A 3 year mix communications campaign in favour of the quality Cheeses of Europe / France in the United States

CNIEL (Centre national interprofessionnel de l'economie laitière)

CNIEL's overall objective is to develop and increase import volumes of cow's milk cheeses of France to the USA by 2% every year of the campaign and to develop import value of European quality cheeses imported to the USA by 1% every year of the campaign.
Marketing objective:
- To strengthen and increase cheeses from France consumption occasions on the U.S. market.
Communications objective:
- to make the consumer aware that quality Cheeses of France may be consumed at all times and are totally adapted to The American Eating Habits.

Date limite

Le délai de réception des offres était de 2013-02-18. L'appel d'offres a été publié le 2013-01-03.

Fournisseurs

Les fournisseurs suivants sont mentionnés dans les décisions d'attribution ou dans d'autres documents relatifs aux marchés publics :

Qui ? Qu'est-ce que c'est ? Où ?
Historique des marchés publics
Date Document
2013-01-03 Avis de marché
2013-03-14 Avis d'attribution de marché
Avis de marché (2013-01-03)
Objet
Champ d'application du marché
Titre: Produits laitiers
Quantité ou étendue:
A one year contract that may be renewed twice, for one year each time and for a total of three years. The annual budget is about 2 000 000 Euros (which is about 2 540 000 US $ at the exchange rate of 1 EUR = 1.27 US $.) The exact amount will be confirmed mid/end of February.If the program is accepted by the EU, it will commence on 1.1.2014 until 31.12.2014.1 900 0002 000 000
Afficher plus
Métadonnées de l'avis
Langue originale: anglais 🗣️
Type de document: Avis de marché
Nature du marché: Services
Réglementation: Union européenne
Vocabulaire commun pour les marchés publics (CPV)
Code: Produits laitiers 📦

Procédure
Type de procédure: Dialogue compétitif
Type de soumission: Soumission pour tous les lots
Critères d'attribution
Offre la plus économique

Pouvoir adjudicateur
Identité
Pays: France 🇫🇷
Type de pouvoir adjudicateur: Autre
Nom du pouvoir adjudicateur: CNIEL (Centre National Interprofessionnel de l'Economie Laitière)
Adresse postale: 42 rue de Châteaudun
Code postal: 75314 Paris Cedex 09
Commune postale: Paris
Contact
Courrier électronique: dnavarro@cniel.com 📧
Téléphone: +33 149707100 📞
Fax: +33 142806345 📠

Référence
Dates
Date d'envoi: 2013-01-03 📅
Date limite de soumission: 2013-02-18 📅
Date de publication: 2013-01-05 📅
Identifiants
Numéro d'avis: 2013/S 004-004432
Se réfère à l'avis: 2011/S 171-281830
Numéro JO-S: 4
Informations complémentaires
As mentioned in the brief, candidates will submit samples of a new campaign logo, a new signature and a creative design for the media campaign.

Objet
Champ d'application du marché
Brève description:
CNIEL's overall objective is to develop and increase import volumes of cow's milk cheeses of France to the USA by 2% every year of the campaign and to develop import value of European quality cheeses imported to the USA by 1% every year of the campaign.
Afficher plus
Marketing objective:
- To strengthen and increase cheeses from France consumption occasions on the U.S. market.
Communications objective:
- to make the consumer aware that quality Cheeses of France may be consumed at all times and are totally adapted to The American Eating Habits.
Quantité ou étendue:
A one year contract that may be renewed twice, for one year each time and for a total of three years. The annual budget is about 2 000 000 Euros (which is about 2 540 000 US $ at the exchange rate of 1 EUR = 1.27 US $.) The exact amount will be confirmed mid/end of February.
Afficher plus
If the program is accepted by the EU, it will commence on 1.1.2014 until 31.12.2014.
Valeur estimée hors TVA: 1 900 000 💰
2 000 000 💰
Description des options:
The present contract may be renewed twice, for a period of one year each time, making it a total of 3 years, on the condition that the European Union, the dairy farmers and industry members renew their financial participation for year 2: 2015 and for year 3: 2016 and if the campaign's results are satisfactory at the end of each year.
Afficher plus
Calendrier prévisionnel pour le recours aux options: 12 mois
Nombre minimal de reconductions possibles: 1
Nombre maximal de reconductions possibles: 2
Calendrier pour les marchés ultérieurs: 12 mois
Nom du projet ou programme financé par l’UE:
This list of specifications is an integral part of an competitive invitation to tender governed by the European Commission's Decree (EC) n°501/2008 , dated 5.6.2008 and fixing the rules applying to the Council's Decree (EC) N° 3/2008 concerning promotion and information activities in favour of agro food products on the national markets and markets outside of the European Union.
Afficher plus
Lieu d'exécution
Site principal ou lieu d'exécution: United States of America.

