A media campaign in favour of the cheeses of France via media buying space on websites and print in the USA

CNIEL (Centre national interprofessionnel de l'economie laitière)

The selected media buying agency's mission is to buy media space in and for the following :
1. Already produced video spots, to be aired on the most frequented websites by the consumer target . (details in brief).
2. Already produced banners to be aired on the most frequented webistes by the trade target.
3. Already produced advertisments for print in upscale culinary and leisure magazines
The candidate will also propose the best consumer and trade websites as well as the best magazines in which the videos and ads should be aired / printed.

Date limite

Le délai de réception des offres était de 2013-03-13. L'appel d'offres a été publié le 2013-01-26.

Qui ? Qu'est-ce que c'est ? Où ?
Historique des marchés publics
Date Document
2013-01-26 Avis de marché
Avis de marché (2013-01-26)
Objet
Champ d'application du marché
Titre: Fromages
Quantité ou étendue:
The campaign will begin on 1.3.2013 and will end on 31.12.2013.The budget is between 700 000 USD and 850 000 USD and includes the following:1. Rights to the actors/models apppearing in the video spots and the printed ads. (this information will be furnished by CNIEL)2. Buying space costs for the video airings, the banner airings and the printed ads.3. Agency fees.700 000850 000
Afficher plus
Métadonnées de l'avis
Langue originale: anglais 🗣️
Type de document: Avis de marché
Nature du marché: Services
Réglementation: Union européenne
Vocabulaire commun pour les marchés publics (CPV)
Code: Fromages 📦

Procédure
Type de procédure: Dialogue compétitif
Type de soumission: Soumission pour tous les lots
Critères d'attribution
Offre la plus économique

Pouvoir adjudicateur
Identité
Pays: France 🇫🇷
Type de pouvoir adjudicateur: Autre
Nom du pouvoir adjudicateur: CNIEL (Centre National Interprofessionnel de l'Economie Laitière)
Adresse postale: 42 rue de Châteaudun
Code postal: 75314 Paris Cedex 09
Commune postale: Paris
Contact
Courrier électronique: dnavarro@cniel.com 📧
Téléphone: +33 149707100 📞
Fax: +33 142806364 📠

Référence
Dates
Date d'envoi: 2013-01-26 📅
Date limite de soumission: 2013-03-13 📅
Date de publication: 2013-01-30 📅
Identifiants
Numéro d'avis: 2013/S 021-032855
Numéro JO-S: 21

Objet
Champ d'application du marché
Brève description:
The selected media buying agency's mission is to buy media space in and for the following :
1. Already produced video spots, to be aired on the most frequented websites by the consumer target . (details in brief).
2. Already produced banners to be aired on the most frequented webistes by the trade target.
3. Already produced advertisments for print in upscale culinary and leisure magazines
The candidate will also propose the best consumer and trade websites as well as the best magazines in which the videos and ads should be aired / printed.
Quantité ou étendue:
The campaign will begin on 1.3.2013 and will end on 31.12.2013.
The budget is between 700 000 USD and 850 000 USD and includes the following:
1. Rights to the actors/models apppearing in the video spots and the printed ads. (this information will be furnished by CNIEL)
2. Buying space costs for the video airings, the banner airings and the printed ads.
3. Agency fees.
Valeur estimée hors TVA: 700 000 💰
850 000 💰
Durée de l'accord: 9 mois
Lieu d'exécution
Site principal ou lieu d'exécution: USA

Informations juridiques, économiques, financières et techniques
Conditions de participation
Habilitation à exercer l'activité professionnelle:
1. A declaration concerning the name and capacity of the person authorized to commit the agency and, where appropriate, the mandate entitling him to do so.
2. A certificate of incorporation, if applicable.
3. An affidavit , duly signed and dated by the person mandated by the board of directors to commit the agency , certifying that :
The company is in good standing and has duly paid all federal , state and local taxes.
The company has never filed for bankruptcy or protection from creditors under the bankruptcy laws.
The company has never been barred from any public tendering by any public authority
4. The professional references of the candidate for the past 3 years in the field of
communications and promotion campaigns , including but not limited to food products ,
whether branded or not
5. A portfolio of past similar campaigns led by the candidate or a website address where such
campaigns may be available
6. An extract of financial statements (profit and loss) for the last 3 years
7. The federal income tax return ( without annexes ) for the last 3 years
8. A presentation of the project team members and a designated team leader.
Any false statement shall imply rejection of the proposal.
Situation économique et financière:
The candidate will furnish a booklet or brochure presenting the agency and indicating its resources in terms of structue, staff and finacial resources.
Niveau(x) minimal/minimaux de normes:
The professional references of the candidate for the past three years will be presented with the candidate's full application dossier.
Capacité technique et professionnelle: A candidate's portfolio of similar campaign experiences will be furnished.
Exécution du marché
Principales conditions de financement et modalités de paiement et/ou référence aux dispositions pertinentes qui les régissent:
Payment to the selected agency will be made by CNIEL upon presentation of bills and invoices on the following terms:
Payment in advance: 30 % after notification of the contract.
Following reception of bills / invoices incurred with the 30 % advance payment and upon receipt of the trimester's assessment, a payment will be made to the selected media buying agency according to the buying space needs and upon reception of bills/invoices being carried out so far.
Afficher plus
The balance will be paid when all the services emphasized in the contract have been completed and upon presentation of all bills / invoices.
All bills / invoices will be sent to CNIEL, by post.
Payments by CNIEL is made 30 days from date of reception of each bill.
Autres conditions particulières:
The candidate must have its office headquarters or a branch or an affiliate within the USA.
Noms et qualifications professionnelles du personnel ✅

Procédure
Nombre minimum de candidats: 4
Nombre maximum de candidats: 6
Critères objectifs de sélection:
Candidates must have a very solid knowledge of the different websites that are best suited to our targets.
Langues
Langue: anglais 🗣️
français 🗣️

Pouvoir adjudicateur
Identité
Autre type de pouvoir adjudicateur: Other
Contact
Point de contact: Denise Navarro, Laurent Damiens

Informations complémentaires
Organe de révision
Nom: Tribunal Administratif de Paris
Adresse postale: 7, rue de Jouy
Commune postale: Paris
Code postal: 75004
Courrier électronique: greffe.ta-paris@juradm.fr 📧
Téléphone: +33 144594400 📞
Fax: +33 144594646 📠
Source: OJS 2013/S 021-032855 (2013-01-26)
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Produits/services:
Produits alimentaires, boissons, tabac et... Produits laitiers Fromages