used during the in-store promotions.

Date limite

Le délai de réception des offres était de 2013-03-13. L'appel d'offres a été publié le 2013-01-26.

Qui ?

• CNIEL (Centre national interprofessionnel de l'economie laitière)

Qu'est-ce que c'est ?

• Produits laitiers › Fromages

Où ?

• Ile-de-France › Paris

Historique des marchés publics

Date	Document
2013-01-26	Avis de marché

Avis de marché (2013-01-26)
Objet
Champ d'application du marché
Titre: Fromages
Quantité ou étendue:

The campaign will begin on 1.4.2013 and will end on 31.12.2013.The budget is between 400 000 USD and 600 000 USD and includes the following:1. Re-printing of already existing POP materials that will be provided by CNIEL.2. Implementation of, in-store promotions in the most frequented cities by the target.3. Agency fees.400 000600 000

Métadonnées de l'avis
Langue originale: anglais 🗣️
Type de document: Avis de marché
Nature du marché: Services
Réglementation: Union européenne
Vocabulaire commun pour les marchés publics (CPV)
Code: Fromages 📦

Procédure
Type de procédure: Dialogue compétitif
Type de soumission: Soumission pour tous les lots
Critères d'attribution
Offre la plus économique

Pouvoir adjudicateur
Identité
Pays: France 🇫🇷
Type de pouvoir adjudicateur: Autre
Nom du pouvoir adjudicateur: CNIEL (Centre National Interprofessionnel de l'Economie Laitière)
Adresse postale: 42 rue de Châteaudun
Code postal: 75314 Paris Cedex 09
Commune postale: Paris
Contact
Courrier électronique: dnavarro@cniel.com 📧
Téléphone: +33 149707100 📞
Fax: +33 142806364 📠

Référence
Dates
Date d'envoi: 2013-01-26 📅
Date limite de soumission: 2013-03-13 📅
Date de publication: 2013-01-30 📅
Identifiants
Numéro d'avis: 2013/S 021-032867
Numéro JO-S: 21

Objet
Champ d'application du marché
Brève description:

The candidate must have a solid experience with the supermarket chains, as well as work with knowledgable merchandisers who have a solid knowledge of the cheeses of France . The Candidate will have to work in liaison with cheeses of France importers, French cheese companies settled in the USA. The candidate will also be capable of printing point of purchase material that will be used during the in-store promotions.

Quantité ou étendue:

The campaign will begin on 1.4.2013 and will end on 31.12.2013.

The budget is between 400 000 USD and 600 000 USD and includes the following:

1. Re-printing of already existing POP materials that will be provided by CNIEL.

2. Implementation of, in-store promotions in the most frequented cities by the target.

3. Agency fees.

Valeur estimée hors TVA: 400 000 💰
600 000 💰
Durée de l'accord: 9 mois
Lieu d'exécution
Site principal ou lieu d'exécution: United States of America.

Informations juridiques, économiques, financières et techniques
Conditions de participation
Habilitation à exercer l'activité professionnelle:

Candidates will submit the following documents:

1.A declaration concerning the name and capacity of the person authorized to commit the agency and, where appropriate, the mandate entitling him to do so

2. A certificate of incorporation, if applicable

3. An affidavit , duly signed and dated by the person mandated by the board of directors to commit the agency , certifying that :

- The company is in good standing and has duly paid all federal , state and local taxes;

- The company has never filed for bankruptcy or protection from creditors under the bankruptcy laws;

- The company has never been barred from any public tendering by any public authority.

4. The professional references of the candidate for the past 3 years in the field of communications and promotion campaigns , including but not limited to food products , whether branded or not;

5. A portfolio of past similar campaigns led by the candidate or a website address where such campaigns may be available.

6. An extract of financial statements (profit and loss) for the last 3 years.

7. The federal income tax return ( without annexes ) for the last 3 years.

8 .A presentation of the project team members and a designated team leader.

Any false statement shall imply rejection of the proposal.

Situation économique et financière:

The professional references of the candidate for the past three years must be presented with the candidate's full application dossier.

Niveau(x) minimal/minimaux de normes:

The candidate must furnish a booklet or brochure presenting the agency and indicating its resources in terms of structure, staff and financial resources.

Capacité technique et professionnelle: A candidate's portfolio of similar campaign experiences must be furnished.
Exécution du marché
Principales conditions de financement et modalités de paiement et/ou référence aux dispositions pertinentes qui les régissent:

Payment to the selected agency will be made by CNIEL upon presentation of bills and invoices on the following terms:

Payment in advance: 30 % after notification of the contract.

Following reception of bills / invoices concerning expenses incurred with the 30% advance payment and upon receipt of the trimester's assessment (in-store promotions that took place and their results, number of reprinted materials), a monthly payment will be made to the selected agency according to the needs and upon reception of bills/invoices being carried out so far

The balance will be paid when all the services emphasized in the contract have been completed and upon presentation of all bills / invoices. . By bills / invoices, it is meant that bills related to each in-store promotion and each reprinted POS material must be submitted to CNIEL.

All bills concerning expenses made by the selected agency for each action and in details will have to be sent to CNIEL every month, by post.

Payments by CNIEL will be made 30 days from date of reception of each bill.

All bills and invoices have to be mailed by post to CNIEL

All bills have to be dated and sent to cniel before the end of year.

Autres conditions particulières:

The candidate must have its office headquarters or a branch or an affiliate within the USA.

Noms et qualifications professionnelles du personnel ✅

Procédure
Nombre minimum de candidats: 4
Nombre maximum de candidats: 6
Critères objectifs de sélection:

Candidates must have experience in in-store promotions and must have a knowledge of cheeses of France.

Langues
Langue: anglais 🗣️
français 🗣️

Pouvoir adjudicateur
Identité
Autre type de pouvoir adjudicateur: Other
Contact
Point de contact: Denise Navarro, Laurent Damiens

Informations complémentaires
Organe de révision
Nom: Tribunal Administratif de Paris
Adresse postale: 7, rue de Jouy
Commune postale: Paris
Code postal: 75004
Pays: France 🇫🇷
Courrier électronique: greffe.ta-paris@juradm.fr 📧
Téléphone: +33 144594400 📞
Fax: +33 144594646 📠
Source: OJS 2013/S 021-032867 (2013-01-26)

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