Informations juridiques, économiques, financières et techniques
Conditions de participation
Habilitation à exercer l'activité professionnelle:
1. A declaration concerning the name and capacity of the person authorized to commit the agency and, where appropriate, the mandate entitling him to do so
2. A certificate of incorporation, if applicable
3. A certificate of good standing delivered by the Secretary of State of Incorporation
4. An affidavit , duly signed and dated by the person mandated by the board of directors to commit the agency , certifying that :
- The company is in good standing and has duly paid all federal , state and local taxes
- The company has never filed for bankruptcy or protection from creditors under the bankruptcy laws
- The company has never been barred from any public tendering by any public authority
5. The professional references of the candidate for the past 3 years in the field of communications and promotion campaigns, including but not limited to food products, whether branded or not.
6. A portfolio of past similar campaigns led by the candidate or a website address where such campaigns may be available.
8. A chart specifying each team member's fees (those who will be working on the campaign) – per hour, per position and for each action.
9. A presentation of the project team members and a designated team leader.
Any false statement shall imply rejection of the proposal.
Situation économique et financière:
The professional references of the candidate for the past 3 years will be presented with the candidate's full application dossier.
Niveau(x) minimal/minimaux de normes:
The candidate must furnish a booklet or brochure presenting the agency and indicating its resources in terms of structure and staff .
Capacité technique et professionnelle: A candidate's portfolio of similar campaign experiences must be furnished.
Exécution du marché
Principales conditions de financement et modalités de paiement et/ou référence aux dispositions pertinentes qui les régissent:
CNIEL will make payments as follows:
Payment in advance: 30% after notification of the contract.
After the first 30% payment, a monthly payment will be made and according to the expenses needed.
More information on payments are included in the" Official Procedures" document that will be sent, along with the brief, to the candidates who are interested in responding to the present invitation to tender.
Autres conditions particulières:
Candidates must have their office headquarters, a branch or an affilitate in the United States of America.
Noms et qualifications professionnelles du personnel ✅

Procédure
Nombre minimum de candidats: 4
Nombre maximum de candidats: 6
Critères objectifs de sélection:
Candidates must have their agency's headquarters, a branch or an affiliate established in the USA and should have similar experiences in communications.
Date d'envoi des invitations: 2013-02-19 📅
Langues
Langue: anglais 🗣️
français 🗣️

Pouvoir adjudicateur
Identité
Autre type de pouvoir adjudicateur: Other
Contact
Point de contact: Laurent Damiens
Denise Navarro

Référence
Dates
Date de début: 2014-01-01 📅
Date de fin: 2016-12-31 📅
Date de publication: 2011-09-07 📅
Identifiants
Numéro de l'avis au JO S: 2011/S 171-281830

Informations complémentaires
Organe de révision
Nom: Tribunal Administratif de Paris
Adresse postale: 7, rue de Jouy
Commune postale: Paris
Code postal: 75004
Pays: France 🇫🇷
Courrier électronique: greffe.ta.paris@juradm.fr 📧
Téléphone: +33 144594400 📞
Fax: +33 144594646 📠
Source: OJS 2013/S 004-004432 (2013-01-03)
Avis d'attribution de marché (2013-03-14)
Objet
Champ d'application du marché
Valeur totale du marché: 2 000 000,00 💰
Métadonnées de l'avis
Type de document: Avis d'attribution de marché

Procédure
Type de soumission: Sans objet

Référence
Dates
Date d'envoi: 2013-03-14 📅
Date de publication: 2013-03-16 📅
Identifiants
Numéro d'avis: 2013/S 054-088271
Se réfère à l'avis: 2013/S 4-004432
Numéro JO-S: 54

Objet
Champ d'application du marché
Numéro de référence: 4432-2013.

Procédure
Critères d'attribution
Critère: 1. Quality of the “creative concept” or the communications platform (10)
2. Overall project balance, strategies for allocating resources, ability to implement them effectively and consistency with the defined objectives (20)
3. Pertinence of the proposed actions: suitability of planned actions for the designated target groups (40)
4. Follow-up quality (10)
5. Optimal quality/price ratio (10)
6. Fee estimate in relation to total budget (10)

Attribution du marché
Date de conclusion du contrat: 2013-03-05 📅
Nom: Fifteen Degrees LTD
Adresse postale: 27 East 21st Street
Commune postale: New York
Code postal: 10010
Pays: États-Unis 🇺🇸
Courrier électronique: greg@fifteendegrees.com 📧
Informations sur les appels d'offres
Nombre d'offres reçues: 6
Source: OJS 2013/S 054-088271 (2013-03-14)
Nouveaux marchés dans des catégories connexes 🆕
Recherches connexes 🔍
Produits/services:
Produits alimentaires, boissons, tabac et... Produits laitiers